{"id":2473,"date":"2025-09-22T20:00:00","date_gmt":"2025-09-22T20:00:00","guid":{"rendered":""},"modified":"2026-06-28T23:45:43","modified_gmt":"2026-06-28T23:45:43","slug":"moda-circular-con-enfoque-local-shein","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=2473","title":{"rendered":"Moda circular con enfoque local: SHEIN analiza c\u00f3mo sus clientes dan una segunda vida a sus prendas"},"content":{"rendered":"<\/p>\n<ul style=\"text-align: left;\">\n<li><b><i><span style=\"font-family: arial;\">SHEIN present\u00f3 su Estudio Global de Circularidad 2024, con datos de m\u00e1s de 3,500 consumidores en seis pa\u00edses<\/span><\/i><\/b><\/li>\n<li><b><i><span style=\"font-family: arial;\">M\u00e1s del 40% de los clientes de SHEIN afirman usar sus prendas m\u00e1s de 30 veces; el 20% supera los 50 usos<\/span><\/i><\/b><\/li>\n<li><b><i><span style=\"font-family: arial;\">En M\u00e9xico, la campa\u00f1a The Next Cycle logr\u00f3 recolectar 9,530 prendas en Pop-Up Stores, gracias a la participaci\u00f3n activa de los consumidores<\/span><\/i><\/b><\/li>\n<\/ul>\n<p><b><i><span style=\"font-family: arial;\"><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEi5vf7OUZ6_9-ht1oQuBRQn66QMcVnePqx9q1KTUeWdDACuLDvCBy5Om7FN8SmfwArRVNu04H7H2IXQUhBAYF6UmrFXSRfeEAFUEj0Us2K0exwKhyy54Gf6Uq9bsOOXfGLfN5cxUbd2ehVHIqn3VstVa_-NOkDfYEIHMGsKE6h7pLSd_quk2CnFdv3s8L8\/s657\/k2.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" data-original-height=\"493\" data-original-width=\"657\" height=\"240\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2025\/09\/k2.png\" class=\"wp-image-2474\" width=\"320\" \/><\/a><\/div>\n<p><\/span><\/i><\/b><\/p>\n<div><span style=\"font-family: arial;\"><b><i><br \/><\/i><\/b><\/span><\/div>\n<div><span style=\"font-family: arial;\"><b><i><br \/><\/i><\/b><\/span><\/div>\n<div><\/div>\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"yiv3760723003mcnTextBlock\" style=\"border-collapse: collapse; color: #1d2228; font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 13px; min-width: 100%; width: 100%;\">\n<tbody class=\"yiv3760723003mcnTextBlockOuter\">\n<tr>\n<td class=\"yiv3760723003mcnTextBlockInner\" style=\"padding-top: 9px; word-break: normal;\" valign=\"top\">\n<table align=\"left\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"yiv3760723003mcnTextContentContainer\" style=\"border-collapse: collapse; float: left; max-width: 100%; min-width: 100%; width: 100%;\">\n<tbody>\n<tr>\n<td class=\"yiv3760723003mcnTextContent\" style=\"color: #202020; line-height: 20px; padding: 0px 18px 9px; word-break: normal;\" valign=\"top\">\n<div style=\"text-align: justify;\"><span style=\"font-family: arial;\">En un contexto donde los consumidores est\u00e1n cada vez m\u00e1s atentos al impacto ambiental de sus decisiones, la durabilidad, la reutilizaci\u00f3n y la compra de segunda mano comienzan a consolidarse como pr\u00e1cticas comunes. As\u00ed lo muestra el m\u00e1s reciente Estudio Global de Circularidad 2024 de SHEIN, que analiz\u00f3 los comportamientos de m\u00e1s de&nbsp;<strong>3,500 clientes<\/strong>&nbsp;entre 18 y 45 a\u00f1os en seis pa\u00edses. Entre los hallazgos m\u00e1s relevantes destaca que m\u00e1s del&nbsp;<strong>40%<\/strong>&nbsp;<strong>de los encuestados afirman usar sus prendas de SHEIN<\/strong>&nbsp;<strong>m\u00e1s de 30 veces,<\/strong>&nbsp;y casi el&nbsp;<strong>20%&nbsp;<\/strong>alcanza un promedio de&nbsp;<strong>50 usos o m\u00e1s.