{"id":2347,"date":"2025-11-24T16:57:00","date_gmt":"2025-11-24T16:57:00","guid":{"rendered":""},"modified":"2026-06-28T23:44:20","modified_gmt":"2026-06-28T23:44:20","slug":"como-es-el-perfil-del-consumidor-de","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=2347","title":{"rendered":"\u00bfC\u00f3mo es el perfil del consumidor de Electr\u00f3nicos por internet en M\u00e9xico? AMVO publica estudio al respecto"},"content":{"rendered":"<p><span style=\"font-family: arial;\"><b><br \/><\/b><\/span><\/p>\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"x_mcnTextBlock\" style=\"border-collapse: collapse; color: black; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-variant-emoji: inherit; font-variant-numeric: inherit; font-variant-position: inherit; font-variation-settings: inherit; line-height: inherit; min-width: 100%; width: 100%;\">\n<tbody class=\"x_mcnTextBlockOuter\">\n<tr>\n<td class=\"x_mcnTextBlockInner\" style=\"padding-top: 9px;\" valign=\"top\">\n<table align=\"left\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"x_mcnTextContentContainer\" style=\"border-collapse: collapse; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; max-width: 100%; min-width: 100%; width: 100%;\">\n<tbody>\n<tr>\n<td class=\"x_mcnTextContent\" data-ogsc=\"rgb(32, 32, 32)\" style=\"color: rgb(32, 32, 32) !important; line-height: 24px; padding: 0px 18px 9px; word-break: break-word;\" valign=\"top\">\n<ul data-ogsc=\"\" dir=\"ltr\">\n<li data-ogsc=\"\" role=\"presentation\" style=\"text-align: justify;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><em data-ogsc=\"\" data-olk-copy-source=\"MessageBody\"><span style=\"font-family: arial;\"><b>El Estudio de Venta Online en Electr\u00f3nicos 2023 detalla que el perfil de este consumidor se compone por un 59% hombres y 41% mujeres<\/b><\/span><\/em><\/span><\/li>\n<li data-ogsc=\"\" role=\"presentation\" style=\"text-align: justify;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><em data-ogsc=\"\"><span style=\"font-family: arial;\"><b>Los motivadores para comprar dicha categor\u00eda en internet se centran en recibir las compras a domicilio, ahorrar tiempo y comprar desde donde sea, as\u00ed como acceder a rese\u00f1as<\/b><\/span><\/em><\/span><\/li>\n<li data-ogsc=\"\" role=\"presentation\" style=\"text-align: justify;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><em data-ogsc=\"\"><span style=\"font-family: arial;\"><b>El m\u00e9todo de pago m\u00e1s empleado en esta categor\u00eda es la tarjeta de cr\u00e9dito<\/b><\/span><\/em><\/span><\/li>\n<li data-ogsc=\"\" role=\"presentation\" style=\"text-align: justify;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><em data-ogsc=\"\"><span style=\"font-family: arial;\"><b>9 de cada 10 reportan satisfacci\u00f3n sobre su experiencia de compra<\/b><\/span><\/em><\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"x_mcnTextBlock\" style=\"border-collapse: collapse; color: black; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-variant-emoji: inherit; font-variant-numeric: inherit; font-variant-position: inherit; font-variation-settings: inherit; line-height: inherit; min-width: 100%; width: 100%;\">\n<tbody class=\"x_mcnTextBlockOuter\">\n<tr>\n<td class=\"x_mcnTextBlockInner\" style=\"padding-top: 9px;\" valign=\"top\">\n<table align=\"left\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"x_mcnTextContentContainer\" style=\"border-collapse: collapse; font: inherit; max-width: 100%; min-width: 100%; width: 100%;\">\n<tbody>\n<tr>\n<td class=\"x_mcnTextContent\" data-ogsc=\"rgb(32, 32, 32)\" style=\"color: rgb(32, 32, 32) !important; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: