{"id":2524,"date":"2025-08-01T16:00:00","date_gmt":"2025-08-01T16:00:00","guid":{"rendered":""},"modified":"2026-06-28T23:46:30","modified_gmt":"2026-06-28T23:46:30","slug":"live-commerce-mas-que-ventas-por-redes","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=2524","title":{"rendered":"Live Commerce; m\u00e1s que ventas por redes sociales, la nueva tendencia interactiva de ecommerce"},"content":{"rendered":"<p><b><br \/><\/b><\/p>\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"x_mcnTextBlock\" style=\"background-color: white; border-collapse: collapse; color: black; font-family: &quot;Segoe UI&quot;, &quot;Segoe UI Web (West European)&quot;, -apple-system, BlinkMacSystemFont, Roboto, &quot;Helvetica Neue&quot;, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: 15px; font-stretch: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-variant-emoji: inherit; font-variant-numeric: inherit; font-variant-position: inherit; font-variation-settings: inherit; line-height: inherit; min-width: 100%; width: 100%;\">\n<tbody class=\"x_mcnTextBlockOuter\">\n<tr>\n<td class=\"x_mcnTextBlockInner\" style=\"padding-top: 9px;\" valign=\"top\">\n<table align=\"left\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"x_mcnTextContentContainer\" style=\"border-collapse: collapse; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; max-width: 100%; min-width: 100%; width: 100%;\">\n<tbody>\n<tr>\n<td class=\"x_mcnTextContent\" data-ogsc=\"rgb(34, 34, 34)\" style=\"color: rgb(34, 34, 34) !important; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: break-word;\" valign=\"top\">\n<ul data-ogsc=\"\">\n<li data-ogsc=\"\" style=\"text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"border: 0px; color: rgb(0, 0, 0) !important; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: 14px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><em data-ogsc=\"\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: &quot;helvetica neue&quot;, helvetica, arial, verdana, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><b>Facebook es la red social m\u00e1s utilizada por los emprendedores mexicanos pues el 85.45% de ellos tienen presencia ah\u00ed; seguido por Instagram, WhatsApp y TikTok<\/b><\/span><\/em><\/span><\/span><\/li>\n<li data-ogsc=\"\" style=\"text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"border: 0px; color: rgb(0, 0, 0) !important; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: 14px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><em data-ogsc=\"\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: &quot;helvetica neue&quot;, helvetica, arial, verdana, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><b>Hay dos categor\u00edas que destacan en la implementaci\u00f3n de Live Commerce: Moda (62%)&nbsp; y Salud y Belleza (36%)<\/b><\/span><\/em><\/span><\/span><\/li>\n<li data-ogsc=\"\" style=\"text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"border: 0px; color: rgb(0, 0, 0) !important; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: 14px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><em data-ogsc=\"\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: &quot;helvetica neue&quot;, helvetica, arial, verdana, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><b>A nivel Latinoam\u00e9rica, Argentina se posiciona como el pa\u00eds que m\u00e1s ha implementado el Live Commerce a su estrategia de venta<\/b><\/span><\/em><\/span><\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"x_mcnTextBlock\" style=\"background-color: white; border-collapse: collapse; color: black; font-family: &quot;Segoe UI&quot;, &quot;Segoe UI Web (West European)&quot;, -apple-system, BlinkMacSystemFont, Roboto, &quot;Helvetica Neue&quot;, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: 15px; font-stretch: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-variant-emoji: inherit; font-variant-numeric: inherit; font-variant-position: inherit; font-variation-settings: inherit; line-height: inherit; min-width: 100%; width: 100%;\">\n<tbody class=\"x_mcnTextBlockOuter\">\n<tr>\n<td class=\"x_mcnTextBlockInner\" style=\"padding-top: 9px;\" valign=\"top\">\n<table align=\"left\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"x_mcnTextContentContainer\" style=\"border-collapse: collapse; font: inherit; max-width: 100%; min-width: 100%; width: 100%;\">\n<tbody>\n<tr>\n<td class=\"x_mcnTextContent\" data-ogsc=\"rgb(34, 34, 34)\" style=\"color: rgb(34, 34, 34) !important; font-family: Helvetica; font-size: 16px; line-height: 24px; padding: 0px 18px 9px; word-break: break-word;\" valign=\"top\">\n<p data-ogsc=\"rgb(34, 34, 34)\" dir=\"ltr\" style=\"line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"border: 0px; color: rgb(0, 0, 0) !important; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: 14px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><\/span><\/span><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhnlWYALt24efPkKhsJ8uoAxx-LtTeQ46CtuHLEYQPud12iliWN6Ve4t5nhLASdWnQvABMUnWkJEGIx-MVNHY-nvwZst4vSYWvce-nclRHq-p5Tr1Xg8Ai-hR2p239DKe2A0kDRe9JZgnUE-lht8PTHzRSOihe3eFOgKkysOgO1OmnjFAIGe9MrGiGqGUI\/s768\/1a32b393-live-streaming-shopping-e1688062945908-768x506.