{"id":3925,"date":"2022-08-26T21:00:00","date_gmt":"2022-08-26T21:00:00","guid":{"rendered":""},"modified":"2026-06-28T23:59:58","modified_gmt":"2026-06-28T23:59:58","slug":"heineken-mexico-crece-su-portafolio-y","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=3925","title":{"rendered":"HEINEKEN M\u00e9xico crece su portafolio y lanza una explosi\u00f3n de sabor con Sol\u00ae Mangoyada"},"content":{"rendered":"<ul style=\"text-align: left;\">\n<li style=\"text-align: justify;\"><b><i><span style=\"font-family: arial;\">Sol\u00ae Mezclas, la primera familia de cerveza mezcladas en M\u00e9xico, ampl\u00eda su portafolio reforzando su liderazgo y presencia en el mercado para satisfacer el antojo en todo momento<\/span><\/i><\/b><\/li>\n<\/ul>\n<p><span style=\"font-family: arial;\"><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjGkdu2HdxmXjjeb8-GrR0HgCWdRcLL9-ZMFYdCk1HZCa__kSyzwaxnT0LEeZsDCUl-YP5XPYAFXjnhhNQLVNxzygVwzyWZnbiqmS8d2RnR_ZsqsQd2fGWYXL7ARzryRlX3i06J_HzIpBXMu3vrEuHoNVgSsojHLEi8mJ8Ny7HVEZ3yI8-gNNZmtjdD\/s1280\/DIR%20SOL.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" data-original-height=\"852\" data-original-width=\"1280\" height=\"213\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2022\/08\/DIR-SOL.jpg\" class=\"wp-image-3926\" width=\"320\" \/><\/a><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Para llegar a un nuevo p\u00fablico y satisfacer las necesidades de los amantes y los no amantes de la cerveza mezclada, HEINEKEN M\u00e9xico, empresa multicategor\u00eda l\u00edder en innovaci\u00f3n, abre las puertas del antojo con la nueva Sol\u00ae Mangoyada consolidando su liderazgo de esta categor\u00eda en el pa\u00eds.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<p><i><\/p>\n<div style=\"text-align: justify;\"><i>\u201cDe acuerdo con estudios de mercado, hemos visto que la categor\u00eda de cervezas mezcladas en M\u00e9xico ha crecido y que el paladar del consumidor mexicano ha estado en constante b\u00fasqueda de sabores y experiencias diferentes\u201d<\/i>, coment\u00f3 Diana Lozada, directora de marcas regionales y nuevas categor\u00edas de HEINEKEN M\u00e9xico, durante el evento de lanzamiento.<\/div>\n<p><\/i><\/p>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Sol\u00ae Mezclas es la primera familia de cerveza mezclada en M\u00e9xico. A partir de 2007, con la creaci\u00f3n de Sol\u00ae Lim\u00f3n y Sal, ahora conocida como Sol\u00ae Chelada, y el posterior lanzamiento de Sol\u00ae Clamato, la marca se ha dedicado a crear mezclas divertidas, frescas y aut\u00e9nticas.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Esta nueva bebida, caracterizada por el perfecto balance entre las notas dulces del mango y lo picosito del chamoy, est\u00e1 inspirada en aquellos antojos mexicanos que mezclan los sabores preferidos por el consumidor. Los amantes de la cerveza podr\u00e1n encontrar el sabor delicioso y bien fr\u00edo del mango y chamoy con el toque perfecto de cerveza Sol\u00ae, que har\u00e1 que se les haga agua la boca.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<p><i><\/p>\n<div style=\"text-align: justify;\"><i>\u201cEste lanzamiento es el resultado de la innovaci\u00f3n y arduo trabajo que hacemos desde HEINEKEN M\u00e9xico para dejar huella en nuestros consumidores y brindarles momentos de alegr\u00eda con nuevos sabores que sabemos que les encantan y que podr\u00e1n compartir en sus momentos favoritos\u201d<\/i>, agreg\u00f3 Carlos Tamez, gerente de la categor\u00eda FAB\u2019s<\/div>\n<p><\/i><\/p>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Sol\u00ae Mangoyada se encuentra disponible en toda la Rep\u00fablica Mexicana a partir de hoy, en presentaci\u00f3n de lata de 473 ml (16 oz) a trav\u00e9s de tiendas de autoservicio y el resto de los canales de distribuci\u00f3n de cerveza Sol\u00ae.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<p><i><\/p>\n<div style=\"text-align: justify;\"><i>\u201cEste lanzamiento contar\u00e1 con diversas activaciones para acercar este nuevo sabor al consumidor mexicano, por medio de presencia digital como Meta, Twitter, Amazon, Youtube, Twitch, carteleras, sampling y visibilidad en el canal, a partir de esta semana\u201d<\/i>, puntualiz\u00f3 Tamez.<\/div>\n<p><\/i><\/p>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Finalmente, los directivos destacaron que Sol\u00ae Mangoyada se elabora en las plantas de Guadalajara y Meoqui, siendo esta \u00faltima, una muestra de conciencia ambiental, pues el 100% de los residuos son tratados o reciclados.<\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sol\u00ae Mezclas, la primera familia de cerveza mezcladas en M\u00e9xico, ampl\u00eda su portafolio reforzando su liderazgo y presencia en el mercado para satisfacer el antojo en todo momento Para llegar a un nuevo p\u00fablico y satisfacer las necesidades de los amantes y los no amantes de la cerveza mezclada, HEINEKEN M\u00e9xico, empresa multicategor\u00eda l\u00edder en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[24],"class_list":["post-3925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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