<\/strong><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"yiv3760723003mcnTextBlock\" style=\"border-collapse: collapse; color: #1d2228; min-width: 100%; width: 100%;\">\n<tbody class=\"yiv3760723003mcnTextBlockOuter\">\n<tr>\n<td class=\"yiv3760723003mcnTextBlockInner\" style=\"padding-top: 9px; word-break: normal;\" valign=\"top\">\n<table align=\"left\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"yiv3760723003mcnTextContentContainer\" style=\"border-collapse: collapse; float: left; max-width: 100%; min-width: 100%; width: 100%;\">\n<tbody>\n<tr>\n<td class=\"yiv3760723003mcnTextContent\" style=\"color: #202020; line-height: 20px; padding: 0px 18px 9px; word-break: normal;\" valign=\"top\">\n<div style=\"text-align: justify;\"><span style=\"font-family: arial;\">Este estudio se suma a una tendencia que ya se observa en el mercado mexicano. De acuerdo con datos de la&nbsp;<strong>Asociaci\u00f3n Mexicana de Venta Online<\/strong>&nbsp;(<strong><a href=\"https:\/\/eurekandco.us11.list-manage.com\/track\/click?u=01b51540ab91c7961ceb39d7e&amp;id=094ba74166&amp;e=0cded27f68\" rel=\"nofollow noopener noreferrer\" style=\"color: #007c89; font-weight: normal;\" target=\"_blank\">AMVO<\/a><\/strong>),&nbsp;<strong>el 68% de los compradores en M\u00e9xico est\u00e1 dispuesto a participar en programas de reciclaje o recolecci\u00f3n de productos usados<\/strong>, y un&nbsp;<strong>44% considera comprar m\u00e1s art\u00edculos de segunda mano por internet<\/strong>. Esto refleja que la disposici\u00f3n del consumidor mexicano es alta; el verdadero desaf\u00edo est\u00e1 en facilitar su participaci\u00f3n en estas pr\u00e1cticas.<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"yiv3760723003mcnImageBlock\" style=\"border-collapse: collapse; color: #1d2228; min-width: 100%; width: 100%;\">\n<tbody class=\"yiv3760723003mcnImageBlockOuter\">\n<tr>\n<td class=\"yiv3760723003mcnImageBlockInner\" style=\"padding: 9px; word-break: normal;\" valign=\"top\"><span style=\"font-family: arial;\"><br \/><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"yiv3760723003mcnTextBlock\" style=\"border-collapse: collapse; color: #1d2228; min-width: 100%; width: 100%;\">\n<tbody class=\"yiv3760723003mcnTextBlockOuter\">\n<tr>\n<td class=\"yiv3760723003mcnTextBlockInner\" style=\"padding-top: 9px; word-break: normal;\" valign=\"top\">\n<table align=\"left\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"yiv3760723003mcnTextContentContainer\" style=\"border-collapse: collapse; float: left; max-width: 100%; min-width: 100%; width: 100%;\">\n<tbody>\n<tr>\n<td class=\"yiv3760723003mcnTextContent\" style=\"color: #202020; line-height: 20px; padding: 0px 18px 9px; word-break: normal;\" valign=\"top\">\n<div style=\"text-align: justify;\"><span style=\"font-family: arial;\"><strong>Circularidad en pr\u00e1ctica, no en teor\u00eda<\/strong><\/p>\n<p>El estudio identifica pr\u00e1cticas de moda circular que ya est\u00e1n en marcha: el 62% de los encuestados dona su ropa, el&nbsp;<strong>57% la comparte con amigos y familiares<\/strong>, y alrededor de 33% ha comprado o vendido ropa usada en l\u00ednea, mostrando una clara preferencia por plataformas digitales frente a tiendas f\u00edsicas.