{"id":3347,"date":"2023-09-26T00:00:00","date_gmt":"2023-09-26T00:00:00","guid":{"rendered":""},"modified":"2026-06-28T23:54:12","modified_gmt":"2026-06-28T23:54:12","slug":"pagos-digitales-incrementaron-17-al","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=3347","title":{"rendered":"Pagos digitales incrementaron 17% al trimestre en el sector retail en M\u00e9xico"},"content":{"rendered":"

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  • Compra de hardware e insumos de oficina, contrataci\u00f3n de servicios de log\u00edstica y comercializaci\u00f3n del producto son los principales gastos de la industria retail<\/span><\/b><\/span><\/em><\/span><\/li>\n
  • S\u00f3lo un 5% de la industria utiliza pago con tarjetas de cr\u00e9dito corporativas, el 95% se realizan a trav\u00e9s de transferencias electr\u00f3nicas<\/span><\/b><\/span><\/em><\/span><\/li>\n
  • En el tercer trimestre del a\u00f1o hay un crecimiento del 15% en pagos empresariales mediante transferencia electr\u00f3nica<\/span><\/b><\/span><\/em><\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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    Seg\u00fan la Encuesta Nacional de Financiamiento de las Empresas (ENAFIN)<\/strong> de 2021, elaborada por la Comisi\u00f3n Nacional Bancaria y de Valores (CNBV) y el Instituto Nacional de Estad\u00edstica y Geograf\u00eda (INEGI), el 70% de las empresas sigue ocupando el efectivo para realizar sus compras<\/strong>; sin embargo, 72% de ellas acept\u00f3 pagos con transferencias electr\u00f3nicas y 45%, pagos con tarjetas de cr\u00e9dito o d\u00e9bito,<\/strong> teniendo un crecimiento del 10% desde 2018.

    Esto ha marcado un crecimiento en el uso de los medios de pago y el uso de infraestructura online o m\u00f3vil para las empresas, ya que el uso de p\u00e1ginas de internet y aplicaciones m\u00f3viles para realizar pagos se extendi\u00f3 al 53% y a 21% de las empresas, respectivamente, seg\u00fan la ENAFIN.

    En espec\u00edfico, la industria del retail en M\u00e9xico<\/strong> se mantiene como uno de los segmentos empresariales de mayor crecimiento en el pa\u00eds, esto con la ayuda del ecommerce<\/em>, que en 2021 alcanzo\u0301 los 401 mil millones de pesos, teniendo un incremento de 27% en comparacio\u0301n con 2020<\/strong>, representando el 11.3% de las ventas totales al menudeo. 

    De acuerdo con datos de Tribal<\/strong>, compa\u00f1\u00eda que ofrece soluciones financieras digitales 360o para empresas en distintas fases de crecimiento, a lo largo de 2022, la industria retail ha optado por realizar sus pagos mediante las transferencias electr\u00f3nicas en un 95%<\/strong>, teniendo un crecimiento del 15% en el tercer trimestre del a\u00f1o, lo que significa un aumento en el volumen de pagos digitales en un 17% en el mismo periodo de tiempo.

    \u201cLo que buscamos en Tribal es brindar soluciones de pago complementarias ofreciendo un ecosistema financiero para industrias como retail permitiendo cubrir los gastos y necesidades del d\u00eda a d\u00eda de manera r\u00e1pida y m\u00e1s eficiente, lo que eventualmente conlleva a un crecimiento del sector empresarial\u201d<\/em>, indic\u00f3 Ricardo Pedraza, l\u00edder de desarrollo de negocio para Latinoam\u00e9rica en Tribal.<\/strong> \u201cAs\u00ed este tipo de industrias como retail puede seguir explotando su potencial en M\u00e9xico. Los pagos digitales son el presente y futuro del sector\u201d. <\/em><\/span><\/p>\n

    \u00bfQu\u00e9 pagan con transferencia electr\u00f3nica en la industria del retail?<\/span><\/strong><\/div>\n


    Tribal se\u00f1al\u00f3 <\/strong>que las principales categor\u00edas de pagos de la industria retail en M\u00e9xico son la compra de software y hardware para el funcionamiento de sus operaciones; servicios de transporte de mercanc\u00edas; publicidad digital <\/strong>(rubro que destaca \u00fanicamente en retail como el de mayor crecimiento en 2022). Por \u00faltimo, se encuentran los gastos relacionados a consultor\u00edas de comunicaci\u00f3n y marketing, que est\u00e1n directamente relacionados a la promoci\u00f3n de marcas y productos de manera estrat\u00e9gica. 

    Finalmente, es importante tambi\u00e9n mencionar que, como lo indica el \u201cReporte de Retail 2022\u201d elaborado por Adyen, 76% de los comercios esperan crecer un 20% o m\u00e1s con ayuda de la digitalizaci\u00f3n en sus procesos de pago.<\/strong> 

    Bajo este enfoque, muchas empresas podr\u00edan reinventar sus modelos de negocio para ofrecer experiencias de compra unificada que integren canales f\u00edsicos y digitales.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

      Compra de hardware e insumos de oficina, contrataci\u00f3n de servicios de log\u00edstica y comercializaci\u00f3n del producto son los principales gastos de la industria retail S\u00f3lo un 5% de la industria utiliza pago con tarjetas de cr\u00e9dito corporativas, el 95% se realizan a trav\u00e9s de transferencias electr\u00f3nicas En el tercer trimestre del a\u00f1o hay un […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23],"class_list":["post-3347","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-tecnolife"],"yoast_head":"\nPagos digitales incrementaron 17% al trimestre en el sector retail en M\u00e9xico - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=3347\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pagos digitales incrementaron 17% al trimestre en el sector retail en M\u00e9xico - 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