{"id":2089,"date":"2026-06-28T23:52:46","date_gmt":"2026-06-28T23:52:46","guid":{"rendered":"https:\/\/entrepalabrasmxdigital.com\/?p=2089"},"modified":"2026-06-28T23:52:46","modified_gmt":"2026-06-28T23:52:46","slug":"wpp-unifica-y-expande-el-negocio-de","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=2089","title":{"rendered":"WPP unifica y expande el negocio de Telef\u00f3nica en Am\u00e9rica Latina"},"content":{"rendered":"<\/p>\n
<\/div>\n
<\/a><\/div>\n<\/p>\n

<\/p>\n

\n

El nuevo modelo operativo de WPP para Telef\u00f3nica se conocer\u00e1 como Blue Spark Partnership, que proporciona una integraci\u00f3n entre los recursos de WPP para ofrecer creatividad y estrategia para la marca en toda la regi\u00f3n. El equipo de Blue Spark Partnership estar\u00e1 liderado por la reci\u00e9n formada VML, cuyo lanzamiento fue anunciado en octubre de 2023 tras la fusi\u00f3n de Wunderman Thompson y VMLY&R. <\/span><\/span><\/p>\n<\/div>\n

\n

Blue Spark Partnership trabajar\u00e1 en Argentina, Chile, Colombia, Ecuador, M\u00e9xico, Per\u00fa, Uruguay y Venezuela, y tambi\u00e9n comprender\u00e1 cuatro Centros de Excelencia en estrategia y data, social media, medios propios y trade. El equipo de WPP reunir\u00e1 talento de toda la red, liderado por VML, que ha trabajado con Telef\u00f3nica durante m\u00e1s de quince a\u00f1os; tanto como VMLY&R como Wunderman Thompson, junto con Design Bridge & Partners, Ogilvy y Kantar. <\/span><\/span><\/p>\n<\/div>\n

\n

Blue Spark Partnership fue creada por John Lynn de VML y ser\u00e1 dirigida por el Global Client Lead Sebas Muriel. El modelo de marketing personalizado aprovechar\u00e1 la experiencia global a trav\u00e9s de los campus regionales y Centros de Excelencia de WPP para ofrecer soluciones para Telef\u00f3nica en los mercados locales con agilidad. <\/span><\/span><\/p>\n<\/div>\n

\n

Elisa Caballero, Directora de Consumo de Telef\u00f3nica Hispanoam\u00e9rica, dijo: \u00abCon su amplia experiencia en la implementaci\u00f3n de capacidades regionales y globales, WPP ha demostrado constantemente su excelencia en creatividad y estrategia. Esto, junto con su inigualable presencia en la regi\u00f3n, coloc\u00f3 a WPP por encima del resto para consolidar su posici\u00f3n como nuestro socio preferido\u201d<\/i>. <\/span><\/span><\/p>\n<\/div>\n

\n

Juan Pablo Jurado, CEO de VML en LATAM agreg\u00f3: \u00abWPP tiene un historial s\u00f3lido de trabajo junto con Telef\u00f3nica, incluyendo ayudar a ganar sus dos primeros Leones de Oro en la historia de la empresa en Cannes Lions 2023. Estamos encantados de continuar nuestra asociaci\u00f3n con la marca y expandir nuestros servicios en estos mercados clave de Am\u00e9rica Latina. Con el reciente anuncio y la creaci\u00f3n de VML, Blue Spark Partnership representa una nueva era de colaboraci\u00f3n e innovaci\u00f3n, permiti\u00e9ndonos ofrecer resultados excepcionales a gran escala. Estamos emocionados de embarcarnos en este nuevo cap\u00edtulo con Telef\u00f3nica, aprovechando nuestra experiencia y recursos para seguir impulsando el crecimiento y el \u00e9xito<\/i>\u00ab. <\/span><\/span><\/p>\n<\/div>\n

\n

VML tambi\u00e9n es la agencia de registro para <\/span>Vivo<\/a><\/span>, una empresa de Telef\u00f3nica en Brasil, y la agencia estrat\u00e9gica y creativa de registro para <\/span>Movistar<\/a><\/span>, una empresa de Telef\u00f3nica en Espa\u00f1a. <\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

