{"id":2770,"date":"2024-10-06T17:00:00","date_gmt":"2024-10-06T17:00:00","guid":{"rendered":""},"modified":"2026-06-28T23:48:47","modified_gmt":"2026-06-28T23:48:47","slug":"rappi-es-una-de-las-tres-marcas","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=2770","title":{"rendered":"Rappi es una de las tres marcas latinoamericanas m\u00e1s queridas en la regi\u00f3n"},"content":{"rendered":"<ul style=\"text-align: left;\">\n<li style=\"text-align: justify;\"><b><i><span style=\"font-family: arial;\">Rappi, la marca colombiana que inici\u00f3 en el 2015 como plataforma de entrega a domicilio, poco a poco se ha diversificado y convertido en la s\u00faper app latinoamericana donde conviven supermercados, restaurantes, tiendas de ropa, servicios financieros, entretenimiento, dinero en efectivo y m\u00e1s<\/span><\/i><\/b><\/li>\n<li style=\"text-align: justify;\"><b><i><span style=\"font-family: arial;\">En este listado, en el que no se establece ning\u00fan orden entre las primeras 10 marcas ic\u00f3nicas m\u00e1s queridas en Latinoam\u00e9rica, se encuentran solamente tres marcas oriundas de la regi\u00f3n<\/span><\/i><\/b><\/li>\n<li style=\"text-align: justify;\"><b><i><span style=\"font-family: arial;\">Se analizaron las conversaciones en redes sociales e internet sobre 1,228 marcas a nivel global, haciendo luego \u00e9nfasis en LATAM para descubrir c\u00f3mo es que marcas como Lego, Nike, Apple, Netflix, entre otras, se han convertido en las m\u00e1s amadas de la regi\u00f3n<\/span><\/i><\/b><\/li>\n<\/ul>\n<div style=\"text-align: justify;\"><span style=\"font-family: arial;\"><b><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjSSB87cWzPYrasZGgtHVMm3bLPLuxCQ9KcsTZ7m5MKrTNJ7hyyaR4ZJ6qmT98yB9iarcEnYGi1junfYRPV9414DMvejs-Iz8bGYSXYOSNOedJ6OVQ31qHJh8H3X88cr-Aj78n0jv4mhw097CCr-3KgzwrkwWw9YVTEtMUDvgnabImCAl31EshgA1c2ftc\/s878\/Rappi20210817.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" data-original-height=\"600\" data-original-width=\"878\" height=\"219\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2024\/10\/Rappi20210817.jpg\" class=\"wp-image-2771\" width=\"320\" \/><\/a><\/div>\n<p><i><br \/><\/i><\/b><\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"yiv2614163510mcnTextBlock\" style=\"border-collapse: collapse; color: #1d2228; min-width: 100%; outline: none !important; text-align: justify; width: 100%;\">\n<tbody class=\"yiv2614163510mcnTextBlockOuter\" style=\"outline: none !important;\">\n<tr style=\"outline: none !important;\">\n<td class=\"yiv2614163510mcnTextBlockInner\" style=\"outline: none !important; padding-top: 9px; word-break: normal;\" valign=\"top\">\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" class=\"yiv2614163510mcnTextContentContainer\" style=\"border-collapse: collapse; max-width: 100%; min-width: 100%; outline: none !important; text-align: left; width: 100%;\">\n<tbody style=\"outline: none !important;\">\n<tr style=\"outline: none !important;\">\n<td class=\"yiv2614163510mcnTextContent\" style=\"color: #202020; font-family: Helvetica; font-size: 16px; line-height: 16px; outline: none !important; padding: 0px 18px 9px; text-align: justify; word-break: normal;\" valign=\"top\">\n<div style=\"outline: none !important;\">\n<p dir=\"ltr\" style=\"line-height: 16px; margin: 10px 0px; outline: none !important; padding: 0px;\"><span style=\"font-family: arial;\"><span style=\"outline: none !important;\"><span style=\"outline: none !important;\"><a href=\"https:\/\/eurekandco.us11.list-manage.com\/track\/click?u=01b51540ab91c7961ceb39d7e&amp;id=acaa1d9484&amp;e=0cded27f68\" rel=\"nofollow noopener noreferrer\" style=\"color: #007c89; outline: none !important;\" target=\"_blank\">Talkwalker<\/a>,&nbsp;<\/span><\/span><span style=\"outline: none !important;\"><span style=\"outline: none !important;\"><span style=\"color: black; outline: none !important;\">empresa l\u00edder en inteligencia del consumidor, defini\u00f3 que el amor de marca es una conexi\u00f3n emocional que fortalece la relaci\u00f3n entre la empresa y el consumidor. Este a\u00f1o, en alianza con<\/span>&nbsp;<a href=\"https:\/\/eurekandco.us11.list-manage.com\/track\/click?u=01b51540ab91c7961ceb39d7e&amp;id=55cad0979c&amp;e=0cded27f68\" rel=\"nofollow noopener noreferrer\" style=\"color: #007c89; outline: none !important;\" target=\"_blank\">Interbrand<\/a><span style=\"color: black; outline: none !important;\">, realizaron<\/span>&nbsp;<a href=\"https:\/\/eurekandco.us11.list-manage.com\/track\/click?u=01b51540ab91c7961ceb39d7e&amp;id=47829a3063&amp;e=0cded27f68\" rel=\"nofollow noopener noreferrer\" style=\"color: #007c89; outline: none !important;\" target=\"_blank\">un an\u00e1lisis profundo alrededor del amor de marca e iconicidad<\/a><span style=\"color: black; outline: none !important;\">, en donde dieron a conocer a Rappi como una de las 10 marcas ic\u00f3nicas m\u00e1s queridas en Latinoam\u00e9rica en 2021, destacando insights relevantes sobre la forma en la que lo ha logrado.