{"id":2086,"date":"2026-06-28T23:52:46","date_gmt":"2026-06-28T23:52:46","guid":{"rendered":"https:\/\/entrepalabrasmxdigital.com\/?p=2086"},"modified":"2026-06-28T23:52:46","modified_gmt":"2026-06-28T23:52:46","slug":"tocar-el-corazon-traves-de-la-pantalla","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=2086","title":{"rendered":"Tocar el coraz\u00f3n a trav\u00e9s de la pantalla: el amor en tiempos de scroll"},"content":{"rendered":"<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm; text-align: left;\">\n<ul style=\"text-align: left;\">\n<li><i><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-family: arial; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><b>61.3% de los mexicanos iniciaron una relaci\u00f3n de amor o amistad a trav\u00e9s de internet<\/b><\/span><\/i><\/li>\n<li><i><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-family: arial; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><b>90.4% de los usuarios han tenido al menos una cita a trav\u00e9s de plataformas<\/b><\/span><\/i><\/li>\n<li><i><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-family: arial; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><b>Las personas utilizan estas aplicaciones m\u00e1s de 3.5 veces a la semana<\/b><\/span><\/i><\/li>\n<\/ul>\n<p align=\"center\" class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm; text-align: center;\"><i><\/i><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><i><br \/><\/i><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><i><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgxrGhKPliWGTapmKrh0HwNR1_Vu8BM_rhvGMW7KGroCb21o8Ye4ozqw1g0OB4fbzt537tmOvESCt8WMs_uH5HfThyphenhyphenJ_eNukAg4pkptnzl5vss5mEcG80u8QkMp1eBgPpgB05fvUfd4HjP-eft04bSVGiuz8MUCkiHP17wuj153bI-r1o6-2U7ep46ENaA\/s319\/descarga%20(4).png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" data-original-height=\"319\" data-original-width=\"236\" height=\"319\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2026\/01\/descarga-4.png\" class=\"wp-image-2087\" width=\"236\" \/><\/a><\/i><\/div>\n<\/p>\n<p align=\"center\" class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm; text-align: center;\"><span style=\"color: #0e2841; font-family: arial; font-size: small; font-style: italic;\">*Paty, Horus y la hermosa familia que crearon luego de conocerse en Internet<\/span><\/p>\n<div><span style=\"font-family: arial;\"><br \/><\/span><\/div>\n<div><span style=\"font-family: arial;\"><br \/><\/span><\/div>\n<p align=\"center\" class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm; text-align: center;\"><b><i><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-family: arial; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">&nbsp;<\/span><\/i><\/b><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><span style=\"font-family: arial;\"><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\">\u201cTodo comenz\u00f3 gracias a Alejandro Fern\u00e1ndez\u201d, porque si hay alguien que nos toca el coraz\u00f3n, es \u00e9l. Alejandra coment\u00f3 un post sobre el cantante en un grupo de Facebook, y fue en cuesti\u00f3n de minutos que otro fan\u00e1tico salt\u00f3 a debatirle. As\u00ed comenzaron largas horas, d\u00edas, semanas de chats interminables, a toda hora del d\u00eda, sobre los temas m\u00e1s random que se imaginen, porque cuando hay qu\u00edmica con alguien, por m\u00e1s que no lo conozcas \u201cle quieres contar al otro todo lo que te va pasando en el d\u00eda\u201d, afirma Ale, mam\u00e1 hace ya 4 a\u00f1os.