{"id":2620,"date":"2025-06-02T17:00:00","date_gmt":"2025-06-02T17:00:00","guid":{"rendered":""},"modified":"2026-06-28T23:47:22","modified_gmt":"2026-06-28T23:47:22","slug":"grey-y-tequila-olmeca-altos-demuestran","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=2620","title":{"rendered":"Grey y Tequila Olmeca Altos demuestran que infusionar eleva la esencia"},"content":{"rendered":"<\/p>\n<ul style=\"text-align: left;\">\n<li><span style=\"font-family: arial;\"><i data-ogsc=\"\" data-olk-copy-source=\"MessageBody\" style=\"background-color: white; font-variant-caps: inherit; font-variant-ligatures: inherit;\"><b>La agencia argentina y House&nbsp;of&nbsp;Tequila presentan su primer proyecto en conjunto para la campa\u00f1a de lanzamiento de Altos infusionado, una innovaci\u00f3n dentro de la categor\u00eda de tequila para el mercado mexicano<\/b><\/i><\/span><\/li>\n<\/ul>\n<p align=\"center\" style=\"background-color: white; direction: ltr; margin: 0cm;\"><span data-ogsc=\"rgb(33, 33, 33)\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><span style=\"font-family: arial;\"><br \/><\/span><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><span style=\"font-family: arial;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjTLN_KagTftLPMJTQzsbCBko2Xw4qnsp4JHbEBkHION4BWbwuyDaH8VBn6hNOmWyNjYD1QM6l2wuFV5cqBYD6z4ruJYnYiI46cfFCiXMs1OiKyQldDTnffYf9EMil6LNgmwUXKebednfKbasEgJu88bj0jGkbrsRTy8reuo7WQ05kv668ahPVAlNa50tY\/s1095\/descarga%20(1).png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" data-original-height=\"601\" data-original-width=\"1095\" height=\"176\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2025\/06\/descarga-1.png\" class=\"wp-image-2621\" width=\"320\" \/><\/a><\/span><\/div>\n<\/p>\n<p class=\"x_elementToProof\" style=\"background-color: white; direction: ltr; margin: 0cm; text-align: justify;\"><\/p>\n<p class=\"x_elementToProof\" style=\"background-color: white; direction: ltr; margin: 0cm; text-align: justify;\"><span data-ogsc=\"rgb(33, 33, 33)\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\"><br \/><\/span><\/span><\/p>\n<p class=\"x_elementToProof\" style=\"background-color: white; direction: ltr; margin: 0cm; text-align: justify;\"><\/p>\n<p class=\"x_elementToProof\" style=\"background-color: white; direction: ltr; margin: 0cm; text-align: justify;\"><span data-ogsc=\"rgb(33, 33, 33)\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">Pernod&nbsp;Ricard, una de las empresas l\u00edderes mundiales en bebidas espirituosas premium presenta la campa\u00f1a de lanzamiento, creada por Grey Argentina para su nueva gama de tequilas infusionados de House&nbsp;Of&nbsp;Tequila, \u201cAltos Infusionado\u201d filmada por Mart\u00edn&nbsp;Jalfen&nbsp;para Primo M\u00e9xico.<\/span><\/span><\/p>\n<p style=\"background-color: white; direction: ltr; margin: 0cm; text-align: justify;\"><span data-ogsc=\"rgb(33, 33, 33)\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p style=\"background-color: white; direction: ltr; margin: 0cm; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(33, 33, 33)\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">Bajo el concepto &#8216;Infusionar Eleva la Esencia&#8217;, la campa\u00f1a presenta el nuevo&nbsp;<\/span><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">Altos Infusionado, una innovaci\u00f3n para la categor\u00eda del Tequila. Se trata de un tequila 100% agave infusionado en&nbsp;<\/span><span data-ogsc=\"rgb(33, 33, 33)\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">dos variantes:&nbsp;c\u00ed<\/span><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">tricos, infusionando mandarina y limon; y caf\u00e9 natural.<\/span><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">&nbsp;<\/span><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">Estas nuevas expresiones tienen como objetivo innovar, revolucionar y presentar nuevas opciones de Tequila para el consumidor super premium.<\/span><\/span><\/p>\n<p style=\"background-color: white; direction: ltr; margin: 0cm; text-align: justify;\"><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p style=\"background-color: white; direction: ltr; margin: 0cm; text-align: justify;\"><span data-ogsc=\"rgb(33, 33, 33)\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">La campa\u00f1a de lanzamiento pone el foco en c\u00f3mo todo se eleva al infusionarse con algo m\u00e1s, de la misma manera que lo hace el nuevo Tequila Altos Infusionado con ingredientes naturales. Con una creatividad que pone el ingenio y el humor al frente y al centro, su objetivo es desafiar las expectativas t\u00edpicas de comunicaci\u00f3n en torno al tequila s\u00faper premium.