{"id":14343,"date":"2016-09-30T14:59:00","date_gmt":"2016-09-30T14:59:00","guid":{"rendered":""},"modified":"2026-06-29T01:34:17","modified_gmt":"2026-06-29T01:34:17","slug":"lanzamiento-sesamo","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=14343","title":{"rendered":"Lanzamiento S\u00e9samo\u200f"},"content":{"rendered":"<div class=\"ecxPoromisin\" style=\"background-color: white; line-height: 20.8267px; margin-bottom: 1.35em; text-align: center;\">\n<\/div>\n<ul>\n<li style=\"text-align: justify;\"><i><span style=\"font-family: Arial, Helvetica, sans-serif;\"><b style=\"line-height: 20.8267px;\"><span lang=\"ES-TRAD\" style=\"line-height: 24.6133px;\">Con una imagen renovada la querida marca<\/span><\/b><b style=\"line-height: 20.8267px;\"><span lang=\"EN-US\" style=\"line-height: 24.6133px;\">&nbsp;<\/span><\/b><b style=\"line-height: 20.8267px;\"><span lang=\"DE\" style=\"line-height: 24.6133px;\">PLAZA S<\/span><\/b><b style=\"line-height: 20.8267px;\"><span lang=\"FR\" style=\"line-height: 24.6133px;\">\u00c9<\/span><\/b><b style=\"line-height: 20.8267px;\"><span lang=\"ES-TRAD\" style=\"line-height: 24.6133px;\">SAMO se convierte en SESAMO,&nbsp;<\/span><\/b><b style=\"line-height: 20.8267px;\"><span lang=\"ES-TRAD\" style=\"line-height: 24.6133px;\">una experiencia de contenidos multiplataforma para responder a la nueva realidad de Latinoam\u00e9rica<\/span><\/b><\/span><\/i><\/li>\n<li style=\"text-align: justify;\"><b style=\"line-height: 20.8267px;\"><span lang=\"ES-TRAD\" style=\"line-height: 24.6133px;\"><i><span style=\"font-family: Arial, Helvetica, sans-serif;\">La querida y educativa serie SESAMO regresa a las pantallas de M\u00e9xico y Latinoam\u00e9rica con una nueva serie a trav\u00e9s de la se\u00f1al de Televisa<\/span><\/i><\/span><\/b><\/li>\n<li style=\"text-align: justify;\"><b style=\"line-height: 20.8267px;\"><span lang=\"ES-TRAD\" style=\"line-height: 24.6133px;\"><i><span style=\"font-family: Arial, Helvetica, sans-serif;\">Adicionalmente, SESAMO expande su negocio de licencias en M\u00e9xico bajo el liderazgo de Televisa Consumer Products (TCP)<\/span><\/i><\/span><\/b><\/li>\n<\/ul>\n<p><\/p>\n<div class=\"ecxCuerpoA\" style=\"background-color: white; line-height: 22.72px; margin-bottom: 1.35em; text-align: justify;\">\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEimulOeSL0eAn5WdBOx_S9MvHw9frdUDey-yPNJQgAa8wVLFMTbOFeNKvo4VLVlfGt0yn7TR24RtdrUcNQgf4Sj6sHJK0QwRSdByLLaMjEeLUvc4OgvJobw7iCoihi8_zhfJj3l5z0GLv3c\/s1600\/x7.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" height=\"147\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2016\/09\/x7.jpg\" class=\"wp-image-14344\" width=\"400\" \/><\/a><\/span><\/div>\n<p><\/p>\n<div class=\"ecxCuerpoA\" style=\"background-color: white; line-height: 22.72px; margin-bottom: 1.35em; text-align: center;\">\n<\/div>\n<div class=\"ecxCuerpoA\" style=\"background-color: white; line-height: 22.72px; margin-bottom: 1.35em; text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><span class=\"ecxNinguno0\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">La emblem\u00e1tica y querida PLAZA S\u00c9SAMO se renueva para convertirse en S\u00c9SAMO, una nueva experiencia multiplataforma creada para los ni\u00f1os y sus familias, en el contexto de la Am\u00e9rica Latina de hoy.<\/span><\/span><\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\">&nbsp;<\/span><\/div>\n<div class=\"ecxCuerpoA\" style=\"background-color: white; line-height: 22.72px; margin-bottom: 1.35em; text-align: justify;\">\n<span class=\"ecxNinguno0\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Reafirmando su liderazgo en la industria del entretenimiento infantil, as\u00ed como su compromiso con la educaci\u00f3n y el sano desarrollo de los ni\u00f1os, S\u00c9SAMO presenta una nueva oferta que se sustenta en un show totalmente redise\u00f1ado, que har\u00e1 su debut en el canal 5 de Televisa el pr\u00f3ximo 3 de octubre.