&nbsp;<br \/>Este comportamiento tiene matices relevantes seg\u00fan el nivel de ingreso:&nbsp;<strong>21% de los compradores de ingresos medios y bajos dijeron usar sus prendas m\u00e1s de 50 veces frente a un 16% entre quienes tienen ingresos m\u00e1s altos<\/strong>; esto sugiere que los clientes con ingresos m\u00e1s bajos podr\u00edan estar valorando m\u00e1s la durabilidad y el uso de sus compras en SHEIN.<\/p>\n<p>Adem\u00e1s, de quienes compran o venden ropa de segunda mano, entre el<strong>&nbsp;20% y 30%&nbsp;<\/strong>lo hace motivado por razones ambientales, lo que indica que el inter\u00e9s por la&nbsp;<strong>sostenibilidad&nbsp;<\/strong>empieza a integrarse con criterios de conveniencia y ahorro.<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"yiv3760723003mcnTextBlock\" style=\"border-collapse: collapse; color: #1d2228; min-width: 100%; width: 100%;\">\n<tbody class=\"yiv3760723003mcnTextBlockOuter\">\n<tr>\n<td class=\"yiv3760723003mcnTextBlockInner\" style=\"padding-top: 9px; word-break: normal;\" valign=\"top\">\n<table align=\"left\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"yiv3760723003mcnTextContentContainer\" style=\"border-collapse: collapse; float: left; max-width: 100%; min-width: 100%; width: 100%;\">\n<tbody>\n<tr>\n<td class=\"yiv3760723003mcnTextContent\" style=\"color: #202020; line-height: 20px; padding: 0px 18px 9px; word-break: normal;\" valign=\"top\">\n<div style=\"text-align: justify;\"><span style=\"font-family: arial;\"><strong>Moda circular con SHEIN y esfuerzos en M\u00e9xico<\/strong><\/p>\n<p>Para facilitar la participaci\u00f3n de sus clientes en la moda circular, SHEIN ha desarrollado iniciativas espec\u00edficas como&nbsp;<strong>SHEIN Exchange<\/strong>, su plataforma entre particulares para compra y venta de prendas de segunda mano, hoy operando en EUA, Reino Unido, Francia y Alemania. De los encuestados que ya han usado SHEIN Exchange, el&nbsp;<strong>78%&nbsp;<\/strong>report\u00f3 una&nbsp;<strong>experiencia positiva;&nbsp;<\/strong>y el&nbsp;<strong>78% de los encuestados expres\u00f3 inter\u00e9s en utilizarla<\/strong>, incluyendo pa\u00edses en donde a\u00fan no est\u00e1 disponible.<\/p>\n<p>La empresa tambi\u00e9n ha implementado programas piloto en EE. UU., Francia, Alemania,&nbsp;<strong>M\u00e9xico<\/strong>, Jap\u00f3n y Reino Unido, donde se recoge ropa usada para donaci\u00f3n o reciclaje en colaboraci\u00f3n con socios locales. Bajo este mismo paraguas, se han lanzado colecciones sostenibles como&nbsp;<strong>SHEIN X Rescued&nbsp;<\/strong>que, adem\u00e1s de ser una iniciativa en colaboraci\u00f3n con dise\u00f1adores de todo el mundo, incluyendo&nbsp;<strong>mexicanos<\/strong>, es elaborada con telas rescatadas del deadstock, es decir, telas que ya se han producido pero ya no se usan, as\u00ed c\u00f3mo materiales sostenibles.&nbsp;<\/p>\n<p>Durante&nbsp;<strong>2024<\/strong>, la campa\u00f1a&nbsp;<strong>The Next Cycle<\/strong>, que promueve la moda circular, logr\u00f3 un impacto significativo en M\u00e9xico. Durante las&nbsp;<strong>Pop-Up Stores&nbsp;<\/strong>organizadas en tres estados del pa\u00eds, se instalaron&nbsp;<strong>estaciones de recolecci\u00f3n donde la comunidad de SHEIN don\u00f3 un total de 9,530 prendas para su reciclaje o reutilizaci\u00f3n<\/strong>, mostrando un fuerte compromiso por parte de los consumidores locales.