{"id":3997,"date":"2022-07-31T20:00:00","date_gmt":"2022-07-31T20:00:00","guid":{"rendered":""},"modified":"2026-06-29T00:00:35","modified_gmt":"2026-06-29T00:00:35","slug":"nativo-una-decada-de-full-digital","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=3997","title":{"rendered":"NATIVO, una d\u00e9cada de full digital service impulsada por la creatividad y evoluci\u00f3n digital"},"content":{"rendered":"
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A una d\u00e9cada de su fundaci\u00f3n, <\/span>NATIVO<\/span> se distingue en el \u00e1mbito del <\/span>marketing<\/span> digital, publicidad y creatividad como una agencia <\/span>full digital service <\/span>que desarrolla campa\u00f1as que marcan tendencia al entender el ecosistema tradicional, digital y phygital<\/b>.<\/span><\/span><\/p>\n


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Recientemente, <\/span>NATIVO <\/span>obtuvo bronce en los <\/span>IAB mixx 2022 <\/span>en la categor\u00eda <\/span>Audio Branded Content \/ Podcast. <\/span>El caso premiado fue <\/span>\u201cMeztracks\u201d <\/span>en el marco de la campa\u00f1a <\/span>\u201cLa mezcla perfecta\u201d<\/span>, creada para la marca Sol Mezclas, perteneciente al portafolio de Heineken M\u00e9xico. <\/span><\/span><\/p>\n


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Con \u00abMeztracks\u00bb, NATIVO trajo por primera vez a M\u00e9xico, y en alianza con Spotify, un nuevo formato de <\/span>audio 3D<\/span> que mezcl\u00f3 los sonidos caracter\u00edsticos de la ciudad con la <\/span>playlist<\/span> de los consumidores. \u00bfEl resultado? Una experiencia <\/span>phygital <\/span>\u00fanica que conect\u00f3 con el <\/span>target<\/span>.<\/span><\/span><\/p>\n


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PHYGITAL LAB, el resultado de invertir en innovaci\u00f3n <\/span><\/span><\/p>\n


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NATIVO<\/span> comprende los avances tecnol\u00f3gicos aplicados al <\/span>marketing<\/span>, incluso, antes de que estos servicios sean tendencia empresarial y un paso obligado en las estrategias de las marcas. En este sentido, <\/span>Phygital Lab<\/span>,<\/span> <\/span>\u00e1rea de desarrollo, innovaci\u00f3n e <\/span>e-commerce <\/span>de NATIVO, ha sido creada para proyectar cu\u00e1les ser\u00e1n las nuevas tendencias, tecnolog\u00edas y acciones que se deben aplicar en las estrategias de <\/span>marketing<\/span>, todo con base en <\/span>data.<\/span><\/span><\/p>\n


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Con Phygital Lab los clientes comprenden cu\u00e1les son los nuevos puntos de contacto, as\u00ed como las reglas de interacci\u00f3n con los usuarios y consumidores.<\/span><\/span><\/p>\n


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Entre los casos de \u00e9xito de <\/span>Phygital Lab <\/span>de<\/span> NATIVO <\/span>se encuentra <\/span>\u201cAdivina la Canci\u00f3n\u201d<\/span>, una trivia musical que aprovech\u00f3 la llegada de los <\/span>smart speakers <\/span>como Alexa a M\u00e9xico. A partir de estudios cuantitativos y un plan estrat\u00e9gico, <\/span>Warner Music<\/span> <\/span>entendi\u00f3 y aprovech\u00f3 las nuevas conexiones de los usuarios respecto a la m\u00fasica. <\/span><\/span><\/p>\n


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Otro caso fue la creaci\u00f3n de una <\/span>skill <\/span>de Alexa para <\/span>54D ON<\/span>, <\/span>programa de <\/span>fitness <\/span>enfocado en la transformaci\u00f3n humana. Mediante una prueba gratis de siete d\u00edas, los usuarios accedieron a entrenamientos e inspiraci\u00f3n del fundador de la marca, <\/span>Rodrigo<\/span> <\/span>Gardu\u00f1o<\/span>.<\/span> <\/span><\/span><\/p>\n

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Lo anterior, y m\u00e1s, convierte a <\/span>NATIVO <\/span>en una agencia integral que impacta de forma local y regional, siempre a la vanguardia en <\/span>marketing <\/span>digital. <\/span><\/span><\/p>\n


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A la fecha, NATIVO est\u00e1 integrado por 140 nativxs que trabajan con m\u00e1s de 70 marcas pertenecientes a las industrias de la tecnolog\u00eda, finanzas, entretenimiento, alimentos, bebidas alcoh\u00f3licas, cuidado personal, automotriz y salud. <\/span><\/span><\/p>\n

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Adem\u00e1s, esta empresa fundada por Lautaro C\u00e1rdenas<\/b> y Carlos de Anda <\/b>tiene <\/span>partners <\/span>de renombre mundial como<\/span> <\/span>Grupo Heineken de<\/span> <\/span>M\u00e9xico<\/span>,<\/span> <\/span>Grupo Casa Cuervo<\/span> <\/span>y <\/span>PepsiCo<\/span>.<\/span> <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A una d\u00e9cada de su fundaci\u00f3n, NATIVO se distingue en el \u00e1mbito del marketing digital, publicidad y creatividad como una agencia full digital service que desarrolla campa\u00f1as que marcan tendencia al entender el ecosistema tradicional, digital y phygital. Recientemente, NATIVO obtuvo bronce en los IAB mixx 2022 en la categor\u00eda Audio Branded Content \/ Podcast. […]<\/p>\n","protected":false},"author":2,"featured_media":3998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22],"class_list":["post-3997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-medios"],"yoast_head":"\nNATIVO, una d\u00e9cada de full digital service impulsada por la creatividad y evoluci\u00f3n digital - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=3997\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NATIVO, una d\u00e9cada de full digital service impulsada por la creatividad y evoluci\u00f3n digital - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"A una d\u00e9cada de su fundaci\u00f3n, NATIVO se distingue en el \u00e1mbito del marketing digital, publicidad y creatividad como una agencia full digital service que desarrolla campa\u00f1as que marcan tendencia al entender el ecosistema tradicional, digital y phygital. 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