<\/span><\/span><\/span><b style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">&nbsp;<\/span><\/span><\/b><\/div>\n<div class=\"ecxCuerpoA\" style=\"background-color: white; line-height: 22.72px; margin-bottom: 1.35em; text-align: justify;\">\n<span class=\"ecxNinguno0\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Lewis Kofsky, Vicepresidente de Sesame Workshop para Am\u00e9rica Latina, comenta al respecto: \u201cNuestra misi\u00f3n, que durante d\u00e9cadas nos ha distinguido ante padres de familia y educadores, sigue siendo la misma. S\u00c9SAMO es el lugar donde los ni\u00f1os aprenden habilidades esenciales para la vida, al tiempo que pasan un rato divertido con sus amigos Elmo, Comegalletas y su nueva amiga, Abby Caddaby. Creemos en el poder de nuestros personajes para contar historias entretenidas e interesantes y trabajamos arduamente para que los padres de familia conf\u00eden de manera plena en cualquier producto de la marca S\u00c9SAMO. El nuevo S\u00c9SAMO representa una experiencia multiplataforma, que incluye programas de TV, juegos, aplicaciones, contenido web, recursos educativos, proyectos comunitarios y productos de consumo. Incluso, estamos expandiendo nuestras redes sociales y recursos en l\u00ednea para entretener y educar a padres de familia y educadores por igual\u201d.<\/span><\/span><\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\">&nbsp;<\/span><\/div>\n<div class=\"ecxCuerpoA\" style=\"background-color: white; line-height: 22.72px; margin-bottom: 1.35em; text-align: justify;\">\n<span class=\"ecxNinguno0\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">El lanzamiento de S\u00c9SAMO en M\u00e9xico cuenta con el apoyo de Televisa Consumer Products (TCP), quien estar\u00e1 a cargo del negocio de licencias de la marca en el pa\u00eds. Capitalizando una alianza de 45 a\u00f1os, TCP se propone desarrollar e implementar una estrategia de 360 grados, la cual traer\u00e1 experiencias de S\u00c9SAMO para todas las facetas del crecimiento de los ni\u00f1os, desde el desayuno hasta el momento de ir al ba\u00f1o, con el prop\u00f3sito de involucrar a la audiencia desde la televisi\u00f3n hasta los productos en venta.<\/span><\/span><\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\">&nbsp;<\/span><\/div>\n<div class=\"ecxCuerpoA\" style=\"background-color: white; line-height: 22.72px; margin-bottom: 1.35em; text-align: justify;\">\n<span class=\"ecxNinguno0\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Al respecto, Maca Rotter, Director General de Televisa Consumer Products, resalta: \u201cEstamos muy orgullosos de formar parte de esta nueva etapa de&nbsp; S\u00c9SAMO, siguiendo las demandas de las audiencias y los nuevos medios, llevando contenido fresco y original cada semana a los ni\u00f1os mexicanos. \u00a1S\u00e9samo es el ejemplo de mantenerse firme a sus principios y valores, acompa\u00f1ando generaci\u00f3n tras generaci\u00f3n a las familias del mundo! Televisa siempre ha estado con S\u00c9SAMO y seguiremos construyendo juntos por muchos a\u00f1os m\u00e1s\u201d.