break-word;\" valign=\"top\">\n<p data-ogsc=\"rgb(32, 32, 32)\" dir=\"ltr\" style=\"line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><\/span><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgvPKrzByu35Y7FVn9cik7i9F4rxWfbkLAH6_4I6mkH0t0CizhZjemOBEZcE72_EaCtv22gAtNNhVM7nqOK3NOGfh_zcEiK7deuZYP1WD1mUyaqXRLHjip8yT_LWiQjTPXcOhdOpLaLQnyG-jv-IxTEfIm3H3b6m_mq8xxOAjUFLv4iSkp32ngBgWsteTI\/s259\/descarga%20(1).jpeg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" data-original-height=\"194\" data-original-width=\"259\" height=\"194\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2025\/11\/descarga-1.jpeg\" class=\"wp-image-2348\" width=\"259\" \/><\/a><\/div>\n<\/p>\n<p data-ogsc=\"rgb(32, 32, 32)\" dir=\"ltr\" style=\"line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;\"><\/p>\n<p data-ogsc=\"rgb(32, 32, 32)\" dir=\"ltr\" style=\"line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial; font-size: small;\">Con el objetivo de conocer las preferencias y h\u00e1bitos de consumo de las personas que compran por internet en la categor\u00eda de Electr\u00f3nicos, uno de los segmentos con mayor penetraci\u00f3n en el canal digital, la&nbsp;<strong data-ogsc=\"\">Asociaci\u00f3n Mexicana de Venta Online (AMVO)<\/strong>&nbsp;da a conocer el&nbsp;<strong data-ogsc=\"\">Estudio de Venta Online en Electr\u00f3nicos 2023<\/strong>, elaborado en colaboraci\u00f3n con GfK, Similarweb, Retail Compass y Digimind.&nbsp;<\/p>\n<p>El estudio detalla que estas personas se inclinan m\u00e1s por&nbsp;<strong data-ogsc=\"\">recurrir a internet para buscar<\/strong>&nbsp;<strong data-ogsc=\"\">y comprar<\/strong>, a diferencia del consumidor digital general en M\u00e9xico que es m\u00e1s omnicanal. Asimismo, en&nbsp;<strong data-ogsc=\"\">t\u00e9rminos demogr\u00e1ficos<\/strong>, el perfil del consumidor de esta categor\u00eda se compone por&nbsp;<strong data-ogsc=\"\">59% hombres y 41% mujeres.<\/strong>&nbsp;<\/p>\n<p>Por otro lado, el informe resalta aspectos del comprador de esta categor\u00eda como: cuenta con servicio de internet en casa, se conecta a internet desde dos lugares distintos y&nbsp;<strong data-ogsc=\"\">8 de cada 10 reportan que sobre todo buscan entretenimiento al conectarse.<\/strong>&nbsp;Tambi\u00e9n destaca que el 61% vive con hijos, el 76% tiene mascotas, el 71% practica alg\u00fan deporte de manera regular y en promedio vive con 4 personas en su hogar.<\/p>\n<p>Sobre las<strong data-ogsc=\"\">&nbsp;principales razones para comprar en internet&nbsp;<\/strong>la categor\u00eda de Electr\u00f3nicos, los compradores te resaltan recibir compras a domicilio (64%), ahorrar tiempo y traslado a tiendas f\u00edsicas (56%), realizar compras desde cualquier lugar (49%), encontrar productos no disponibles en tiendas f\u00edsicas (44%) y tener acceso a las rese\u00f1as de otros compradores (44%).<\/p>\n<p>Si bien la frecuencia de compra de Electr\u00f3nicos es ocasional,&nbsp;<strong data-ogsc=\"\">en 2022 increment\u00f3 la atracci\u00f3n&nbsp; de nuevos compradores en esta categor\u00eda.<\/strong>&nbsp;Adem\u00e1s,&nbsp;<strong data-ogsc=\"\">la percepci\u00f3n de seguridad<\/strong>&nbsp;ha aumentado y 43% se sienten seguros al comprar estos productos por internet.<\/p>\n<p>Acerca de las&nbsp;<strong data-ogsc=\"\">\u00e1reas de oportunidad<\/strong>&nbsp;que resaltan los consumidores, estos se centran en el proceso de entrega y el 25% menciona que lo que m\u00e1s le puede molestar es que el producto llegue maltratado o da\u00f1ado, seguido de no poder programar un horario de entrega, lo que revela aspectos sobre los cuales pueden trabajar tanto comercios como proveedores.