{"id":2249,"date":"2025-11-26T16:58:00","date_gmt":"2025-11-26T16:58:00","guid":{"rendered":""},"modified":"2026-06-28T23:43:06","modified_gmt":"2026-06-28T23:43:06","slug":"lo-que-debe-considerar-un-negocio-que","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=2249","title":{"rendered":"Lo que debe considerar un negocio que opera en eCommerce y desea traspasar fronteras"},"content":{"rendered":"<p><b><span style=\"font-family: arial;\">&nbsp;<\/span><\/b><\/p>\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"x_mcnTextBlock\" style=\"border-collapse: collapse; color: black; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-variant-emoji: inherit; font-variant-numeric: inherit; font-variant-position: inherit; font-variation-settings: inherit; line-height: inherit; min-width: 100%; width: 100%;\">\n<tbody class=\"x_mcnTextBlockOuter\">\n<tr>\n<td class=\"x_mcnTextBlockInner\" style=\"padding-top: 9px;\" valign=\"top\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"x_mcnTextBlock\" style=\"border-collapse: collapse; color: black; font-family: &quot;Segoe UI&quot;, &quot;Segoe UI Web (West European)&quot;, -apple-system, BlinkMacSystemFont, Roboto, &quot;Helvetica Neue&quot;, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: 15px; font-stretch: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-variant-emoji: inherit; font-variant-numeric: inherit; font-variant-position: inherit; font-variation-settings: inherit; line-height: inherit; min-width: 100%; width: 100%;\">\n<tbody class=\"x_mcnTextBlockOuter\">\n<tr>\n<td class=\"x_mcnTextBlockInner\" style=\"padding-top: 9px;\" valign=\"top\">\n<table align=\"left\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"x_mcnTextContentContainer\" style=\"border-collapse: collapse; font: inherit; max-width: 100%; min-width: 100%; width: 100%;\">\n<tbody>\n<tr>\n<td class=\"x_mcnTextContent\" data-ogsc=\"rgb(32, 32, 32)\" style=\"color: #202020; line-height: 24px; padding: 0px 18px 9px; word-break: break-word;\" valign=\"top\">\n<ul data-ogsc=\"\">\n<li data-ogsc=\"\" style=\"text-align: justify;\"><span color=\"inherit\" data-ogsc=\"\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><em data-ogsc=\"\"><b><span style=\"font-family: arial; font-size: small;\">Merama, la empresa latinoamericana que ayuda a comercios en l\u00ednea a crecer en el ecosistema digital, comparte los puntos clave a considerar para una estrategia de ventas online en otros pa\u00edses<\/span><\/b><\/em><\/span><\/li>\n<li data-ogsc=\"\" style=\"text-align: justify;\"><span color=\"inherit\" data-ogsc=\"\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><em data-ogsc=\"\"><b><span style=\"font-family: arial; font-size: small;\">Merama ha acompa\u00f1ado a m\u00e1s de 10 marcas en su proceso de internacionalizaci\u00f3n dentro de LATAM<\/span><\/b><\/em><\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"x_mcnTextBlock\" style=\"border-collapse: collapse; color: black; font-family: &quot;Segoe UI&quot;, &quot;Segoe UI Web (West European)&quot;, -apple-system, BlinkMacSystemFont, Roboto, &quot;Helvetica Neue&quot;, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: 15px; font-stretch: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-variant-emoji: inherit; font-variant-numeric: inherit; font-variant-position: inherit; font-variation-settings: inherit; line-height: inherit; min-width: 100%; width: 100%;\">\n<tbody class=\"x_mcnTextBlockOuter\">\n<tr>\n<td class=\"x_mcnTextBlockInner\" style=\"padding-top: 9px;\" valign=\"top\">\n<table align=\"left\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"x_mcnTextContentContainer\" style=\"border-collapse: collapse; font: inherit; max-width: 100%; min-width: 100%; width: 100%;\">\n<tbody>\n<tr>\n<td class=\"x_mcnTextContent\" data-ogsc=\"rgb(32, 32, 32)\" style=\"color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: break-word;\" valign=\"top\">\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEi66ToAR7F1XhiUBdaweyuoCEl21D7f187dKgtNHzyMzMxcXcUEMF8UHLDBwO-l0TQPCAPfQtx_Bds8kCNxj7u4bmSYDaEqTDl3y956atPt0lQaDBH8rvyK0QNwipf06GTD2Jjt3_UGeGYVRscrkQHY90TM8Fz_gkx1obJgsB-K1UhYcJ-ZoYgYKPpCFyw\/s275\/descarga%20(6).jpeg\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" data-original-height=\"183\" data-original-width=\"275\" height=\"183\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2025\/11\/descarga-6.jpeg\" class=\"wp-image-2250\" width=\"275\" \/><\/a><\/div>\n<p><\/p>\n<div