{"id":12181,"date":"2017-03-29T18:42:00","date_gmt":"2017-03-29T18:42:00","guid":{"rendered":""},"modified":"2026-06-29T01:15:55","modified_gmt":"2026-06-29T01:15:55","slug":"el-abc-para-abrir-una-estetica","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=12181","title":{"rendered":"El ABC para abrir una est\u00e9tica"},"content":{"rendered":"<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" id=\"yiv7515925524content_LETTER.BLOCK20\" style=\"-webkit-padding-start: 0px; background-color: white; color: black; font-family: &quot;Helvetica Neue&quot;, &quot;Segoe UI&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 13px; margin: 0px; padding: 0px; text-align: justify; width: 100%px; word-break: break-word;\">\n<tbody id=\"yui_3_16_0_1_1490807215939_30330\" style=\"-webkit-padding-start: 0px; width: 598px;\">\n<tr id=\"yui_3_16_0_1_1490807215939_30329\" style=\"-webkit-padding-start: 0px;\">\n<td class=\"yiv7515925524HeadlineContent yiv7515925524HeadlineText\" colspan=\"1\" id=\"yui_3_16_0_1_1490807215939_30328\" rowspan=\"1\" style=\"-webkit-padding-start: 0px; border-spacing: 2px; font-weight: bold; padding: 0px 20px; text-align: center;\" valign=\"top\">\n<div id=\"yui_3_16_0_1_1490807215939_30327\" style=\"-webkit-padding-start: 0px;\">\n<div id=\"yui_3_16_0_1_1490807215939_30385\" style=\"-webkit-padding-start: 0px; line-height: normal; margin-bottom: 0.0001pt; text-align: center;\">\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: small;\"><i>Contar con un capital inicial, identificar a los clientes potenciales, conocer la competencia y capacitarse son factores a considerar para abrir una est\u00e9tica<\/i><\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: small;\"><i>La ubicaci\u00f3n del establecimiento influye en el \u00e9xito de un negocio de belleza<\/i><\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: small;\"><i>Entre los servicios b\u00e1sicos que deben ofrecerse est\u00e1n cortes de cabello, tintes, peinados y arreglo de u\u00f1as<\/i><\/span><\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgLvewSyUALaO8Z6vP4Fg_t-jSmqEQKOI4mN-J3sGQw8gvVS5nl42WS8_iq6rdiSD9F499aereV6yAAdmoFHFqpSD8Tdt0rXzB8OqTxUrs8_w5Z6tBstQ8jkMlCz-qib9msYooJamBKhybo\/s1600\/x16.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" height=\"299\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2017\/03\/x16.jpg\" class=\"wp-image-12182\" width=\"400\" \/><\/a><\/div>\n<div style=\"text-align: left;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif; font-size: small;\"><i><br \/><\/i><\/span><\/div>\n<div style=\"text-align: left;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif; font-size: small;\"><i><br \/><\/i><\/span><\/div>\n<div style=\"text-align: left;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif; font-size: small;\"><i><br \/><\/i><\/span><\/div>\n<div style=\"text-align: left;\">\n<div id=\"yui_3_16_0_1_1490807215939_30443\" style=\"-webkit-padding-start: 0px; font-weight: normal; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;\">\n<span id=\"yui_3_16_0_1_1490807215939_30442\" style=\"-webkit-padding-start: 0px;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: small;\">Las est\u00e9ticas son uno de los negocios m\u00e1s rentables en nuestros d\u00edas ya que, independientemente del panorama econ\u00f3mico, las personas acuden a \u00e9stas con frecuencia para cuidar su arreglo y proyectar as\u00ed una buena imagen. Hoy no s\u00f3lo las mujeres se preocupan por verse bien, sino tambi\u00e9n los hombres destinan tiempo y recursos en la mejora de su aspecto.<\/span><\/span><\/div>\n<div style=\"-webkit-padding-start: 0px; font-weight: normal; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;\">\n<span style=\"-webkit-padding-start: 0px;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: small;\">&nbsp;<\/span><\/span><\/div>\n<div id=\"yui_3_16_0_1_1490807215939_30452\" style=\"-webkit-padding-start: 0px; font-weight: normal; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;\">\n<span id=\"yui_3_16_0_1_1490807215939_30451\" style=\"-webkit-padding-start: 0px;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: small;\">Para arrancar un negocio de belleza deben tomarse en cuenta factores como el nivel de dominio del oficio, es decir, qu\u00e9 tanto se conoce sobre el giro o mercado; identificar a los clientes potenciales y su posibilidad de pago basada en su perfil, saber c\u00f3mo reclutar a los colaboradores, conocer la competencia en la zona donde se busca abrir la est\u00e9tica y establecer una diferencia del negocio con otros.<\/span><\/span><\/div>\n<div id=\"yui_3_16_0_1_1490807215939_30453\" style=\"-webkit-padding-start: 0px; font-weight: normal; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;\">\n<span style=\"-webkit-padding-start: 0px;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: small;\">&nbsp;<\/span><\/span><\/div>\n<div id=\"yui_3_16_0_1_1490807215939_30455\" style=\"-webkit-padding-start: 0px; font-weight: normal; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;\">\n<span id=\"yui_3_16_0_1_1490807215939_30454\" style=\"-webkit-padding-start: 0px;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: small;\">\u00abEs indispensable contar con un capital inicial suficiente para cubrir la renta de un espacio, el equipo b\u00e1sico y comprar el producto necesario para comenzar a trabajar, adem\u00e1s de tener un ahorro para solventar los gastos b\u00e1sicos de operaci\u00f3n durante los primeros meses, mientras el negocio logra estabilidad\u00bb, explica Adrian Piccone, Due\u00f1o y Estilista Profesional.