{"id":20076,"date":"2016-01-16T20:39:00","date_gmt":"2016-01-16T20:39:00","guid":{"rendered":""},"modified":"2026-06-29T02:26:13","modified_gmt":"2026-06-29T02:26:13","slug":"el-desafio-final-lo-nuevo-de-archer","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=20076","title":{"rendered":"\u201cEl desaf\u00edo final\u201d, lo nuevo de Archer Troy para Lionsgate"},"content":{"rendered":"
\n
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\nLos juegos del hambre, una de las sagas m\u00e1s
\nemblem\u00e1ticas en la historia del cine, lleg\u00f3 a su fin; y Lionsgate en conjunto
\ncon sus aliados de Televisa Cine, llevaron a cabo una de las campa\u00f1as
\ntransmedia m\u00e1s destacadas y diferenciadas para el lanzamiento de una pel\u00edcula.
\nLa campa\u00f1a llamada: \u201cEL DESAF\u00cdO FINAL\u201d fue en esencia una forma de homenajear y
\nretribuir a todos esos fans, lo mucho que por a\u00f1os le entregaron a esta saga y
\nas\u00ed, convertirlos en los verdaderos protagonistas de la historia.<\/o:p><\/span><\/span><\/div>\n
\n<\/div>\n
\nPartiendo del cuestionamiento de
\npor qu\u00e9 estas historias se convierten en un fen\u00f3meno, la campa\u00f1a vivi\u00f3 bajo el
\ninsight de que todo joven es por naturaleza rebelde y ese empoderamiento entre
\nlos j\u00f3venes es parte de su propio ADN y cultura. De esta forma Los Juegos del
\nHambre se convirtieron en un \u00edcono para la generaci\u00f3n m\u00e1s emblem\u00e1tica de la
\nactualidad: La Generaci\u00f3n Z. Para transmitir el concepto de comunicaci\u00f3n el
\nDesaf\u00edo Final vivi\u00f3 a trav\u00e9s de acciones no tradicionales donde se involucraron
\na diferentes medios, redes sociales, activaciones especiales, y lo m\u00e1s
\nimportante, a una gran variedad de j\u00f3venes que impulsaron el estreno final de
\nla saga.<\/o:p><\/span><\/span><\/div>\n
\n<\/div>\n
\nUna campa\u00f1a que se dividi\u00f3 en 3
\netapas: Teaser, Activaci\u00f3n y Reto Final cuyo objetivo fue enfrentar a los tributos
\npor un bien com\u00fan, derrocar al Capitolio, provocando un call to action<\/i> que logr\u00f3 amplificaci\u00f3n de marca en redes sociales y
\nque adem\u00e1s obtuvo un alto engagement<\/i>,
\ngracias a la pasi\u00f3n y entrega de todos los rebeldes que por a\u00f1os siguieron cada
\nnuevo cap\u00edtulo. Despu\u00e9s de dos meses la gran final se llev\u00f3 a cabo coincidiendo
\ncon la premier nacional de \u201cLos juegos del hambre: Sinsajo El Final\u201d.<\/o:p><\/span><\/span><\/div>\n
\n<\/div>\n
\nFinalmente adem\u00e1s de generar una brand experience <\/i>\u00fanico, se lleg\u00f3 a un awareness<\/i> pocas veces visto, con
\nmillones de impactos digitales, punto clave en el lanzamiento del cap\u00edtulo
\nfinal, en el que se obtuvo el primer lugar en taquilla el fin de semana de su
\nestreno.<\/o:p><\/span><\/span><\/div>\n
\n
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\nLink del video: <\/span>https:\/\/www.youtube.com\/watch?v=rsGAn4mN7eI<\/span><\/a><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Los juegos del hambre, una de las sagas m\u00e1s emblem\u00e1ticas en la historia del cine, lleg\u00f3 a su fin; y Lionsgate en conjunto con sus aliados de Televisa Cine, llevaron a cabo una de las campa\u00f1as transmedia m\u00e1s destacadas y diferenciadas para el lanzamiento de una pel\u00edcula. La campa\u00f1a llamada: \u201cEL DESAF\u00cdO FINAL\u201d fue en […]<\/p>\n","protected":false},"author":2,"featured_media":20077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n\u201cEl desaf\u00edo final\u201d, lo nuevo de Archer Troy para Lionsgate - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=20076\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cEl desaf\u00edo final\u201d, lo nuevo de Archer Troy para Lionsgate - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"Los juegos del hambre, una de las sagas m\u00e1s emblem\u00e1ticas en la historia del cine, lleg\u00f3 a su fin; y Lionsgate en conjunto con sus aliados de Televisa Cine, llevaron a cabo una de las campa\u00f1as transmedia m\u00e1s destacadas y diferenciadas para el lanzamiento de una pel\u00edcula. 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