{"id":2977,"date":"2024-06-21T17:00:00","date_gmt":"2024-06-21T17:00:00","guid":{"rendered":""},"modified":"2026-06-28T23:50:29","modified_gmt":"2026-06-28T23:50:29","slug":"cual-es-el-papel-de-las-cookies-en-el","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=2977","title":{"rendered":"\u00bfCu\u00e1l es el papel de las cookies en el marketing digital? 4 claves sobre la privacidad del usuario y el uso de alternativas"},"content":{"rendered":"<p>&nbsp;<\/p>\n<ul class=\"x_list-block x_list-block--bulleted x_list-block--align-inherit\" style=\"background-color: white; font-family: sans-serif; font-size: 15px; margin: 0px 0px 0px 2em; padding: 0px;\">\n<li style=\"margin: 0.5em 0px; padding: 0px;\"><span style=\"border: 0px; color: inherit; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><em><b>Actualmente, los usuarios del pa\u00eds identifican el robo o mal uso de sus datos personales como uno de los principales riesgos de navegaci\u00f3n, mientras que la mitad de los consumidores digitales desconf\u00edan de algunas compras<\/b><\/em><\/span><\/li>\n<li style=\"margin: 0.5em 0px; padding: 0px;\"><span style=\"border: 0px; color: inherit; font-family: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><em><b>Aunado a lo anterior, las nuevas medidas tomadas por los navegadores al restringir el uso de cookies de terceros est\u00e1n definiendo una nueva era para la publicidad digital, en la que los anunciantes deben optar por alternativas responsables<\/b><\/em><\/span><\/li>\n<\/ul>\n<p aria-hidden=\"true\" class=\"x_spacer\" style=\"background-color: white; font-family: sans-serif; font-size: 15px; line-height: 1; margin-bottom: 0px; margin-top: 0px;\">&nbsp;<\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgPf2uVlr58FcNWaBCk2oqaW4DMVqutIzaqN7j1PY2upm3lQOeGWZ8PneuuiXqqH4JMZITlatdDIfVyF-R2jELDDmOCoUtiNuohPrBXBXBohEf9TrMeddqnUdihTot8U7vkHaDpPlrgLwQQBebwApxf0vFfMH9dlbwgbp5iDj_79gX2pyLQXgGzifBaEuQ\/s275\/images%20(4).jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" data-original-height=\"183\" data-original-width=\"275\" height=\"183\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2024\/06\/images-4.jpg\" class=\"wp-image-2978\" width=\"275\" \/><\/a><\/div>\n<p><\/p>\n<p style=\"background-color: white; font-family: sans-serif; font-size: 15px; margin-bottom: 0px; margin-top: 0px;\"><strong><br \/><\/strong><\/p>\n<p style=\"background-color: white; font-family: sans-serif; font-size: 15px; margin-bottom: 0px; margin-top: 0px;\"><\/p>\n<p style=\"background-color: white; font-family: sans-serif; font-size: 15px; margin-bottom: 0px; margin-top: 0px;\">Cada vez m\u00e1s, el cuidado de los datos personales se ha convertido en una de las preocupaciones m\u00e1s importantes para los usuarios del pa\u00eds. Como parte de esta transformaci\u00f3n, las empresas tienen frente a s\u00ed el desaf\u00edo de comprender la importancia de la privacidad del usuario, donde el uso correcto de las&nbsp;<em>cookies<\/em>&nbsp;se posiciona como un tema en la agenda del consumo digital.<\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" style=\"background-color: white; font-family: sans-serif; font-size: 15px; line-height: 1; margin-bottom: 0px; margin-top: 0px;\">&nbsp;<\/p>\n<p style=\"background-color: white; font-family: sans-serif; font-size: 15px; margin-bottom: 0px; margin-top: 0px;\">De hecho, en los recientes a\u00f1os los usuarios del pa\u00eds han incrementado su percepci\u00f3n sobre los riesgos que conlleva su informaci\u00f3n en internet. As\u00ed, identifican el robo o mal uso de sus datos personales como uno de los principales riesgos de navegaci\u00f3n. Actualmente, a la mitad de los consumidores digitales les parece poco y nada seguro comprar en la red, de acuerdo con&nbsp;<a