<\/span><\/span><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><span style=\"font-family: arial;\"><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\">Es que, la manera en que las personas se encuentran, conocen, enamoran, casan \u00a1y se reproducen! ha cambiado: Datos de&nbsp;<\/span><span color=\"rgb(64, 64, 64) !important\" data-ogsc=\"rgb(64, 64, 64)\" face=\"Arial, sans-serif\" lang=\"EN-US\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\"><a data-auth=\"Verified\" data-linkindex=\"0\" data-ogsc=\"blue\" href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fes.statista.com%2Fprevisiones%2F1192162%2Fnumero-usuarios-servicios-citas-online-mexico&amp;data=05%7C02%7C%7C0b56a3b23a4645dbba9608dc2777b9ac%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638428642419294689%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=b9geF6jz2fnr5r%2FuODGvEJJeZCQNsSHV2BZVAoDPUpc%3D&amp;reserved=0\" originalsrc=\"https:\/\/es.statista.com\/previsiones\/1192162\/numero-usuarios-servicios-citas-online-mexico\" rel=\"noopener noreferrer\" shash=\"cXL2Y+Tph\/Y2LQ7koadA4u7UkHa3sOmrR7EUd+5wSOnq5OQN9cyGj4yWJ4IrFx8riS60m+Sf6\/oaoXP5Q1YHl06zubZ6irRgT7c1U5XZSpoTYJX7zDOnaLSeFgDE0i63pLjvvEIh9y7+r3A3h0w4RTVkinXwBB5bpFGRJ4JtOXI=\" style=\"border: 0px; color: blue; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\" target=\"_blank\" title=\"Protegido por Outlook: https:\/\/es.statista.com\/previsiones\/1192162\/numero-usuarios-servicios-citas-online-mexico. Haz clic o pulsa para seguir el v\u00ednculo.\"><span color=\"inherit\" data-ogsc=\"\" lang=\"ES-MX\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">Statista<\/span><\/a><\/span><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\">&nbsp;indican que 2 Millones m\u00e1s de personas en M\u00e9xico se animaron a buscar v\u00ednculos online durante los \u00faltimos 6 a\u00f1os.<\/span><\/span><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-family: arial; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\">Lejos qued\u00f3 esa idea de que las apps son recursos para v\u00ednculos casuales, hoy se han convertido en los espacios de socializaci\u00f3n principales de las personas. De hecho, el 50% de las personas que estaban en contra de las apps de citas online antes de la pandemia, ahora est\u00e1n a favor.<\/span><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><span style=\"font-family: arial;\"><b><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\">M\u00e1s de la mitad de los mexicanos iniciaron una relaci\u00f3n de amor o amistad a trav\u00e9s de internet<\/span><\/b><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\">, de acuerdo con el estudio \u201cEl amor en los tiempos de las Telecom \u2013 2023\u201d, elaborado por&nbsp;<\/span><span color=\"inherit\" face=\"Arial, sans-serif\" lang=\"EN-US\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\"><a data-auth=\"Verified\" data-linkindex=\"1\" data-ogsc=\"blue\" href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.theciu.com%2Fpublicaciones-2%2F2023%2F2%2F13%2Fel-amor-en-los-tiempos-de-las-telecom-2023%23%3A~%3Atext%3DAl%252014%2520de%2520febrero%2520de%2Cfrente%2520a%252050.6%2525%2520en%25202022&amp;data=05%7C02%7C%7C0b56a3b23a4645dbba9608dc2777b9ac%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638428642419308305%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=cnFPNNI%2BR9xdpLC%2BxF6X5IfkKmEYQSXvBcBSxdOfWjk%3D&amp;reserved=0\" originalsrc=\"https:\/\/www.theciu.com\/publicaciones-2\/2023\/2\/13\/el-amor-en-los-tiempos-de-las-telecom-2023#:~:text=Al%2014%20de%20febrero%20de,frente%20a%2050.6%25%20en%202022\" rel=\"noopener noreferrer\" shash=\"HAybvJMVjbTGy\/oIHee9QA0ZqqwVictVWgeTLFilzkH+7nhvUbuwAxv9DXipVJwT1e3UHnc+3bNF0XLVGR8MXI2u0wpyohu8pntDLvzLVLosQVOfM8BHPxDzNIydSNuaYo8DQwS4AuHdZQpDSkV8yKjHHFz2wuuV0GwG4abpmfY=\" style=\"border: 0px; color: blue; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\" target=\"_blank\" title=\"Protegido por Outlook: https:\/\/www.theciu.com\/publicaciones-2\/2023\/2\/13\/el-amor-en-los-tiempos-de-las-telecom-2023#:~:text=Al%2014%20de%20febrero%20de,frente%20a%2050.6%25%20en%202022. Haz clic o pulsa para seguir el v\u00ednculo.