{"id":2992,"date":"2024-06-16T22:00:00","date_gmt":"2024-06-16T22:00:00","guid":{"rendered":""},"modified":"2026-06-28T23:50:36","modified_gmt":"2026-06-28T23:50:36","slug":"publicidad-en-wetransfer-llama-30-veces","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=2992","title":{"rendered":"Publicidad en WeTransfer llama 30 veces m\u00e1s la atenci\u00f3n: US Media"},"content":{"rendered":"<ul style=\"text-align: left;\">\n<li><i><b><span style=\"font-family: arial;\">Una persona ve por d\u00eda entre 6,000 y 10,000 anuncios publicitarios, \u00bfc\u00f3mo puedes destacar a tu marca en un contexto as\u00ed?<\/span><\/b><\/i><\/li>\n<li><i><b><span style=\"font-family: arial;\">US MEDIA, el hub de medios l\u00edder en LATAM, ofrece su formato publicitario.       \u00bfYa lo tienes en tu estrategia de publicidad?<\/span><\/b><\/i>&nbsp;<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><span style=\"font-family: arial;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEi7FA3VI_Tbtu-sOTtm0bv6M8yd7fkak80GAKyiYMRJEH7_J5GqRcV66lCPdeVWLy5s-EpAqj9yJTb3b_QP_H958Ro-eYEAEdA4lYV_LhU_hoDbtjm-53pTJAMkONniUQFBdl8pv19Kt23SZmrzISNeqBa8k7Tx26Oj63h5_MioDKZU5_TFGen7BGBmbQo\/s299\/images%20(1).png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" data-original-height=\"168\" data-original-width=\"299\" height=\"168\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2024\/06\/images-1.png\" class=\"wp-image-2993\" width=\"299\" \/><\/a><\/span><\/div>\n<p><span style=\"font-family: arial;\"><br \/><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 0px;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 0px; text-align: justify;\"><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">Los anuncios publicitarios tradicionales est\u00e1n perdiendo su efectividad. Es tanta la sobresaturaci\u00f3n de informaci\u00f3n y las distracciones constantes, que se convierte un reto captar la atenci\u00f3n de las audiencias.<\/span><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 0px; text-align: justify;\"><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 0px; text-align: justify;\"><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">Para quienes trabajan en la industria de la publicidad no es nuevo o\u00edr que estamos ante un cambio de paradigma. La creatividad debe reinventarse d\u00eda a d\u00eda para no dejar de ser atractiva, y a\u00fan as\u00ed, a veces no lo logran.<\/span><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 0px; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 0px; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">En este contexto, surge una nueva estrategia que modifica la forma de crear campa\u00f1as publicitarias. Conocida como \u00abeconom\u00eda de la atenci\u00f3n\u00bb, esta l\u00f3gica establece que la<b>&nbsp;atenci\u00f3n humana<\/b>&nbsp;es un&nbsp;<b>recurso limitado<\/b>, ya que la cantidad de contenidos a consumir supera la capacidad humana para hacerlo<b>. Y aqu\u00ed est\u00e1 la clave del \u00e9xito&nbsp;<\/b>del formato publicitario de US Media.<\/span><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><\/span><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 0px; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 0px; text-align: justify;\"><span style=\"font-family: arial;\"><b><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">La atenci\u00f3n de las personas&nbsp;<\/span><\/b><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">sobre los anuncios se vuelve extremadamente<b>&nbsp;valiosa<\/b>, y las marcas compiten por&nbsp;<b>captarla y mantenerla.&nbsp;<\/b>&nbsp;Generar emociones con el contenido parecer\u00eda ser la gran opci\u00f3n. \u00a1Pero no es el \u00fanico camino! Elegir estrat\u00e9gicamente d\u00f3nde publicitarse es otra buena v\u00eda. Por ello, WeTransfer, la aplicaci\u00f3n dise\u00f1ada para la&nbsp;<span style=\"background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">transferencia de archivos inform\u00e1ticos por Internet<\/span>, es una clara muestra de su efectividad, al retener la atenci\u00f3n de los consumidores hasta 30 veces m\u00e1s que un post de Instagram, o 5 veces m\u00e1s que un&nbsp;<i>bumper ad<\/i>&nbsp;de YouTube.<\/span><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><\/span><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 0px; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">&nbsp;<\/span><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><\/span><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 0px; text-align: justify;\"><span style=\"font-family: arial;\"><b><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">\u00bfC\u00f3mo logran las marcas destacarse?