{"id":13258,"date":"2016-12-19T16:30:00","date_gmt":"2016-12-19T16:30:00","guid":{"rendered":""},"modified":"2026-06-29T01:24:49","modified_gmt":"2026-06-29T01:24:49","slug":"participa-fernando-olivera-rocha-en","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=13258","title":{"rendered":"Participa Fernando Olivera Rocha en Reuni\u00f3n de Planeaci\u00f3n Estrat\u00e9gica 2017 del CPTM"},"content":{"rendered":"
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\nEl secretario de Turismo del Estado, Fernando Olivera Rocha, participa en la Reuni\u00f3n de Planeaci\u00f3n Estrat\u00e9gica 2017 del Consejo de Promoci\u00f3n Tur\u00edstica de M\u00e9xico (CPTM).<\/span><\/span><\/div>\n
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\nEn la Ceremonia de inauguraci\u00f3n particip\u00f3 el secretario de Turismo del Gobierno Federal, Enrique de la Madrid Cordero; la directora general del Consejo de Promoci\u00f3n Tur\u00edstica de M\u00e9xico; el secretario de Turismo de Campeche, Jorge Manos Esparragoza y el Gobernador del Estado de Campeche, Rafael Alejandro Moreno C\u00e1rdenas.<\/span><\/span><\/div>\n
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\nEn su mensaje el secretario de Turismo del Gobierno Federal destac\u00f3 que este encuentro busca crear un enlace entre el perfil del viajero, sus necesidades y definir los prop\u00f3sitos del turismo en M\u00e9xico para el 2017.<\/span><\/span><\/div>\n
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\n\u201cEs importante conocer los mercados internacionales y saber en d\u00f3nde se encuentra ubicado el turismo en M\u00e9xico, para mejorar.<\/span><\/span><\/div>\n
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\nEl avance tecnol\u00f3gico exige que el turismo en M\u00e9xico tenga m\u00e1s herramientas digitales y proyectos que conecten audiencias\u201d, subray\u00f3 Enrique de la Madrid.
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\nPrevio a la inauguraci\u00f3n del evento el secretario de Turismo, Fernando Olivera Rocha acudi\u00f3 a la Asamblea Extraordinaria de la Uni\u00f3n de Secretarios de Turismo de M\u00e9xico A.C. (ASETUR) como Vicepresidente, donde tambi\u00e9n acudi\u00f3 el secretario de Turismo Federal, Enrique de la Madrid Cordero.<\/span><\/span><\/div>\n
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\nComo parte de las actividades se realizaron 11 mesas de trabajo internacionales en las que participaron Estados Unidos, Canad\u00e1, Reino Unido, Argentina, Colombia, Chile, Per\u00fa, Espa\u00f1a, Brasil, Alemania, Francia, Italia, Asia y Australia.<\/span><\/span><\/div>\n
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\nEn estas mesas tambi\u00e9n participaron algunos estados de la Rep\u00fablica Mexicana, como: Guanajuato, Baja California, Baja California Sur, Campeche, Chihuahua, Coahuila, Ciudad de M\u00e9xico, Durango, Jalisco, Aguascalientes, Chiapas, Hidalgo, Quintana Roo y Quer\u00e9taro.<\/span><\/span><\/div>\n
\nAs\u00ed como Nuevo Le\u00f3n, San Luis Potos\u00ed, Sonora, Guerrero, Michoac\u00e1n, Sinaloa, Oaxaca, Yucat\u00e1n, Puebla y Zacatecas. <\/span><\/span><\/div>\n
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\nComo parte de las actividades la Secretar\u00eda de Turismo del Estado de Guanajuato tuvo citas de negocios con diferentes operadores tur\u00edsticos y oficinas del CPTM en el exterior, con el objetivo de colocar a Guanajuato como destino en su oferta tur\u00edstica, dichos encuentros fueron atendidos por el subsecretario de Promoci\u00f3n Tur\u00edstica, Octavio Aguilar Mata; la directora de Mercadotecnia, Adriana Isla y el director de Promoci\u00f3n y Difusi\u00f3n, Ricardo L\u00f3pez V\u00e1zquez.<\/span><\/span><\/div>\n
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\nEn total se atendieron 15 citas de negocios con operadores tur\u00edsticos y oficinas del CPTM de Miami, New York, Montreal, Toronto, Brasil, Rusia, Alemania, Colombia, Francia, Houston, Washington, Chicago, Argentina, Espa\u00f1a y Jap\u00f3n.<\/span><\/span><\/div>\n
