{"id":2199,"date":"2025-11-27T19:26:00","date_gmt":"2025-11-27T19:26:00","guid":{"rendered":""},"modified":"2026-06-28T23:42:27","modified_gmt":"2026-06-28T23:42:27","slug":"como-se-logro-impulsar-el-exito-de-las","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=2199","title":{"rendered":"C\u00f3mo se logr\u00f3 impulsar el \u00e9xito de las marcas Club Premium y Club Premium Doble Malta en Ecuador"},"content":{"rendered":"<p><span style=\"font-family: arial;\">&nbsp;<\/span><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><span style=\"font-family: arial;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgGp8YpNwDuSbYcrQBi7F7Twua8nWMz6wKBCYvJibqJzMU_e3YkemwCdMeWcHGhVtcN5lY1iycsBb1aKdf0UUFjFNEENL15vROUZmGGR4fP034dzKUIN8FyY2TWBEKYGO0PcGPjtivRuwIf-Kh-M-zVDoSG-_8OZxpxn5_25pjDjzlS3SP0OyCPY32ywI8\/s752\/descargar%20(7).png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" data-original-height=\"416\" data-original-width=\"752\" height=\"177\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2025\/11\/descargar-7.png\" class=\"wp-image-2200\" width=\"320\" \/><\/a><\/span><\/div>\n<p><span style=\"font-family: arial;\"><br \/><\/span><\/p>\n<p class=\"x_x_x_MsoNormal x_elementToProof\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><span data-olk-copy-source=\"MessageBody\" style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\"><br \/><\/span><\/span><\/p>\n<p class=\"x_x_x_MsoNormal x_elementToProof\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><\/p>\n<p class=\"x_x_x_MsoNormal x_elementToProof\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><span data-olk-copy-source=\"MessageBody\" style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">Panorama Branding, agencia l\u00edder en branding y perteneciente al Grupo Bomb\u00e1stica, ha logrado resultados excepcionales en la consolidaci\u00f3n y posicionamiento de las marcas Club Premium y Club Premium Doble Malta en el mercado ecuatoriano. Gracias a sus estrategias de branding y comunicaci\u00f3n efectiva, ambas marcas han experimentado un crecimiento significativo y han sido reconocidas por su calidad y atractivo en el sector.<\/span><\/span><\/p>\n<p class=\"x_x_x_MsoNormal\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p class=\"x_x_x_MsoNormal\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><span style=\"font-family: arial;\"><b><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">Club Premium: Reconocido por su calidad y crecimiento en el mercado<\/span><\/b><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><\/span><\/span><\/p>\n<p class=\"x_x_x_MsoNormal\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p class=\"x_x_x_MsoNormal\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">La marca Club Premium, a trav\u00e9s del redise\u00f1o de empaques y una campa\u00f1a de comunicaci\u00f3n realizada por la agencia Fant\u00e1stica, ha destacado y conectado de manera efectiva con los consumidores. Estos logros fueron reconocidos con el prestigioso premio Effie, que resalta la eficacia publicitaria.<\/span><\/span><\/p>\n<p class=\"x_x_x_MsoNormal\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p class=\"x_x_x_MsoNormal\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">La colaboraci\u00f3n entre Panorama Branding y Club Premium ha resultado en un aumento significativo en el Brand Power, con un incremento de 5 puntos seg\u00fan las m\u00e9tricas internas de AB Inbev. Adem\u00e1s, el Share of Market a nivel nacional se elev\u00f3 en 8 puntos, demostrando la creciente preferencia de los consumidores por esta marca. Los ecuatorianos han reconocido a Club Premium como una marca de alta calidad, y la percepci\u00f3n de su calidad se increment\u00f3 en 15 puntos.