<\/span><\/b><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><\/span><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 0px; text-align: justify;\"><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 0px; text-align: justify;\"><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">Para que una marca se destaque entre otras, debe anunciarse en espacios donde los usuarios est\u00e9n cautivos y su atenci\u00f3n no se diversifique. De acuerdo con su estudio hecho entre m\u00e1s de 7 mil personas se evidenci\u00f3 que los usuarios prestan 30 veces m\u00e1s atenci\u00f3n en WeTransfer que en una pantalla de TV. Adem\u00e1s, el estudio demostr\u00f3 que los usuarios de WeTransfer participan con el anuncio durante m\u00e1s de 5 segundos, una m\u00e9trica que ni Facebook, ni Instagram, ni ninguna otra plataforma de anuncios digitales puede ofrecer al d\u00eda de hoy.<\/span><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 0px; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 0px; text-align: justify;\"><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">Los l\u00edderes de las marcas y de las empresas deben dirigir su plan de medios donde la capacidad de atenci\u00f3n sea el pilar principal. Y enfocar sus estrategias para mostrarse en espacios publicitarios que les aseguren esa atenci\u00f3n que est\u00e1n buscando.<\/span><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 0px; text-align: justify;\"><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 0px; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">Para las marcas es muy importante captar la atenci\u00f3n de las audiencias, por ello US Media ofrece a todas las empresas este formato publicitario que beneficiar\u00e1 la publicidad de las marcas, no s\u00f3lo para que las audiencias las capten; sino para mantenerse presente entre todo tipo de audiencias.<\/span><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><\/span><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 15.5pt 0px 0px; text-align: justify;\"><b><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/b><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 15.5pt 0px 0px; text-align: justify;\"><span style=\"font-family: arial;\"><b><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">ACERCA DE US MEDIA<\/span><\/b><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><\/span><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 0px; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 0px 0px 0px 0.5pt; text-align: justify; text-indent: 0.8pt;\"><span style=\"font-family: arial;\"><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">US Media es un hub de medios en Am\u00e9rica Latina, creado en 2003 por Bruno Almeida, ofrece soluciones inteligentes para crear conexiones valiosas entre marcas y audiencias.&nbsp;<\/span><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><\/span><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 0px; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p style=\"background-color: white; font-size: 11pt; line-height: normal; margin: 0px 0px 0px 0.5pt; text-align: justify; text-indent: 0.8pt;\"><span data-ogsc=\"black\" style=\"border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-size: 12pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">La empresa cuenta con servicios de publicidad integrales que van desde la reventa de espacios publicitarios hasta la optimizaci\u00f3n de campa\u00f1as en m\u00faltiples plataformas. Adem\u00e1s, tambi\u00e9n ofrece desde la compra de medios internacionales en todo el mundo hasta la facilitaci\u00f3n de transacciones financieras entre pa\u00edses. En su cartera cuenta con representaci\u00f3n exclusiva de venta de publicidad para Tinder, WeTransfer, TechTarget, Fandom y Amadeus.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una persona ve por d\u00eda entre 6,000 y 10,000 anuncios publicitarios, \u00bfc\u00f3mo puedes destacar a tu marca en un contexto as\u00ed? US MEDIA, el hub de medios l\u00edder en LATAM, ofrece su formato publicitario. \u00bfYa lo tienes en tu estrategia de publicidad?&nbsp; &nbsp; Los anuncios publicitarios tradicionales est\u00e1n perdiendo su efectividad. Es tanta la sobresaturaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2993,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22],"class_list":["post-2992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-medios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicidad en WeTransfer llama 30 veces m\u00e1s la atenci\u00f3n: US Media - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=2992\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad en WeTransfer llama 30 veces m\u00e1s la atenci\u00f3n: US Media - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"Una persona ve por d\u00eda entre 6,000 y 10,000 anuncios publicitarios, \u00bfc\u00f3mo puedes destacar a tu marca en un contexto as\u00ed? 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