{"id":2731,"date":"2024-10-25T14:00:00","date_gmt":"2024-10-25T14:00:00","guid":{"rendered":""},"modified":"2026-06-28T23:48:30","modified_gmt":"2026-06-28T23:48:30","slug":"apuesta-por-la-digitalizacion-unicornio","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=2731","title":{"rendered":"Apuesta por la digitalizaci\u00f3n: Unicornio en ecommerce Tiendanube anuncia la incorporaci\u00f3n de Carlos \u00c1lvarez como CTO regional"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<ul>\n<li><span style=\"background-color: white; color: #222222; font-style: italic;\"><b><span style=\"font-family: arial;\">Con m\u00e1s de 25 a\u00f1os de experiencia en el mercado, Carlos \u00c1lvarez asume el liderazgo del equipo de tecnolog\u00eda en la plataforma<\/span><\/b><\/span><\/li>\n<\/ul>\n<\/div>\n<div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiLLm4NvfSPEcXaJS9KlZntXhpaeCswWbGtRRkEqmkJytXIDzBI_dOkJMJNuoMg_D2YQtsFInH5PIuIdZmaFhi4t4Xo_w060WRM_jO7SA8mpctXy-_vpoDnIFTrpgD3AYZCn0Cj4gI9aFsg8dQBO55Pqc-GjavnxhMpeRWC1ZCwhxb0jmvoAG6svEHZIPc\/s5616\/d2456674-e832-9784-51d1-65ebc0c22011.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" data-original-height=\"5616\" data-original-width=\"3744\" height=\"320\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2024\/10\/d2456674-e832-9784-51d1-65ebc0c22011.jpg\" class=\"wp-image-2732\" width=\"213\" \/><\/a><\/div>\n<\/div>\n<p><span style=\"font-family: arial;\"><\/p>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Tiendanube, la plataforma de comercio electr\u00f3nico que ha digitalizado a m\u00e1s de 100,000 tiendas en Am\u00e9rica Latina, anuncia la incorporaci\u00f3n de <a href=\"https:\/\/www.linkedin.com\/in\/carlos-alvarez-b54a802\/?originalSubdomain=ar\">Carlos \u00c1lvarez<\/a> como Chief Technology Officer (CTO) para toda la regi\u00f3n. De nacionalidad Argentina, \u00c1lvarez cuenta con amplia experiencia en el sector IT y ser\u00e1 el encargado de fortalecer el ritmo de desarrollo de la plataforma, potenciar al equipo de tecnolog\u00eda y aportar su experiencia en la misi\u00f3n de desarrollar el mayor ecosistema de e-commerce de la regi\u00f3n.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Para <a href=\"https:\/\/www.tiendanube.com\/?utm_source=prensa&amp;utm_medium=brandedcontent&amp;utm_campaign=nube\">Tiendanube<\/a>, empresa de base tecnol\u00f3gica, incorporar un perfil con extensa trayectoria en gesti\u00f3n de grandes equipos, y con un marcado conocimiento t\u00e9cnico, se trata de una labor fundamental para continuar brind\u00e1ndole a los emprendedores, PyMEs y grandes marcas de Latinoam\u00e9rica, una plataforma cada vez m\u00e1s robusta para gestionar sus negocios con la \u00faltima tecnolog\u00eda del mercado y que a su vez sea accesible, f\u00e1cil de utilizar y eficiente.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\u201c<i>Comienzo una nueva etapa en una compa\u00f1\u00eda con grandes desaf\u00edos y un prop\u00f3sito que se alinea con mis valores personales. En alg\u00fan momento de mi carrera sent\u00ed que quer\u00eda lograr un impacto m\u00e1s grande que el que pod\u00eda conseguir solo, por lo que me enfoqu\u00e9 en construir equipos de tecnolog\u00eda\u201d,<\/i> explica Carlos \u00c1lvarez. <i>\u201cMe entusiasma unirme a una compa\u00f1\u00eda joven, pero que en pocos a\u00f1os ha mostrado una gran historia de \u00e9xito. Sin duda es un desaf\u00edo que me invita a salir de mi zona de confort, refrescar los conocimientos adquiridos en mi carrera y adquirir otros para llevar al e-commerce de Latinoam\u00e9rica al siguiente nivel \u201d<\/i>.