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\nAdem\u00e1s se realizaron diversas conferencias y paneles, entre los que se encuentra: \u201cPanorama general del Mercado\u201d por la directora general del CPTM, Lourdes Berho Corona, \u201cEntorno global de turismo y tendencias en los principales mercados emisores por la subsecretaria de Planeaci\u00f3n y Pol\u00edtica Tur\u00edstica y el director ejecutivo de Planeaci\u00f3n de CPTM, Humberto Molina Medina y \u201cPotencial en los mercados\u201d con la participaci\u00f3n de los directores de las Oficinas de Representaci\u00f3n del CPTM en el Exterior.<\/span><\/span><\/div>\n
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\nAs\u00ed como \u201cCritical Conversation in the World of Tourism por Jimena Cordova, directora de Relaciones<\/span> P\u00fablicas del CPTM; \u201cCon\u00e9ctate al Turismo\u201d por la Jefa de Unidad de Cooperaci\u00f3n Sectorial y Regional, Elena Achar y \u201cPueblos M\u00e1gicos: Retos y Oportunidades\u201d por el subsecretario de Innovaci\u00f3n y Desarrollo Tur\u00edstico, Gerardo Corona Gonz\u00e1lez, entre otros.<\/span><\/div>\n
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El secretario de Turismo del Estado, Fernando Olivera Rocha, participa en la Reuni\u00f3n de Planeaci\u00f3n Estrat\u00e9gica 2017 del Consejo de Promoci\u00f3n Tur\u00edstica de M\u00e9xico (CPTM). En la Ceremonia de inauguraci\u00f3n particip\u00f3 el secretario de Turismo del Gobierno Federal, Enrique de la Madrid Cordero; la directora general del Consejo de Promoci\u00f3n Tur\u00edstica de M\u00e9xico; el secretario […]<\/p>\n","protected":false},"author":2,"featured_media":13259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nParticipa Fernando Olivera Rocha en Reuni\u00f3n de Planeaci\u00f3n Estrat\u00e9gica 2017 del CPTM - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=13258\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Participa Fernando Olivera Rocha en Reuni\u00f3n de Planeaci\u00f3n Estrat\u00e9gica 2017 del CPTM - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"El secretario de Turismo del Estado, Fernando Olivera Rocha, participa en la Reuni\u00f3n de Planeaci\u00f3n Estrat\u00e9gica 2017 del Consejo de Promoci\u00f3n Tur\u00edstica de M\u00e9xico (CPTM). En la Ceremonia de inauguraci\u00f3n particip\u00f3 el secretario de Turismo del Gobierno Federal, Enrique de la Madrid Cordero; la directora general del Consejo de Promoci\u00f3n Tur\u00edstica de M\u00e9xico; el secretario […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/entrepalabrasmxdigital.com\/?p=13258\" \/>\n<meta property=\"og:site_name\" content=\"EntrePalabras\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-19T16:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-29T01:24:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2016\/12\/IMG-20161205-WA0035.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"entrepalabras\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"entrepalabras\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=13258#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=13258\"},\"author\":{\"name\":\"entrepalabras\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/#\\\/schema\\\/person\\\/7e4adbd71849efdae7f005d1c49eb0b5\"},\"headline\":\"Participa Fernando Olivera Rocha en Reuni\u00f3n de Planeaci\u00f3n Estrat\u00e9gica 2017 del CPTM\",\"datePublished\":\"2016-12-19T16:30:00+00:00\",\"dateModified\":\"2026-06-29T01:24:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=13258\"},\"wordCount\":579,\"image\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=13258#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/IMG-20161205-WA0035.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=13258\",\"url\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=13258\",\"name\":\"Participa Fernando Olivera Rocha en Reuni\u00f3n de Planeaci\u00f3n Estrat\u00e9gica 2017 del CPTM - 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