{"id":3651,"date":"2022-12-09T15:00:00","date_gmt":"2022-12-09T15:00:00","guid":{"rendered":""},"modified":"2026-06-28T23:57:20","modified_gmt":"2026-06-28T23:57:20","slug":"grey-mexico-y-spotify-celebran-la","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=3651","title":{"rendered":"Grey M\u00e9xico y Spotify celebran la fuerza y determinaci\u00f3n de la Generaci\u00f3n Z"},"content":{"rendered":"
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Spotify y Grey M\u00e9xico presentan \u201cM\u00e9xico es imparable. Reprod\u00facelo\u201d, que m\u00e1s alla de ser una campa\u00f1a, es un movimiento que celebra toda la fuerza y determinaci\u00f3n de la GenZ para crear mezclas desde diferentes trincheras y teniendo a la m\u00fasica como eje central de las nuevas expresiones de una generaci\u00f3n que no se detiene.<\/p>\n

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\u201cLa intenci\u00f3n de \u2018M\u00e9xico es imparable. Reprod\u00facelo\u2019 es mostrar que nada detiene a los creadores mexicanos, porque su cultura est\u00e1 viva, y queremos inspirarlos a escucharla y reproducirla\u201d<\/i>, dice Sol Naldi, l\u00edder de marketing en m\u00fasica para Spotify en Latinoam\u00e9rica. <\/p>\n

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\u201cLa campa\u00f1a busca invitar a la nueva generaci\u00f3n, a trav\u00e9s de la representaci\u00f3n e imaginaci\u00f3n, a que contin\u00faen mezclando y reversionando aquello que hace \u00fanico a M\u00e9xico para crear algo nuevo, con Spotify como facilitador y amplificador de esa expresi\u00f3n\u00bb<\/i>, agrega Naldi.<\/p>\n

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Para Mauricio Guerrero, VP Creativo de Grey: \u201cM\u00e9xico es imparable<\/em> demuestra toda la riqueza cultural, creatividad, resiliencia y poder que tienen los mexicanos, que a trav\u00e9s de reversionar y reinterpretar sus ra\u00edces est\u00e1n creando una ‘mexcla’ imparable que est\u00e1 tomando el mundo. Es incre\u00edble c\u00f3mo las personas se apropian cada vez m\u00e1s de la campa\u00f1a y la est\u00e1n convirtiendo en parte de la cultura popular.\u201d<\/p>\n

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La campa\u00f1a incluye TV, OOH en diferentes puntos de la Ciudad de M\u00e9xico, influencers, contenido editorial y patrocinio de Liga Mexicana de B\u00e9isbol para la Liga del Rey.<\/div>\n
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Como eje de la campa\u00f1a, Spotify cre\u00f3 tres cortos que rinden tributo a artistas como Eduin Caz de Grupo Firme, Juli\u00f3n \u00c1lvarez y Yahritza y su Esencia cuya m\u00fasica inspira a una generaci\u00f3n que regresa a sus ra\u00edces para darle un giro distintivo que representa la identidad actual mexicana: <\/p>\n

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    Juli\u00f3n \u00c1lvarez <\/strong>es la inspiraci\u00f3n para una stylist que da vida a su propia imagen.<\/p>\n<\/li>\n<\/ul>\n

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      Eduin Caz<\/strong>, l\u00edder de Grupo Firme, es la inspiraci\u00f3n para una gamer que dise\u00f1a su avatar con el look de su \u00eddolo.<\/p>\n<\/li>\n<\/ul>\n

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        El tercer video tiene como protagonista a Yahritza y su Esencia<\/strong> al ritmo de \u201cSoy el \u00danico\u201d y muestra c\u00f3mo el t\u00edtulo de la canci\u00f3n sirve de inspiraci\u00f3n para crear una pieza de joyer\u00eda. <\/p>\n<\/li>\n<\/ul>\n

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        Coral Arnedo<\/strong>, CEO de Grey M\u00e9xico concluye diciendo: \u201cEste proyecto con Spotify refleja claramente el tipo de trabajo que queremos seguir haciendo: estrategia, data y creatividad con la potencia suficiente para crear marcas culturalmente relevantes.\u201d<\/i><\/p>\n

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        Conoce m\u00e1s sobre el crecimiento de la m\u00fasica mexicana en el mundo con datos de Spotify en For The Record.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Spotify y Grey M\u00e9xico presentan \u201cM\u00e9xico es imparable. Reprod\u00facelo\u201d, que m\u00e1s alla de ser una campa\u00f1a, es un movimiento que celebra toda la fuerza y determinaci\u00f3n de la GenZ para crear mezclas desde diferentes trincheras y teniendo a la m\u00fasica como eje central de las nuevas expresiones de una generaci\u00f3n que no se detiene.   […]<\/p>\n","protected":false},"author":2,"featured_media":3652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22],"class_list":["post-3651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-medios"],"yoast_head":"\nGrey M\u00e9xico y Spotify celebran la fuerza y determinaci\u00f3n de la Generaci\u00f3n Z - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=3651\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grey M\u00e9xico y Spotify celebran la fuerza y determinaci\u00f3n de la Generaci\u00f3n Z - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"Spotify y Grey M\u00e9xico presentan \u201cM\u00e9xico es imparable. 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