{"id":22320,"date":"2015-08-21T19:02:00","date_gmt":"2015-08-21T19:02:00","guid":{"rendered":""},"modified":"2026-06-29T02:47:15","modified_gmt":"2026-06-29T02:47:15","slug":"mercado-mexicano-abrio-una-cafeteria","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=22320","title":{"rendered":"MERCADO MEXICANO \u00abABRI\u00d3\u00bb UNA CAFETERIA CADA TRES D\u00cdAS EN LOS \u00daLTIMOS 10 A\u00d1OS"},"content":{"rendered":"<div id=\"yui_3_16_0_1_1440177700396_196928\" style=\"background-color: white; font-family: Times-New-Roman; margin-bottom: 3pt; margin-top: 0px; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; line-height: 18.3999996185303px;\"><\/p>\n<ul id=\"yui_3_16_0_1_1440177700396_196854\" style=\"font-family: Arial, Helvetica, sans-serif; line-height: normal; margin: 1em 0px; padding: 0px 0px 0px 40px; text-align: -webkit-center;\"><i><\/p>\n<li id=\"yui_3_16_0_1_1440177700396_196853\" style=\"text-align: left;\"><span id=\"yui_3_16_0_1_1440177700396_196980\" style=\"font-weight: 700;\"><span id=\"yui_3_16_0_1_1440177700396_196979\" lang=\"ES-CL\" style=\"line-height: 24.5333347320557px;\">El mercado de cafeter\u00edas especializadas se duplico en los \u00faltimos 10 a\u00f1os.<\/span><\/span><\/li>\n<li id=\"yui_3_16_0_1_1440177700396_196933\" style=\"text-align: left;\"><span id=\"yui_3_16_0_1_1440177700396_196932\" style=\"font-weight: 700;\"><span id=\"yui_3_16_0_1_1440177700396_196931\" lang=\"ES-CL\" style=\"line-height: 24.5333347320557px;\">Surge en M\u00e9xico un \u00abtercer lugar\u00bb para consumir caf\u00e9, fuera de la casa u oficina.<\/span><\/span><\/li>\n<li id=\"yui_3_16_0_1_1440177700396_196936\" style=\"text-align: left;\"><span id=\"yui_3_16_0_1_1440177700396_196935\" style=\"font-weight: 700;\"><span id=\"yui_3_16_0_1_1440177700396_196934\" lang=\"ES-CL\" style=\"line-height: 24.5333347320557px;\">Se espera que el gasto de los consumidores siga desarroll\u00e1ndose a una tasa de crecimiento anual (TCAC) del 25.6%.<\/span><\/span><\/li>\n<p><\/i><\/ul>\n<p><\/span><\/div>\n<div id=\"yui_3_16_0_1_1440177700396_196928\" style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; margin-bottom: 3pt; margin-top: 0px; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\"><br \/><\/span><\/div>\n<div id=\"yui_3_16_0_1_1440177700396_196928\" style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; margin-bottom: 3pt; margin-top: 0px; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\"><br \/><\/span><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2015\/08\/x26.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img decoding=\"async\" width=\"284\" height=\"176\" border=\"0\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2015\/08\/x26.jpg\" class=\"wp-image-22321\" \/><\/a><\/div>\n<div id=\"yui_3_16_0_1_1440177700396_196928\" style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; margin-bottom: 3pt; margin-top: 0px; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\"><br \/><\/span><\/div>\n<div id=\"yui_3_16_0_1_1440177700396_196928\" style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; margin-bottom: 3pt; margin-top: 0px; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\"><br \/><\/span><\/div>\n<div id=\"yui_3_16_0_1_1440177700396_196928\" style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; margin-bottom: 3pt; margin-top: 0px; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\"><br \/><\/span><\/div>\n<div id=\"yui_3_16_0_1_1440177700396_196928\" style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; margin-bottom: 3pt; margin-top: 0px; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\"><br \/><\/span><\/div>\n<div id=\"yui_3_16_0_1_1440177700396_196928\" style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; margin-bottom: 3pt; margin-top: 0px; text-align: justify;\">\n<span id=\"yui_3_16_0_1_1440177700396_196943\" lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\">De acuerdo a un estudio de la empresa de investigaci\u00f3n global, Euromonitor International, \u00abel din\u00e1mico mercado de cafeter\u00edas especializadas de M\u00e9xico duplic\u00f3 sus tiendas en los \u00faltimos 10 a\u00f1os pasando de 1,100 en 2004 a m\u00e1s de 2,300 en 2014. Esto significa que en promedio, durante el per\u00edodo 2004-2014, se abri\u00f3 una cafeter\u00eda especializada cada 3 d\u00edas en M\u00e9xico\u00bb.<\/span><\/div>\n<div id=\"yui_3_16_0_1_1440177700396_196929\" style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; margin-bottom: 3pt; margin-top: 0px; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\">&nbsp;<\/span><\/div>\n<div id=\"yui_3_16_0_1_1440177700396_196930\" style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; margin-bottom: 3pt; margin-top: 0px; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\">\u00abEste fuerte crecimiento se debe en parte a la entrada de importantes jugadores a M\u00e9xico, quienes supieron desarrollar el \u00abtercer lugar\u00bb para consumir caf\u00e9. Esto se refiere a otro lugar adem\u00e1s de la casa y la oficina donde los consumidores pueden no solo disfrutar de un caf\u00e9 de alta calidad sino tambi\u00e9n pasar un rato en un ambiente sofisticado y agradable\u00bb, afirma Mark Strobel, analista de investigaci\u00f3n en Euromonitor International.