El nuevo modelo operativo de WPP para Telef\u00f3nica se conocer\u00e1 como Blue Spark Partnership, que proporciona una integraci\u00f3n entre los recursos de WPP para ofrecer creatividad y estrategia para la marca en toda la regi\u00f3n. El equipo de Blue Spark Partnership estar\u00e1 liderado por la reci\u00e9n formada VML, cuyo lanzamiento fue anunciado en octubre de 2023 tras la fusi\u00f3n de […]<\/p>\n","protected":false},"author":2,"featured_media":2090,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23],"class_list":["post-2089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-tecnolife"],"yoast_head":"\nWPP unifica y expande el negocio de Telef\u00f3nica en Am\u00e9rica Latina - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=2089\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WPP unifica y expande el negocio de Telef\u00f3nica en Am\u00e9rica Latina - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"El nuevo modelo operativo de WPP para Telef\u00f3nica se conocer\u00e1 como Blue Spark Partnership, que proporciona una integraci\u00f3n entre los recursos de WPP para ofrecer creatividad y estrategia para la marca en toda la regi\u00f3n. El equipo de Blue Spark Partnership estar\u00e1 liderado por la reci\u00e9n formada VML, cuyo lanzamiento fue anunciado en octubre de 2023 tras la fusi\u00f3n de […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/entrepalabrasmxdigital.com\/?p=2089\" \/>\n<meta property=\"og:site_name\" content=\"EntrePalabras\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-28T23:52:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2025\/12\/descarga-9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"179\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"entrepalabras\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"entrepalabras\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2089#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2089\"},\"author\":{\"name\":\"entrepalabras\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/#\\\/schema\\\/person\\\/7e4adbd71849efdae7f005d1c49eb0b5\"},\"headline\":\"WPP unifica y expande el negocio de Telef\u00f3nica en Am\u00e9rica Latina\",\"datePublished\":\"2026-06-28T23:52:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2089\"},\"wordCount\":455,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2089#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/descarga-9.png\",\"keywords\":[\"#tecnolife\"],\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2089#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2089\",\"url\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2089\",\"name\":\"WPP unifica y expande el negocio de Telef\u00f3nica en Am\u00e9rica Latina - EntrePalabras\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2089#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2089#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/descarga-9.png\",\"datePublished\":\"2026-06-28T23:52:46+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/#\\\/schema\\\/person\\\/7e4adbd71849efdae7f005d1c49eb0b5\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2089#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2089\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2089#primaryimage\",\"url\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/descarga-9.png\",\"contentUrl\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/descarga-9.png\",\"width\":320,\"height\":179},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2089#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WPP unifica y expande el negocio de Telef\u00f3nica en Am\u00e9rica Latina\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/\",\"name\":\"EntrePalabras\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/#\\\/schema\\\/person\\\/7e4adbd71849efdae7f005d1c49eb0b5\",\"name\":\"entrepalabras\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"entrepalabras\"},\"url\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WPP unifica y expande el negocio de Telef\u00f3nica en Am\u00e9rica Latina - EntrePalabras","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/entrepalabrasmxdigital.com\/?p=2089","og_locale":"es_ES","og_type":"article","og_title":"WPP unifica y expande el negocio de Telef\u00f3nica en Am\u00e9rica Latina - EntrePalabras","og_description":"El nuevo modelo operativo de WPP para Telef\u00f3nica se conocer\u00e1 como Blue Spark Partnership, que proporciona una integraci\u00f3n entre los recursos de WPP para ofrecer creatividad y estrategia para la marca en toda la regi\u00f3n. El equipo de Blue Spark Partnership estar\u00e1 liderado por la reci\u00e9n formada VML, cuyo lanzamiento fue anunciado en octubre de 2023 tras la fusi\u00f3n de […]","og_url":"https:\/\/entrepalabrasmxdigital.com\/?p=2089","og_site_name":"EntrePalabras","article_published_time":"2026-06-28T23:52:46+00:00","og_image":[{"width":320,"height":179,"url":"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2025\/12\/descarga-9.png","type":"image\/png"}],"author":"entrepalabras","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"entrepalabras","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/entrepalabrasmxdigital.com\/?p=2089#article","isPartOf":{"@id":"https:\/\/entrepalabrasmxdigital.com\/?p=2089"},"author":{"name":"entrepalabras","@id":"https:\/\/entrepalabrasmxdigital.com\/#\/schema\/person\/7e4adbd71849efdae7f005d1c49eb0b5"},"headline":"WPP unifica y expande el negocio de Telef\u00f3nica en Am\u00e9rica Latina","datePublished":"2026-06-28T23:52:46+00:00","mainEntityOfPage":{"@id":"https:\/\/entrepalabrasmxdigital.com\/?p=2089"},"wordCount":455,"commentCount":0,"image":{"@id":"https:\/\/entrepalabrasmxdigital.com\/?p=2089#primaryimage"},"thumbnailUrl":"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2025\/12\/descarga-9.png","keywords":["#tecnolife"],"articleSection":["Uncategorized"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/entrepalabrasmxdigital.com\/?p=2089#respond"]}]},{"@type":"WebPage","@id":"https:\/\/entrepalabrasmxdigital.com\/?p=2089","url":"https:\/\/entrepalabrasmxdigital.com\/?p=2089","name":"WPP unifica y expande el negocio de Telef\u00f3nica en Am\u00e9rica Latina - EntrePalabras","isPartOf":{"@id":"https:\/\/entrepalabrasmxdigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/entrepalabrasmxdigital.com\/?p=2089#primaryimage"},"image":{"@id":"https:\/\/entrepalabrasmxdigital.com\/?p=2089#primaryimage"},"thumbnailUrl":"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2025\/12\/descarga-9.png","datePublished":"2026-06-28T23:52:46+00:00","author":{"@id":"https:\/\/entrepalabrasmxdigital.com\/#\/schema\/person\/7e4adbd71849efdae7f005d1c49eb0b5"},"breadcrumb":{"@id":"https:\/\/entrepalabrasmxdigital.com\/?p=2089#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/entrepalabrasmxdigital.com\/?p=2089"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/entrepalabrasmxdigital.com\/?p=2089#primaryimage","url":"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2025\/12\/descarga-9.png","contentUrl":"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2025\/12\/descarga-9.png","width":320,"height":179},{"@type":"BreadcrumbList","@id":"https:\/\/entrepalabrasmxdigital.com\/?p=2089#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/entrepalabrasmxdigital.com\/"},{"@type":"ListItem","position":2,"name":"WPP unifica y expande el negocio de Telef\u00f3nica en Am\u00e9rica Latina"}]},{"@type":"WebSite","@id":"https:\/\/entrepalabrasmxdigital.com\/#website","url":"https:\/\/entrepalabrasmxdigital.com\/","name":"EntrePalabras","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/entrepalabrasmxdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/entrepalabrasmxdigital.com\/#\/schema\/person\/7e4adbd71849efdae7f005d1c49eb0b5","name":"entrepalabras","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"entrepalabras"},"url":"https:\/\/entrepalabrasmxdigital.com\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/posts\/2089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2089"}],"version-history":[{"count":2,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/posts\/2089\/revisions"}],"predecessor-version":[{"id":2166,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/posts\/2089\/revisions\/2166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/media\/2090"}],"wp:attachment":[{"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}