\"><span color=\"inherit\" data-ogsc=\"\" lang=\"ES-MX\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">The Competitive Intelligence Unit<\/span><\/a><\/span><span color=\"inherit\" face=\"Arial, sans-serif\" lang=\"EN-US\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\">&nbsp;<\/span><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\">(The CIU).<\/span><\/span><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-family: arial; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\">&nbsp;<\/span><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><b><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-family: arial; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\">Cuando los filtros son transparentes<\/span><\/b><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-family: arial; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\">\u201cMi tiempo es oro, no lo iba a estar regalando\u201d, cuenta Paty mientras corre a una junta con proveedores de su propio restaurante. \u201cYo trabajaba de lunes a lunes, de 8 de la ma\u00f1ana a 10 de la noche, mi carrera profesional estaba en m\u00e1ximum de eficiencia, no ten\u00eda tiempo para andar conociendo gente\u201d Administradora de empresas, a la jalape\u00f1a contagiada por el ritmo de la Ciudad de M\u00e9xico, y adem\u00e1s de compartir los \u00faltimos minutos del d\u00eda con sus roomies, lo \u00fanico que lleg\u00f3 a hacer entre junta y junta, fue descargar una app de citas, \u201csin buscar una relaci\u00f3n obviamente, porque no ten\u00eda tiempo para tanto\u201d.<\/span><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-family: arial; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\">Le gustaba de la app la posibilidad de \u201carmar un perfil de la otra persona con anticipaci\u00f3n, porque en funci\u00f3n de las fotos que sube, los intereses que expresa, una puede darse cuenta si esa persona tiene temas afines a ti, que te pueden parecer interesantes. Nosotros ten\u00edamos una pasi\u00f3n por la buena comida\u201d. Y as\u00ed fue como conoci\u00f3 al ingeniero que se gan\u00f3 unos segundos de su d\u00eda, luego unos minutos, luego varias sonrisas; el \u00fanico que logr\u00f3 que ella durmiera s\u00f3lo 3 horas por d\u00eda para quedarse chateando con \u00e9l (porque hasta aqu\u00ed, \u00a1ni un audio! -para los que piensan que luego luego la gente pide fotos) y al cabo de unos meses de pl\u00e1tica, un martes de imprevisto, saliendo exhausta de trabajar, el inge, logr\u00f3 los primeros taquitos. El comienzo de la familia que hoy hizo un cambio 180 grados de vida y con la llegada del hijo, comenzaron su propio emprendimiento gastron\u00f3mico, prueba fiel de lo reales que fueron esos intereses en com\u00fan por la comida que pusieron en la app.<\/span><\/p>\n<div style=\"background-color: white; border: 0px; font-family: &quot;Segoe UI&quot;, &quot;Segoe UI Web (West European)&quot;, -apple-system, BlinkMacSystemFont, Roboto, &quot;Helvetica Neue&quot;, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-variant-emoji: inherit; font-variant-numeric: inherit; font-variant-position: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; text-align: center; vertical-align: baseline;\"><span style=\"font-family: arial;\"><br \/><\/span><\/div>\n<p align=\"center\" data-ogsc=\"rgb(14, 40, 65)\" style=\"background-color: white; color: #0e2841; font-style: italic; margin: 0cm 0cm 10pt; text-align: center;\"><span style=\"font-family: arial;\"><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; text-align: justify; vertical-align: baseline;\">El estudio de&nbsp;<\/span><span color=\"inherit\" face=\"Arial, sans-serif\" lang=\"EN-US\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; text-align: justify; vertical-align: baseline;\"><a