<\/span><\/span><\/span><\/span><span style=\"font-family: arial; font-size: medium;\">&nbsp;<\/span><\/p>\n<div style=\"outline: none !important;\"><span style=\"color: black; outline: none !important;\"><span style=\"outline: none !important;\"><span style=\"outline: none !important;\"><span style=\"font-family: arial; font-size: small;\">\u201cSi tienes Rappi tienes todo\u201d es el lema de la plataforma colombiana que en apenas 6 a\u00f1os ha construido un ecosistema digital que crea puentes entre diferentes categor\u00edas \u2014tiendas, supermercados, restaurantes, viajes, dinero en efectivo, servicios financieros\u2014 y pretende englobar en un s\u00f3lo lugar cualquier necesidad que sus usuarios puedan tener en cualquier momento.<\/span><\/span><\/span><\/span><span style=\"font-family: arial; font-size: medium;\">&nbsp;<\/span><\/div>\n<p dir=\"ltr\" style=\"line-height: 16px; margin: 10px 0px; outline: none !important; padding: 0px;\"><span style=\"color: black; outline: none !important;\"><span style=\"outline: none !important;\"><span style=\"outline: none !important;\"><span style=\"font-family: arial; font-size: small;\">La pandemia de Covid-19 represent\u00f3 una oportunidad importante para la marca, lo cual le permiti\u00f3 destacarse por su r\u00e1pida reacci\u00f3n ante las necesidades del cliente, alcanzando entre 10 y 60% m\u00e1s inter\u00e9s y descargas casi duplicadas, con respecto al a\u00f1o anterior. Esto se debe en gran medida, a la soluci\u00f3n de problemas, conveniencia y rapidez que la plataforma ofrece a sus usuarios, lo que tambi\u00e9n ha llevado a la empresa a abrirse paso en el sector financiero.<\/span><\/span><\/span><\/span><span style=\"font-family: arial; font-size: medium;\">&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 16px; margin: 10px 0px; outline: none !important; padding: 0px;\"><span style=\"color: black; outline: none !important;\"><span style=\"outline: none !important;\"><span style=\"outline: none !important;\"><span style=\"font-family: arial; font-size: small;\">Si bien la marca ha logrado sobresalir por reconocer la importancia que tiene centrarse en el cliente, tambi\u00e9n lo ha hecho a trav\u00e9s de una estrategia visualmente atractiva y relevante, potenciando como asset principal el color naranja y el reconocido bigote, adem\u00e1s de haber desarrollado un estilo desenfadado, juvenil y cercano que resuena con su audiencia.<\/span><\/span><\/span><\/span><span style=\"font-family: arial; font-size: medium;\">&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 16px; margin: 10px 0px; outline: none !important; padding: 0px;\"><span style=\"outline: none !important;\"><span style=\"outline: none !important;\"><span style=\"font-family: arial; font-size: small;\"><a href=\"https:\/\/eurekandco.us11.list-manage.com\/track\/click?u=01b51540ab91c7961ceb39d7e&amp;id=68053cf157&amp;e=0cded27f68\" rel=\"nofollow noopener noreferrer\" style=\"color: #007c89; outline: none !important;\" target=\"_blank\">Rappi ha logrado encontrar la forma de alcanzar a su p\u00fablico objetivo<\/a>&nbsp;<span style=\"color: black; outline: none !important;\">a trav\u00e9s de una voz actual que tiene como prioridad el cliente. Como consecuencia, la marca se ha convertido en una parte importante de la vida diaria de sus clientes, y un aliado en momentos de desaf\u00edo para la gente. La flexibilidad y la rapidez con la que la empresa se adapt\u00f3 a las necesidades de los clientes durante la pandemia reafirm\u00f3 la conexi\u00f3n que ha logrado desarrollar con ellos en toda la regi\u00f3n.<\/span><\/span><\/span><\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Rappi, la marca colombiana que inici\u00f3 en el 2015 como plataforma de entrega a domicilio, poco a poco se ha diversificado y convertido en la s\u00faper app latinoamericana donde conviven supermercados, restaurantes, tiendas de ropa, servicios financieros, entretenimiento, dinero en efectivo y m\u00e1s En este listado, en el que no se establece ning\u00fan orden entre [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2771,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23],"class_list":["post-2770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-tecnolife"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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