data-ogsc=\"\" style=\"border: 0px; color: inherit; font: inherit; margin: 0px; padding: 0px; text-align: justify; vertical-align: baseline;\"><\/div>\n<div data-ogsc=\"\" style=\"border: 0px; color: inherit; font: inherit; margin: 0px; padding: 0px; text-align: justify; vertical-align: baseline;\"><\/div>\n<div data-ogsc=\"\" style=\"border: 0px; color: inherit; font: inherit; margin: 0px; padding: 0px; text-align: justify; vertical-align: baseline;\"><span color=\"inherit\" style=\"font-family: inherit; font-size: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit;\">Se espera que el valor del comercio electr\u00f3nico en M\u00e9xico y Latinoam\u00e9rica contin\u00fae creciendo a doble d\u00edgito durante los siguientes a\u00f1o (2026 a 2028), eso quiere decir que cada vez m\u00e1s comercios apostar\u00e1n por crecer sus canales de venta digital para aprovechar esta tendencia en sus mercados y tambi\u00e9n a nivel internacional.<\/span><\/div>\n<div data-ogsc=\"\" style=\"border: 0px; color: inherit; font: inherit; margin: 0px; padding: 0px; text-align: justify; vertical-align: baseline;\">De acuerdo con&nbsp;<strong data-ogsc=\"\">Pedro Salinas, Director de Expansi\u00f3n Internacional en<\/strong>&nbsp;<a data-auth=\"Verified\" data-linkindex=\"0\" data-ogsc=\"rgb(0, 124, 137)\" href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Feurekandco.us11.list-manage.com%2Ftrack%2Fclick%3Fu%3D01b51540ab91c7961ceb39d7e%26id%3Dbe2f00d086%26e%3Da11eead09d&amp;data=05%7C01%7C%7C6d07d27dddfb4ad6e9cf08db83bb4d51%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638248612700150127%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=xlMo3RkJb62AaHefwhueM1Xq7oZbmKS4%2BIAmQo3828k%3D&amp;reserved=0\" originalsrc=\"https:\/\/eurekandco.us11.list-manage.com\/track\/click?u=01b51540ab91c7961ceb39d7e&amp;id=be2f00d086&amp;e=a11eead09d\" shash=\"BALKmn+ZjAF9CRATWqkOAkXkV4qDbhXW7b+SyO6N\/XOzVl\/kTmkn1M9UwxxCw7l\/gjZHFA9vNcpsxigDeXZLRaPyfmo12iLCLPk5PTDNlHBA64q7V1oIoDNwyXc8mFsXrGuVWlzTlPlM+gTx1Co5cJ8mT4nKXwYULRZ6G\/6ASbI=\" style=\"border: 0px; color: #007c89; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\" title=\"Protegido por Outlook: https:\/\/eurekandco.us11.list-manage.com\/track\/click?u=01b51540ab91c7961ceb39d7e&amp;id=be2f00d086&amp;e=a11eead09d. Haz clic o pulsa para seguir el v\u00ednculo.\">Merama<\/a>, empresa latinoamericana que ayuda a los comercios en l\u00ednea a crecer en el ecosistema digital, se prev\u00e9 que el eCommerce en la regi\u00f3n crezca un 26% en los siguientes dos a\u00f1os. Pese a esta tendencia positiva, los comercios en l\u00ednea, sobre todo PyMEs y startups, que deseen traspasar fronteras deben considerar ciertas variables antes de aventurarse en nuevos mercados.<\/p>\n<p><em data-ogsc=\"\">\u201cCada pa\u00eds tiene un mercado con caracter\u00edsticas propias, por lo que no se puede esperar replicar la receta que funcion\u00f3 para un comercio en su pa\u00eds de origen, pero s\u00ed existen algunos elementos que sirven como base para quienes buscan crear una estrategia de venta al extranjero\u201d<\/em>, detalla Salinas.<br \/>&nbsp;<\/div>\n<h3 class=\"x_null\" data-ogsc=\"rgb(32, 32, 32)\" style=\"font-size: 20px; line-height: 25px; margin: 0px; padding: 0px; text-align: justify;\"><strong data-ogsc=\"\">No existe una receta pero s\u00ed ingredientes clave<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<div data-ogsc=\"\" style=\"border: 0px; color: inherit; font: inherit; margin: 0px; padding: 0px; text-align: justify; vertical-align: baseline;\">Merama ha acompa\u00f1ado a m\u00e1s de 10 marcas en su proceso de internacionalizaci\u00f3n dentro de LATAM, por lo que la compa\u00f1\u00eda ha identificado los siguientes elementos que pueden considerarse como ingredientes clave para definir una estrategia de venta crossborder:<\/div>\n<ul data-ogsc=\"\">\n<li data-ogsc=\"\" style=\"text-align: justify;\"><strong data-ogsc=\"\">Evaluar la penetraci\u00f3n actual<\/strong>&nbsp;\u2014 Si un comercio online ya vende mediante diversos modelos de venta (marketplace,&nbsp;<em data-ogsc=\"\">retail<\/em>&nbsp;online,&nbsp;<em data-ogsc=\"\">dropshipping<\/em>, etc.), esto ha ayudado a probar el modelo de negocio y la capacidad de operaci\u00f3n, a su vez, estos elementos permiten evaluar si la respuesta de las y los consumidores locales es lo suficientemente buena como para intentar replicar el efecto en otro mercado.