<\/span><\/span><\/div>\n<div style=\"-webkit-padding-start: 0px; font-weight: normal; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;\">\n<span style=\"-webkit-padding-start: 0px;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: small;\">&nbsp;<\/span><\/span><\/div>\n<div style=\"-webkit-padding-start: 0px; font-weight: normal; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;\">\n<span style=\"-webkit-padding-start: 0px;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: small;\">La ubicaci\u00f3n del establecimiento influye en el \u00e9xito del negocio: lo ideal es que est\u00e9 localizado en un punto con buen tr\u00e1nsito de personas y visibilidad para atraer as\u00ed a las personas. Tener el equipo b\u00e1sico ayuda a cumplir con las necesidades de los clientes y a ofrecer un servicio de calidad. Sillas, espejos, lavabos, mesas de manicure, sillones de espera, tijeras, secadoras, peines y m\u00e1quinas de corte figuran entre los muebles y herramientas esenciales para abrir una est\u00e9tica.<\/span><\/span><\/div>\n<div style=\"-webkit-padding-start: 0px; font-weight: normal; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;\">\n<span style=\"-webkit-padding-start: 0px;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: small;\">&nbsp;<\/span><\/span><\/div>\n<div id=\"yui_3_16_0_1_1490807215939_30458\" style=\"-webkit-padding-start: 0px; font-weight: normal; line-height: normal; margin-bottom: 0.0001pt; text-align: justify;\">\n<span id=\"yui_3_16_0_1_1490807215939_30457\" style=\"-webkit-padding-start: 0px;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: small;\">Definir una lista de servicios es otro de los factores que deben considerarse. \u00abLos cortes de cabello, tintes, peinados, manicure, pedicure, depilaci\u00f3n y maquillaje son los servicios m\u00e1s solicitados por los clientes en una est\u00e9tica\u00bb, asegura Piccone. Para impulsar el negocio una vez puesto en marcha, pueden utilizarse las redes sociales para dar difusi\u00f3n, ofrecerse promociones mensuales, subir tutoriales de belleza a p\u00e1ginas especializadas de video, crear un blog y establecer alianzas con otras empresas.<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Contar con un capital inicial, identificar a los clientes potenciales, conocer la competencia y capacitarse son factores a considerar para abrir una est\u00e9tica La ubicaci\u00f3n del establecimiento influye en el \u00e9xito de un negocio de belleza Entre los servicios b\u00e1sicos que deben ofrecerse est\u00e1n cortes de cabello, tintes, peinados y arreglo de u\u00f1as Las est\u00e9ticas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El ABC para abrir una est\u00e9tica - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=12181\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El ABC para abrir una est\u00e9tica - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"Contar con un capital inicial, identificar a los clientes potenciales, conocer la competencia y capacitarse son factores a considerar para abrir una est\u00e9tica La ubicaci\u00f3n del establecimiento influye en el \u00e9xito de un negocio de belleza Entre los servicios b\u00e1sicos que deben ofrecerse est\u00e1n cortes de cabello, tintes, peinados y arreglo de u\u00f1as Las est\u00e9ticas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/entrepalabrasmxdigital.com\/?p=12181\" \/>\n<meta property=\"og:site_name\" content=\"EntrePalabras\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-29T18:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-29T01:15:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2017\/03\/x16.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"259\" \/>\n\t<meta property=\"og:image:height\" content=\"194\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"entrepalabras\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"entrepalabras\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=12181#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=12181\"},\"author\":{\"name\":\"entrepalabras\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/#\\\/schema\\\/person\\\/7e4adbd71849efdae7f005d1c49eb0b5\"},\"headline\":\"El ABC para abrir una est\u00e9tica\",\"datePublished\":\"2017-03-29T18:42:00+00:00\",\"dateModified\":\"2026-06-29T01:15:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=12181\"},\"wordCount\":429,\"image\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=12181#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/x16.