{"id":3218,"date":"2023-11-30T16:00:00","date_gmt":"2023-11-30T16:00:00","guid":{"rendered":""},"modified":"2026-06-28T23:52:52","modified_gmt":"2026-06-28T23:52:52","slug":"6-senales-para-saber-si-los-canales-de","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=3218","title":{"rendered":"6 se\u00f1ales para saber si los canales de medios pagados pueden ser fraudulentos"},"content":{"rendered":"<ul style=\"background-color: white; margin-bottom: 0px; margin-top: 0px;\">\n<li data-ogsc=\"rgb(32, 33, 36)\" dir=\"ltr\" style=\"background-color: transparent; color: rgb(32, 33, 36) !important; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space-collapse: preserve;\">\n<p dir=\"ltr\" role=\"presentation\" style=\"line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"background-color: transparent; border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\"><b>Diversificar canales en las campa\u00f1as de marketing digital es fundamental para escalar y obtener mejores resultados, pero es necesario tener cuidado al momento de seleccionar medios nuevos<\/b><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjASJBL046OK-1ncA7pH7PJ2vFtDC2JKWg7WOAt75kbegMX3G7CWLf1cCejL8S84pIv3RPjvGmuwBjvnkWL1dyFmCBAk_NtQ0NkzqjwGa7f2hC3n84-xYTFooGcI8k45U6Zcnkuw_59GzVEJ9qBSxYAq79aGBThCmJBGb6ZHfN4g-6pcF3q3NLatzZICrI\/s735\/Alertra%20FRAUDE.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" data-original-height=\"657\" data-original-width=\"735\" height=\"286\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2023\/11\/Alertra-FRAUDE.jpg\" class=\"wp-image-3219\" width=\"320\" \/><\/a><\/div>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space-collapse: preserve;\"><span style=\"font-family: arial;\"><br \/><\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space-collapse: preserve;\"><span style=\"font-family: arial;\">Las marcas que se anuncian en el panorama digital est\u00e1n aprendiendo sobre la importancia de tener un contenido adecuado y medir correctamente los resultados de sus campa\u00f1as en cada canal de medios. De hecho, seguir buenas pr\u00e1cticas de medici\u00f3n aumenta la eficiencia del <i>marketing<\/i> y mejora el retorno de la inversi\u00f3n publicitario.<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space-collapse: preserve;\">Sin embargo, <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space-collapse: preserve;\">existe un obst\u00e1culo que a\u00fan persigue a los especialistas en marketing digital: c\u00f3mo diversificar los canales de medios<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space-collapse: preserve;\"> para salir de los espacios m\u00e1s competitivos, sin caer en el fraude.&nbsp;<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space-collapse: preserve;\"><span style=\"font-family: arial;\">Invertir en canales con poca transparencia puede no parecer un problema a primera vista, ya que suelen mostrar resultados prometedores en comparaci\u00f3n con otros canales. No obstante, despu\u00e9s de profundizar en su desempe\u00f1o, los especialistas en mercadotecnia se dar\u00e1n cuenta de que el tr\u00e1fico puede ser fraudulento y se convertir\u00e1 en una p\u00e9rdida de su presupuesto.<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space-collapse: preserve;\"><span style=\"font-family: arial;\">Para <b>Gonzalo Olmedo<\/b>, CCO de Winclap, empresa de Growth Transformation con presencia en M\u00e9xico, la falta de experiencia en canales fuera de Meta o Google dificulta que el equipo de marketing de las empresas utilicen correctamente las palancas de optimizaci\u00f3n, colocaci\u00f3n de anuncios, segmentaci\u00f3n de audiencia y otros recursos espec\u00edficos para aprovechar al m\u00e1ximo cada canal.&nbsp;<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: italic; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space-collapse: preserve;\">\u00abEl desconocimiento es una barrera cuando se prueban nuevas ubicaciones, ya que su curva de aprendizaje es m\u00e1s larga. Despu\u00e9s de todo, los algoritmos tardan en recopilar datos hasta que aprenden a optimizar sus anuncios para los usuarios m\u00e1s adecuados. Pero esta curva de aprendizaje se puede superar cuando se trabaja con profesionales de medios pagados con experiencia en diferentes tipos de plataformas. <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: italic; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space-collapse: preserve;\">Una de las cosas m\u00e1s importantes es saber identificar canales fraudulentos, antes de lanzar una campa\u00f1a<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space-collapse: preserve;\"><i>\u201d<\/i>, agrega Olmedo.<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space-collapse: preserve;\"><span style=\"font-family: arial;\">C\u00f3mo identificar canales de medios fraudulentos<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space-collapse: preserve;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space-collapse: preserve;\">Los anunciantes que deciden diversificar canales y optimizar sus inversiones en campa\u00f1as pagadas van por buen camino. Se dan cuenta de que <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space-collapse: preserve;\">una vez que el canal ha llegado al punto de saturaci\u00f3n, es hora de buscar nuevas opciones<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space-collapse: preserve;\">. Sin embargo, a la hora de buscar nuevas alternativas de canales, es necesario estar atento a las siguientes <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space-collapse: preserve;\">se\u00f1ales que pueden indicar la posible ocurrencia de fraude<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space-collapse: preserve;\">:<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<ol style=\"background-color: white; margin-bottom: 0px; margin-top: 0px;\">\n<li data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\" style=\"background-color: transparent; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space-collapse: preserve;\">\n<p dir=\"ltr\" role=\"presentation\" style=\"line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"background-color: transparent; border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">No informan sobre m\u00e9tricas est\u00e1ndar como impresiones, clics y tasas de conversi\u00f3n. Se debe comprobar la transparencia de la informaci\u00f3n del canal.