<\/li>\n<\/ul>\n<div aria-hidden=\"true\" data-ogsc=\"\" style=\"border: 0px; color: inherit; font: inherit; margin: 0px; padding: 0px; text-align: justify; vertical-align: baseline;\">&nbsp;<\/div>\n<ul data-ogsc=\"\">\n<li data-ogsc=\"\" style=\"text-align: justify;\"><strong data-ogsc=\"\">Operaci\u00f3n estable<\/strong>&nbsp;\u2014 Si el eCommerce cubre aspectos como tener un inventario siempre actualizado, hacer entregas en tiempo y forma, y un servicio a la clientela eficiente, quiere decir que la operaci\u00f3n es lo suficientemente estable, de lo contrario, primero habr\u00eda que afinar estos aspectos antes de considerar vender hacia el extranjero.<\/li>\n<\/ul>\n<div aria-hidden=\"true\" data-ogsc=\"\" style=\"border: 0px; color: inherit; font: inherit; margin: 0px; padding: 0px; text-align: justify; vertical-align: baseline;\">&nbsp;<\/div>\n<ul data-ogsc=\"\">\n<li data-ogsc=\"\" style=\"text-align: justify;\"><strong data-ogsc=\"\">Particularidades del producto<\/strong>&nbsp;\u2014 No es lo mismo vender electr\u00f3nicos que juguetes, por lo que es indispensable estudiar cu\u00e1les son los lineamientos relacionados con impuestos, aranceles y certificaciones que permiten la comercializaci\u00f3n de un producto en un mercado en espec\u00edfico.<\/li>\n<\/ul>\n<div aria-hidden=\"true\" data-ogsc=\"\" style=\"border: 0px; color: inherit; font: inherit; margin: 0px; padding: 0px; text-align: justify; vertical-align: baseline;\">&nbsp;<\/div>\n<ul data-ogsc=\"\">\n<li data-ogsc=\"\" style=\"text-align: justify;\"><em data-ogsc=\"\"><strong data-ogsc=\"\">Market fit<\/strong><\/em>&nbsp;\u2014 Para saber si el mercado al que se desea entrar es el adecuado se hace un estudio denominado&nbsp;<em data-ogsc=\"\">market fit<\/em>&nbsp;para entender el potencial, la competencia y saber si hace sentido llevar una marca o producto a dicho mercado.<\/li>\n<\/ul>\n<div aria-hidden=\"true\" data-ogsc=\"\" style=\"border: 0px; color: inherit; font: inherit; margin: 0px; padding: 0px; text-align: justify; vertical-align: baseline;\">&nbsp;<\/div>\n<ul data-ogsc=\"\">\n<li data-ogsc=\"\" style=\"text-align: justify;\"><strong data-ogsc=\"\">Procesos y proveedores confiables<\/strong>&nbsp;\u2014 Es indispensable contar con proveedores responsables que est\u00e9n bien integrados con la operaci\u00f3n del negocio. En tanto, los procesos bien dise\u00f1ados permiten escalar el negocio, es decir, replicarlo, quiz\u00e1s no exactamente, pero facilita iniciar en un nuevo mercado con bases s\u00f3lidas.&nbsp;<\/li>\n<\/ul>\n<div data-ogsc=\"\" style=\"border: 0px; color: inherit; font: inherit; margin: 0px; padding: 0px; text-align: justify; vertical-align: baseline;\"><em data-ogsc=\"\">\u201cDesde el \u00e1rea de Expansi\u00f3n Internacional en Merama detectamos las oportunidades de expansi\u00f3n y hacemos el estudio de market fit, y con nuestras estructuras m\u00e1s algunos aliados estrat\u00e9gicos gestionamos todo el tema arancelario y de certificaciones. Analizamos la rentabilidad y mediante diversos mecanismos invertimos para hacer que la expansi\u00f3n suceda\u201d<\/em>, puntualiz\u00f3 el director de Merama.<\/p>\n<p>Recientemente,&nbsp;<strong data-ogsc=\"\">Merama se asoci\u00f3 con Bebesit<\/strong>, empresa chilena l\u00edder en el sector de productos para beb\u00e9 como carriolas y sillas de auto, para distribuir sus productos en M\u00e9xico. Este proceso permiti\u00f3 a Merama aliarse con otras marcas l\u00edderes a nivel internacional para distribuir en M\u00e9xico: Nuna, marca de alta gama enfocada en el sector de beb\u00e9s, y Joie, la marca con m\u00e1s unidades vendidas en el sector de beb\u00e9s en Europa.<\/p>\n<p><em data-ogsc=\"\">\u201cHa sido diferente porque en Merama no acostumbramos distribuir marcas de talla internacional, pero esto nos brinda mayor experiencia para seguir apoyando a marcas m\u00e1s peque\u00f1as de Latinoam\u00e9rica con el potencial de llevarlas a nuevas latitudes\u201d<\/em>, asegur\u00f3 Pedro Salinas.