<\/span><\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; margin-bottom: 3pt; margin-top: 0px; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\">&nbsp;<\/span><\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; margin-bottom: 3pt; margin-top: 0px; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\">Seg\u00fan la investigaci\u00f3n, el aumento en el gasto de los consumidores en cafeter\u00edas especializadas ha sido a\u00fan m\u00e1s fuerte<span style=\"text-decoration: line-through;\">,<\/span>&nbsp;triplic\u00e1ndose en los \u00faltimos 10 a\u00f1os. \u00abLa llegada de estas empresas a M\u00e9xico ayud\u00f3 a la ampliaci\u00f3n del mercado y a desarrollar una considerable cultura de caf\u00e9 en el pa\u00eds,\u00bb, continua Strobel.<\/span><\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; margin-bottom: 3pt; margin-top: 0px; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\">&nbsp;<\/span><\/div>\n<div id=\"yui_3_16_0_1_1440177700396_196889\" style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; margin-top: 0px; text-align: justify;\">\n<span id=\"yui_3_16_0_1_1440177700396_196888\" lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\">Sin embargo, el mercado mexicano est\u00e1 fuertemente dividido entre consumidores que buscan productos premium y aquellos que buscan precios econ\u00f3micos. El consumidor promedio sigue comprando su caf\u00e9 a trav\u00e9s del canal retail, en supermercados o tienditas para serv\u00edrselo en casa.<br \/><\/span><\/div>\n<div style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; margin-top: 0px; text-align: justify;\">\n<span lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\">Para los pr\u00f3ximos 5 a\u00f1os se espera que el gasto de los consumidores siga desarroll\u00e1ndose a una tasa de crecimiento anual (TCAC) del 25.6%. De acuerdo con Strobel, las oportunidades del mercado se centran en entregar una oferta atractiva que satisfaga a los consumidores que est\u00e9n en camino a la premiumizaci\u00f3n.<br \/><\/span><\/div>\n<div id=\"yui_3_16_0_1_1440177700396_196923\" style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; margin-top: 0px; text-align: justify;\">\n<span id=\"yui_3_16_0_1_1440177700396_196925\" lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\">Para conocer m\u00e1s acerca del mercado de caf\u00e9 en M\u00e9xico y c\u00f3mo generar una estrategia exitosa, te invitamos a la conferencia \u00abPremiumizaci\u00f3n del Caf\u00e9 \u00bfLleg\u00f3 para quedarse o moda pasajera?\u00bb que impartir\u00e1 Mark Strobel, Analista de investigaci\u00f3n en Euromonitor International, el pr\u00f3ximo jueves 3 de septiembre de 14:00 a 14:50 horas en&nbsp;<b id=\"yui_3_16_0_1_1440177700396_196924\">Expo Caf\u00e9<\/b>.<br \/><\/span><\/div>\n<div id=\"yui_3_16_0_1_1440177700396_196913\" style=\"background-color: white; font-family: Times-New-Roman; font-size: 24px; margin-top: 0px; text-align: justify;\">\n<span id=\"yui_3_16_0_1_1440177700396_196918\" lang=\"ES-CL\" style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 18.3999996185303px;\">Para mayor Informaci\u00f3n consulta los talleres y conferencias<a href=\"http:\/\/r20.rs6.net\/tn.jsp?f=0017IS3izGbMfP2jk1qrNpbsUtqETUNkQvmBly_hnQ6Bl9FPb5H1r-LGazDmpE9OzxEO2SfaTMQv7jWzncX_925lGi-bIeajnr15qX-9LrGHg0nw8CUwtCS5Mt6eajBAdLq2uWZy9v8H9m7QyCdSijm-qJ2oh1I1BtAkP_poqAT9RcHiummHDl3Y3VzmDPQ1A6luu8xIBhbZ6Mq3xMRcpTjTnPRUARfS0LAWVk2308D8Gw=&amp;c=yz9Ggj_T4QeGrNJfYya_fucRFyK6Qf-YKSAKqd7Pgxsw1295gryTDQ==&amp;ch=nMCxvOSqjQiI1sj8RWyODMEbEPSnmYfp0gdn_8logwRcOY6pU8Ve8w==\" id=\"yui_3_16_0_1_1440177700396_196917\" rel=\"nofollow\" shape=\"rect\" style=\"background: transparent; margin: 0px; outline: none; padding: 0px;\" target=\"_blank\">http:\/\/www.tradex.mx\/expocafe\/extras\/actividades\/conferencias.html<\/a><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El mercado de cafeter\u00edas especializadas se duplico en los \u00faltimos 10 a\u00f1os. Surge en M\u00e9xico un \u00abtercer lugar\u00bb para consumir caf\u00e9, fuera de la casa u oficina. Se espera que el gasto de los consumidores siga desarroll\u00e1ndose a una tasa de crecimiento anual (TCAC) del 25.6%. De acuerdo a un estudio de la empresa de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":22321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MERCADO MEXICANO &quot;ABRI\u00d3&quot; UNA CAFETERIA CADA TRES D\u00cdAS EN LOS \u00daLTIMOS 10 A\u00d1OS - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=22320\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MERCADO MEXICANO &quot;ABRI\u00d3&quot; UNA CAFETERIA CADA TRES D\u00cdAS EN LOS \u00daLTIMOS 10 A\u00d1OS - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"El mercado de cafeter\u00edas especializadas se duplico en los \u00faltimos 10 a\u00f1os. Surge en M\u00e9xico un \u00abtercer lugar\u00bb para consumir caf\u00e9, fuera de la casa u oficina. Se espera que el gasto de los consumidores siga desarroll\u00e1ndose a una tasa de crecimiento anual (TCAC) del 25.6%. 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