{"id":20481,"date":"2015-12-07T18:59:00","date_gmt":"2015-12-07T18:59:00","guid":{"rendered":""},"modified":"2026-06-29T02:29:50","modified_gmt":"2026-06-29T02:29:50","slug":"facebook-lanza-articulos-instantaneos","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=20481","title":{"rendered":"Facebook lanza Art\u00edculos Instant\u00e1neos en Mexico"},"content":{"rendered":"<div align=\"center\" class=\"yiv6062159037MsoNormal\" id=\"yui_3_16_0_1_1449508978287_35488\" style=\"background-color: white; padding: 0px; text-align: center;\">\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhgPBZrHqQA-GtuPmGuJFb4OIfjH2YiRc0xewUtMXjQam-fAq7lPk1NtYdESJ2ms8bU2e9wu8OPZqYlErqR1qJgaLDyWeJC4Gyp0DdYprZX1-Yt75VJvn_EVJJrWkT0_wznHeoPnUbe0Jen\/s1600\/inba16.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" height=\"219\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2015\/12\/inba16-1.jpg\" class=\"wp-image-20482\" width=\"400\" \/><\/a><\/div>\n<div class=\"yiv6062159037MsoNormal\" id=\"yui_3_16_0_1_1449508978287_35466\" style=\"background-color: white; padding: 0px;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div class=\"yiv6062159037MsoNormal\" id=\"yui_3_16_0_1_1449508978287_35466\" style=\"background-color: white; padding: 0px;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div class=\"yiv6062159037MsoNormal\" id=\"yui_3_16_0_1_1449508978287_35466\" style=\"background-color: white; padding: 0px;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div class=\"yiv6062159037MsoNormal\" id=\"yui_3_16_0_1_1449508978287_35466\" style=\"background-color: white; padding: 0px;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\">Facebook lanza hoy Art\u00edculos Instant\u00e1neos<\/span><i style=\"font-family: Arial, Helvetica, sans-serif;\">&nbsp;<\/i><span style=\"font-family: Arial, Helvetica, sans-serif;\">(<\/span><i style=\"font-family: Arial, Helvetica, sans-serif;\">Instant Articles<\/i><span style=\"font-family: Arial, Helvetica, sans-serif;\">) en Am\u00e9rica Latina, ofreci\u00e9ndoles a las personas una forma m\u00e1s r\u00e1pida y atractiva de acceder a noticias desde sus dispositivos m\u00f3viles y brind\u00e1ndoles a los editores nuevas herramientas para dar vida a historias interactivas a trav\u00e9s de la p\u00e1gina de noticias de Facebook. A partir de hoy, alrededor de 40 compa\u00f1\u00edas de medios comenzar\u00e1n a utilizar Art\u00edculos Instant\u00e1neos en Argentina, Brasil, Chile, Colombia y M\u00e9xico.<\/span><\/div>\n<div class=\"yiv6062159037MsoNormal\" id=\"yui_3_16_0_1_1449508978287_35466\" style=\"background-color: white; padding: 0px;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>Al ver que las personas consultan m\u00e1s y m\u00e1s noticias desde sus dispositivos m\u00f3viles, nuestro objetivo es mejorar esa experiencia para que sea m\u00e1s r\u00e1pida y rica en Facebook. Hoy, la mayor\u00eda de los art\u00edculos tardan alrededor de ocho segundos en cargar, es decir, son el tipo de contenido que m\u00e1s tarda en cargar en Facebook. Art\u00edculos Instant\u00e1neos<i id=\"yui_3_16_0_1_1449508978287_35467\">&nbsp;<\/i>hacen que la experiencia de lectura sea diez veces m\u00e1s r\u00e1pida que la experiencia de lectura de art\u00edculos en la web m\u00f3vil est\u00e1ndar. Al mismo tiempo, proporcionan un conjunto de caracter\u00edsticas interactivas que permiten a los lectores acercar y explorar fotos de alta resoluci\u00f3n al inclinar su tel\u00e9fono, ver videos de reproducci\u00f3n autom\u00e1tica al desplazarse a trav\u00e9s de las historias, explorar mapas interactivos, escuchar t\u00edtulos en audio, e incluso recibir y hacer comentarios sobre partes espec\u00edficas de un art\u00edculo en l\u00ednea.<\/p>\n<p>Art\u00edculos Instant\u00e1neos estar\u00e1n disponibles en principio para algunos de los principales medios de comunicaci\u00f3n latinoamericanos y de habla hispana en Estados Unidos como Telemundo. Entre ellos, entre hoy y las pr\u00f3ximas semanas, ser\u00e1n lanzados en: Aristegui, Azteca, Cultura Colectiva, iMujer, SDP Noticias, Telemundo y UPSOCL.<\/p>\n<p>Globalmente, ya hay m\u00e1s de 200 medios como The New York Times y National Geographic en Estados Unidos, BBC News en el Reino Unido, Bield e Spiegelen en Alemania, y otros importantes t\u00edtulos que ahora se est\u00e1n sumando al lanzamiento de la regi\u00f3n, como La Naci\u00f3n y Clar\u00edn en Argentina, Caracol en Colombia, y Tele 13 y La Tercera en Chile.