<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Merama, la empresa latinoamericana que ayuda a comercios en l\u00ednea a crecer en el ecosistema digital, comparte los puntos clave a considerar para una estrategia de ventas online en otros pa\u00edses Merama ha acompa\u00f1ado a m\u00e1s de 10 marcas en su proceso de internacionalizaci\u00f3n dentro de LATAM Se espera que el valor del comercio [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2250,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23],"class_list":["post-2249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-tecnolife"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lo que debe considerar un negocio que opera en eCommerce y desea traspasar fronteras - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=2249\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lo que debe considerar un negocio que opera en eCommerce y desea traspasar fronteras - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Merama, la empresa latinoamericana que ayuda a comercios en l\u00ednea a crecer en el ecosistema digital, comparte los puntos clave a considerar para una estrategia de ventas online en otros pa\u00edses Merama ha acompa\u00f1ado a m\u00e1s de 10 marcas en su proceso de internacionalizaci\u00f3n dentro de LATAM Se espera que el valor del comercio [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/entrepalabrasmxdigital.com\/?p=2249\" \/>\n<meta property=\"og:site_name\" content=\"EntrePalabras\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-26T16:58:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-28T23:43:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2025\/11\/descarga-6.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"275\" \/>\n\t<meta property=\"og:image:height\" content=\"183\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"entrepalabras\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"entrepalabras\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2249#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2249\"},\"author\":{\"name\":\"entrepalabras\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/#\\\/schema\\\/person\\\/7e4adbd71849efdae7f005d1c49eb0b5\"},\"headline\":\"Lo que debe considerar un negocio que opera en eCommerce y desea traspasar fronteras\",\"datePublished\":\"2025-11-26T16:58:00+00:00\",\"dateModified\":\"2026-06-28T23:43:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2249\"},\"wordCount\":754,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2249#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/descarga-6.jpeg\",\"keywords\":[\"#tecnolife\"],\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2249#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2249\",\"url\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2249\",\"name\":\"Lo que debe considerar un negocio que opera en eCommerce y desea traspasar fronteras - EntrePalabras\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2249#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2249#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/descarga-6.jpeg\",\"datePublished\":\"2025-11-26T16:58:00+00:00\",\"dateModified\":\"2026-06-28T23:43:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/#\\\/schema\\\/person\\\/7e4adbd71849efdae7f005d1c49eb0b5\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2249#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2249\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2249#primaryimage\",\"url\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/descarga-6.jpeg\",\"contentUrl\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/descarga-6.jpeg\",\"width\":275,\"height\":183},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?p=2249#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lo que debe considerar un negocio que opera en eCommerce y desea traspasar fronteras\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/\",\"name\":\"EntrePalabras\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/#\\\/schema\\\/person\\\/7e4adbd71849efdae7f005d1c49eb0b5\",\"name\":\"entrepalabras\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"entrepalabras\"},\"url\":\"https:\\\/\\\/entrepalabrasmxdigital.com\\\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lo que debe considerar un negocio que opera en eCommerce y desea traspasar fronteras - EntrePalabras","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/entrepalabrasmxdigital.com\/?p=2249","og_locale":"es_ES","og_type":"article","og_title":"Lo que debe considerar un negocio que opera en eCommerce