{"id":22183,"date":"2015-08-25T17:08:00","date_gmt":"2015-08-25T17:08:00","guid":{"rendered":""},"modified":"2026-06-29T02:46:03","modified_gmt":"2026-06-29T02:46:03","slug":"mercado-mexicano-abrio-una-cafetera","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=22183","title":{"rendered":"Mercado mexicano \u00ababri\u00f3\u00bb una cafetera cada tres d\u00edas en los \u00faltimos 10 a\u00f1os"},"content":{"rendered":"<div style=\"background-color: white; font-family: Times-New-Roman; line-height: 34.0800018310547px; page-break-after: avoid; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; line-height: 18.3999996185303px;\"><\/p>\n<ul style=\"color: #767a7a; font-family: Arial, Helvetica, sans-serif; line-height: 18.9333324432373px; margin: 0px 0px 20px 1em; padding: 0px 0px 0px 1em; text-align: -webkit-center;\"><i><\/p>\n<li style=\"line-height: 30.2933349609375px; margin: 0px 0px 3px; text-align: left;\"><strong><span lang=\"ES-CL\" style=\"color: black; font-family: Arial, sans-serif; line-height: 24.5333347320557px;\">El mercado de cafeter\u00edas especializadas se duplico en los \u00faltimos 10 a\u00f1os.<\/span><\/strong><\/li>\n<li style=\"line-height: 30.2933349609375px; margin: 0px 0px 3px; text-align: left;\"><strong><span lang=\"ES-CL\" style=\"color: black; font-family: Arial, sans-serif; line-height: 24.5333347320557px;\">Surge en M\u00e9xico un \u00abtercer lugar\u00bb para consumir caf\u00e9, fuera de la casa u oficina.<\/span><\/strong><\/li>\n<li style=\"color: black; line-height: 30.2933349609375px; margin: 0px 0px 3px; text-align: left;\"><strong><span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; line-height: 24.5333347320557px;\">Se espera que el gasto de los consumidores siga desarroll\u00e1ndose a una tasa de crecimiento anual (TCAC) del 25.6%.<\/span><\/strong><\/li>\n<p><\/i><\/ul>\n<p><\/span><\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; line-height: 34.0800018310547px; page-break-after: avoid; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\"><br \/><\/span><\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; line-height: 34.0800018310547px; page-break-after: avoid; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\"><br \/><\/span><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2015\/08\/q8.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" width=\"269\" height=\"188\" border=\"0\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2015\/08\/q8.jpg\" class=\"wp-image-22184\" \/><\/a><\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; line-height: 34.0800018310547px; page-break-after: avoid; text-align: justify;\">\n<\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; line-height: 34.0800018310547px; page-break-after: avoid; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\"><br \/><\/span><\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; line-height: 34.0800018310547px; page-break-after: avoid; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\"><br \/><\/span><\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; line-height: 34.0800018310547px; page-break-after: avoid; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\"><br \/><\/span><\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; line-height: 34.0800018310547px; page-break-after: avoid; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\"><br \/><\/span><\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; line-height: 34.0800018310547px; page-break-after: avoid; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\">De acuerdo a un estudio de la empresa de investigaci\u00f3n global, Euromonitor International, \u00abel din\u00e1mico mercado de cafeter\u00edas especializadas de M\u00e9xico duplic\u00f3 sus tiendas en los \u00faltimos 10 a\u00f1os pasando de 1,100 en 2004 a m\u00e1s de 2,300 en 2014. Esto significa que en promedio, durante el per\u00edodo 2004-2014, se abri\u00f3 una cafeter\u00eda especializada cada 3 d\u00edas en M\u00e9xico\u00bb.<\/span><\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; line-height: 34.0800018310547px; page-break-after: avoid; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\">&nbsp;<\/span><\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; line-height: 34.0800018310547px; page-break-after: avoid; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\">\u00abEste fuerte crecimiento se debe en parte a la entrada de importantes jugadores a M\u00e9xico, quienes supieron desarrollar el \u00abtercer lugar\u00bb para consumir caf\u00e9. Esto se refiere a otro lugar adem\u00e1s de la casa y la oficina donde los consumidores pueden no solo disfrutar de un caf\u00e9 de alta calidad sino tambi\u00e9n pasar un rato en un ambiente sofisticado y agradable\u00bb, afirma Mark Strobel, analista de investigaci\u00f3n en Euromonitor International.