data-auth=\"Verified\" data-linkindex=\"0\" data-ogsc=\"\" href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fu15988981.ct.sendgrid.net%2Fls%2Fclick%3Fupn%3Dsvh71xSCKCQiPmdvZRl9NksPFOtznqLfcooNkKjN5jpgSaS-2FDAlcjscOYgmZ95ui6RpC5siEbqXvih9E6S2bSLsL1jXJ4cXIgzJZCKo5VotOcf3NdE8QhqPvpvIeCTQO4K-E_q6MTORPrZHOmsOOGJh2l0-2BTxRb0m7ILnNr-2BknaU-2BR0OlvYAkDRCqgbDZQrqgXsiK0rgQnP7P71nco2iKBDXCeNpt1aulh7R9Yz3eiJwJid9-2B0a6oNsflzyjVQFL6Dis5Df823ojoCLvi3wJcqCOqSdf9iBpUE3LfIl4r7-2F4UwHYzCAdi3IMCbPlNP09aTm-2FTkgMO7XhtlGiri3GkMjFIS-2F8v0HZUc20GWmLsOwvfQfpV8yXwBoM9FoO2eAGKvvRm8TW1Bq-2BCX-2BjNDeQ4yZM8ZJDGMxzFTEs6ttwu-2FEYQ2LD4RAQTrQ0ydu0BIEFymdoXY8Dcv15U0cHVuPjPsBowcqgjJ8b5b0zx0-2BpaLti04VXK482m1o7B5-2FkXgXvy9nf2ScnwC8X7QzWkVx8eytIXw7sXR7hVDR6eDELAF9O1e3MF-2BpXSNkUM6mjgRZCad74XvLSCsFg64jimV2IQN0FwByU6-2FWEfAs69YvQhonpszH4-3D&amp;data=05%7C01%7C%7Cae11a6deb10a4dc9421808db8ec6704b%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638260755168596345%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=EFN7RS1ftrbLV9hKoXKkOpOGWEMth4GNmey%2BWbmknJs%3D&amp;reserved=0\" originalsrc=\"https:\/\/u15988981.ct.sendgrid.net\/ls\/click?upn=svh71xSCKCQiPmdvZRl9NksPFOtznqLfcooNkKjN5jpgSaS-2FDAlcjscOYgmZ95ui6RpC5siEbqXvih9E6S2bSLsL1jXJ4cXIgzJZCKo5VotOcf3NdE8QhqPvpvIeCTQO4K-E_q6MTORPrZHOmsOOGJh2l0-2BTxRb0m7ILnNr-2BknaU-2BR0OlvYAkDRCqgbDZQrqgXsiK0rgQnP7P71nco2iKBDXCeNpt1aulh7R9Yz3eiJwJid9-2B0a6oNsflzyjVQFL6Dis5Df823ojoCLvi3wJcqCOqSdf9iBpUE3LfIl4r7-2F4UwHYzCAdi3IMCbPlNP09aTm-2FTkgMO7XhtlGiri3GkMjFIS-2F8v0HZUc20GWmLsOwvfQfpV8yXwBoM9FoO2eAGKvvRm8TW1Bq-2BCX-2BjNDeQ4yZM8ZJDGMxzFTEs6ttwu-2FEYQ2LD4RAQTrQ0ydu0BIEFymdoXY8Dcv15U0cHVuPjPsBowcqgjJ8b5b0zx0-2BpaLti04VXK482m1o7B5-2FkXgXvy9nf2ScnwC8X7QzWkVx8eytIXw7sXR7hVDR6eDELAF9O1e3MF-2BpXSNkUM6mjgRZCad74XvLSCsFg64jimV2IQN0FwByU6-2FWEfAs69YvQhonpszH4-3D\" rel=\"noopener noreferrer\" shash=\"Om4b32kBK1HC5H9l1bMwJO\/0cEppvIbe\/uWiTlTVTfjzNw+iLm4EGkvpQZYoRBGa4N+eMyR\/Pu30v67NYavyjR8ZI+ksdqivWEx6sGwl+9X0ltaMs27p2rjKf59dgpJ\/NPm0oxR3V5amn\/3UGqPLuJKjEN\/ekArBmUcN9L1ISL4=\" style=\"border: 0px; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\" target=\"_blank\" title=\"Protegido por Outlook: https:\/\/u15988981.ct.sendgrid.net\/ls\/click?upn=svh71xSCKCQiPmdvZRl9NksPFOtznqLfcooNkKjN5jpgSaS-2FDAlcjscOYgmZ95ui6RpC5siEbqXvih9E6S2bSLsL1jXJ4cXIgzJZCKo5VotOcf3NdE8QhqPvpvIeCTQO4K-E_q6MTORPrZHOmsOOGJh2l0-2BTxRb0m7ILnNr-2BknaU-2BR0OlvYAkDRCqgbDZQrqgXsiK0rgQnP7P71nco2iKBDXCeNpt1aulh7R9Yz3eiJwJid9-2B0a6oNsflzyjVQFL6Dis5Df823ojoCLvi3wJcqCOqSdf9iBpUE3LfIl4r7-2F4UwHYzCAdi3IMCbPlNP09aTm-2FTkgMO7XhtlGiri3GkMjFIS-2F8v0HZUc20GWmLsOwvfQfpV8yXwBoM9FoO2eAGKvvRm8TW1Bq-2BCX-2BjNDeQ4yZM8ZJDGMxzFTEs6ttwu-2FEYQ2LD4RAQTrQ0ydu0BIEFymdoXY8Dcv15U0cHVuPjPsBowcqgjJ8b5b0zx0-2BpaLti04VXK482m1o7B5-2FkXgXvy9nf2ScnwC8X7QzWkVx8eytIXw7sXR7hVDR6eDELAF9O1e3MF-2BpXSNkUM6mjgRZCad74XvLSCsFg64jimV2IQN0FwByU6-2FWEfAs69YvQhonpszH4-3D. Haz clic o pulsa para seguir el v\u00ednculo.\"><u>datos<\/u><\/a>&nbsp;del \u201c<em>Estudio sobre Venta Online en M\u00e9xico \u2013 2023<\/em>\u201d, de la AMVO. Por su parte, algunos&nbsp;<a data-auth=\"Verified\" data-linkindex=\"1\" data-ogsc=\"\" href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fu15988981.ct.sendgrid.net%2Fls%2Fclick%3Fupn%3Dsvh71xSCKCQiPmdvZRl9Nk7Hrb8g1HBkVaJuBVLvWyuJwYACS0u1ARkZdLOE0-2BstBI8P8h14lQJOFoIFKFeMNkLCw2HV-2FIiBu1yCtLA9Ix0-3DyeXg_q6MTORPrZHOmsOOGJh2l0-2BTxRb0m7ILnNr-2BknaU-2BR0OlvYAkDRCqgbDZQrqgXsiK0rgQnP7P71nco2iKBDXCeNpt1aulh7R9Yz3eiJwJid9-2B0a6oNsflzyjVQFL6Dis5Df823ojoCLvi3wJcqCOqSdf9iBpUE3LfIl4r7-2F4UwHYzCAdi3IMCbPlNP09aTm-2FTkgMO7XhtlGiri3GkMjFIS-2F8v0HZUc20GWmLsOwvfQfpV8yXwBoM9FoO2eAGKvvRm8TW1Bq-2BCX-2BjNDeQ4yZM8ZJDGMxzFTEs6ttwu-2FEYQ2LCy55IzyNWB6Hf5tAReNx5nzGeTfFrTlxGdTTeBycG-2Bdc6KMChRHiienFHgAn1r5IVMyx2QPXHxkhjMLtdbyQ45K2hUv-2FOLPpqFLI2oeeAghl3V6e3wGJMcDYcrI77EMbI2HSVw3ioMalSEWrnSttbVkBrQzUbZbRNu9oc4bsOCbD78Oob-2FctxlEiYlZNYLq1c-3D&amp;data=05%7C01%7C%7Cae11a6deb10a4dc9421808db8ec6704b%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638260755168596345%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=jcSYZjPc4A6cPG7OQZqNZIttsJ12jDaCWB%2FLS6zsiwE%3D&amp;reserved=0\" originalsrc=\"https:\/\/u15988981.ct.sendgrid.net\/ls\/click?upn=svh71xSCKCQiPmdvZRl9Nk7Hrb8g1HBkVaJuBVLvWyuJwYACS0u1ARkZdLOE0-2BstBI8P8h14lQJOFoIFKFeMNkLCw2HV-2FIiBu1yCtLA9Ix0-3DyeXg_q6MTORPrZHOmsOOGJh2l0-2BTxRb0m7ILnNr-2BknaU-2BR0OlvYAkDRCqgbDZQrqgXsiK0rgQnP7P71nco2iKBDXCeNpt1aulh7R9Yz3eiJwJid9-2B0a6oNsflzyjVQFL6Dis5Df823ojoCLvi3wJcqCOqSdf9iBpUE3LfIl4r7-2F4UwHYzCAdi3IMCbPlNP09aTm-2FTkgMO7XhtlGiri3GkMjFIS-2F8v0HZUc20GWmLsOwvfQfpV8yXwBoM9FoO2eAGKvvRm8TW1Bq-2BCX-2BjNDeQ4yZM8ZJDGMxzFTEs6ttwu-2FEYQ2LCy55IzyNWB6Hf5tAReNx5nzGeTfFrTlxGdTTeBycG-2Bdc6KMChRHiienFHgAn1r5IVMyx2QPXHxkhjMLtdbyQ45K2hUv-2FOLPpqFLI2oeeAghl3V6e3wGJMcDYcrI77EMbI2HSVw3ioMalSEWrnSttbVkBrQzUbZbRNu9oc4bsOCbD78Oob-2FctxlEiYlZNYLq1c-3D\" rel=\"noopener