{"id":2368,"date":"2025-11-24T16:12:00","date_gmt":"2025-11-24T16:12:00","guid":{"rendered":""},"modified":"2026-06-28T23:44:32","modified_gmt":"2026-06-28T23:44:32","slug":"chatbots-y-voicebots-la-nueva-era-de-la","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=2368","title":{"rendered":"Chatbots y voicebots, la nueva era de la Inteligencia artificial para las empresas"},"content":{"rendered":"<p style=\"text-align: justify;\"><b><span style=\"font-family: arial;\">&nbsp;<\/span><\/b><\/p>\n<ul class=\"x_list-block x_list-block--bulleted x_list-block--align-inherit\" data-ogsc=\"\" style=\"background-color: white; margin: 0px 0px 0px 2em; padding: 0px;\">\n<li data-ogsc=\"\" style=\"margin: 0.5em 0px; padding: 0px; text-align: justify;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><em data-ogsc=\"\" data-olk-copy-source=\"MessageBody\"><b><span style=\"font-family: arial;\">Actualmente, el 54% de las interacciones con los usuarios involucran alg\u00fan bot, mientras que en cuatro a\u00f1os se convertir\u00e1n en el principal canal de atenci\u00f3n al cliente para una cuarta parte de las empresas a nivel global, seg\u00fan Gartner<\/span><\/b><\/em><\/span><\/li>\n<li data-ogsc=\"\" style=\"margin: 0.5em 0px; padding: 0px; text-align: justify;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><em data-ogsc=\"\"><b><span style=\"font-family: arial;\">Por ello, hoy es importante comprender las necesidades que los bots ayudan a solucionar en las compa\u00f1\u00edas, sobre todo en un \u00e1rea crucial como lo es el marketing y ventas, donde transformar cada interacci\u00f3n en una oportunidad de negocio es vital<\/span><\/b><\/em><\/span><\/li>\n<\/ul>\n<p aria-hidden=\"true\" class=\"x_spacer\" data-ogsc=\"\" style=\"background-color: white; line-height: 1; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><span style=\"font-family: arial;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgZpeplDPe41WvehCjdyraZMgWQT4xBI8x1UGltBZq9dAR0pT0WwY4PgssduSW6yjjJL7O9Ry5ADG851N5q1Ecm_Y_QzXZzwE_gK5knSwSMFR-oJnJ_uZsF9lMbiRqeqEc109MYdMYrmxPkTsoFTynvsr7QU_eYt5h8IkGZVoMvZAjejzZx_YAhctE7Z28\/s323\/descarga.jpeg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" data-original-height=\"156\" data-original-width=\"323\" height=\"155\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2025\/11\/descarga.jpeg\" class=\"wp-image-2369\" width=\"320\" \/><\/a><\/span><\/div>\n<p><span style=\"font-family: arial;\"><br \/><\/span><\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" data-ogsc=\"\" style=\"background-color: white; line-height: 1; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><\/p>\n<p data-ogsc=\"\" style=\"background-color: white; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><strong data-ogsc=\"\"><span style=\"font-family: arial;\"><br \/><\/span><\/strong><\/p>\n<p data-ogsc=\"\" style=\"background-color: white; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><span style=\"font-family: arial;\">El uso de herramientas basadas en Inteligencia Artificial (IA) se ha convertido r\u00e1pidamente en una de las principales tendencias empresariales en el mundo. Este cambio de tim\u00f3n ha sido impulsado por innovaciones como los&nbsp;<em data-ogsc=\"\">bots<\/em>&nbsp;conversacionales, los cuales dispararon su uso en las compa\u00f1\u00edas, sobre todo para optimizar la experiencia de cliente. Actualmente, el 54% de las interacciones con los usuarios involucran alguna IA conversacional o de interpretaci\u00f3n de voz, con una tendencia muy marcada a ser el principal canal de atenci\u00f3n al cliente,&nbsp;<a