<\/span><\/span><\/span><i style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">&nbsp;<\/span><\/span><\/i><\/div>\n<div class=\"ecxCuerpoA\" style=\"background-color: white; line-height: 22.72px; margin-bottom: 1.35em; text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><span class=\"ecxNingunoA\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">S<\/span><\/span><span class=\"ecxNinguno0\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">\u00c9SAMO&nbsp;<\/span><\/span><span class=\"ecxNingunoA\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">regresa a las pantallas mexicanas con una nueva serie que ofrece adem\u00e1s una amplia gama de contenido en YouTube, Netflix, se\u00f1al TN, Sesamo.com y, por supuesto,&nbsp;<\/span><\/span><span class=\"ecxNinguno0\" style=\"line-height: 22.72px;\"><i style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">App stores (aplicaciones)<\/span><\/i><\/span><span class=\"ecxNingunoA\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">. Esta serie, encabezada por Elmo, consiste en 52 episodios de 30 minutos cada uno. Amigos como Elmo, Lola, Rosita, Comegalletas, Beto y Enrique invitan a los televidentes a adentrarse en el universo de aprendizaje y diversi\u00f3<\/span><\/span><span class=\"ecxNinguno0\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">n de S\u00c9<\/span><\/span><span class=\"ecxNingunoA\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">SAMO.<\/span><\/span><\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\">&nbsp;<\/span><\/div>\n<div class=\"ecxCuerpoA\" style=\"background-color: white; line-height: 22.72px; margin-bottom: 1.35em; text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><span class=\"ecxNingunoA\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">Asimismo, S<\/span><\/span><span class=\"ecxNinguno0\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">\u00c9<\/span><\/span><span class=\"ecxNingunoA\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">SAMO lanza una nueva miniserie titulada EL HOTEL FURCHESTER, donde Elmo, Comegalletas y sus amigos dirigen un hotel en el que los monstruos son los hu\u00e9spedes. Otros segmentos adicionales incluyen: PRODUCCIONES MIGAJA (donde Comegalletas parodia pel\u00edculas populares como las sagas de La guerra de las Galaxias y James Bond), nuevas animaciones tituladas T\u00da DECIDES y encantadores cortos plastianimados con las Grandes Aventuras de Beto y Enrique.<\/span><\/span><\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\">&nbsp;<\/span><\/div>\n<div class=\"ecxCuerpoA\" style=\"background-color: white; line-height: 22.72px; margin-bottom: 1.35em; text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><span class=\"ecxNingunoA\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">A lo largo de la temporada aparecer\u00e1n celebridades como&nbsp;<\/span><\/span><span class=\"ecxNinguno0\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">Diego Luna, Aislinn Derbez, Ela Velden, Laura Carmine, Erick El<\/span><\/span><span class=\"ecxNingunoA\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">\u00edas, Alfonso Dosal, Oswaldo Benavides, Ianis Guerrero, Diego Amozurrutia y C<\/span><\/span><span class=\"ecxNinguno0\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">\u00e9<\/span><\/span><span class=\"ecxNingunoA\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">sar Costa, entre otras. Adem\u00e1s de figuras del medio futbol\u00ed<\/span><\/span><span class=\"ecxNinguno0\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">stico mexicano e internacional como Francisco Palencia<\/span><\/span><span class=\"ecxNingunoA\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">&nbsp;(Pumas de la UNAM) o Miguel Lay\u00fa<\/span><\/span><span class=\"ecxNinguno0\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">n (Porto de Portugal). Los segmentos con estos invitados estar<\/span><\/span><span class=\"ecxNingunoA\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">\u00e1n disponibles en el Canal de YouTube de S<\/span><\/span><span class=\"ecxNinguno0\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">\u00c9SAMO:<\/span><\/span><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\"><a href=\"https:\/\/www.youtube.com\/sesamo\" style=\"cursor: pointer; font-weight: inherit; line-height: 26.5067px;\" target=\"_blank\"><span class=\"ecxHyperlink0\" style=\"line-height: 26.5067px;\"><span lang=\"EN-US\" style=\"line-height: 26.5067px;\">www.youtube.com\/sesamo<\/span><\/span><\/a><span class=\"ecxNinguno0\" style=\"line-height: 26.5067px;\">.