noreferrer\" shash=\"h1Q\/nOYv7KQzOZ6gUfvj8oEmiAESOpyfNm\/Lp\/CWkjD87gWAgq2KOMmarGAeU0X0owZ3WVh07SxOW50JS\/3lXGneiHH+SyN0TvzcbGw\/jcARFjF0l2a8jFOOsmKDYgVBI3PCXXhUStwHxTho3Y32yzxJpt\/NJ\/Hgt+7J2\/BiMCw=\" style=\"border: 0px; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\" target=\"_blank\" title=\"Protegido por Outlook: https:\/\/u15988981.ct.sendgrid.net\/ls\/click?upn=svh71xSCKCQiPmdvZRl9Nk7Hrb8g1HBkVaJuBVLvWyuJwYACS0u1ARkZdLOE0-2BstBI8P8h14lQJOFoIFKFeMNkLCw2HV-2FIiBu1yCtLA9Ix0-3DyeXg_q6MTORPrZHOmsOOGJh2l0-2BTxRb0m7ILnNr-2BknaU-2BR0OlvYAkDRCqgbDZQrqgXsiK0rgQnP7P71nco2iKBDXCeNpt1aulh7R9Yz3eiJwJid9-2B0a6oNsflzyjVQFL6Dis5Df823ojoCLvi3wJcqCOqSdf9iBpUE3LfIl4r7-2F4UwHYzCAdi3IMCbPlNP09aTm-2FTkgMO7XhtlGiri3GkMjFIS-2F8v0HZUc20GWmLsOwvfQfpV8yXwBoM9FoO2eAGKvvRm8TW1Bq-2BCX-2BjNDeQ4yZM8ZJDGMxzFTEs6ttwu-2FEYQ2LCy55IzyNWB6Hf5tAReNx5nzGeTfFrTlxGdTTeBycG-2Bdc6KMChRHiienFHgAn1r5IVMyx2QPXHxkhjMLtdbyQ45K2hUv-2FOLPpqFLI2oeeAghl3V6e3wGJMcDYcrI77EMbI2HSVw3ioMalSEWrnSttbVkBrQzUbZbRNu9oc4bsOCbD78Oob-2FctxlEiYlZNYLq1c-3D. Haz clic o pulsa para seguir el v\u00ednculo.\"><u>especialistas<\/u><\/a>&nbsp;han advertido lo complicado que resulta la privacidad digital.<\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" style=\"background-color: white; font-family: sans-serif; font-size: 15px; line-height: 1; margin-bottom: 0px; margin-top: 0px;\">&nbsp;<\/p>\n<table align=\"\" class=\"x_blockquote\" style=\"background-color: white; border-collapse: collapse; border-spacing: 0px; border: none; color: black; font-family: sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 15px; font-stretch: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; font-variant-position: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; table-layout: fixed; width: 598px;\">\n<tbody>\n<tr style=\"border-collapse: collapse;\">\n<td class=\"x_blockquote-align-table\" style=\"border-collapse: collapse;\">\n<table style=\"border-collapse: collapse; border-spacing: 0px; font: inherit; margin-left: 0px; margin-right: auto; table-layout: fixed;\">\n<tbody>\n<tr style=\"border-collapse: collapse;\">\n<td class=\"x_blockquote-padding x_well-bg-color\" data-ogsb=\"rgb(243, 244, 246)\" style=\"background-color: rgb(243, 244, 246) !important; border-collapse: collapse; padding: 24px;\">\n<table class=\"x_blockquote-vertical-line\" style=\"border-collapse: collapse; border-left: 2px solid rgb(209, 213, 219); border-right: none; border-spacing: 0px; font: inherit; table-layout: fixed;\">\n<tbody>\n<tr style=\"border-collapse: collapse;\">\n<td class=\"x_blockquote-content\" style=\"border-collapse: collapse; padding: 0px 0px 0px 16px;\">\n<blockquote class=\"x_text-default x_well-text-color\" data-ogsc=\"rgb(0, 0, 0)\" style=\"border: none !important; display: inline !important; margin: 0px !important; padding: 0px !important;\"><p><em>\u201cCon el crecimiento de Internet, la cantidad de empresas que recopilan datos de usuarios ha causado una mayor demanda, pero tambi\u00e9n que la gente comience a preocuparse m\u00e1s por la informaci\u00f3n que comparten. Y, en el marketing digital, el uso cookies o informaci\u00f3n del comprador juega un rol muy relevante, pues ayuda a definir anuncios personalizados; sin embargo, los navegadores han comenzado a eliminar las cookies de terceros, por lo que los anunciantes tendr\u00e1n que buscar otras formas de acceder a los datos de los usuarios para brindarles una