{"id":3030,"date":"2024-06-08T00:00:00","date_gmt":"2024-06-08T00:00:00","guid":{"rendered":""},"modified":"2026-06-28T23:51:03","modified_gmt":"2026-06-28T23:51:03","slug":"lo-importante-es-lo-de-adentro-la-nueva","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=3030","title":{"rendered":"\u201cLo importante, es lo de adentro\u201d La nueva campa\u00f1a de Ping\u00fcinos Bimbo y Fant\u00e1stica"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<ul>\n<li><span style=\"font-family: arial;\"><i><b>La categor\u00eda de bebidas l\u00e1cteas Ping\u00fcinos presenta su nueva campa\u00f1a con un contundente cambio en su comunicaci\u00f3n<\/b><\/i><\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-family: arial;\"><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEi4IvCs7zq55cd_mYGWOfspPkFhYbvGXdtbZu46dK2XCy2YaXAxyl5acS5atCJIjjO7E_RLz6dc0E4473v71mnLKSeSprLvDUlKu4X7p2SBS9CF34MRsgZ_VyUNSdhM_RYgni0M_fAnO_Bn14EkN93htEGE3tD96chTfloc_MKLGYlk2TgEJ_NrS32v7Ss\/s733\/descarga%20(14).png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" data-original-height=\"434\" data-original-width=\"733\" height=\"189\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2024\/06\/descarga-14.png\" class=\"wp-image-3031\" width=\"320\" \/><\/a><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">El mundo cambi\u00f3, y la desigualdad social, racial y de g\u00e9nero a\u00fan no desaparecen; las nuevas generaciones son mucho m\u00e1s conscientes, han cambiado las prioridades y lo que hoy les importa es mejorar el mundo, en lugar de marcar un gol o encestar la pelota para ganar un partido.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><i>\u00abDecidimos usar este cambio de pensamiento para cambiar las reglas de la categor\u00eda y enfocar la nueva bebida energ\u00e9tica de Bimbo en los chicos que necesitan energ\u00eda para cambiar el mundo en el que viven, para hacerlo m\u00e1s justo, para eliminar prejuicios, para hacerse escuchar y as\u00ed cambiar en algo el mundo. Esta generaci\u00f3n es distinta y usa su tiempo y energ\u00eda de otra forma, es claro que la forma de abordarlos deb\u00eda ser otra.\u00bb<\/i> Alejo G\u00f3mez, DGC de Fant\u00e1stica.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\u201cLo importante es lo de adentro\u201d est\u00e1 compuesta por dos historias reales; la primera cuenta la historia de un chico que decide dejar de ser el capit\u00e1n del equipo de f\u00fatbol, para liderar la lucha por la igualdad de g\u00e9nero, enfrentando a sus compa\u00f1eros e incluso a sus familiares m\u00e1s cercanos. La segunda es la historia de una chica que sufre una rara enfermedad que termina haciendo que pierda una de sus piernas, a pesar de esto, ella decide enfocar toda su energ\u00eda en enfrentar sus miedos y se convierte en nadadora profesional, sabiendo que para lograrlo deb\u00eda aprender a nadar de nuevo.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Esta campa\u00f1a es sin duda el match perfecto de una realidad de nuestra sociedad con un claro prop\u00f3sito de marca: saborear el mundo bajo tus propias reglas.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><i>\u201cEl mensaje que queremos transmitir a trav\u00e9s de esta campa\u00f1a es sin duda un aporte a seguir normalizando la diversidad que a\u00fan a muchos les cuesta aceptar, una invitaci\u00f3n para empoderar a la audiencia que sufre constantes transiciones en el d\u00eda a d\u00eda y que en muchas ocasiones es rechazado por no seguir un patr\u00f3n. Es para m\u00ed un ejemplo de c\u00f3mo conectar realmente con un prop\u00f3sito de marca y hacer una campa\u00f1a que no solamente impactar\u00e1 las ventas, si no que nos hace a\u00fan m\u00e1s responsables con nuestra sociedad.\u201d<\/i> Explica Julieth Mart\u00ednez Quijano &#8211; Jefe de categor\u00eda Sweet Baked goods.<\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La categor\u00eda de bebidas l\u00e1cteas Ping\u00fcinos presenta su nueva campa\u00f1a con un contundente cambio en su comunicaci\u00f3n El mundo cambi\u00f3, y la desigualdad social, racial y de g\u00e9nero a\u00fan no desaparecen; las nuevas generaciones son mucho m\u00e1s conscientes, han cambiado las prioridades y lo que hoy les importa es mejorar el mundo, en lugar de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3031,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22],"class_list":["post-3030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-medios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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