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=12181\",\"url\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=12181\",\"name\":\"El ABC para abrir una est\u00e9tica - EntrePalabras\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=12181#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=12181#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/x16.jpg\",\"datePublished\":\"2017-03-29T18:42:00+00:00\",\"dateModified\":\"2026-06-29T01:15:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/#\\\/schema\\\/person\\\/7e4adbd71849efdae7f005d1c49eb0b5\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=12181#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=12181\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=12181#primaryimage\",\"url\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/x16.jpg\",\"contentUrl\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/x16.jpg\",\"width\":259,\"height\":194},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=12181#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El ABC para abrir una est\u00e9tica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/\",\"name\":\"EntrePalabras\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/#\\\/schema\\\/person\\\/7e4adbd71849efdae7f005d1c49eb0b5\",\"name\":\"entrepalabras\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"entrepalabras\"},\"url\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El ABC para abrir una est\u00e9tica - EntrePalabras","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/entrepalabrasmxdigital.com\/?p=12181","og_locale":"es_ES","og_type":"article","og_title":"El ABC para abrir una est\u00e9tica - EntrePalabras","og_description":"Contar con un capital inicial, identificar a los clientes potenciales, conocer la competencia y capacitarse son factores a considerar para abrir una est\u00e9tica La ubicaci\u00f3n del establecimiento influye en el \u00e9xito de un negocio de belleza Entre los servicios b\u00e1sicos que deben ofrecerse est\u00e1n cortes de cabello, tintes, peinados y arreglo de u\u00f1as Las est\u00e9ticas [&hellip;]","og_url":"https:\/\/entrepalabrasmxdigital.com\/?p=12181","og_site_name":"EntrePalabras","article_published_time":"2017-03-29T18:42:00+00:00","article_modified_time":"2026-06-29T01:15:55+00:00","og_image":[{"width":259,"height":194,"url":"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2017\/03\/x16.jpg","type":"image\/jpeg"}],"author":"entrepalabras","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"entrepalabras","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/entrepalabrasmxdigital.com\/?p=12181#article","isPartOf":{"@id":"https:\/\/entrepalabrasmxdigital.com\/?p=12181"},"author":{"name":"entrepalabras","@id":"https:\/\/entrepalabrasmxdigital.com\/#\/schema\/person\/7e4adbd71849efdae7f005d1c49eb0b5"},"headline":"El ABC para abrir una est\u00e9tica","datePublished":"2017-03-29T18:42:00+00:00","dateModified":"2026-06-29T01:15:55+00:00","mainEntityOfPage":{"@id":"https:\/\/entrepalabrasmxdigital.com\/?p=12181"},"wordCount":429,"image":{"@id":"https:\/\/entrepalabrasmxdigital.com\/?p=12181#primaryimage"},"thumbnailUrl":"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2017\/03\/x16.jpg","articleSection":["Uncategorized"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/entrepalabrasmxdigital.com\/?p=12181","url":"https:\/\/entrepalabrasmxdigital.com\/?p=12181","name":"El ABC para abrir una est\u00e9tica - EntrePalabras","isPartOf":{"@id":"https:\/\/entrepalabrasmxdigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/entrepalabrasmxdigital.com\/?p=12181#primaryimage"},"image":{"@id":"https:\/\/entrepalabrasmxdigital.com\/?p=12181#primaryimage"},"thumbnailUrl":"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2017\/03\/x16.jpg","datePublished":"2017-03-29T18:42:00+00:00","dateModified":"2026-06-29T01:15:55+00:00","author":{"@id":"https:\/\/entrepalabrasmxdigital.com\/#\/schema\/person\/7e4adbd71849efdae7f005d1c49eb0b5"},"breadcrumb":{"@id":"https:\/\/entrepalabrasmxdigital.com\/?p=12181#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/entrepalabrasmxdigital.com\/?p=12181"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/entrepalabrasmxdigital.com\/?p=12181#primaryimage","url":"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2017\/03\/x16.jpg","contentUrl":"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2017\/03\/x16.jpg","width":259,"height":194},{"@type":"BreadcrumbList","@id":"https:\/\/entrepalabrasmxdigital.com\/?p=12181#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/entrepalabrasmxdigital.com\/"},{"@type":"ListItem","position":2,"name":"El ABC para abrir una est\u00e9tica"}]},{"@type":"WebSite","@id":"https:\/\/entrepalabrasmxdigital.com\/#website","url":"https:\/\/entrepalabrasmxdigital.com\/","name":"EntrePalabras","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/entrepalabrasmxdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/entrepalabrasmxdigital.com\/#\/schema\/person\/7e4adbd71849efdae7f005d1c49eb0b5","name":"entrepalabras","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"entrepalabras"},"url":"https:\/\/entrepalabrasmxdigital.com\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/posts\/12181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12181"}],"version-history":[{"count":1,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/posts\/12181\/revisions"}],"predecessor-version":[{"id":12183,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/posts\/12181\/revisions\/12183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/media\/12182"}],"wp:attachment":[{"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}