experiencia positiva, respetando su privacidad\u201d, explica&nbsp;<\/em><em><strong>Mar\u00eda Jos\u00e9 Noriega, Directora de Operaciones&nbsp;<\/strong><\/em><em>(COO)<\/em><em><strong>&nbsp;de&nbsp;<\/strong><\/em><a data-auth=\"Verified\" data-linkindex=\"2\" data-ogsc=\"\" href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fu15988981.ct.sendgrid.net%2Fls%2Fclick%3Fupn%3Dsvh71xSCKCQiPmdvZRl9NijwKrURmjEFg8XQeSwB-2FH8-3DBQOR_q6MTORPrZHOmsOOGJh2l0-2BTxRb0m7ILnNr-2BknaU-2BR0OlvYAkDRCqgbDZQrqgXsiK0rgQnP7P71nco2iKBDXCeNpt1aulh7R9Yz3eiJwJid9-2B0a6oNsflzyjVQFL6Dis5Df823ojoCLvi3wJcqCOqSdf9iBpUE3LfIl4r7-2F4UwHYzCAdi3IMCbPlNP09aTm-2FTkgMO7XhtlGiri3GkMjFIS-2F8v0HZUc20GWmLsOwvfQfpV8yXwBoM9FoO2eAGKvvRm8TW1Bq-2BCX-2BjNDeQ4yZM8ZJDGMxzFTEs6ttwu-2FEYQ2LCze-2BWb-2BU12UuQ42xJLNrDB6anwU-2FtUUvOD43QC2sDG0gF5XehjPxWvQ9TEakhWFT3jduRR6o48b-2BJ4OxjZTK95LlhK0hXtAK-2Btk8g87XnveiY9dhoU0jSvIbtJggKax3RLLpLOenkI-2BjnR16Mp2u0b6cmhWXNPv6Z6CZgcU8i9fko6V324WcGtO7teHdYQnlc-3D&amp;data=05%7C01%7C%7Cae11a6deb10a4dc9421808db8ec6704b%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638260755168596345%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=xZH3voGezqrXSV92biafROqvdW9Wq4Z7REb65DL1E0c%3D&amp;reserved=0\" originalsrc=\"https:\/\/u15988981.ct.sendgrid.net\/ls\/click?upn=svh71xSCKCQiPmdvZRl9NijwKrURmjEFg8XQeSwB-2FH8-3DBQOR_q6MTORPrZHOmsOOGJh2l0-2BTxRb0m7ILnNr-2BknaU-2BR0OlvYAkDRCqgbDZQrqgXsiK0rgQnP7P71nco2iKBDXCeNpt1aulh7R9Yz3eiJwJid9-2B0a6oNsflzyjVQFL6Dis5Df823ojoCLvi3wJcqCOqSdf9iBpUE3LfIl4r7-2F4UwHYzCAdi3IMCbPlNP09aTm-2FTkgMO7XhtlGiri3GkMjFIS-2F8v0HZUc20GWmLsOwvfQfpV8yXwBoM9FoO2eAGKvvRm8TW1Bq-2BCX-2BjNDeQ4yZM8ZJDGMxzFTEs6ttwu-2FEYQ2LCze-2BWb-2BU12UuQ42xJLNrDB6anwU-2FtUUvOD43QC2sDG0gF5XehjPxWvQ9TEakhWFT3jduRR6o48b-2BJ4OxjZTK95LlhK0hXtAK-2Btk8g87XnveiY9dhoU0jSvIbtJggKax3RLLpLOenkI-2BjnR16Mp2u0b6cmhWXNPv6Z6CZgcU8i9fko6V324WcGtO7teHdYQnlc-3D\" rel=\"noopener noreferrer\" shash=\"honu1jGzKDq\/XFZWrqq8RpUoS4uWudosZDyaOfey8gFnn5FeWN6pz6AKgzGtdqi5lni77Yg6gifj2dHDpbSWRkGT0nfhO9JgdId0f9W0KsMVmUgO8+Et93ymAbw5iOgyrbfxNJ47gd2bPAJG\/XXsy1TK4IIRyqTU1RBEfDhuVgI=\" style=\"border: 0px; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\" target=\"_blank\" title=\"Protegido por Outlook: https:\/\/u15988981.ct.sendgrid.net\/ls\/click?upn=svh71xSCKCQiPmdvZRl9NijwKrURmjEFg8XQeSwB-2FH8-3DBQOR_q6MTORPrZHOmsOOGJh2l0-2BTxRb0m7ILnNr-2BknaU-2BR0OlvYAkDRCqgbDZQrqgXsiK0rgQnP7P71nco2iKBDXCeNpt1aulh7R9Yz3eiJwJid9-2B0a6oNsflzyjVQFL6Dis5Df823ojoCLvi3wJcqCOqSdf9iBpUE3LfIl4r7-2F4UwHYzCAdi3IMCbPlNP09aTm-2FTkgMO7XhtlGiri3GkMjFIS-2F8v0HZUc20GWmLsOwvfQfpV8yXwBoM9FoO2eAGKvvRm8TW1Bq-2BCX-2BjNDeQ4yZM8ZJDGMxzFTEs6ttwu-2FEYQ2LCze-2BWb-2BU12UuQ42xJLNrDB6anwU-2FtUUvOD43QC2sDG0gF5XehjPxWvQ9TEakhWFT3jduRR6o48b-2BJ4OxjZTK95LlhK0hXtAK-2Btk8g87XnveiY9dhoU0jSvIbtJggKax3RLLpLOenkI-2BjnR16Mp2u0b6cmhWXNPv6Z6CZgcU8i9fko6V324WcGtO7teHdYQnlc-3D. Haz clic o pulsa para seguir el v\u00ednculo.\"><u><em><strong>Convertia<\/strong><\/em><\/u><\/a><em>&nbsp;, empresa de tech marketing digital.<\/em><\/p><\/blockquote>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p aria-hidden=\"true\" class=\"x_spacer\" style=\"background-color: white; font-family: sans-serif; font-size: 15px; line-height: 1; margin-bottom: 0px; margin-top: 0px;\">&nbsp;<\/p>\n<p style=\"background-color: white; font-family: sans-serif; font-size: 15px; margin-bottom: 0px; margin-top: 0px;\">Con esto en mente, la experta comparte 4 claves sobre la privacidad del usuario y el uso de alternativas a las&nbsp;<em>cookies<\/em>&nbsp;de terceros:<\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" style=\"background-color: white; font-family: sans-serif; font-size: 15px; line-height: 1; margin-bottom: 0px; margin-top: 0px;\">&nbsp;<\/p>\n<p style=\"background-color: white; font-family: sans-serif; font-size: 15px; margin-bottom: 0px; margin-top: 0px;\"><strong>1. Una nueva era para la publicidad digital<\/strong><\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" style=\"background-color: white; font-family: sans-serif; font-size: 