{"id":28467,"date":"2013-11-26T20:41:00","date_gmt":"2013-11-26T20:41:00","guid":{"rendered":""},"modified":"2026-06-29T03:41:18","modified_gmt":"2026-06-29T03:41:18","slug":"sefotur-yucatan-y-cptm-avanzan-en","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=28467","title":{"rendered":"SEFOTUR Yucat\u00e1n y CPTM avanzan en estrategia de promoci\u00f3n"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhGzl4RRNHSW4KhnGIii_xqhG9AP9h2NJCpXchHHTbeihJXPRQOjyXggP2EeJTD0Ow4IKoNriC8lMPJqhtftLBCb352jeonAk-E1DEfrS4lrduU6IYfk9vCQirVvLZK6wT_PS_jSWEIhzE8\/s1600\/imagen_ec427835a21700bb2d8e27f8a741d79f.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" height=\"212\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2013\/11\/imagen_ec427835a21700bb2d8e27f8a741d79f.png\" class=\"wp-image-28468\" width=\"320\" \/><\/a><\/div>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\">La promoci\u00f3n de los destinos tur\u00edsticos de Yucat\u00e1n tiene un avance sin precedentes con el trabajo coordinado que se realiza con el CPTM en diversas \u00e1reas. Se logr\u00f3 mantener una inercia importante en todos los mercados origen gracias a que se realizaron esfuerzos planeados con el CPTM, primero, en el tema de publicidad, donde SEFOTUR pudo mantener una fuerte presencia en los medios a trav\u00e9s de su campa\u00f1a que desarroll\u00f3 en el primer semestre del 2013, ahora estos esfuerzos tienen un seguimiento importante con el empate que realiza el CPTM en el segundo semestre.<\/span><\/div>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<p><\/p>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\">Segundo, actividades de relaciones p\u00fablicas como el apoyo que ofreci\u00f3 el CPTM al Ki Huic a trav\u00e9s de la invitaci\u00f3n y pago de la transportaci\u00f3n a\u00e9rea de los compradores internacionales de m\u00e1s de 10 mercados en el mundo, se ven reflejadas en importantes cierres de negocios que realizaron los prestadores de servicios del estado durante el evento.<\/span><\/div>\n<p><\/p>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\">\u201cLa coordinaci\u00f3n que mantenemos con el CPTM en los mercados nacional e internacional, son fundamentales para fortalecer nuestra presencia en los mercados origen de Yucat\u00e1n\u201d, afirm\u00f3 Sa\u00fal Ancona, Secretario de Fomento Tur\u00edstico del Gobierno del Estado de Yucat\u00e1n. \u201cEl CPTM hace una compra ordenada y planeada de medios en tiempo y forma que permite que la presencia de Yucat\u00e1n sea continua, esto, sin duda, coadyuv\u00f3 a que Yucat\u00e1n tenga unas cifras de ocupaci\u00f3n hotelera que est\u00e1 rompiendo r\u00e9cords actualmente.\u201d<\/span><\/div>\n<p><\/p>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\">Ancona afirma que los destinos tur\u00edsticos tienen una responsabilidad en la planeaci\u00f3n de sus estrategias para que estas sean congruentes con las del CPTM y no se dupliquen o empalmen esfuerzos, de aqu\u00ed que la comunicaci\u00f3n estrecha con el organismo es fundamental para que el trabajo se enriquezca.<\/span><\/div>\n<p><\/p>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\">Por otro lado, los programas cooperados que se realizan gracias a que el CPTM permite la participaci\u00f3n de un socio comercial, resultan fundamentales para que todas las estrategias redunden en ventas. Actualmente, Yucat\u00e1n trabaja con los mayoristas y l\u00edneas a\u00e9reas m\u00e1s prestigiadas que comercializan los productos de Yucat\u00e1n y esto permite que los recursos y esfuerzos de promoci\u00f3n se vean multiplicados y que finalmente estas estrategias se traduzcan en empleos, inversiones y una mejor calidad en los servicios.<\/span><\/div>\n<p><\/p>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\">\u201cHemos tenido una presencia continua y permanente en medios nacionales e internacionales con una campa\u00f1a de gran reconocimiento gracias a una adecuada selecci\u00f3n de medios que realizamos en conjunto con el CPTM y a un estudio eficiente de nuestros mercados origen y perfil de consumidores, la informaci\u00f3n de inteligencia que integramos juntos, CPTM y SEFOTUR, es indispensable para alcanzar nuestros objetivos\u201d, agreg\u00f3 Ancona.<\/span><\/div>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\">www.yucatan.travel<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La promoci\u00f3n de los destinos tur\u00edsticos de Yucat\u00e1n tiene un avance sin precedentes con el trabajo coordinado que se realiza con el CPTM en diversas \u00e1reas. Se logr\u00f3 mantener una inercia importante en todos los mercados origen gracias a que se realizaron esfuerzos planeados con el CPTM, primero, en el tema de publicidad, donde SEFOTUR [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":28468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEFOTUR Yucat\u00e1n y CPTM avanzan en estrategia de promoci\u00f3n - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=28467\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEFOTUR Yucat\u00e1n y CPTM avanzan en estrategia de promoci\u00f3n - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"La promoci\u00f3n de los destinos tur\u00edsticos de Yucat\u00e1n tiene un avance sin precedentes con el trabajo coordinado que se realiza con el CPTM en diversas \u00e1reas. 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