{"id":20929,"date":"2015-11-01T03:20:00","date_gmt":"2015-11-01T03:20:00","guid":{"rendered":""},"modified":"2026-06-29T02:34:02","modified_gmt":"2026-06-29T02:34:02","slug":"que-les-puede-revelar-un-robot-un","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=20929","title":{"rendered":"\u00bfQu\u00e9 les puede revelar un robot a un comerciante con respecto a sus clientes?"},"content":{"rendered":"
\nEl video y la anal\u00edtica de datos son elementos que apoyan al comerciante detallista a entender qu\u00e9 le gusta y qu\u00e9 no le gusta a sus clientes<\/span><\/span><\/i><\/b><\/div>\n
\n<\/div>\n
\n<\/a><\/div>\n
\n
<\/span><\/i><\/span><\/div>\n
\nPor:<\/span><\/i> <\/span><\/i>Riyad Twahir, jefe de la pr\u00e1ctica de Bienes de Consumo y Retail en Xerox<\/span><\/i><\/div>\n
\nEl consumidor de hoy se ha vuelto una fuerza que se debe tomar en cuenta. La gente sabe bien c\u00f3mo quiere que sea su experiencia de compra y tienen la expectativa de que el comerciante la cumplir\u00e1 sin mayor problema. As\u00ed, la experiencia del consumidor se ha vuelto quiz\u00e1s la parte m\u00e1s preciada y delicada de lo que hace un comerciante d\u00eda con d\u00eda, y los requerimientos para que eso funcione son m\u00e1s din\u00e1micos que nunca.<\/span><\/div>\n
\nEn nuestros laboratorios de investigaci\u00f3n, colaboramos con los detallistas para anticipar lo que el consumidor quiere y necesita. La anal\u00edtica de datos de retail y la automatizaci\u00f3n rob\u00f3tica sirven para reunir informaci\u00f3n en toda la tienda y generar un panorama completo de lo que funciona y lo que no.<\/span><\/div>\n
\nUna de las primeras soluciones para lo anterior es una plataforma de anal\u00edtica rob\u00f3tica m\u00f3vil. El robot reconoce tanto productos como etiquetas e indica el pasillo y el anaquel en que se ubican los mismos. Viaja por toda la tienda captando y procesando datos provenientes de distintas c\u00e1maras de alta resoluci\u00f3n y van grabando d\u00f3nde y c\u00f3mo se van colocando los productos. Tambi\u00e9n son estos robots los que cuentan inventario en existencia, garantizan el cumplimiento de la mercanc\u00eda y generan indicadores con listas de acciones pendientes por fecha. <\/span><\/div>\n
\nAhora, el tema no es solamente el surtido y la promoci\u00f3n de productos. El comerciante obtiene datos reales acerca de la preferencia del consumidor, acerca de cu\u00e1les productos son los que busca y compara la gente, la manera en que caminan por la tienda y mucho m\u00e1s.<\/span><\/div>\n
\nA continuaci\u00f3n presentamos un video que muestra c\u00f3mo funciona:<\/span> https:\/\/www.youtube.com\/watch?v=CiVGMD2j6Is<\/a><\/span><\/div>\n
\nMediante el uso de datos en tiempo real, el comerciante puede hacer adaptaciones a la experiencia del cliente e ir modific\u00e1ndola seg\u00fan sus necesidades, gustos y comportamientos, como por ejemplo:<\/span><\/div>\n
\n<\/div>\n
    \n
  • Saben qu\u00e9 art\u00edculos son los que la gente compara y con ello toman decisiones en torno a su colocaci\u00f3n, precio, promoci\u00f3n y empaque.<\/span><\/li>\n
  • Brindan informaci\u00f3n acerca de c\u00f3mo los clientes recorren la tienda y con ello optimizan el dise\u00f1o de piso y la colocaci\u00f3n de la mercanc\u00eda.<\/span><\/li>\n
  • Monitorean los tiempos de espera en caja para as\u00ed establecer el horario de trabajo de los empleados<\/span><\/li>\n<\/ul>\n

    <\/p>\n

    \nLos datos est\u00e1n a la mano de todos, el tema es saber usarlos. La capacidad de juntar informaci\u00f3n acerca de los gustos del cliente y saber usarla a lo a lo largo de toda la experiencia de compra se vuelve una enorme ventaja.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

    El video y la anal\u00edtica de datos son elementos que apoyan al comerciante detallista a entender qu\u00e9 le gusta y qu\u00e9 no le gusta a sus clientes Por: Riyad Twahir, jefe de la pr\u00e1ctica de Bienes de Consumo y Retail en Xerox El consumidor de hoy se ha vuelto una fuerza que se debe tomar en […]<\/p>\n","protected":false},"author":2,"featured_media":20930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n\u00bfQu\u00e9 les puede revelar un robot a un comerciante con respecto a sus clientes? - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=20929\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 les puede revelar un robot a un comerciante con respecto a sus clientes? 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