15px; line-height: 1; margin-bottom: 0px; margin-top: 0px;\">&nbsp;<\/p>\n<p style=\"background-color: white; font-family: sans-serif; font-size: 15px; margin-bottom: 0px; margin-top: 0px;\">De acuerdo con Mari\u00e1 Jos\u00e9 Noriega, actualmente se est\u00e1 definiendo una nueva era para la publicidad digital, en la que las marcas, las agencias de marketing y los anunciantes se encaminan a un ecosistema sin uso de&nbsp;<em>cookies<\/em>&nbsp;de terceros. Los primeros pasos se han dado en este sentido, con buscadores como Safari y Firefox eliminando por completo las&nbsp;<em>cookies&nbsp;<\/em>de terceros, mientras que Google Chrome har\u00e1 lo mismo en un&nbsp;<a data-auth=\"Verified\" data-linkindex=\"3\" data-ogsc=\"\" href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fu15988981.ct.sendgrid.net%2Fls%2Fclick%3Fupn%3Dsvh71xSCKCQiPmdvZRl9NluffKBngEx66h-2FojdvQ0TDNqPeYS53MB1JvcQ1gBDxbWD2rFvY2z0-2FhFN7gWFc3nLz7NlqyUkNGfZmIpqaw0NK3emeSQEQVOI-2Fy7cc-2FMdMt_Xxw_q6MTORPrZHOmsOOGJh2l0-2BTxRb0m7ILnNr-2BknaU-2BR0OlvYAkDRCqgbDZQrqgXsiK0rgQnP7P71nco2iKBDXCeNpt1aulh7R9Yz3eiJwJid9-2B0a6oNsflzyjVQFL6Dis5Df823ojoCLvi3wJcqCOqSdf9iBpUE3LfIl4r7-2F4UwHYzCAdi3IMCbPlNP09aTm-2FTkgMO7XhtlGiri3GkMjFIS-2F8v0HZUc20GWmLsOwvfQfpV8yXwBoM9FoO2eAGKvvRm8TW1Bq-2BCX-2BjNDeQ4yZM8ZJDGMxzFTEs6ttwu-2FEYQ2LCZQM40VAEAWthmOuEUFInkvXNFng1VwYV8GopBLH1UZ26OM1VMBHyTT-2BR2DUKsn8OiiCuOdULGkkpNE21h1yFSoTCAxgfXGxH8eOd3SF96iIlw9hN2ooMMijptxuIH45hb60hqrO6MBeuBIDR0f7xlhcQO-2FuDZH2DkwMxKAX8FyLv0fYIUeWGcnZqcAH-2FPgwU-3D&amp;data=05%7C01%7C%7Cae11a6deb10a4dc9421808db8ec6704b%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638260755168596345%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=2G4vmgWcDK4GgJAoaqPy4TuwtF3KMABa%2BxBDcfMYhOc%3D&amp;reserved=0\" originalsrc=\"https:\/\/u15988981.ct.sendgrid.net\/ls\/click?upn=svh71xSCKCQiPmdvZRl9NluffKBngEx66h-2FojdvQ0TDNqPeYS53MB1JvcQ1gBDxbWD2rFvY2z0-2FhFN7gWFc3nLz7NlqyUkNGfZmIpqaw0NK3emeSQEQVOI-2Fy7cc-2FMdMt_Xxw_q6MTORPrZHOmsOOGJh2l0-2BTxRb0m7ILnNr-2BknaU-2BR0OlvYAkDRCqgbDZQrqgXsiK0rgQnP7P71nco2iKBDXCeNpt1aulh7R9Yz3eiJwJid9-2B0a6oNsflzyjVQFL6Dis5Df823ojoCLvi3wJcqCOqSdf9iBpUE3LfIl4r7-2F4UwHYzCAdi3IMCbPlNP09aTm-2FTkgMO7XhtlGiri3GkMjFIS-2F8v0HZUc20GWmLsOwvfQfpV8yXwBoM9FoO2eAGKvvRm8TW1Bq-2BCX-2BjNDeQ4yZM8ZJDGMxzFTEs6ttwu-2FEYQ2LCZQM40VAEAWthmOuEUFInkvXNFng1VwYV8GopBLH1UZ26OM1VMBHyTT-2BR2DUKsn8OiiCuOdULGkkpNE21h1yFSoTCAxgfXGxH8eOd3SF96iIlw9hN2ooMMijptxuIH45hb60hqrO6MBeuBIDR0f7xlhcQO-2FuDZH2DkwMxKAX8FyLv0fYIUeWGcnZqcAH-2FPgwU-3D\" rel=\"noopener noreferrer\" shash=\"sryouQaYleskWrum7qOKefnJGpiwgMoSj6XjmAtvIM5WG4hAy0l5\/DigMhdgMAZcig9qN0gqXfvOInLwLokOuZ8t3NXOiFGHfBGn9U5qTSovi3VpYeSSP03+uT5V4mHnQmxCi3rahOwpZMGr89xndaQr5A65WeNaMTEVU9V9vPQ=\" style=\"border: 0px; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\" target=\"_blank\" title=\"Protegido por Outlook: https:\/\/u15988981.ct.sendgrid.net\/ls\/click?upn=svh71xSCKCQiPmdvZRl9NluffKBngEx66h-2FojdvQ0TDNqPeYS53MB1JvcQ1gBDxbWD2rFvY2z0-2FhFN7gWFc3nLz7NlqyUkNGfZmIpqaw0NK3emeSQEQVOI-2Fy7cc-2FMdMt_Xxw_q6MTORPrZHOmsOOGJh2l0-2BTxRb0m7ILnNr-2BknaU-2BR0OlvYAkDRCqgbDZQrqgXsiK0rgQnP7P71nco2iKBDXCeNpt1aulh7R9Yz3eiJwJid9-2B0a6oNsflzyjVQFL6Dis5Df823ojoCLvi3wJcqCOqSdf9iBpUE3LfIl4r7-2F4UwHYzCAdi3IMCbPlNP09aTm-2FTkgMO7XhtlGiri3GkMjFIS-2F8v0HZUc20GWmLsOwvfQfpV8yXwBoM9FoO2eAGKvvRm8TW1Bq-2BCX-2BjNDeQ4yZM8ZJDGMxzFTEs6ttwu-2FEYQ2LCZQM40VAEAWthmOuEUFInkvXNFng1VwYV8GopBLH1UZ26OM1VMBHyTT-2BR2DUKsn8OiiCuOdULGkkpNE21h1yFSoTCAxgfXGxH8eOd3SF96iIlw9hN2ooMMijptxuIH45hb60hqrO6MBeuBIDR0f7xlhcQO-2FuDZH2DkwMxKAX8FyLv0fYIUeWGcnZqcAH-2FPgwU-3D. Haz clic o pulsa para seguir el v\u00ednculo.\"><u>futuro<\/u><\/a>&nbsp;cercano.