{"id":2870,"date":"2024-08-16T12:00:00","date_gmt":"2024-08-16T12:00:00","guid":{"rendered":""},"modified":"2026-06-28T23:49:37","modified_gmt":"2026-06-28T23:49:37","slug":"8-datos-clave-que-necesitan-conocer-los","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=2870","title":{"rendered":"8 datos clave que necesitan conocer los l\u00edderes de Marketing rumbo 2024"},"content":{"rendered":"<ul style=\"text-align: left;\">\n<li><span style=\"font-family: arial;\"><i><b>\u201cThe Modern Marketing Insights\u201d es el playbook creado por MMA Latam e Hibou, a trav\u00e9s del cual comparten datos de consumo digital e insights, valiosos para la creaci\u00f3n de estrategias de marketing en Latinoam\u00e9rica<\/b><\/i><\/span><\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjILDmIWFSBhGo_ld3vFRElTA-WJNGhWZwd55tZ_jRhq2tgvGiQ__ZpEKhDHj7Y4gIAj8I7mR7kWEay0ArkR4yeuN_KoR3fLClbs8zjw7BGgDT-YpKxvvzdp_2r0SyS01mm8y9EQVRROL3GL6lCPDGGntuGB8lwXrdVFCOEgze-VIFXKx7vBPB5UGqqA0o\/s598\/descarga%20(27).png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" data-original-height=\"340\" data-original-width=\"598\" height=\"182\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2024\/08\/descarga-27.png\" class=\"wp-image-2871\" width=\"320\" \/><\/a><\/div>\n<div>\n<div><\/div>\n<div>\n<div style=\"text-align: justify;\"><span style=\"font-family: arial;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: arial;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: arial;\">MMA Latam presenta el playbook <\/span><a href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fmarketingfuturetoday.com%2Flatam%2Fmodern-marketing-insights-2023-by-mma-latam-e-hibou%2F&amp;data=05%7C01%7C%7Cd39af973cf3e483536ef08dbb54c5715%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638303111710545134%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=huRIQS6zii9R1JQ7WrhEO%2F74kJNn4FpZ3Gn9e8XW5W4%3D&amp;reserved=0\" style=\"font-family: arial;\">The Modern Marketing Insights<\/a><span style=\"font-family: arial;\">, que re\u00fane informaci\u00f3n relevante sobre consumo digital para la creaci\u00f3n de estrategias de marketing efectivas e innovadoras. El material generado en alianza con Hibou, ya se encuentra disponible para su <\/span><a href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fmarketingfuturetoday.com%2Flatam%2Fmodern-marketing-insights-2023-by-mma-latam-e-hibou%2F&amp;data=05%7C01%7C%7Cd39af973cf3e483536ef08dbb54c5715%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638303111710701372%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=L2k%2FtPYTME6rpYiykU3GkN41vc%2BmWLsZHBBNjFXnRLM%3D&amp;reserved=0\" style=\"font-family: arial;\">descarga gratuita<\/a><span style=\"font-family: arial;\">.<\/span><\/div>\n<p><span style=\"font-family: arial;\"><\/p>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\u201cEl objetivo de este playbook es potenciar el trabajo de los CMO, quienes encontrar\u00e1n datos e insights relevantes para navegar en este desafiante, pero fascinante proceso de transformaci\u00f3n digital y cultural en la industria del marketing\u201d, comparte Fabiano Lobo, Managing Director de MMA Latam.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">El nuevo playbook de MMA Latam incluye informaci\u00f3n sobre la popularizaci\u00f3n de la inteligencia artificial (IA) generativa, a trav\u00e9s de Chat GPT, que desde noviembre es un tema que ha cobrado relevancia, pero que ha sido un tema que ha estado presente desde hace a\u00f1os.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Asimismo trata el tema de la adopci\u00f3n masiva de la inteligencia artificial y la percepci\u00f3n de la opini\u00f3n p\u00fablica sobre lo que esta tecnolog\u00eda es capaz de hacer, posicionando una vez m\u00e1s al marketing como un actor importante en el comienzo de una nueva era. Por esta raz\u00f3n, el playbook contiene una gran cantidad de datos, referencias y un mapeo completo del estado de la IA en Latinoam\u00e9rica.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Casi 80 fuentes fueron consultadas para crear este playbook que se convierte en el aliado de los mercad\u00f3logos, quienes pueden utilizarlo como una gu\u00eda para generar estrategias o bien ajustar las ya existentes.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">MMA invierte millones de d\u00f3lares en investigaciones rigurosas para brindar a los especialistas en marketing herramientas pr\u00e1cticas que dar\u00e1n forma al futuro para impulsar el crecimiento empresarial.