y desea traspasar fronteras - EntrePalabras","og_description":"&nbsp; Merama, la empresa latinoamericana que ayuda a comercios en l\u00ednea a crecer en el ecosistema digital, comparte los puntos clave a considerar para una estrategia de ventas online en otros pa\u00edses Merama ha acompa\u00f1ado a m\u00e1s de 10 marcas en su proceso de internacionalizaci\u00f3n dentro de LATAM Se espera que el valor del comercio [&hellip;]","og_url":"https:\/\/entrepalabrasmxdigital.com\/?p=2249","og_site_name":"EntrePalabras","article_published_time":"2025-11-26T16:58:00+00:00","article_modified_time":"2026-06-28T23:43:06+00:00","og_image":[{"width":275,"height":183,"url":"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2025\/11\/descarga-6.jpeg","type":"image\/jpeg"}],"author":"entrepalabras","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"entrepalabras","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/entrepalabrasmxdigital.com\/?p=2249#article","isPartOf":{"@id":"https:\/\/entrepalabrasmxdigital.com\/?p=2249"},"author":{"name":"entrepalabras","@id":"https:\/\/entrepalabrasmxdigital.com\/#\/schema\/person\/7e4adbd71849efdae7f005d1c49eb0b5"},"headline":"Lo que debe considerar un negocio que opera en eCommerce y desea traspasar fronteras","datePublished":"2025-11-26T16:58:00+00:00","dateModified":"2026-06-28T23:43:06+00:00","mainEntityOfPage":{"@id":"https:\/\/entrepalabrasmxdigital.com\/?p=2249"},"wordCount":754,"commentCount":0,"image":{"@id":"https:\/\/entrepalabrasmxdigital.com\/?p=2249#primaryimage"},"thumbnailUrl":"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2025\/11\/descarga-6.jpeg","keywords":["#tecnolife"],"articleSection":["Uncategorized"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/entrepalabrasmxdigital.com\/?p=2249#respond"]}]},{"@type":"WebPage","@id":"https:\/\/entrepalabrasmxdigital.com\/?p=2249","url":"https:\/\/entrepalabrasmxdigital.com\/?p=2249","name":"Lo que debe considerar un negocio que opera en eCommerce y desea traspasar fronteras - EntrePalabras","isPartOf":{"@id":"https:\/\/entrepalabrasmxdigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/entrepalabrasmxdigital.com\/?p=2249#primaryimage"},"image":{"@id":"https:\/\/entrepalabrasmxdigital.com\/?p=2249#primaryimage"},"thumbnailUrl":"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2025\/11\/descarga-6.jpeg","datePublished":"2025-11-26T16:58:00+00:00","dateModified":"2026-06-28T23:43:06+00:00","author":{"@id":"https:\/\/entrepalabrasmxdigital.com\/#\/schema\/person\/7e4adbd71849efdae7f005d1c49eb0b5"},"breadcrumb":{"@id":"https:\/\/entrepalabrasmxdigital.com\/?p=2249#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/entrepalabrasmxdigital.com\/?p=2249"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/entrepalabrasmxdigital.com\/?p=2249#primaryimage","url":"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2025\/11\/descarga-6.jpeg","contentUrl":"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2025\/11\/descarga-6.jpeg","width":275,"height":183},{"@type":"BreadcrumbList","@id":"https:\/\/entrepalabrasmxdigital.com\/?p=2249#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/entrepalabrasmxdigital.com\/"},{"@type":"ListItem","position":2,"name":"Lo que debe considerar un negocio que opera en eCommerce y desea traspasar fronteras"}]},{"@type":"WebSite","@id":"https:\/\/entrepalabrasmxdigital.com\/#website","url":"https:\/\/entrepalabrasmxdigital.com\/","name":"EntrePalabras","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/entrepalabrasmxdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/entrepalabrasmxdigital.com\/#\/schema\/person\/7e4adbd71849efdae7f005d1c49eb0b5","name":"entrepalabras","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"entrepalabras"},"url":"https:\/\/entrepalabrasmxdigital.com\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/posts\/2249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2249"}],"version-history":[{"count":1,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/posts\/2249\/revisions"}],"predecessor-version":[{"id":2251,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/posts\/2249\/revisions\/2251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=\/wp\/v2\/media\/2250"}],"wp:attachment":[{"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entrepalabrasmxdigital.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}