&nbsp;<\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" style=\"background-color: white; font-family: sans-serif; font-size: 15px; line-height: 1; margin-bottom: 0px; margin-top: 0px;\">&nbsp;<\/p>\n<p style=\"background-color: white; font-family: sans-serif; font-size: 15px; margin-bottom: 0px; margin-top: 0px;\">Esto es crucial en M\u00e9xico, donde la inversi\u00f3n en publicidad digital ha registrado crecimientos de hasta 36.8% en los recientes a\u00f1os, seg\u00fan revelan&nbsp;<a data-auth=\"Verified\" data-linkindex=\"4\" data-ogsc=\"\" href=\"https:\/\/na01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fu15988981.ct.sendgrid.net%2Fls%2Fclick%3Fupn%3Dsvh71xSCKCQiPmdvZRl9Nq-2FRIqLwa96xmdebf5Xg42jRl9U-2BllXhndn4TjxSUkNLRkhS_q6MTORPrZHOmsOOGJh2l0-2BTxRb0m7ILnNr-2BknaU-2BR0OlvYAkDRCqgbDZQrqgXsiK0rgQnP7P71nco2iKBDXCeNpt1aulh7R9Yz3eiJwJid9-2B0a6oNsflzyjVQFL6Dis5Df823ojoCLvi3wJcqCOqSdf9iBpUE3LfIl4r7-2F4UwHYzCAdi3IMCbPlNP09aTm-2FTkgMO7XhtlGiri3GkMjFIS-2F8v0HZUc20GWmLsOwvfQfpV8yXwBoM9FoO2eAGKvvRm8TW1Bq-2BCX-2BjNDeQ4yZM8ZJDGMxzFTEs6ttwu-2FEYQ2LAt62zfb9GjH3oV-2F6oCUZzR-2Fn-2BZx2lb6oxfXPof5vsK0Z9ysyRD9-2BHQsp0m2HQISXnRAg0nkKGS2o4pE0ECqG1S6PUzTkSNxysQJ18xKJM5JrjOJvDpM07XDZHMp2RWIGeyvqMMtyIzt54U2cCOoYQme0B7MgE46-2F1-2FjZQ13wLMVKl2ZuSXfqlLeuArqrrcsTw-3D&amp;data=05%7C01%7C%7Cae11a6deb10a4dc9421808db8ec6704b%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C638260755168596345%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=TpCs%2FlOKpX03fYZIstZW7BGlZbykMD3ftMcufhbKyMY%3D&amp;reserved=0\" originalsrc=\"https:\/\/u15988981.ct.sendgrid.net\/ls\/click?upn=svh71xSCKCQiPmdvZRl9Nq-2FRIqLwa96xmdebf5Xg42jRl9U-2BllXhndn4TjxSUkNLRkhS_q6MTORPrZHOmsOOGJh2l0-2BTxRb0m7ILnNr-2BknaU-2BR0OlvYAkDRCqgbDZQrqgXsiK0rgQnP7P71nco2iKBDXCeNpt1aulh7R9Yz3eiJwJid9-2B0a6oNsflzyjVQFL6Dis5Df823ojoCLvi3wJcqCOqSdf9iBpUE3LfIl4r7-2F4UwHYzCAdi3IMCbPlNP09aTm-2FTkgMO7XhtlGiri3GkMjFIS-2F8v0HZUc20GWmLsOwvfQfpV8yXwBoM9FoO2eAGKvvRm8TW1Bq-2BCX-2BjNDeQ4yZM8ZJDGMxzFTEs6ttwu-2FEYQ2LAt62zfb9GjH3oV-2F6oCUZzR-2Fn-2BZx2lb6oxfXPof5vsK0Z9ysyRD9-2BHQsp0m2HQISXnRAg0nkKGS2o4pE0ECqG1S6PUzTkSNxysQJ18xKJM5JrjOJvDpM07XDZHMp2RWIGeyvqMMtyIzt54U2cCOoYQme0B7MgE46-2F1-2FjZQ13wLMVKl2ZuSXfqlLeuArqrrcsTw-3D\" rel=\"noopener noreferrer\" shash=\"haknjyrvlwWbWFuVAHx\/cl\/s1JFRYEVrtQN5uIbeliz1JGmwKZ2Mm4RNZ+7iwwcIYL2dyZkOMLAjNSP8FDJVtoDDWmfxy4WiVfSBJPp9Ojdw5EkYgTziDR4n\/72K\/3tFucGX9bI70hZtFnOUzIdLxFT2vXp5wUEMW\/Rkb8XdqvI=\" style=\"border: 0px; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\" target=\"_blank\" title=\"Protegido por Outlook: https:\/\/u15988981.ct.sendgrid.net\/ls\/click?upn=svh71xSCKCQiPmdvZRl9Nq-2FRIqLwa96xmdebf5Xg42jRl9U-2BllXhndn4TjxSUkNLRkhS_q6MTORPrZHOmsOOGJh2l0-2BTxRb0m7ILnNr-2BknaU-2BR0OlvYAkDRCqgbDZQrqgXsiK0rgQnP7P71nco2iKBDXCeNpt1aulh7R9Yz3eiJwJid9-2B0a6oNsflzyjVQFL6Dis5Df823ojoCLvi3wJcqCOqSdf9iBpUE3LfIl4r7-2F4UwHYzCAdi3IMCbPlNP09aTm-2FTkgMO7XhtlGiri3GkMjFIS-2F8v0HZUc20GWmLsOwvfQfpV8yXwBoM9FoO2eAGKvvRm8TW1Bq-2BCX-2BjNDeQ4yZM8ZJDGMxzFTEs6ttwu-2FEYQ2LAt62zfb9GjH3oV-2F6oCUZzR-2Fn-2BZx2lb6oxfXPof5vsK0Z9ysyRD9-2BHQsp0m2HQISXnRAg0nkKGS2o4pE0ECqG1S6PUzTkSNxysQJ18xKJM5JrjOJvDpM07XDZHMp2RWIGeyvqMMtyIzt54U2cCOoYQme0B7MgE46-2F1-2FjZQ13wLMVKl2ZuSXfqlLeuArqrrcsTw-3D. Haz clic o pulsa para seguir el v\u00ednculo.\"><u>datos<\/u><\/a>&nbsp;de La Alianza por el Valor Estrat\u00e9gico de las Marcas (AVE); esto como un efecto de la reactivaci\u00f3n econ\u00f3mica post pandemia y las inversiones de las marcas para incentivar la demanda de productos y servicios, lo cual coloca al pa\u00eds en el cuarto lugar mundial en este segmento.<\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" style=\"background-color: white; font-family: sans-serif; font-size: 15px; line-height: 1; margin-bottom: 0px; margin-top: 0px;\">&nbsp;<\/p>\n<p style=\"background-color: white; font-family: sans-serif; font-size: 15px; margin-bottom: 0px; margin-top: 0px;\"><strong>2. Alternativas a las&nbsp;<\/strong><em><strong>cookies<\/strong><\/em><strong>&nbsp;de terceros<\/strong><\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" style=\"background-color: white; font-family: sans-serif; font-size: 15px; line-height: 1; margin-bottom: 0px; margin-top: 0px;\">&nbsp;<\/p>\n<p style=\"background-color: white; font-family: sans-serif; font-size: 15px; margin-bottom: 0px; margin-top: 0px;\">Ante este panorama, realizar una buena campa\u00f1a es posible. Para ello, una de las soluciones es optar por estrategias de&nbsp;<em>marketing<\/em>&nbsp;basadas en las llamadas Zero-Party Data y First-Party Data, que no solo cumplen con las regulaciones de privacidad actuales, sino que tambi\u00e9n ofrecen beneficios como un equilibrio entre personalizaci\u00f3n de la experiencia del usuario y su privacidad, as\u00ed como mayor transparencia y \u00e9tica en cuanto al uso de datos.