data-auth=\"Verified\" data-linkindex=\"0\" data-ogsc=\"\" href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.gartner.com%2Fen%2Fnewsroom%2Fpress-releases%2F2022-07-27-gartner-predicts-chatbots-will-become-a-primary-customer-service-channel-within-five-years&amp;data=05%7C01%7C%7C933f8d624ed74cedeff908db4fec1cd0%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638191647737512074%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=1zNe%2BRXEdqsQgzP3f9PzeIMJjugtV8mi4m%2BIoLlXWqU%3D&amp;reserved=0\" originalsrc=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-07-27-gartner-predicts-chatbots-will-become-a-primary-customer-service-channel-within-five-years\" rel=\"noopener noreferrer\" shash=\"tY+5XwPix\/GC5tMdwOjiWfGSCD6AukTKa2JkoXZ9IDAjDy9akvgk3XTHzemkDDoMhNR6FkeUek9sOyjMOvhuLhSoxGvvr6fMr40S\/UM9HCv61eojO5sk\/P9mv6J9j+q7lbs852\/6AH59nKiHCYKT7T4hMyt7xqHsPJwfnibLHy0=\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\" target=\"_blank\" title=\"Protegido por Outlook: https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-07-27-gartner-predicts-chatbots-will-become-a-primary-customer-service-channel-within-five-years. Haz clic o pulsa para seguir el v\u00ednculo.\"><u data-ogsc=\"\">seg\u00fan<\/u><\/a>&nbsp;Gartner.<\/span><\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" data-ogsc=\"\" style=\"background-color: white; line-height: 1; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/p>\n<table align=\"\" class=\"x_blockquote\" data-ogsc=\"\" style=\"background-color: white; border-collapse: collapse; border-spacing: 0px; border: none; color: black; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-variant-emoji: inherit; font-variant-numeric: inherit; font-variant-position: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; table-layout: fixed; text-align: justify; width: 598px;\">\n<tbody data-ogsc=\"\">\n<tr data-ogsc=\"\" style=\"border-collapse: collapse;\">\n<td class=\"x_blockquote-align-table\" data-ogsc=\"\" style=\"border-collapse: collapse;\">\n<table data-ogsc=\"\" style=\"border-collapse: collapse; border-spacing: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin-left: 0px; margin-right: auto; table-layout: fixed;\">\n<tbody data-ogsc=\"\">\n<tr data-ogsc=\"\" style=\"border-collapse: collapse;\">\n<td class=\"x_blockquote-padding x_well-bg-color\" data-ogsb=\"rgb(243, 244, 246)\" data-ogsc=\"\" style=\"background-color: rgb(243, 244, 246) !important; border-collapse: collapse; padding: 24px;\">\n<table class=\"x_blockquote-vertical-line\" data-ogsc=\"\" style=\"border-collapse: collapse; border-left: 2px solid rgb(209, 213, 219); border-right: none; border-spacing: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; table-layout: fixed;\">\n<tbody data-ogsc=\"\">\n<tr data-ogsc=\"\" style=\"border-collapse: collapse;\">\n<td class=\"x_blockquote-content\" data-ogsc=\"\" style=\"border-collapse: collapse; padding: 0px 0px 0px 16px;\">\n<blockquote class=\"x_text-default x_well-text-color\" data-ogsc=\"rgb(0, 0, 0)\" style=\"border: none !important; display: inline !important; margin: 0px !important; padding: 0px !important;\"><p><span style=\"font-family: arial;\"><em data-ogsc=\"\">\u201cCon los chatbots en boca de todos, es importante comprender las verdaderas necesidades que solucionan en las compa\u00f1\u00edas, sobre todo en un \u00e1rea crucial como lo es el marketing digital, las ventas y en general la interacci\u00f3n con los clientes, lo cual hoy por hoy determina el \u00e9xito de las estrategias, donde transformar cada interacci\u00f3n en una oportunidad de negocio es vital\u201d, explica&nbsp;<\/em><em data-ogsc=\"\"><strong data-ogsc=\"\">Soledad Torres, Sales Director Europe &amp; LATAM de&nbsp;<\/strong><\/em><a