<\/span><\/span><\/p>\n<p style=\"background-color: white; direction: ltr; margin: 0cm; text-align: justify;\"><span data-ogsc=\"rgb(33, 33, 33)\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p style=\"background-color: white; direction: ltr; margin: 0cm; text-align: justify;\"><span data-ogsc=\"rgb(33, 33, 33)\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\"><i data-ogsc=\"\">\u00a8Es un proyecto en el que sentimos que nosotros mismos como agencia logramos infusionarnos con House&nbsp;of&nbsp;Tequila de&nbsp;Pernod&nbsp;Ricard para llegar a un resultado que nos entusiasma mucho<\/i>\u201d,&nbsp;destacaron por parte de Grey Argentina, Julieta Margulis,&nbsp;Group&nbsp;Business Director y Gonzalo Fern\u00e1ndez, Executive Creative Director.<\/span><\/span><\/p>\n<p style=\"background-color: white; direction: ltr; margin: 0cm; text-align: justify;\"><span data-ogsc=\"rgb(33, 33, 33)\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p style=\"background-color: white; direction: ltr; margin: 0cm; text-align: justify;\"><span data-ogsc=\"rgb(33, 33, 33)\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">La campa\u00f1a &#8216;Infusionar Eleva la Esencia&#8217;, estar\u00e1 disponible en medios digitales, redes sociales, OOH y&nbsp;shopper&nbsp;marketing desde mediados de octubre de 2023 hasta julio de 2024.&nbsp;<\/span><\/span><\/p>\n<p style=\"background-color: white; direction: ltr; margin: 0cm; text-align: justify;\"><span data-ogsc=\"rgb(33, 33, 33)\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p style=\"background-color: white; direction: ltr; margin: 0cm; text-align: justify;\"><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\"><i data-ogsc=\"\">\u201cEsta campa\u00f1a fue un desaf\u00edo especial. Necesit\u00e1bamos la colaboraci\u00f3n de una agencia que nos ayudara a comunicar a los consumidores un producto totalmente innovador, de una manera fresca y creativa. Estamos emocionadas por el resultado final\u201d,<\/i>&nbsp;destacaron Daniela Via Directora de marketing y responsabilidad social de House of Tequila y Ximena Valderrama Directora de Marca Global de Altos<\/span><\/span><\/p>\n<p style=\"background-color: white; direction: ltr; margin: 0cm; text-align: justify;\"><span data-ogsc=\"rgb(33, 33, 33)\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p style=\"background-color: white; direction: ltr; margin: 0cm; text-align: justify;\"><span data-ogsc=\"rgb(33, 33, 33)\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">Altos Infusionado ya est\u00e1 disponible a partir de octubre en todo el comercio mexicano y forman parte una estrategia m\u00e1s amplia de Tequila Olmeca Altos para continuar desafiando los paladares cambiantes de los consumidores de tequila modernos con innovaci\u00f3n que traspasa los l\u00edmites.<\/span><\/span><\/p>\n<p style=\"background-color: white; direction: ltr; margin: 0cm;\"><span data-ogsc=\"rgb(33, 33, 33)\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><b data-ogsc=\"\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/b><\/span><\/p>\n<p style=\"background-color: white; direction: ltr; margin: 0cm;\"><span data-ogsc=\"rgb(33, 33, 33)\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><b data-ogsc=\"\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/b><\/span><\/p>\n<p style=\"background-color: white; direction: ltr; margin: 0cm;\"><span data-ogsc=\"rgb(33, 33, 33)\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><u data-ogsc=\"\"><span style=\"font-family: arial;\">Ficha T\u00e9cnica:<\/span><\/u><\/span><\/p>\n<p style=\"background-color: white; direction: ltr; margin: 0cm;\"><span data-ogsc=\"rgb(33, 33, 33)\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">Campa\u00f1a: Infusionar eleva la esencia.&nbsp;<\/span><\/span><\/p>\n<p style=\"background-color: white; direction: ltr; margin: 0cm;\"><span data-ogsc=\"rgb(33, 33, 33)\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">Producto: Altos Infusionado<\/span><\/span><\/p>\n<p style=\"background-color: white; direction: ltr; margin: 0cm;\"><span data-ogsc=\"rgb(33, 33, 33)\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">Anunciante:&nbsp;Pernod&nbsp;Ricard M\u00e9xico<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia argentina y House&nbsp;of&nbsp;Tequila presentan su primer proyecto en conjunto para la campa\u00f1a de lanzamiento de Altos infusionado, una innovaci\u00f3n dentro de la categor\u00eda de tequila para el mercado mexicano &nbsp; Pernod&nbsp;Ricard, una de las empresas l\u00edderes mundiales en bebidas espirituosas premium presenta la campa\u00f1a de lanzamiento, creada por Grey Argentina para su nueva [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2621,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22],"class_list":["post-2620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-medios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grey y Tequila Olmeca Altos demuestran que infusionar eleva la esencia - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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