<\/span><\/span><\/p>\n<p class=\"x_x_x_MsoNormal\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p class=\"x_x_x_MsoNormal\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><span style=\"font-family: arial;\"><b><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">Club Premium Doble Malta: \u00c9xito en ventas y crecimiento en la categor\u00eda<\/span><\/b><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><\/span><\/span><\/p>\n<p class=\"x_x_x_MsoNormal\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p class=\"x_x_x_MsoNormal\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">La marca Club Premium Doble Malta ha experimentado un \u00e9xito notable en el mercado ecuatoriano. Gracias al redise\u00f1o de empaques y una campa\u00f1a de comunicaci\u00f3n efectiva, llevada a cabo por la agencia Fant\u00e1stica, la marca ha sido galardonada con el premio Effie, destacando su impacto en la industria publicitaria.<\/span><\/span><\/p>\n<p class=\"x_x_x_MsoNormal\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p class=\"x_x_x_MsoNormal\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">El trabajo conjunto entre Panorama Branding y Fant\u00e1stica ha impulsado un aumento de 3 puntos en el Brand Power, seg\u00fan las m\u00e9tricas internas de AB Inbev. Adem\u00e1s, los primeros tres meses de lanzamiento fueron exitosos, con la venta de 13.363 hectolitros de Doble Malta. Este logro tambi\u00e9n ha impulsado el crecimiento de toda la categor\u00eda de cervezas en un 42%.<\/span><\/span><\/p>\n<p class=\"x_x_x_MsoNormal\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p class=\"x_x_x_MsoNormal\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><span style=\"font-family: arial;\"><b><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">Reconocimientos a los logros alcanzados<\/span><\/b><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><\/span><\/span><\/p>\n<p class=\"x_x_x_MsoNormal\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p class=\"x_x_x_MsoNormal\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">Lucas del Corral, Managing Director de Panorama Branding, comparti\u00f3 su entusiasmo por estos logros: \u00abEstamos muy orgullosos de los resultados alcanzados con Club Premium y Club Premium Doble Malta. Estos \u00e9xitos son el resultado del trabajo en equipo, la creatividad y el enfoque estrat\u00e9gico de todo el equipo de Panorama Branding\u00bb.<\/span><\/span><\/p>\n<p class=\"x_x_x_MsoNormal\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p class=\"x_x_x_MsoNormal\" style=\"background-color: white; margin: 0cm; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\"><span style=\"font-style: inherit;\">Por su parte, Jos\u00e9 Manuel Afanador, Founding Partner &amp; Strategy Director de Panorama Branding, a\u00f1adi\u00f3: <\/span><i>\u00abHemos trabajado arduamente para posicionar a estas marcas y destacar sus atributos \u00fanicos en el mercado ecuatoriano. Estos resultados nos motivan a seguir generando valor y crecimiento para nuestros clientes\u00bb<\/i><span style=\"font-style: inherit;\">.<\/span><\/span><\/span><\/p>\n<div id=\"gtx-trans\" style=\"left: 376px; position: absolute; top: 1047px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Panorama Branding, agencia l\u00edder en branding y perteneciente al Grupo Bomb\u00e1stica, ha logrado resultados excepcionales en la consolidaci\u00f3n y posicionamiento de las marcas Club Premium y Club Premium Doble Malta en el mercado ecuatoriano. Gracias a sus estrategias de branding y comunicaci\u00f3n efectiva, ambas marcas han experimentado un crecimiento significativo y han sido reconocidas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2200,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22],"class_list":["post-2199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-medios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo se logr\u00f3 impulsar el \u00e9xito de las marcas Club Premium y Club Premium Doble Malta en Ecuador - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=2199\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo se logr\u00f3 impulsar el \u00e9xito de las marcas Club Premium y Club Premium Doble Malta en Ecuador - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Panorama Branding, agencia l\u00edder en branding y perteneciente al Grupo Bomb\u00e1stica, ha logrado resultados excepcionales en la consolidaci\u00f3n y posicionamiento de las marcas Club Premium y Club Premium Doble Malta en el mercado ecuatoriano. 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