data-auth=\"Verified\" data-linkindex=\"2\" data-ogsc=\"blue\" href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.theciu.com%2Fpublicaciones-2%2F2023%2F2%2F13%2Fel-amor-en-los-tiempos-de-las-telecom-2023%23%3A~%3Atext%3DAl%252014%2520de%2520febrero%2520de%2Cfrente%2520a%252050.6%2525%2520en%25202022&amp;data=05%7C02%7C%7C0b56a3b23a4645dbba9608dc2777b9ac%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638428642419317106%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=3ebBZuTQ7tf76VF7UYvn%2FV49VJUcP1LEVqCSdejJ%2FJc%3D&amp;reserved=0\" originalsrc=\"https:\/\/www.theciu.com\/publicaciones-2\/2023\/2\/13\/el-amor-en-los-tiempos-de-las-telecom-2023#:~:text=Al%2014%20de%20febrero%20de,frente%20a%2050.6%25%20en%202022\" rel=\"noopener noreferrer\" shash=\"yfCmAbNVVBoaswXBQCQrrg8\/Xu8y9vc6\/Bg9SGKMHbml3\/yP5B6wpjzLXymD7XKaXE\/0sk2W60PEiC+LEvvkQmbPTw8eMfNr35BTvjoJKBPkq1Izc3B+e08alUJ0RmYB\/M0xALGLoCZ5q8g5M82pONeXsjbRkfdGAQNK6VNwWU8=\" style=\"border: 0px; color: blue; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\" target=\"_blank\" title=\"Protegido por Outlook: https:\/\/www.theciu.com\/publicaciones-2\/2023\/2\/13\/el-amor-en-los-tiempos-de-las-telecom-2023#:~:text=Al%2014%20de%20febrero%20de,frente%20a%2050.6%25%20en%202022. Haz clic o pulsa para seguir el v\u00ednculo.\"><span color=\"inherit\" data-ogsc=\"\" lang=\"ES-MX\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">The CIU<\/span><\/a><\/span><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; text-align: justify; vertical-align: baseline;\">&nbsp;tambi\u00e9n destaca que 9 de cada 10 usuarios mencionan que se fijan en los intereses en com\u00fan, 73% que sea guapo o guapa y 68% en la edad.<\/span><\/span><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-family: arial; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\">En este contexto, las marcas tienen una gran oportunidad de conectar con personas que ya describieron su perfil, en un ambiente donde su coraz\u00f3n est\u00e1 disponible. Pero \u00bfc\u00f3mo logran algo m\u00e1s que llamar su atenci\u00f3n? \u00bfC\u00f3mo les tocamos el coraz\u00f3n? La clave es el STORYTELLING:&nbsp;<b>Contar buenas historias al p\u00fablico para establecer una conexi\u00f3n emocional.<\/b>&nbsp;As\u00ed la marca se humaniza, porque no parece publicidad intrusiva. Adem\u00e1s, el mensaje es m\u00e1s f\u00e1cil de recordar y ser narrado a otras personas. Eso s\u00ed, requiere m\u00e1s esfuerzo y creatividad que lanzar mensajes promocionales.<\/span><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><span style=\"font-family: arial;\"><b><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\">El impacto emocional<\/span><\/b><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\">&nbsp;puede estar ligado a la risa, a la ternura, a la unidad, a la inspiraci\u00f3n. Pero lo que&nbsp;<b>no<\/b>&nbsp;puede, es dejar al usuario&nbsp;<b>indiferente<\/b>.<\/span><\/span><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><span style=\"font-family: arial;\"><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\">\u201cEn general, las personas abren aplicaciones de citas en momentos de ocio, para pasar el tiempo, y en esos momentos es que est\u00e1n m\u00e1s abiertas para conocer perfiles interesantes y productos que les pueden gustar\u201d, resalta Bruno Almeida, CEO de&nbsp;<\/span><span color=\"inherit\" face=\"Arial, sans-serif\" lang=\"EN-US\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><a data-auth=\"Verified\" data-linkindex=\"3\" data-ogsc=\"blue\" href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fusmediaconsulting.com%2Fen%2F&amp;data=05%7C02%7C%7C0b56a3b23a4645dbba9608dc2777b9ac%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638428642419324388%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=hRb125g76DlGEnvxpDC4SW1CAVodgrqAfuLJ6KlEbu0%3D&amp;reserved=0\" originalsrc=\"https:\/\/usmediaconsulting.com\/en\/\" rel=\"noopener noreferrer\" shash=\"uSUmNPc8YwTvSLDsPrIpCATkdSnu\/NCKuFyjPaIK3U2EWb4doglw\/Dtup5Mb3UIiuwoaGDwH2LlKQTNi4EXiZz3YiAOPSa5QWyG30zWEoER7wTlLOO+1wfacMMuFMKW+Yzy9whesRpgdvwtkbmzDjNHz6xY\/xnHPE4Q87MODd4g=\" style=\"border: 0px; color: blue; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\" target=\"_blank\" title=\"Protegido por Outlook: https:\/\/usmediaconsulting.com\/en\/. Haz clic o pulsa para seguir el v\u00ednculo.