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" data-original-height=\"506\" data-original-width=\"768\" height=\"211\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2025\/08\/1a32b393-live-streaming-shopping-e1688062945908-768x506-1.jpg\" class=\"wp-image-2525\" width=\"320\" \/><\/a><\/div>\n<\/p>\n<p data-ogsc=\"rgb(34, 34, 34)\" dir=\"ltr\" style=\"line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;\"><\/p>\n<p data-ogsc=\"rgb(34, 34, 34)\" dir=\"ltr\" style=\"line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"border: 0px; color: rgb(0, 0, 0) !important; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: 14px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: &quot;helvetica neue&quot;, helvetica, arial, verdana, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">El comercio electr\u00f3nico ha tomado relevancia en a\u00f1os recientes, y por lo mismo, d\u00eda a d\u00eda nos va mostrando nuevos avances tecnol\u00f3gicos que ayudan a hacer la experiencia de compra m\u00e1s sencilla, pero tambi\u00e9n m\u00e1s personalizada y experimental. Una de las ventajas del&nbsp;<em data-ogsc=\"\">ecommerce<\/em>, es que ha encontrado diversos canales para llegar al consumidor y vender los productos como es el caso de las redes sociales. Esto toma relevancia, si consideramos que seg\u00fan el Estudio de Venta Online 2022 de la AMVO, el 27% de los consumidores asegura seguir en redes sociales a las marcas que les gustan.&nbsp;<\/span><\/span><\/span><\/p>\n<p data-ogsc=\"rgb(34, 34, 34)\" dir=\"ltr\" style=\"line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: 14px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: &quot;helvetica neue&quot;, helvetica, arial, verdana, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"border: 0px; color: rgb(0, 0, 0) !important; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">Actualmente, las marcas acuden a las redes sociales tanto para potenciar el alcance de sus marcas y brindar atenci\u00f3n a los clientes, pero tambi\u00e9n como canales de venta. Y es tanto el \u00e9xito, que las marcas tienen presencia en m\u00e1s de una;&nbsp;<strong data-ogsc=\"\">de acuerdo con Nubecommerce, Informe anual de comercio electr\u00f3nico elaborado por<\/strong><\/span><strong data-ogsc=\"\">&nbsp;<a data-auth=\"Verified\" data-linkindex=\"0\" data-ogsc=\"rgb(0, 124, 137)\" href=\"https:\/\/nam12.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.tiendanube.com%2F%3Futm_source%3Dprensa%26utm_medium%3Dbrandedcontent%26utm_campaign%3Dnube&amp;data=05%7C01%7C%7C3acc74c83ebd4615117608da959aca5b%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637986789302009356%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=xKAqLRSJzwxU83T6CfLQ3nCmmAxYJHBMC6fnJnkmVJE%3D&amp;reserved=0\" originalsrc=\"https:\/\/www.tiendanube.com\/?utm_source=prensa&amp;utm_medium=brandedcontent&amp;utm_campaign=nube\" rel=\"noopener noreferrer\" shash=\"pLnEybwai1lX8Cn\/JcbDp3cBCpMU+T3Y72nX8g8MBPr7tJ5eOuzxdrSMAw\/Bb+U8pawDMjmin\/HQ9+SHcYtFyR+24ZY1akf2FojlkQVLk2\/KDDwRppKjYX0bioEiE+VifJqDuXmdwhZ1eIwn\/\/suaBNYfyWzeWRNpi+6CrCI4cE=\" style=\"border: 0px; color: rgb(0, 124, 137) !important; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: normal; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\" target=\"_blank\" title=\"Protegido por Outlook: https:\/\/www.tiendanube.com\/?utm_source=prensa&amp;utm_medium=brandedcontent&amp;utm_campaign=nube. Haga clic o pulse para seguir el v\u00ednculo.\">Tiendanube<\/a><\/strong><span data-ogsc=\"rgb(0, 0, 0)\" style=\"border: 0px; color: rgb(0, 0, 0) !important; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><strong data-ogsc=\"\">, durante 2021 Facebook se coron\u00f3 como la red social preferida por los emprendedores ya que 85.45% de las tiendas nube tienen presencia en ella<\/strong>, seguida por Instagram (78.18%), WhatsApp (54.55%) y TikTok (27.27%).