{"id":20383,"date":"2015-12-12T20:26:00","date_gmt":"2015-12-12T20:26:00","guid":{"rendered":""},"modified":"2026-06-29T02:28:57","modified_gmt":"2026-06-29T02:28:57","slug":"archer-troy-y-bajaj-motocicletas","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=20383","title":{"rendered":"Archer Troy y Bajaj Motocicletas, conquistan la potencia con Pulsar Motonight"},"content":{"rendered":"<div style=\"line-height: 150%; text-align: center;\">\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjvXg1SmcUMwNQgNK6Hclwm9Sr4L6sgkfk7hrSl_KRk-w0iXMSSGvHkjHn3qT3q0RoqCCAogCczr7n3AQNy9ZdGNObDNXKm-iEZB3XYBMhP9l4_C8bNtqXFWv79MKXVMHGTRTqntmD4wps1\/s1600\/a21.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" height=\"213\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2015\/12\/a21.jpg\" class=\"wp-image-20384\" width=\"320\" \/><\/a><\/div>\n<div style=\"line-height: 150%; text-align: justify; text-justify: inter-ideograph;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><span lang=\"ES-TRAD\" style=\"line-height: 150%;\">Bajaj Motocicletas, empresa l\u00edder en la fabricaci\u00f3n<br \/>\nde veh\u00edculos de dos ruedas a nivel mundial en conjunto con sus aliados Archer<br \/>\nTroy, presentaron en M\u00e9xico la nueva Pulsar RS200. Dentro de la estrategia de<br \/>\nlanzamiento creamos el concepto de comunicacion 360 \u201cPulsar Motonight\u201d. Donde a<br \/>\ntrav\u00e9s de activaciones en las calles, acciones digitales en social media, &nbsp;branded content y eventos de lanzamiento<br \/>\nlogramos generar awareness y brand experience. Sumergimos al p\u00fablico objetivo<br \/>\nen el mundo del motociclismo donde la potencia y adrenalina son el ADN de las<br \/>\nmotocicletas Bajaj.<\/span><\/span><\/div>\n<div style=\"line-height: 150%; text-align: justify; text-justify: inter-ideograph;\">\n<\/div>\n<div style=\"line-height: 150%; text-align: justify; text-justify: inter-ideograph;\">\n<span lang=\"ES-TRAD\" style=\"line-height: 150%;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Para lograr convocatoria, awareness<br \/>\ny viralizaci\u00f3n, las activaciones se llevaron a cabo en puntos estrat\u00e9gicos <span style=\"display: none; mso-hide: all;\">descubrir la nueva Pulsar RS200 ban en&nbsp; content y \u00e9gicos <\/span>&nbsp;de la Ciudad de M\u00e9xico. Un grupo de stunts y<br \/>\nedecanes de la marca sorprendieron al p\u00fablico en cruces, avenidas, explanadas,<br \/>\nrestaurantes y bares con emocionantes coreograf\u00edas sobre motocicletas. Al mismo<br \/>\ntiempo los invitaban a descubrir la nueva Pulsar RS200 en los eventos<br \/>\nexclusivos de \u201cPulsar Motonight\u201d.<o:p><\/o:p><\/span><\/span><\/div>\n<div style=\"line-height: 150%; text-align: justify; text-justify: inter-ideograph;\">\n<\/div>\n<div style=\"line-height: 150%; text-align: justify; text-justify: inter-ideograph;\">\n<span lang=\"ES-TRAD\" style=\"line-height: 150%;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Las activaciones y acciones<br \/>\ndigitales culminaron en dos grandes eventos: Pulsar Motonight Bajo Circuito y<br \/>\nPulsar Motonight Estudios Quarry. En ambas fiestas, celebramos el lifestyle y<br \/>\ncultura del motociclismo, haciendo gala de la nueva l\u00ednea Pulsar. Para generar<br \/>\nesta brand experience bajo un entorno urbano creamos una atm\u00f3sfera underground,<br \/>\ndonde las motocicletas, la m\u00fasica electr\u00f3nica, el arte del grafitti, los<br \/>\ntatuajes, el performance de una banda de rock y por \u00faltimo un show de stunts llenaron<br \/>\nde emoci\u00f3n y adrenalina a los asistentes, para conocer la nueva Pulsar RS 200.