{"id":3804,"date":"2022-09-30T17:00:00","date_gmt":"2022-09-30T17:00:00","guid":{"rendered":""},"modified":"2026-06-28T23:58:58","modified_gmt":"2026-06-28T23:58:58","slug":"maluma-y-rock-agency-invitan-todos","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=3804","title":{"rendered":"Maluma y Rock The Agency invitan a todos a \u201cRappiar\u201d"},"content":{"rendered":"

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La agencia creativa <\/span>Rock The Agency<\/span> y el unicornio colombiano <\/span>Rappi<\/span> presentan la campa\u00f1a <\/span>\u201cRappiar\u201d<\/span> donde el cantante <\/span>Maluma <\/span>transforma la manera de realizar un pedido a trav\u00e9s de la plataforma y convirtiendo el \u201cRappiar\u201d en un nuevo y divertido verbo\u2026 Entonces qu\u00e9 \u00bfrappiamos algo?<\/span><\/span><\/p>\n

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Rappiar <\/span>es aquella acci\u00f3n que al ser ejecutada ahorra tiempo; en sus inicios se utilizaba al encontrar en un mismo lugar miles de restaurantes, pero se fueron sumando acciones como recibir en poco tiempo pedidos de supermercados y farmacias, o bien, solicitar servicios ultrarr\u00e1pidos en menos de 10 minutos con Rappi Turbo.<\/span><\/span><\/p>\n

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\u201cPara Rock ha sido un verdadero placer trabajar con Rappi y Maluma. En conjunto encontramos una forma divertida para comunicarnos con los consumidores; a su ritmo y con un lenguaje que refleja la forma en que la marca est\u00e1 inmersa en la vida de las personas. Rappiar se convierte en un nuevo verbo\u201d<\/span>, comenta <\/span>Pablo Batlle<\/span>, <\/span>lead guitar<\/span> y socio fundador de Rock The Agency.<\/span><\/span><\/p>\n

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En el <\/span>spot,<\/span> el famoso cantante colombiano comienza a <\/span>Rappiar<\/span> para invitar a las personas que tienen hambre y no tienen nada \u201cpa\u2019 cocinar\u201d, a ingresar a la <\/span>app <\/span>para seleccionar un manjar que llegar\u00e1 en cuesti\u00f3n de minutos a donde sea requerido.<\/span><\/span><\/p>\n

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Para Mateo Losada, <\/span>Chief Growth Marketing Officer<\/span> de Rappi, esta campa\u00f1a permitir\u00e1 fortalecer la marca en cada uno de los territorios donde tiene presencia: \u201cEstamos orgullosos de compartir el resultado de este incre\u00edble y desafiante proyecto, que contribuir\u00e1 a seguir construyendo una de las marcas m\u00e1s fuertes y queridas de Latinoam\u00e9rica\u201d.<\/span><\/span><\/p>\n

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Caracterizada por trabajar con figuras internacionales como Sylvester Stallone, Bruce Willis, Maradona y Messi para sus diferentes campa\u00f1as, Rock The Agency lo hace de nuevo con un \u00edcono como Maluma, quien recientemente dio a conocerse como imagen de la app<\/i> y como socio de esta compa\u00f1\u00eda.<\/span><\/span><\/p>\n

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La campa\u00f1a tiene presencia en M\u00e9xico, Colombia, Per\u00fa, Ecuador, Chile, Argentina, Uruguay y Costa Rica.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La agencia creativa Rock The Agency y el unicornio colombiano Rappi presentan la campa\u00f1a \u201cRappiar\u201d donde el cantante Maluma transforma la manera de realizar un pedido a trav\u00e9s de la plataforma y convirtiendo el \u201cRappiar\u201d en un nuevo y divertido verbo\u2026 Entonces qu\u00e9 \u00bfrappiamos algo?   Rappiar es aquella acci\u00f3n que al ser ejecutada ahorra […]<\/p>\n","protected":false},"author":2,"featured_media":3805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22],"class_list":["post-3804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-medios"],"yoast_head":"\nMaluma y Rock The Agency invitan a todos a \u201cRappiar\u201d - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=3804\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maluma y Rock The Agency invitan a todos a \u201cRappiar\u201d - 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