<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"yiv3760723003mcnImageBlock\" style=\"border-collapse: collapse; color: #1d2228; min-width: 100%; width: 100%;\">\n<tbody class=\"yiv3760723003mcnImageBlockOuter\">\n<tr>\n<td class=\"yiv3760723003mcnImageBlockInner\" style=\"padding: 9px; word-break: normal;\" valign=\"top\"><span style=\"font-family: arial;\"><br \/><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"yiv3760723003mcnTextBlock\" style=\"border-collapse: collapse; color: #1d2228; min-width: 100%; width: 100%;\">\n<tbody class=\"yiv3760723003mcnTextBlockOuter\">\n<tr>\n<td class=\"yiv3760723003mcnTextBlockInner\" style=\"padding-top: 9px; word-break: normal;\" valign=\"top\">\n<table align=\"left\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"yiv3760723003mcnTextContentContainer\" style=\"border-collapse: collapse; float: left; max-width: 100%; min-width: 100%; width: 100%;\">\n<tbody>\n<tr>\n<td class=\"yiv3760723003mcnTextContent\" style=\"color: #202020; font-family: Helvetica; font-size: 16px; line-height: 20px; padding: 0px 18px 9px; word-break: normal;\" valign=\"top\">\n<div style=\"text-align: justify;\"><span style=\"font-family: arial; font-size: small;\"><strong>El reto: traducir intenci\u00f3n en acci\u00f3n<\/strong><\/p>\n<p>Aunque las se\u00f1ales de cambio son claras, a\u00fan existen barreras. De acuerdo al estudio,&nbsp;<strong>el 30% de quienes no participan en actividades circulares cito&nbsp;falta de inter\u00e9s o desconocimiento, lo que demuestra la necesidad de comunicar con mayor claridad c\u00f3mo y por qu\u00e9 participar.<\/strong>&nbsp;La oportunidad est\u00e1 en ofrecer soluciones accesibles, convenientes y con beneficios visibles para el consumidor.&nbsp;<\/p>\n<p>Para SHEIN, la circularidad no es un concepto abstracto sino una estrategia concreta: crear productos con mayor vida \u00fatil, reducir residuos y ofrecer v\u00edas accesibles para que los consumidores puedan participar en el cuidado del medio ambiente seg\u00fan sus posibilidades.&nbsp;<\/p>\n<p>Descubra m\u00e1s sobre lo que SHEIN est\u00e1 haciendo para mover nuestras operaciones y promover el desarrollo de un ecosistema de moda m\u00e1s circular&nbsp;<a href=\"https:\/\/eurekandco.us11.list-manage.com\/track\/click?u=01b51540ab91c7961ceb39d7e&amp;id=bc965871e9&amp;e=0cded27f68\" rel=\"nofollow noopener noreferrer\" style=\"color: #007c89;\" target=\"_blank\"><strong>aqu\u00ed<\/strong><\/a>.<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>SHEIN present\u00f3 su Estudio Global de Circularidad 2024, con datos de m\u00e1s de 3,500 consumidores en seis pa\u00edses M\u00e1s del 40% de los clientes de SHEIN afirman usar sus prendas m\u00e1s de 30 veces; el 20% supera los 50 usos En M\u00e9xico, la campa\u00f1a The Next Cycle logr\u00f3 recolectar 9,530 prendas en Pop-Up Stores, gracias [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2474,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[24],"class_list":["post-2473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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