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Carlos es Licenciado en Sistemas de Computaci\u00f3n de la Universidad de Buenos Aires (UBA) y tiene m\u00e1s de 25 a\u00f1os de experiencia en el sector tecnol\u00f3gico. Previo a su llegada a Tiendanube, hizo su ingreso en Despegar, donde alcanz\u00f3 el cargo de CTO, con una labor que lo llev\u00f3 a recibir el Premio al \u201cCIO del A\u00f1o 2020\u201d, en el quinto Innovation Summit de Argentina, organizado por El Cronista Comercial y la revista InfoTechnology. Posteriormente, se desempe\u00f1\u00f3 como Director de Proyectos y Consultor\u00eda en Thales, compa\u00f1\u00eda francesa de electr\u00f3nica dedicada al desarrollo de sistemas de informaci\u00f3n para los mercados aeroespacial, de defensa y seguridad.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><i>\u201cEn Tiendanube M\u00e9xico contamos con un gran equipo local que se robustece con la llegada de Carlos \u00c1lvarez y su amplia experiencia. Tenemos frente a nosotros una gran oportunidad para continuar con la formaci\u00f3n tecnol\u00f3gica de las PyMEs con el objetivo de ser su aliado estrat\u00e9gico en su proceso de digitalizaci\u00f3n\u201d,<\/i> Juan Mart\u00edn Vignart &#8211; Country Manager Mexico.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Hoy, son m\u00e1s de 100,000 marcas latinoamericanas que eligen la tecnolog\u00eda de Tiendanube para digitalizar sus negocios y aprovechar los beneficios de vender a trav\u00e9s internet. La compa\u00f1\u00eda contin\u00faa trabajando para reducir las barreras del emprendimiento con el objetivo de que cada vez sean m\u00e1s los negocios que disfruten de los beneficios del comercio electr\u00f3nico, acercando tecnolog\u00eda de punta y por medio de la incorporaci\u00f3n de perfiles profesionales que, con su trayectoria y prop\u00f3sito, aportan valor al ecosistema del comercio electr\u00f3nico en Am\u00e9rica Latina.<\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con m\u00e1s de 25 a\u00f1os de experiencia en el mercado, Carlos \u00c1lvarez asume el liderazgo del equipo de tecnolog\u00eda en la plataforma Tiendanube, la plataforma de comercio electr\u00f3nico que ha digitalizado a m\u00e1s de 100,000 tiendas en Am\u00e9rica Latina, anuncia la incorporaci\u00f3n de Carlos \u00c1lvarez como Chief Technology Officer (CTO) para toda la regi\u00f3n. De [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2732,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23],"class_list":["post-2731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-tecnolife"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apuesta por la digitalizaci\u00f3n: Unicornio en ecommerce Tiendanube anuncia la incorporaci\u00f3n de Carlos \u00c1lvarez como CTO regional - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=2731\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apuesta por la digitalizaci\u00f3n: Unicornio en ecommerce Tiendanube anuncia la incorporaci\u00f3n de Carlos \u00c1lvarez como CTO regional - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"Con m\u00e1s de 25 a\u00f1os de experiencia en el mercado, Carlos \u00c1lvarez asume el liderazgo del equipo de tecnolog\u00eda en la plataforma Tiendanube, la plataforma de comercio electr\u00f3nico que ha digitalizado a m\u00e1s de 100,000 tiendas en Am\u00e9rica Latina, anuncia la incorporaci\u00f3n de Carlos \u00c1lvarez como Chief Technology Officer (CTO) para toda la regi\u00f3n. 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