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Estos son algunos insights que se incluyen en el playbook The Modern Marketing Insights:<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<p><\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\">El marketing social y en vivo continuar\u00e1 creciendo y, seg\u00fan la proporci\u00f3n de transmisiones en vivo por categor\u00eda, se tratar\u00e1 menos de productos y m\u00e1s de estilo de vida.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\">Los videos cortos\/reels llegaron para quedarse. Los medios de comunicaci\u00f3n y el entretenimiento representan cerca de la mitad del segmento, seguidos por la educaci\u00f3n y las ventas en partes casi iguales.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\">La portabilidad y la interoperabilidad del metaverso podr\u00edan convertirse en la norma, eventualmente. El campo sigue siendo un lienzo en blanco.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\">Tambi\u00e9n creado por modders y consumidores, el panorama de la IA est\u00e1 presenciando un aumento en el n\u00famero de LLM y puntos de control, con Hugging Face y Civit.ai como principales centros de intercambio.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\">Desde el punto de vista del comportamiento, las NFT representan algo raro en el panorama digital: la rareza en s\u00ed misma y tesoro para coleccionistas. Las plataformas de fidelizaci\u00f3n empiezan a aprovechar esta idea y crean colecciones limitadas para sus marcas, que combinan el valor percibido -su target ya es un brand lover- con la exclusividad que permite NFT.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\">Tanto la AR como la VR seguir\u00e1n siendo parte de la conversaci\u00f3n, aunque por el momento no es tan asequible.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\">Las cocreaciones con generadores de contenido permitir\u00e1n que el mensaje tome prestado el ADN del creador y de c\u00f3mo interact\u00faa con su audiencia, y esto es mucho m\u00e1s valioso que el tiempo frente a la pantalla. Para los creadores es otra fuente de ingresos adem\u00e1s de los anuncios de la plataforma, los suscriptores pagos y el merchandising. Para las marcas, una oportunidad para elevar sus valores.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\">ESG un tema que ya no debe quedar fuera de la agenda de las empresas al momento de desarrollar sus estrategias de marketing.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial;\"><\/p>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Para conocer m\u00e1s insights, adem\u00e1s de data de consumo digital por pa\u00eds, por favor descarga el playbook The Modern Marketing Insighs, en la siguiente liga:<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><a href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fmarketingfuturetoday.com%2Flatam%2Fmodern-marketing-insights-2023-by-mma-latam-e-hibou%2F&amp;data=05%7C01%7C%7Cd39af973cf3e483536ef08dbb54c5715%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638303111710701372%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=L2k%2FtPYTME6rpYiykU3GkN41vc%2BmWLsZHBBNjFXnRLM%3D&amp;reserved=0\"><\/a><a href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fmarketingfuturetoday.com%2Flatam%2Fmodern-marketing-insights-2023-by-mma-latam-e-hibou%2F&amp;data=05%7C01%7C%7Cd39af973cf3e483536ef08dbb54c5715%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638303111710701372%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=L2k%2FtPYTME6rpYiykU3GkN41vc%2BmWLsZHBBNjFXnRLM%3D&amp;reserved=0\">https:\/\/marketingfuturetoday.com\/latam\/modern-marketing-insights-2023-by-mma-latam-e-hibou\/<\/a><\/div>\n<p><\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe Modern Marketing Insights\u201d es el playbook creado por MMA Latam e Hibou, a trav\u00e9s del cual comparten datos de consumo digital e insights, valiosos para la creaci\u00f3n de estrategias de marketing en Latinoam\u00e9rica MMA Latam presenta el playbook The Modern Marketing Insights, que re\u00fane informaci\u00f3n relevante sobre consumo digital para la creaci\u00f3n de estrategias [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2871,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23],"class_list":["post-2870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-tecnolife"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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