<\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" style=\"background-color: white; font-family: sans-serif; font-size: 15px; line-height: 1; margin-bottom: 0px; margin-top: 0px;\">&nbsp;<\/p>\n<p style=\"background-color: white; font-family: sans-serif; font-size: 15px; margin-bottom: 0px; margin-top: 0px;\">Esto impulsa la relaci\u00f3n de confianza que se necesita para fidelizar a un cliente y que este sea m\u00e1s feliz con su compra. Pero, \u00bfqu\u00e9 son Zero-Party Data y First-Party Data?<\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" style=\"background-color: white; font-family: sans-serif; font-size: 15px; line-height: 1; margin-bottom: 0px; margin-top: 0px;\">&nbsp;<\/p>\n<p style=\"background-color: white; font-family: sans-serif; font-size: 15px; margin-bottom: 0px; margin-top: 0px;\"><strong>3. Zero-Party Data y First-Party Data<\/strong><\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" style=\"background-color: white; font-family: sans-serif; font-size: 15px; line-height: 1; margin-bottom: 0px; margin-top: 0px;\">&nbsp;<\/p>\n<p style=\"background-color: white; font-family: sans-serif; font-size: 15px; margin-bottom: 0px; margin-top: 0px;\">Las Zero-Party Data son&nbsp;<em>cookies<\/em>&nbsp;que provienen de los datos que los usuarios proporcionan directamente, como sus preferencias, intereses y comportamiento de compra, con lo cual los expertos en&nbsp;<em>marketing&nbsp;<\/em>pueden mejorar su experiencia de compra.<\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" style=\"background-color: white; font-family: sans-serif; font-size: 15px; line-height: 1; margin-bottom: 0px; margin-top: 0px;\">&nbsp;<\/p>\n<p style=\"background-color: white; font-family: sans-serif; font-size: 15px; margin-bottom: 0px; margin-top: 0px;\">Por su parte, las First-Party Data son los datos que una empresa recopila directamente de sus propios usuarios a trav\u00e9s del sitio web de la marca. Estos datos incluyen informaci\u00f3n sobre el comportamiento del usuario en la p\u00e1gina, pesta\u00f1as visitadas y productos comprados. La First-Party Data son m\u00e1s seguras que las&nbsp;<em>cookies<\/em>&nbsp;de terceros, ya que son recopiladas directamente por la empresa y no comparten informaci\u00f3n con otros sitios web.<\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" style=\"background-color: white; font-family: sans-serif; font-size: 15px; line-height: 1; margin-bottom: 0px; margin-top: 0px;\">&nbsp;<\/p>\n<p style=\"background-color: white; font-family: sans-serif; font-size: 15px; margin-bottom: 0px; margin-top: 0px;\"><strong>4. El siguiente nivel del&nbsp;<\/strong><em><strong>marketing<\/strong><\/em><strong>&nbsp;digital<\/strong><\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" style=\"background-color: white; font-family: sans-serif; font-size: 15px; line-height: 1; margin-bottom: 0px; margin-top: 0px;\">&nbsp;<\/p>\n<p style=\"background-color: white; font-family: sans-serif; font-size: 15px; margin-bottom: 0px; margin-top: 0px;\">As\u00ed, las marcas pueden (y tendr\u00e1n que) utilizar las Zero-Party Data y First-Party Data para crear perfiles de usuario mucho m\u00e1s precisos y personalizados, sin la necesidad de utilizar&nbsp;<em>cookies<\/em>&nbsp;de terceros. Esto a trav\u00e9s de encuestas o formularios de registro, an\u00e1lisis de data del sitio web, etc. Para ello, cada vez m\u00e1s tendr\u00e1n la necesidad de usar herramientas que les permitan recopilar todos esos datos de usuario de primera mano y con autorizaci\u00f3n de los mismos. Luego, con esa informaci\u00f3n, llega de diferentes fuentes, se consolida en una misma soluci\u00f3n, d\u00e1ndole a las empresas un panorama general de todos sus clientes.