&nbsp;<\/span><\/span><\/span><\/p>\n<p data-ogsc=\"rgb(34, 34, 34)\" dir=\"ltr\" style=\"line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"border: 0px; color: rgb(0, 0, 0) !important; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: 14px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: &quot;helvetica neue&quot;, helvetica, arial, verdana, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">Y es justamente ah\u00ed, donde en 2020 naci\u00f3 una tendencia que hoy est\u00e1 cobrando relevancia en el comercio electr\u00f3nico: el&nbsp;<strong data-ogsc=\"\">Live Commerce, una opci\u00f3n que permite a los usuarios comprar durante las transmisiones en vivo por medio de una red social.<\/strong>&nbsp;Durante 2020, en el pico m\u00e1s alto de la pandemia, TikTok fue la red social m\u00e1s descargada y ofreci\u00f3 la opci\u00f3n de comprar mientras el usuario mira videos cortos. En octubre de ese mismo a\u00f1o, Instagram sum\u00f3 la opci\u00f3n de \u201cComprar\u201d a trav\u00e9s de Instagram TV, y meses despu\u00e9s, la a\u00f1adi\u00f3 a los Reels.&nbsp;<\/span><\/span><\/span><\/p>\n<p data-ogsc=\"rgb(34, 34, 34)\" dir=\"ltr\" style=\"line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"border: 0px; color: rgb(0, 0, 0) !important; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: 14px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: &quot;helvetica neue&quot;, helvetica, arial, verdana, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><em data-ogsc=\"\">\u201cEl Live Commerce es el vivo ejemplo de c\u00f3mo el comercio electr\u00f3nico est\u00e1 haciendo uso de la tecnolog\u00eda en beneficio de los usuarios y buscando mejorar y completar su experiencia de compra. Es el reflejo de que los usuarios est\u00e1n dictando las tendencias y una muestra de la evoluci\u00f3n que est\u00e1n teniendo las ventas en l\u00ednea, para ayudar a los negocios a implementar herramientas m\u00e1s completas que los lleven a cerrar sus ventas. El comercio electr\u00f3nico es el reflejo&nbsp; de c\u00f3mo una industria escucha a sus clientes, entiende d\u00f3nde se encuentran y c\u00f3mo est\u00e1n comprando, logrando adaptarse a dichas necesidades\u201d&nbsp;<\/em><strong data-ogsc=\"\">coment\u00f3 Gerzayn Guti\u00e9rrez, Head of Brand &amp; Communications en Tiendanube M\u00e9xico.<\/strong><\/span><\/span><\/span><\/p>\n<p data-ogsc=\"rgb(34, 34, 34)\" dir=\"ltr\" style=\"line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"border: 0px; color: rgb(0, 0, 0) !important; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: 14px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: &quot;helvetica neue&quot;, helvetica, arial, verdana, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">Esta nueva opci\u00f3n de venta mediante transmisiones en vivo, fue un gran acierto para industrias como la moda, la cual estaba enfrentando retos que parec\u00edan imposibles de superar, como era el que los clientes pudieran ver c\u00f3mo se ve\u00edan puestas las prendas o el material del que estaban hechas. Adem\u00e1s, que es una estrategia que pueden implementar tanto grandes como micro, peque\u00f1as y medianas empresas.&nbsp;<\/span><\/span><\/span><\/p>\n<p data-ogsc=\"rgb(34, 34, 34)\" dir=\"ltr\" style=\"line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><em data-ogsc=\"\"><strong data-ogsc=\"\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"border: 0px; color: rgb(0, 0, 0) !important; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: &quot;helvetica neue&quot;, helvetica, arial, verdana, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">2022, el a\u00f1o de consolidaci\u00f3n para el&nbsp; Live Commerce<\/span><\/span><\/strong><\/em><\/span><\/p>\n<p data-ogsc=\"rgb(34, 34, 34)\" dir=\"ltr\" style=\"line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: 14px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: &quot;helvetica neue&quot;, helvetica, arial, verdana, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><a data-auth=\"Verified\" data-linkindex=\"1\" data-ogsc=\"rgb(0, 124, 137)\" href=\"https:\/\/nam12.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.tiendanube.com%2F%3Futm_source%3Dprensa%26utm_medium%3Dbrandedcontent%26utm_campaign%3Dnube&amp;data=05%7C01%7C%7C3acc74c83ebd4615117608da959aca5b%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C637986789302009356%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=xKAqLRSJzwxU83T6CfLQ3nCmmAxYJHBMC6fnJnkmVJE%3D&amp;reserved=0\" originalsrc=\"https:\/\/www.tiendanube.com\/?utm_source=prensa&amp;utm_medium=brandedcontent&amp;utm_campaign=nube\" rel=\"noopener noreferrer\" shash=\"pLnEybwai1lX8Cn\/JcbDp3cBCpMU+T3Y72nX8g8MBPr7tJ5eOuzxdrSMAw\/Bb+U8pawDMjmin\/HQ9+SHcYtFyR+24ZY1akf2FojlkQVLk2\/KDDwRppKjYX0bioEiE+VifJqDuXmdwhZ1eIwn\/\/suaBNYfyWzeWRNpi+6CrCI4cE=\" style=\"border: 0px; color: rgb(0, 124, 137) !important; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\" target=\"_blank\" title=\"Protegido por Outlook: https:\/\/www.tiendanube.com\/?utm_source=prensa&amp;utm_medium=brandedcontent&amp;utm_campaign=nube. Haga clic o pulse para seguir el v\u00ednculo.