&nbsp;<\/p>\n<p>Por otro lado, en el&nbsp;<em data-ogsc=\"\">check out&nbsp;<\/em>de la compra,&nbsp;<strong data-ogsc=\"\">el m\u00e9todo de pago m\u00e1s utilizado es la Tarjeta de Cr\u00e9dito (40%)<\/strong>, mientras que la Tarjeta de D\u00e9bito tambi\u00e9n tiene un peso alto, aunque pierde relevancia en comparaci\u00f3n con el comprador digital 2021.<\/p>\n<p>Sobre la entrega, el&nbsp;<strong data-ogsc=\"\">90% prefiere recibir sus compras a su domicilio<\/strong>. Otras&nbsp;<strong data-ogsc=\"\">opciones de entrega<\/strong>&nbsp;por medio de recolecci\u00f3n ganan relevancia para el comprador en esta categor\u00eda, ya sea en tienda f\u00edsica, sucursal, puntos de retiro, oficinas de mensajer\u00eda y casilleros inteligentes. Adem\u00e1s, el promedio del tiempo de entrega que reportan es de 4 d\u00edas, y&nbsp; el 60% se\u00f1al\u00f3 haber tenido env\u00edos gratis.<\/p>\n<p>Para este consumidor digital, los&nbsp;<strong data-ogsc=\"\">buscadores y sitios multicategor\u00eda<\/strong>&nbsp;se mantienen como las principales fuentes de consulta, sin embargo, las plataformas de video, los sitios web o apps de la tiendas, los blogs y rese\u00f1as, as\u00ed como los sitios de ofertas y descuentos, se vuelven m\u00e1s relevantes en comparaci\u00f3n con el comprador digital mexicano promedio.<\/p>\n<p>Acerca del nivel de satisfacci\u00f3n, el comprador de la categor\u00eda de Electr\u00f3nicos manifiesta un nivel alto,&nbsp;<strong data-ogsc=\"\">pues 9 de cada 10 se sienten muy o algo satisfechos con su experiencia<\/strong>. En tanto, s\u00f3lo 1 de cada 10 han realizado alguna devoluci\u00f3n, sobre todo por da\u00f1os o porque las dimensiones no eran las adecuadas; sin embargo, el 60% califica el proceso como algo f\u00e1cil.<\/p>\n<p>Los consumidores de la categor\u00eda manifiestan que se sentir\u00edan&nbsp;<strong data-ogsc=\"\">incentivados a comprar m\u00e1s<\/strong>&nbsp;durante los siguientes meses si gozar\u00e1n de entregas gratis sin importar el monto de compra, descuentos sobre el precio original y meses sin intereses.<\/p>\n<p>En cuanto a la compra de Electr\u00f3nicos en sitios&nbsp;<strong data-ogsc=\"\">Cross Border<\/strong>&nbsp;existe una oportunidad para la categor\u00eda, ya que 2 de cada 10 compradores digitales han adquirido estos productos en sitios internacionales.<\/p>\n<p>Finalmente, sobre las&nbsp;<strong data-ogsc=\"\">visitas<\/strong>&nbsp;que realizan estos consumidores, el reporte indica que los&nbsp;<em data-ogsc=\"\">smartphones<\/em>&nbsp;son los productos que cuentan con m\u00e1s volumen de visitas, seguidos de computadoras y televisiones.&nbsp;<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>El Estudio de Venta Online en Electr\u00f3nicos 2023 detalla que el perfil de este consumidor se compone por un 59% hombres y 41% mujeres Los motivadores para comprar dicha categor\u00eda en internet se centran en recibir las compras a domicilio, ahorrar tiempo y comprar desde donde sea, as\u00ed como acceder a rese\u00f1as El m\u00e9todo de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2348,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23],"class_list":["post-2347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-tecnolife"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo es el perfil del consumidor de Electr\u00f3nicos por internet en M\u00e9xico? AMVO publica estudio al respecto - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=2347\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo es el perfil del consumidor de Electr\u00f3nicos por internet en M\u00e9xico? 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