data-auth=\"Verified\" data-linkindex=\"1\" data-ogsc=\"\" href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fconvertia.com%2F&amp;data=05%7C01%7C%7C933f8d624ed74cedeff908db4fec1cd0%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638191647737512074%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=iEuIEq7YocHOi%2FS9JAquELjrhm7Lfkwj6oph27%2BLGp0%3D&amp;reserved=0\" originalsrc=\"https:\/\/convertia.com\/\" rel=\"noopener noreferrer\" shash=\"GEIfpmBxHTK4NNbkCupX3IUWjtFK+gaErlbL7fnI4kkM8t\/WyUwI9Wpln4JBqQUK4jXRYX\/orOyH8GRSiqxHG59tNQ4gMUAesWzAOpnqIn\/jRkQFM\/GROHl2VnRXEvz+66mw8vBleteHb89k6JR3wiXMeG5CJdbv9kVm0Ik4\/f0=\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\" target=\"_blank\" title=\"Protegido por Outlook: https:\/\/convertia.com\/. Haz clic o pulsa para seguir el v\u00ednculo.\"><u data-ogsc=\"\"><em data-ogsc=\"\"><strong data-ogsc=\"\">Convertia<\/strong><\/em><\/u><\/a><em data-ogsc=\"\">, empresa de tech marketing digital, que combina automatizaci\u00f3n de procesos e IA, fortalecida con un equipo de expertos para dar asesoramiento profesional y consultor\u00eda.<\/em><\/span><\/p><\/blockquote>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p aria-hidden=\"true\" class=\"x_spacer\" data-ogsc=\"\" style=\"background-color: white; line-height: 1; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/p>\n<p data-ogsc=\"\" style=\"background-color: white; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><span style=\"font-family: arial;\"><strong data-ogsc=\"\">1. Aportaciones de los&nbsp;<\/strong><em data-ogsc=\"\"><strong data-ogsc=\"\">bots<\/strong><\/em><strong data-ogsc=\"\">&nbsp;a la productividad empresarial<\/strong><\/span><\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" data-ogsc=\"\" style=\"background-color: white; line-height: 1; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/p>\n<p data-ogsc=\"\" style=\"background-color: white; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><span style=\"font-family: arial;\">B\u00e1sicamente, los bots se basan en sistemas de procesamiento del lenguaje natural. As\u00ed, el objetivo de&nbsp;<em data-ogsc=\"\">chatbots<\/em>&nbsp;(mensajer\u00eda) y&nbsp;<em data-ogsc=\"\">voicebots<\/em>&nbsp;(voz) es hacer las interacciones sencillas y transaccionales; que \u00e9stas puedan ser respondidas con lenguaje natural y abierto, lo que permite un entendimiento s\u00faper eficiente entre usuarios y&nbsp;<em data-ogsc=\"\">bot<\/em>&nbsp;para una experiencia \u00f3ptima.&nbsp; En concreto, el<em data-ogsc=\"\">&nbsp;bot<\/em>&nbsp;entiende errores de texto y emojis, puede conversar en distintos idiomas, usar regionalismos y enviar v\u00eddeos, geolocalizaciones, gifs, y m\u00e1s.<\/span><\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" data-ogsc=\"\" style=\"background-color: white; line-height: 1; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/p>\n<p data-ogsc=\"\" style=\"background-color: white; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><span style=\"font-family: arial;\">Ahora bien, si bien el&nbsp;<em data-ogsc=\"\">bot&nbsp;<\/em>conversacional y de interpretaci\u00f3n de voz mejora los resultados exponencialmente y aumenta la productividad al resolver las consultas de los clientes, la estrategia de su uso debe ir encaminada a detectar nuevas oportunidades y formas de mejorar la gesti\u00f3n de las ventas, mediante la extracci\u00f3n de la informaci\u00f3n en cada interacci\u00f3n por medio de an\u00e1lisis de lenguaje.