<\/span><\/span><\/p>\n<\/li>\n<\/ol>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<ol start=\"2\" style=\"background-color: white; margin-bottom: 0px; margin-top: 0px;\">\n<li data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\" style=\"background-color: transparent; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space-collapse: preserve;\">\n<p dir=\"ltr\" role=\"presentation\" style=\"line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"background-color: transparent; border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">Ofrecen un CPA (costo por adquisici\u00f3n) fijo mucho m\u00e1s bajo y una adquisici\u00f3n de usuarios m\u00e1s r\u00e1pida que otros canales principales.<\/span><\/span><\/p>\n<\/li>\n<\/ol>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<ol start=\"3\" style=\"background-color: white; margin-bottom: 0px; margin-top: 0px;\">\n<li data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\" style=\"background-color: transparent; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space-collapse: preserve;\">\n<p dir=\"ltr\" role=\"presentation\" style=\"line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"background-color: transparent; border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">Dan pocas palancas de optimizaci\u00f3n (botones) que el marketing puede controlar.<\/span><\/span><\/p>\n<\/li>\n<\/ol>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<ol start=\"4\" style=\"background-color: white; margin-bottom: 0px; margin-top: 0px;\">\n<li data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\" style=\"background-color: transparent; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space-collapse: preserve;\">\n<p dir=\"ltr\" role=\"presentation\" style=\"line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"background-color: transparent; border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">No muestran claramente la ubicaci\u00f3n de los anuncios, ni los nombres de los sitios web\/aplicaciones donde se publican los anuncios.<\/span><\/span><\/p>\n<\/li>\n<\/ol>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<ol start=\"5\" style=\"background-color: white; margin-bottom: 0px; margin-top: 0px;\">\n<li data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\" style=\"background-color: transparent; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space-collapse: preserve;\">\n<p dir=\"ltr\" role=\"presentation\" style=\"line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"background-color: transparent; border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">Atribuciones de resultados sospechosos: muestran resultados significativamente m\u00e1s altos en comparaci\u00f3n con otros canales mejor posicionados.<\/span><\/span><\/p>\n<\/li>\n<\/ol>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<ol start=\"6\" style=\"background-color: white; margin-bottom: 0px; margin-top: 0px;\">\n<li data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\" style=\"background-color: transparent; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space-collapse: preserve;\">\n<p dir=\"ltr\" role=\"presentation\" style=\"line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"background-color: transparent; border: 0px; color: inherit; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">No muestran resultados considerables despu\u00e9s de ejecutar pruebas de incrementalidad.<\/span><\/span><\/p>\n<\/li>\n<\/ol>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-feature-settings: inherit; font-kerning: inherit; font-optical-sizing: inherit; font-stretch: inherit; font-style: inherit; font-variant-alternates: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-variant-position: inherit; font-variation-settings: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space-collapse: preserve;\"><span style=\"font-family: arial;\">Conscientes de estos puntos, los anunciantes pueden y deben seguir una correcta estrategia de diversificaci\u00f3n de canales de medios. Trabajando con profesionales y socios especializados, las empresas superar\u00e1n el obst\u00e1culo del fraude; los equipos de marketing podr\u00e1n gastar su presupuesto de manera m\u00e1s eficiente y obtener mejores resultados para su inversi\u00f3n.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diversificar canales en las campa\u00f1as de marketing digital es fundamental para escalar y obtener mejores resultados, pero es necesario tener cuidado al momento de seleccionar medios nuevos Las marcas que se anuncian en el panorama digital est\u00e1n aprendiendo sobre la importancia de tener un contenido adecuado y medir correctamente los resultados de sus campa\u00f1as en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3219,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22],"class_list":["post-3218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-medios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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