<\/span><\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; line-height: 34.0800018310547px; page-break-after: avoid; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\">&nbsp;<\/span><\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; line-height: 34.0800018310547px; page-break-after: avoid; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\">Seg\u00fan la investigaci\u00f3n, el aumento en el gasto de los consumidores en cafeter\u00edas especializadas ha sido a\u00fan m\u00e1s fuerte<span style=\"line-height: 22.7199993133545px; text-decoration: line-through;\">,<\/span>&nbsp;triplic\u00e1ndose en los \u00faltimos 10 a\u00f1os. \u00abLa llegada de estas empresas a M\u00e9xico ayud\u00f3 a la ampliaci\u00f3n del mercado y a desarrollar una considerable cultura de caf\u00e9 en el pa\u00eds,\u00bb, continua Strobel.<\/span><\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; line-height: 34.0800018310547px; page-break-after: avoid; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\">&nbsp;<\/span><\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; line-height: 34.0800018310547px; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\">Sin embargo, el mercado mexicano est\u00e1 fuertemente dividido entre consumidores que buscan productos premium y aquellos que buscan precios econ\u00f3micos. El consumidor promedio sigue comprando su caf\u00e9 a trav\u00e9s del canal retail, en supermercados o tienditas para serv\u00edrselo en casa.<br style=\"line-height: 22.7199993133545px;\" \/><\/span><\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; line-height: 34.0800018310547px; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\">Para los pr\u00f3ximos 5 a\u00f1os se espera que el gasto de los consumidores siga desarroll\u00e1ndose a una tasa de crecimiento anual (TCAC) del 25.6%. De acuerdo con Strobel, las oportunidades del mercado se centran en entregar una oferta atractiva que satisfaga a los consumidores que est\u00e9n en camino a la premiumizaci\u00f3n.<br style=\"line-height: 22.7199993133545px;\" \/><\/span><\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; line-height: 34.0800018310547px; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\">Para conocer m\u00e1s acerca del mercado de caf\u00e9 en M\u00e9xico y c\u00f3mo generar una estrategia exitosa, te invitamos a la conferencia \u00abPremiumizaci\u00f3n del Caf\u00e9 \u00bfLleg\u00f3 para quedarse o moda pasajera?\u00bb que impartir\u00e1 Mark Strobel, Analista de investigaci\u00f3n en Euromonitor International, el pr\u00f3ximo jueves 3 de septiembre de 14:00 a 14:50 horas en&nbsp;<b style=\"line-height: 22.7199993133545px;\">Expo Caf\u00e9<\/b>.<br style=\"line-height: 22.7199993133545px;\" \/><\/span><\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; line-height: 34.0800018310547px; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\">Para mayor Informaci\u00f3n consulta los talleres y conferencias<a href=\"http:\/\/r20.rs6.net\/tn.jsp?f=0017IS3izGbMfP2jk1qrNpbsUtqETUNkQvmBly_hnQ6Bl9FPb5H1r-LGazDmpE9OzxEO2SfaTMQv7jWzncX_925lGi-bIeajnr15qX-9LrGHg0nw8CUwtCS5Mt6eajBAdLq2uWZy9v8H9m7QyCdSijm-qJ2oh1I1BtAkP_poqAT9RcHiummHDl3Y3VzmDPQ1A6luu8xIBhbZ6Mq3xMRcpTjTnPRUARfS0LAWVk2308D8Gw=&amp;c=03Hf1VGLiAPOzW8lVsHF6BlPnsvgirtUf_Vg_H0mgbwPAg1Pvv_REA==&amp;ch=NLjgHTVDCBaz_OUuuzorCF7EmRYIilmAhhmYnHK3tPoUcTJSlaBElg==\" shape=\"rect\" style=\"color: blue; cursor: pointer; font-weight: inherit; line-height: 22.7199993133545px;\" target=\"_blank\">http:\/\/www.tradex.mx\/expocafe\/extras\/actividades\/conferencias.html<\/a><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El mercado de cafeter\u00edas especializadas se duplico en los \u00faltimos 10 a\u00f1os. Surge en M\u00e9xico un \u00abtercer lugar\u00bb para consumir caf\u00e9, fuera de la casa u oficina. Se espera que el gasto de los consumidores siga desarroll\u00e1ndose a una tasa de crecimiento anual (TCAC) del 25.6%. De acuerdo a un estudio de la empresa de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":22184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercado mexicano &quot;abri\u00f3&quot; una cafetera cada tres d\u00edas en los \u00faltimos 10 a\u00f1os - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=22183\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercado mexicano &quot;abri\u00f3&quot; una cafetera cada tres d\u00edas en los \u00faltimos 10 a\u00f1os - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"El mercado de cafeter\u00edas especializadas se duplico en los \u00faltimos 10 a\u00f1os. Surge en M\u00e9xico un \u00abtercer lugar\u00bb para consumir caf\u00e9, fuera de la casa u oficina. Se espera que el gasto de los consumidores siga desarroll\u00e1ndose a una tasa de crecimiento anual (TCAC) del 25.6%. 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