<\/span><\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" data-ogsc=\"\" style=\"background-color: white; line-height: 1; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/p>\n<p data-ogsc=\"\" style=\"background-color: white; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><strong data-ogsc=\"\"><span style=\"font-family: arial;\">2. La importancia de impulsar la integraci\u00f3n&nbsp;<\/span><\/strong><\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" data-ogsc=\"\" style=\"background-color: white; line-height: 1; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/p>\n<p data-ogsc=\"\" style=\"background-color: white; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><span style=\"font-family: arial;\">Por s\u00ed solos,&nbsp;<em data-ogsc=\"\">chatbots<\/em>&nbsp;y&nbsp;<em data-ogsc=\"\">voicebots<\/em>&nbsp;resultan en una herramienta indispensable y muy requerida por las compa\u00f1\u00edas digitales; sin embargo, el camino a seguir debe ir sobre la integraci\u00f3n. En el caso de Convertia, por ejemplo, hablamos de un robusto \u201crobots de robots\u201d, que contempla CRM,&nbsp;<em data-ogsc=\"\">marketing automation<\/em>,&nbsp;<em data-ogsc=\"\">reporting<\/em>&nbsp;y&nbsp;<em data-ogsc=\"\">tracking<\/em>&nbsp;<em data-ogsc=\"\">end-to-end<\/em>&nbsp;de todas las acciones de&nbsp;<em data-ogsc=\"\">marketing&nbsp;<\/em>y ventas, soportadas con el componente de la omnicanalidad.<\/span><\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" data-ogsc=\"\" style=\"background-color: white; line-height: 1; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/p>\n<p data-ogsc=\"\" style=\"background-color: white; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><span style=\"font-family: arial;\">Se trata de integraciones que en su conjunto modulan la interacci\u00f3n con clientes, garantizando una grata experiencia, s\u00ed, pero que tambi\u00e9n, en tiempo real, \u201carrojan\u201d los suficientes datos, informaci\u00f3n e&nbsp;<em data-ogsc=\"\">insights&nbsp;<\/em>a los encargados de&nbsp;<em data-ogsc=\"\">marketing<\/em>&nbsp;y ventas, para, finalmente, tomar mejores decisiones de negocio.<\/span><\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" data-ogsc=\"\" style=\"background-color: white; line-height: 1; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/p>\n<p data-ogsc=\"\" style=\"background-color: white; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><strong data-ogsc=\"\"><span style=\"font-family: arial;\">3. \u00bfLos bots suplantan al talento humano?<\/span><\/strong><\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" data-ogsc=\"\" style=\"background-color: white; line-height: 1; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/p>\n<p data-ogsc=\"\" style=\"background-color: white; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><span style=\"font-family: arial;\">A menudo, esta pregunta se hace presente en el ecosistema de la transformaci\u00f3n digital, planteando una supuesta dicotom\u00eda de \u201chombre vs la m\u00e1quina\u201d, muy inspirada en la narrativa de la ciencia ficci\u00f3n de la cultura pop. Pero lo cierto es que la IA y sus aplicaciones como los bots llevan mucho entre nosotros, complementando al talento humano.<\/span><\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" data-ogsc=\"\" style=\"background-color: white; line-height: 1; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/p>\n<p data-ogsc=\"\" style=\"background-color: white; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><span style=\"font-family: arial;\">Esto es porque los<em data-ogsc=\"\">&nbsp;bots<\/em>&nbsp;llegan a complementar el trabajo de los equipos, liber\u00e1ndolos de tareas repetitivas para que puedan intervenir en interacciones m\u00e1s complejas. De esta manera, si no pueden resolver una consulta, los&nbsp;<em data-ogsc=\"\">bots<\/em>&nbsp;transfieren la conversaci\u00f3n al agente m\u00e1s indicado, con todo su contexto e historia para brindar una experiencia unificada. Por ahora, podemos estar tranquilos con respecto a estos escenarios, ya que si bien los<em data-ogsc=\"\">&nbsp;bots<\/em>&nbsp;y la IA tienen un proceso de aprendizaje continuo, no existe un riesgo de que se descontrolen.