<\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" style=\"background-color: white; font-family: sans-serif; font-size: 15px; line-height: 1; margin-bottom: 0px; margin-top: 0px;\">&nbsp;<\/p>\n<p style=\"background-color: white; font-family: sans-serif; font-size: 15px; margin-bottom: 0px; margin-top: 0px;\">A partir de esto, se pueden direccionar los datos a trav\u00e9s de diferentes canales, como en correo electr\u00f3nico, mensaje de textos m\u00f3vil, entre otros. Este modelo est\u00e1 dirigido para conectar con el cliente en cualquier momento y lugar, brindando productos personalizados, sin llegar a ser intrusivos y con eso ayudar a la concretizaci\u00f3n de las ventas.<\/p>\n<p aria-hidden=\"true\" class=\"x_spacer\" style=\"background-color: white; font-family: sans-serif; font-size: 15px; line-height: 1; margin-bottom: 0px; margin-top: 0px;\">&nbsp;<\/p>\n<table align=\"\" class=\"x_blockquote\" style=\"background-color: white; border-collapse: collapse; border-spacing: 0px; border: none; color: black; font-family: sans-serif; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 15px; font-stretch: inherit; font-variant-alternates: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; font-variant-position: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; table-layout: fixed; width: 598px;\">\n<tbody>\n<tr style=\"border-collapse: collapse;\">\n<td class=\"x_blockquote-align-table\" style=\"border-collapse: collapse;\">\n<table style=\"border-collapse: collapse; border-spacing: 0px; font: inherit; margin-left: 0px; margin-right: auto; table-layout: fixed;\">\n<tbody>\n<tr style=\"border-collapse: collapse;\">\n<td class=\"x_blockquote-padding x_well-bg-color\" data-ogsb=\"rgb(243, 244, 246)\" style=\"background-color: rgb(243, 244, 246) !important; border-collapse: collapse; padding: 24px;\">\n<table class=\"x_blockquote-vertical-line\" style=\"border-collapse: collapse; border-left: 2px solid rgb(209, 213, 219); border-right: none; border-spacing: 0px; font: inherit; table-layout: fixed;\">\n<tbody>\n<tr style=\"border-collapse: collapse;\">\n<td class=\"x_blockquote-content\" style=\"border-collapse: collapse; padding: 0px 0px 0px 16px;\">\n<blockquote class=\"x_text-default x_well-text-color\" data-ogsc=\"rgb(0, 0, 0)\" style=\"border: none !important; display: inline !important; margin: 0px !important; padding: 0px !important;\"><p><em>\u201cEn conclusi\u00f3n, con estrategias de marketing digital basadas en el uso responsable de cookies, las compa\u00f1\u00edas pueden mejorar la experiencia de sus consumidores y la reputaci\u00f3n de la propia marca, al tiempo que el usuario puede estar tranquilo, pues se trata de informaci\u00f3n proporcionada voluntariamente, que mejora la comprensi\u00f3n de sus preferencias y necesidades. Aunque para lograrlo, para las empresas es necesaria la adopci\u00f3n de soluciones tecnol\u00f3gicas espec\u00edficas que permitan personalizar el contenido y recopilar la interacci\u00f3n\u201d, concluye<\/em><em><strong>&nbsp;Mar\u00eda Jos\u00e9 Noriega<\/strong><\/em><em>.<\/em><\/p><\/blockquote>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Actualmente, los usuarios del pa\u00eds identifican el robo o mal uso de sus datos personales como uno de los principales riesgos de navegaci\u00f3n, mientras que la mitad de los consumidores digitales desconf\u00edan de algunas compras Aunado a lo anterior, las nuevas medidas tomadas por los navegadores al restringir el uso de cookies de terceros [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2978,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23],"class_list":["post-2977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-tecnolife"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfCu\u00e1l es el papel de las cookies en el marketing digital? 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