<\/span><\/span><\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\">&nbsp;<\/span><\/div>\n<div class=\"ecxCuerpoA\" style=\"background-color: white; line-height: 22.72px; margin-bottom: 1.35em; text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><span class=\"ecxNingunoA\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">La aventura continuar\u00e1 fuera del aire con contenidos y juegos disponibles en las plataformas digitales de S<\/span><\/span><span class=\"ecxNinguno0\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">\u00c9<\/span><\/span><span class=\"ecxNingunoA\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">SAMO. Por ejemplo,&nbsp;<\/span><\/span><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\"><a href=\"http:\/\/www.sesamo.com\/\" style=\"cursor: pointer; font-weight: inherit; line-height: 26.5067px;\" target=\"_blank\"><span class=\"ecxHyperlink0\" style=\"line-height: 26.5067px;\"><span lang=\"EN-US\" style=\"line-height: 26.5067px;\">www.sesamo.com<\/span><\/span><\/a><span class=\"ecxNingunoA\" style=\"line-height: 26.5067px;\">, o en el portal de Educaci\u00f3n Financiera<\/span><a href=\"http:\/\/www.sesamo.com\/ahorra\" style=\"cursor: pointer; font-weight: inherit; line-height: 26.5067px;\" target=\"_blank\"><span class=\"ecxHyperlink1\" style=\"line-height: 26.5067px;\"><span style=\"line-height: 26.5067px;\">www.sesamo.com\/ahorra<\/span><\/span><\/a><span class=\"ecxNingunoA\" style=\"line-height: 26.5067px;\">.<\/span><\/span><\/span><span style=\"font-family: Arial, Helvetica, sans-serif;\">&nbsp;<\/span><\/div>\n<div class=\"ecxCuerpoA\" style=\"background-color: white; line-height: 22.72px; margin-bottom: 1.35em; text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><span class=\"ecxNingunoA\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">Es as\u00ed&nbsp;<\/span><\/span><span class=\"ecxNinguno0\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">como S\u00c9<\/span><\/span><span class=\"ecxNingunoA\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">SAMO llega renovada y fortalecida a 2016, capitalizando su historia y legado, lista para seguir ofreciendo a la ni\u00f1ez de M<\/span><\/span><span class=\"ecxNinguno0\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">\u00e9<\/span><\/span><span class=\"ecxNingunoA\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">xico y Latinoam<\/span><\/span><span class=\"ecxNinguno0\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">\u00e9<\/span><\/span><span class=\"ecxNingunoA\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">rica los mejores contenidos, experiencias y productos, llenos de diversi\u00f3<\/span><\/span><span class=\"ecxNinguno0\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">n, alegr<\/span><\/span><span class=\"ecxNingunoA\" style=\"line-height: 22.72px;\"><span lang=\"ES-TRAD\" style=\"line-height: 26.5067px;\">\u00eda y aprendizaje.<\/span><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Con una imagen renovada la querida marca&nbsp;PLAZA S\u00c9SAMO se convierte en SESAMO,&nbsp;una experiencia de contenidos multiplataforma para responder a la nueva realidad de Latinoam\u00e9rica La querida y educativa serie SESAMO regresa a las pantallas de M\u00e9xico y Latinoam\u00e9rica con una nueva serie a trav\u00e9s de la se\u00f1al de Televisa Adicionalmente, SESAMO expande su negocio de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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