{"id":23268,"date":"2015-06-24T20:20:00","date_gmt":"2015-06-24T20:20:00","guid":{"rendered":""},"modified":"2026-06-29T02:56:14","modified_gmt":"2026-06-29T02:56:14","slug":"asi-utilizan-facebook-los-millennials","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=23268","title":{"rendered":"As\u00ed utilizan Facebook los Millennials en M\u00e9xico y Latinoam\u00e9rica"},"content":{"rendered":"
\n<\/div>\n
\n<\/a><\/div>\n
\n<\/div>\n
\n
<\/span><\/div>\n
\nNueve de cada 10 entran todos los d\u00edas a Facebook y m\u00e1s de la mitad se comunican con sus amigos por WhatsApp, la inmensa mayor\u00eda desde dispositivos Android. Facebook es el primer sitio que visitan al despertar y el \u00faltimo antes de apagar la luz. La mayor parte de ellos se conecta desde casa, principalmente por la noche, y son m\u00e1s extrovertidos que otros grupos a la hora de compartir sus estados de \u00e1nimo, estatus o publicar fotos y videos.<\/span><\/span><\/div>\n
\n<\/div>\n
\nUn estudio encargado por Facebook a ComScore ofrece por primera vez una radiograf\u00eda del comportamiento de los nativos digitales en Argentina, Colombia y M\u00e9xico.<\/span><\/span><\/div>\n
\n<\/div>\n
\nPerfil de los Millennials latinoamericanos en Facebook:<\/span><\/b><\/span><\/div>\n
\n<\/div>\n
\n90% acceden a Facebook por lo menos una vez al d\u00eda<\/span><\/span><\/div>\n
\n83% escuchan m\u00fasica o radio online<\/span><\/span><\/div>\n
\n72% miran TV<\/span><\/span><\/div>\n
\n54% se comunican a trav\u00e9s de WhatsApp<\/span><\/span><\/div>\n
\n30% usan juegos online en sus dispositivos m\u00f3viles<\/span><\/span><\/div>\n
\nLos Millennials:<\/span><\/span><\/div>\n
\nusan 28% m\u00e1s minutos<\/span><\/span><\/div>\n
\nactualizan su status un 17% m\u00e1s<\/span><\/span><\/div>\n
\npostean un 7% m\u00e1s fotos y 4% m\u00e1s videos<\/span><\/span><\/div>\n
\n<\/div>\n
\n\u00bfPor qu\u00e9 est\u00e1n en Facebook?<\/span><\/b><\/span><\/div>\n
\n68,9% para reconectar con sus amigos<\/span><\/span><\/div>\n
\n44,5% para mantenerse actualizados de las cosas que les interesan<\/span><\/span><\/div>\n
\n43% para ver qu\u00e9 les interesa a sus amigos<\/span><\/span><\/div>\n
\n42,8% porque encuentran contenido relevante para ellos<\/span><\/span><\/div>\n
\n<\/div>\n
\nSegunda pantalla<\/span><\/b><\/span><\/div>\n
\nFacebook es la \u00absegunda pantalla\u00bb preferida por los Millennials, es el espacio donde comparten e interact\u00faan sobre lo que est\u00e1n haciendo.<\/span><\/span><\/div>\n
\n63% est\u00e1n en Facebook mientras escuchan m\u00fasica o radio<\/span><\/span><\/div>\n
\n59% mientras miran TV<\/span><\/span><\/div>\n
\n58% mientras buscan informaci\u00f3n online<\/span><\/span><\/div>\n
\n<\/div>\n
\n\u00bfDesde d\u00f3nde acceden a Facebook?<\/span><\/b><\/span><\/div>\n
\n89% desde casa<\/span><\/span><\/div>\n
\n28% en el trabajo<\/span><\/span><\/div>\n
\n25% en la escuela<\/span><\/span><\/div>\n
\n<\/div>\n
\n\u00bfC\u00f3mo acceden a Facebook?<\/span><\/b><\/span><\/div>\n
\nAunque la tendencia global es que los Millennials se conecten a Facebook a trav\u00e9s de dispositivos m\u00f3viles (86% seg\u00fan datos de Facebook de enero del 2015), un 69% de los Millennials en Argentina, Colombia y M\u00e9xico acceden desde desktops.<\/span><\/span><\/div>\n
\n<\/div>\n
\n\u00bfCu\u00e1ndo?<\/span><\/b><\/span><\/div>\n
\n54% es lo \u00faltimo que hacen por la noche<\/span><\/span><\/div>\n
\n42% es lo primero que hacen por la ma\u00f1ana<\/span><\/span><\/div>\n
\n<\/div>\n
\n\u00bfCu\u00e1l es su OS preferido?<\/span><\/b><\/span><\/div>\n
\n74% de los Millennials que accedieron a Facebook desde dispositivos m\u00f3viles en enero lo hicieron desde Android<\/span><\/span><\/div>\n
\n11% desde tel\u00e9fonos simples<\/span><\/span><\/div>\n
\n8% desde iOS<\/span><\/span><\/div>\n
\n<\/div>\n
\nAlgunos datos de M\u00e9xico:<\/span><\/b><\/span><\/div>\n
\n<\/div>\n
\nM\u00e9xico<\/span><\/u><\/span><\/div>\n
\n90% acceden a Facebook cada d\u00eda<\/span><\/u><\/span><\/div>\n
\n88% escuchan m\u00fasica o radio<\/span><\/span><\/div>\n
\n61% miran TV<\/span><\/span><\/div>\n
\n<\/div>\n
\nUn 88% de los Millennials mexicanos se conectaron a Facebook v\u00eda m\u00f3vil en enero, el mayor porcentaje de los tres pa\u00edses analizados. La proporci\u00f3n de ellos que consume TV es la menor de la regi\u00f3n.<\/span><\/span><\/div>\n
\n<\/div>\n
\nMetodolog\u00eda<\/span><\/span><\/b><\/div>\n
\n<\/div>\n
\nEl estudio encargado por Facebook a ComScore fue realizado a trav\u00e9s de entrevistas telef\u00f3nicas con 2.916 Millennials que usan Facebook en Argentina, Colombia y M\u00e9xico.<\/span><\/span><\/div>\n
\n<\/div>\n
\nLas entrevistas de 15- 20 minutos fueron realizadas entre marzo y junio del 2014.<\/span><\/span><\/div>\n
\n<\/div>\n
\nConsideramos \u00abMillennials\u00bb a las personas de entre 13 y 34 a\u00f1os.<\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Nueve de cada 10 entran todos los d\u00edas a Facebook y m\u00e1s de la mitad se comunican con sus amigos por WhatsApp, la inmensa mayor\u00eda desde dispositivos Android. Facebook es el primer sitio que visitan al despertar y el \u00faltimo antes de apagar la luz. La mayor parte de ellos se conecta desde casa, principalmente […]<\/p>\n","protected":false},"author":2,"featured_media":23269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nAs\u00ed utilizan Facebook los Millennials en M\u00e9xico y Latinoam\u00e9rica - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=23268\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As\u00ed utilizan Facebook los Millennials en M\u00e9xico y Latinoam\u00e9rica - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"Nueve de cada 10 entran todos los d\u00edas a Facebook y m\u00e1s de la mitad se comunican con sus amigos por WhatsApp, la inmensa mayor\u00eda desde dispositivos Android. 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