<\/p>\n<p>Art\u00edculos Instant\u00e1neos estar\u00e1n disponibles para todos los usuarios de iPhone en Am\u00e9rica Latina y se extender\u00e1n progresivamente a los usuarios de Android en las pr\u00f3ximas semanas.<\/span><\/div>\n<div class=\"yiv6062159037MsoNormal\" style=\"background-color: white; padding: 0px;\">\n<\/div>\n<div class=\"yiv6062159037MsoNormal\" style=\"background-color: white; padding: 0px;\">\n<b><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/b><\/div>\n<div class=\"yiv6062159037MsoNormal\" style=\"background-color: white; padding: 0px;\">\n<b><span style=\"font-family: Arial, Helvetica, sans-serif;\">Medios con m\u00e1s control<\/span><\/b><\/div>\n<div class=\"yiv6062159037MsoNormal\" id=\"yui_3_16_0_1_1449508978287_35469\" style=\"background-color: white; padding: 0px;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>Adem\u00e1s de brindar noticias a los lectores de forma m\u00e1s r\u00e1pida e interactiva, los editores podr\u00e1n mantener su identidad visual y amplificar sus oportunidades de monetizaci\u00f3n, manteniendo el 100% de las ganancias por publicidad vendidas directamente a clientes y anunciantes. Tambi\u00e9n podr\u00e1n monitorear datos de audiencia a trav\u00e9s de sus propias herramientas y a trav\u00e9s de comScore, una compa\u00f1\u00eda de an\u00e1lisis de Internet.&nbsp;<i id=\"yui_3_16_0_1_1449508978287_35468\">Instant Articles&nbsp;<\/i>usa lenguaje web y sistemas que los medios ya utilizan como RSS y HTML.<br \/><i><br \/>\u201cNos alegra llevar Art\u00edculos Instant\u00e1neos a Am\u00e9rica Latina y ayudar a nuestros socios editoriales de la regi\u00f3n a publicar historias de f\u00e1cil acceso para sus lectores desde el m\u00f3vil<\/i>\u00ab, se\u00f1al\u00f3 Andy Mitchell, Director de Alianzas Globales de Medios en Facebook.<i id=\"yui_3_16_0_1_1449508978287_35485\">&nbsp;\u00abM\u00e1s del 80 por ciento de los latinoamericanos en Facebook entra a la plataforma desde sus dispositivos m\u00f3viles y los Art\u00edculos Instant\u00e1neos les ofrecen una mejor y m\u00e1s atractiva forma de leer noticias sobre la marcha.\u00bb<\/i><\/p>\n<p>La experiencia de los Art\u00edculos Instant\u00e1neos no representar\u00e1 una interrupci\u00f3n en la experiencia de usuario de los lectores porque son los mismos art\u00edculos que ya visualizan en el&nbsp;<i>feed&nbsp;<\/i>de su Facebook, pero ahora cargar\u00e1n m\u00e1s r\u00e1pido y se ver\u00e1n mejor. Cuando un amigo o medio comparta un enlace en Facebook, la experiencia mejorada se mostrar\u00e1 autom\u00e1ticamente si el art\u00edculo est\u00e1 disponible en esta versi\u00f3n. Un \u00edcono de rel\u00e1mpago ayudar\u00e1 a reconocer f\u00e1cilmente los art\u00edculos instant\u00e1neos.<\/p>\n<p>V\u00eddeo:&nbsp;<a href=\"https:\/\/www.facebook.com\/fbmedia\/videos\/978697312171688\" id=\"yui_3_16_0_1_1449508978287_35484\" rel=\"nofollow\" style=\"background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; margin: 0px; outline: none; padding: 0px;\" target=\"_blank\">https:\/\/www.facebook.com\/fbmedia\/videos\/978697312171688<\/a><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Facebook lanza hoy Art\u00edculos Instant\u00e1neos&nbsp;(Instant Articles) en Am\u00e9rica Latina, ofreci\u00e9ndoles a las personas una forma m\u00e1s r\u00e1pida y atractiva de acceder a noticias desde sus dispositivos m\u00f3viles y brind\u00e1ndoles a los editores nuevas herramientas para dar vida a historias interactivas a trav\u00e9s de la p\u00e1gina de noticias de Facebook. A partir de hoy, alrededor de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook lanza Art\u00edculos Instant\u00e1neos en Mexico - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=20481\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook lanza Art\u00edculos Instant\u00e1neos en Mexico - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"Facebook lanza hoy Art\u00edculos Instant\u00e1neos&nbsp;(Instant Articles) en Am\u00e9rica Latina, ofreci\u00e9ndoles a las personas una forma m\u00e1s r\u00e1pida y atractiva de acceder a noticias desde sus dispositivos m\u00f3viles y brind\u00e1ndoles a los editores nuevas herramientas para dar vida a historias interactivas a trav\u00e9s de la p\u00e1gina de noticias de Facebook. 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