<o:p><\/o:p><\/span><\/span><\/div>\n<div style=\"line-height: 150%; text-align: justify; text-justify: inter-ideograph;\">\n<\/div>\n<div style=\"line-height: 150%; text-align: justify;\">\n<span lang=\"ES-TRAD\" style=\"line-height: 150%;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Para la legi\u00f3n es un orgullo contar con la confianza de sus aliados,<br \/>\nquienes le otorgaron la satisfacci\u00f3n de crear el lanzamiento de la nueva motocicleta<br \/>\nPulsar con experiencias de marca aut\u00e9nticas y memorables.<o:p><\/o:p><\/span><\/span><\/div>\n<div style=\"text-align: center;\">\n<b><span style=\"font-family: Arial, Helvetica, sans-serif;\">VIDEO CASE:<o:p><\/o:p><\/span><\/b><\/div>\n<div style=\"text-align: center;\">\n<\/div>\n<div style=\"text-align: center;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><a href=\"https:\/\/youtu.be\/3OK83VreOFc\"><span lang=\"EN-US\">https:\/\/youtu.be\/3OK83VreOFc<\/span><\/a><span class=\"MsoHyperlink\"><span lang=\"EN-US\"><o:p><\/o:p><\/span><\/span><\/span><\/div>\n<div style=\"text-align: center;\">\n<\/div>\n<div style=\"text-align: center;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><a href=\"https:\/\/youtu.be\/Ui1qZo1KMTY\"><span lang=\"EN-US\">https:\/\/youtu.be\/Ui1qZo1KMTY<\/span><\/a><span lang=\"EN-US\"> <o:p><\/o:p><\/span><\/span><\/div>\n<div style=\"text-align: center;\">\n<\/div>\n<div style=\"text-align: center;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><a href=\"https:\/\/youtu.be\/NUIZpkS7-RY\">https:\/\/youtu.be\/NUIZpkS7-RY<\/a><o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: center;\">\n<\/div>\n<p><\/p>\n<div style=\"text-align: center;\">\n<a href=\"https:\/\/youtu.be\/wVGy1j8owEk\"><span style=\"color: black; font-family: Arial, Helvetica, sans-serif;\">https:\/\/youtu.be\/wVGy1j8owEk<\/span><\/a> <span lang=\"EN-US\" style=\"font-family: Roboto-Medium; mso-ansi-language: EN-US; mso-bidi-font-family: Roboto-Medium; mso-fareast-font-family: &quot;MS Mincho&quot;; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-fareast;\"><o:p><\/o:p><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bajaj Motocicletas, empresa l\u00edder en la fabricaci\u00f3n de veh\u00edculos de dos ruedas a nivel mundial en conjunto con sus aliados Archer Troy, presentaron en M\u00e9xico la nueva Pulsar RS200. Dentro de la estrategia de lanzamiento creamos el concepto de comunicacion 360 \u201cPulsar Motonight\u201d. Donde a trav\u00e9s de activaciones en las calles, acciones digitales en social [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Archer Troy y Bajaj Motocicletas, conquistan la potencia con Pulsar Motonight - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=20383\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Archer Troy y Bajaj Motocicletas, conquistan la potencia con Pulsar Motonight - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"Bajaj Motocicletas, empresa l\u00edder en la fabricaci\u00f3n de veh\u00edculos de dos ruedas a nivel mundial en conjunto con sus aliados Archer Troy, presentaron en M\u00e9xico la nueva Pulsar RS200. Dentro de la estrategia de lanzamiento creamos el concepto de comunicacion 360 \u201cPulsar Motonight\u201d. 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