\"><span color=\"inherit\" data-ogsc=\"\" lang=\"ES-MX\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">US Media<\/span><\/a><\/span><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\">.<\/span><\/span><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-family: arial; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\">De acuerdo con informaci\u00f3n de&nbsp;<a data-auth=\"Verified\" data-linkindex=\"4\" data-ogsc=\"blue\" href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fes.statista.com%2Festadisticas%2F1073996%2Fapps-citas-populares-mexico%2F&amp;data=05%7C02%7C%7C0b56a3b23a4645dbba9608dc2777b9ac%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638428642419330339%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=49ognH974u5gGSe3MOzNUWE1qjuB1cREDSmPArf5cC4%3D&amp;reserved=0\" originalsrc=\"https:\/\/es.statista.com\/estadisticas\/1073996\/apps-citas-populares-mexico\/\" rel=\"noopener noreferrer\" shash=\"d8T6yDCsgSMHGmAk\/T16p9HwUf1FPjD77egLJqX14DqnSu5FRiK39ZCi\/\/\/hldU1kKMdHBd1CDjTWCx9c2gZ7Dzz+I2+qOBTzqFi\/0I4HXXbGda2s2J\/LhRrhdxVk4OVddHkDgNI+Yhqyo5LT13+WslK+UBFd6lZEvzTnfQDFpY=\" style=\"border: 0px; color: blue; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\" target=\"_blank\" title=\"Protegido por Outlook: https:\/\/es.statista.com\/estadisticas\/1073996\/apps-citas-populares-mexico\/. Haz clic o pulsa para seguir el v\u00ednculo.\">Statista<\/a>&nbsp;, el 72.2% de las personas elige Tinder como app para vincularse con gente, lo que la convierte en la plataforma con m\u00e1s usuarios en el pa\u00eds y con espacios donde las marcas pueden interactuar con esas personas, registrando ya centenas de empresas que eligen esta app para su plan de medios.<\/span><\/p>\n<p align=\"center\" class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: center;\"><i><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-family: arial; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\">\u00bfTe imaginas lo poderoso que puede ser contarles una historia que las emocione en lugar de s\u00f3lo querer venderles mientras que ellos est\u00e1n ilusionados buscando amor? Porque al final del d\u00eda eso busca la publicidad: encontrar la mejor forma de llegar al coraz\u00f3n de la gente.<\/span><\/i><\/p>\n<p align=\"center\" class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: center;\"><i><span color=\"inherit\" face=\"Arial, sans-serif\" style=\"border: 0px; font-family: arial; font-feature-settings: inherit; font-kerning: inherit; font-language-override: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: 17.12px; margin: 0px; padding: 0px; vertical-align: baseline;\">\u00bfQu\u00e9 historia para tocar corazones tiene tu marca para contar?<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>61.3% de los mexicanos iniciaron una relaci\u00f3n de amor o amistad a trav\u00e9s de internet 90.4% de los usuarios han tenido al menos una cita a trav\u00e9s de plataformas Las personas utilizan estas aplicaciones m\u00e1s de 3.5 veces a la semana *Paty, Horus y la hermosa familia que crearon luego de conocerse en Internet &nbsp; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2087,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22],"class_list":["post-2086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-medios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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