<\/span><\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" data-ogsc=\"\" style=\"background-color: white; line-height: 1; margin-bottom: 0px; margin-top: 0px; text-align: justify;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/p>\n<table align=\"\" class=\"x_blockquote\" data-ogsc=\"\" style=\"background-color: white; border-collapse: collapse; border-spacing: 0px; border: none; color: black; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-variant-emoji: inherit; font-variant-numeric: inherit; font-variant-position: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; table-layout: fixed; text-align: justify; width: 598px;\">\n<tbody data-ogsc=\"\">\n<tr data-ogsc=\"\" style=\"border-collapse: collapse;\">\n<td class=\"x_blockquote-align-table\" data-ogsc=\"\" style=\"border-collapse: collapse;\">\n<table data-ogsc=\"\" style=\"border-collapse: collapse; border-spacing: 0px; font: inherit; margin-left: 0px; margin-right: auto; table-layout: fixed;\">\n<tbody data-ogsc=\"\">\n<tr data-ogsc=\"\" style=\"border-collapse: collapse;\">\n<td class=\"x_blockquote-padding x_well-bg-color\" data-ogsb=\"rgb(243, 244, 246)\" data-ogsc=\"\" style=\"background-color: rgb(243, 244, 246) !important; border-collapse: collapse; padding: 24px;\">\n<table class=\"x_blockquote-vertical-line\" data-ogsc=\"\" style=\"border-collapse: collapse; border-left: 2px solid rgb(209, 213, 219); border-right: none; border-spacing: 0px; font: inherit; table-layout: fixed;\">\n<tbody data-ogsc=\"\">\n<tr data-ogsc=\"\" style=\"border-collapse: collapse;\">\n<td class=\"x_blockquote-content\" data-ogsc=\"\" style=\"border-collapse: collapse; padding: 0px 0px 0px 16px;\">\n<blockquote class=\"x_text-default x_well-text-color\" data-ogsc=\"rgb(0, 0, 0)\" style=\"border: none !important; display: inline !important; margin: 0px !important; padding: 0px !important;\"><p><span style=\"font-family: arial;\"><em data-ogsc=\"\">\u201cEn conclusi\u00f3n, vivimos un momento de auge en cuanto a las diferentes aplicaciones de la IA, en particular en los&nbsp;<\/em>bots<em data-ogsc=\"\">&nbsp;conversacionales. Sin duda, esto define ya un cambio en el presente con respecto a las operaciones de las compa\u00f1\u00edas de cara al cliente; sin embargo, una parte importante en esta transformaci\u00f3n es, primero, entender los verdaderos usos de estas soluciones, los que traen mejores beneficios, y, segundo, c\u00f3mo su aplicaci\u00f3n debe ser parte de una estrategia de integraci\u00f3n, aprovechando los beneficios de la automatizaci\u00f3n en favor de los equipos de&nbsp;<\/em>marketing<em data-ogsc=\"\">&nbsp;y ventas\u201d,<\/em>&nbsp;concluye Soledad Torres.<\/span><\/p><\/blockquote>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Actualmente, el 54% de las interacciones con los usuarios involucran alg\u00fan bot, mientras que en cuatro a\u00f1os se convertir\u00e1n en el principal canal de atenci\u00f3n al cliente para una cuarta parte de las empresas a nivel global, seg\u00fan Gartner Por ello, hoy es importante comprender las necesidades que los bots ayudan a solucionar en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2369,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23],"class_list":["post-2368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-tecnolife"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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