\">Tiendanube<\/a><span data-ogsc=\"rgb(0, 0, 0)\" style=\"border: 0px; color: rgb(0, 0, 0) !important; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">, plataforma l\u00edder de comercio electr\u00f3nico que ha digitalizado a m\u00e1s de 100.000 negocios en Am\u00e9rica Latina, not\u00f3 el inter\u00e9s de los emprendedores por implementarlo a su estrategia de venta y en 2022 integr\u00f3 una aplicaci\u00f3n que permite a las tiendas sumar el Live Commerce a sus estrategias. En este primer a\u00f1o, la recepci\u00f3n ha sido muy positiva y<strong data-ogsc=\"\">&nbsp;abril se ha consolidado como el mes con el mayor n\u00famero de descargas, aumentando incluso en 25% en comparaci\u00f3n con los meses anteriores.&nbsp;<\/strong><\/span><\/span><\/span><\/p>\n<p data-ogsc=\"rgb(34, 34, 34)\" dir=\"ltr\" style=\"line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"border: 0px; color: rgb(0, 0, 0) !important; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: 14px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: &quot;helvetica neue&quot;, helvetica, arial, verdana, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">Hay dos categor\u00edas que destacan en la implementaci\u00f3n de integraciones de Live Commerce:&nbsp;<strong data-ogsc=\"\">el 62% de las tiendas que la han implementado est\u00e1n enfocadas a Moda, mientras que el 36% son de Salud y Belleza.<\/strong>&nbsp;Aunque es una tendencia que est\u00e1 creciendo en distintos pa\u00edses, a nivel Latinoam\u00e9rica las tiendas nube de<strong data-ogsc=\"\">&nbsp;Argentina se posicionan como las que m\u00e1s lo han integrado a sus estrategias<\/strong>&nbsp;de venta.<\/span><\/span><\/span><\/p>\n<p data-ogsc=\"rgb(34, 34, 34)\" dir=\"ltr\" style=\"line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"border: 0px; color: rgb(0, 0, 0) !important; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: 14px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: &quot;helvetica neue&quot;, helvetica, arial, verdana, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">Cabe destacar que el 90% de las tiendas nube que cuentan con la integraci\u00f3n, la utilizan en fechas clave de comercio electr\u00f3nico. Hot Sale, en mayo, se ha convertido en la temporada donde m\u00e1s se ha utilizado el Live Commerce como estrategia de venta, y se espera que el Buen Fin, tenga n\u00famero similares.&nbsp;<\/span><\/span><\/span><\/p>\n<p data-ogsc=\"rgb(34, 34, 34)\" dir=\"ltr\" style=\"line-height: 24px; margin: 10px 0px; padding: 0px; text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"border: 0px; color: rgb(0, 0, 0) !important; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: 14px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span data-ogsc=\"\" style=\"border: 0px; color: inherit; font-family: &quot;helvetica neue&quot;, helvetica, arial, verdana, sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">El Live Commerce lleg\u00f3 para quedarse, promoviendo el avance de publicidad est\u00e1tica mediante un post en redes sociales y nos remonta a los comerciales de la televisi\u00f3n, con la diferencia de que aqu\u00ed, el usuario interact\u00faa con la marca en vivo, se establece una conversaci\u00f3n y tiene una alta probabilidad de terminar en la compra del producto. Esta tendencia, nos recuerda que el comercio electr\u00f3nico est\u00e1 creciendo a pasos agigantados y que en los pr\u00f3ximos a\u00f1os continuaremos viendo su evoluci\u00f3n.<\/span><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Facebook es la red social m\u00e1s utilizada por los emprendedores mexicanos pues el 85.45% de ellos tienen presencia ah\u00ed; seguido por Instagram, WhatsApp y TikTok Hay dos categor\u00edas que destacan en la implementaci\u00f3n de Live Commerce: Moda (62%)&nbsp; y Salud y Belleza (36%) A nivel Latinoam\u00e9rica, Argentina se posiciona como el pa\u00eds que m\u00e1s ha [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2525,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23],"class_list":["post-2524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-tecnolife"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Live Commerce; 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