{"id":27990,"date":"2014-03-01T02:12:00","date_gmt":"2014-03-01T02:12:00","guid":{"rendered":""},"modified":"2026-06-29T03:37:12","modified_gmt":"2026-06-29T03:37:12","slug":"inteligencia-de-mercado-turistico-en","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=27990","title":{"rendered":"Inteligencia de Mercado Tur\u00edstico en Morelos"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<\/div>\n<ul>\n<li><b style=\"font-family: Arial, Helvetica, sans-serif;\"><i>Conocer al turista para dise\u00f1ar, estructurar y proveer los servicios deseados<\/i><\/b><\/li>\n<\/ul>\n<p><\/p>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\">\n<a href=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2014\/03\/inteligencia-3.jpg\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2014\/03\/inteligencia-3.jpg\" class=\"wp-image-27991\" height=\"240\" width=\"320\" \/><\/a><span style=\"font-family: Arial, Helvetica, sans-serif;\">As\u00ed es como comienzan los cursos en la Secretar\u00eda de Turismo de Morelos del Gobierno de la Nueva Visi\u00f3n, quienes en conjunto con la Secretar\u00eda de Turismo Federal y la Direcci\u00f3n General de Competitividad y Calidad Tur\u00edstica, buscan fortalecer y mejorar el desempe\u00f1o de los prestadores de servicios en la entidad.<\/span><\/div>\n<p><\/p>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\">El curso que se imparti\u00f3 en esta ocasi\u00f3n de Inteligencia de mercado tur\u00edstico, resalta la capacidad de crear un producto, adaptarlo y renovarlo para satisfacer a la demanda, lo cual es la clave del \u00e9xito en el nuevo modelo tur\u00edstico.<\/span><\/div>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\">Se re\u00fane a profesionales de las \u00e1reas de marketing, vinculaci\u00f3n y comunicaci\u00f3n de las empresas del ramo tur\u00edstico, para ensamblar y transferir el conocimiento existente en este sector.<\/span><\/div>\n<p><\/p>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\">El objetivo principal es conocer las preferencias del turista para poder dise\u00f1ar, estructurar y proveer los servicios deseados; pero tambi\u00e9n hay que hacer un amplio seguimiento en el proceso de consumo y una rigurosa evaluaci\u00f3n posterior de la experiencia percibida por el cliente.<\/span><\/div>\n<p><\/p>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\">Por lo que es de suma importancia para Morelos potenciar la innovaci\u00f3n y la transferencia tecnol\u00f3gica, generando instrumentos que permitan a las empresas posicionarse mejor en el mercado y ser m\u00e1s competitivas.<\/span><\/div>\n<p><\/p>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\">El Secretario de Turismo Jaime \u00c1lvarez Cisneros agreg\u00f3 que los cursos ya impartidos en las diferentes regiones de Morelos, promueven y fomentan el desarrollo tecnol\u00f3gico y la difusi\u00f3n de las mejores pr\u00e1cticas en el sector, adaptando la oferta a las nuevas exigencias y oportunidades. Con el fin de mejorar la calidad en los servicios para aumentar la demanda y generar una derrama en todos los sectores, su gesti\u00f3n apuesta por la capacitaci\u00f3n del sector restaurantero, hotelero, comercial, entre otros.<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Conocer al turista para dise\u00f1ar, estructurar y proveer los servicios deseados As\u00ed es como comienzan los cursos en la Secretar\u00eda de Turismo de Morelos del Gobierno de la Nueva Visi\u00f3n, quienes en conjunto con la Secretar\u00eda de Turismo Federal y la Direcci\u00f3n General de Competitividad y Calidad Tur\u00edstica, buscan fortalecer y mejorar el desempe\u00f1o de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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