{"id":4225,"date":"2022-05-10T00:00:00","date_gmt":"2022-05-10T00:00:00","guid":{"rendered":""},"modified":"2026-06-29T00:02:48","modified_gmt":"2026-06-29T00:02:48","slug":"mattel-presenta-una-nueva-oferta-de","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=4225","title":{"rendered":"Mattel presenta una nueva oferta de productos sustentables a trav\u00e9s de la marca de veh\u00edculos Matchbox"},"content":{"rendered":"<div dir=\"ltr\" style=\"border: 0px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">\n<ul style=\"text-align: left;\">\n<li><b><i><span style=\"font-family: arial;\">Mattel contin\u00faa con su objetivo de lograr productos y empaques 100 % sustentables para 2030<\/span><\/i><\/b><\/li>\n<\/ul>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEj4LgvoiA_BTU0B-h8VbYVrAjlUmoAy0hhIo-xi7woXzryTbx1veXYnu1q0rfNXaK4tZHDXWW_VmTTbvIgM6ZJzw5sQto4XjRFyt2p4-jEiWwkC9L-jcs6yt0VRNzpRLzH_2u58GRn3up2r_btXtrZWNlDYHV0czRk0CBZbG0z33VnBnGPfXQCFVeSr\/s2560\/Matchbox-scaled.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" data-original-height=\"1706\" data-original-width=\"2560\" height=\"213\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2022\/05\/Matchbox-scaled-1.jpg\" class=\"wp-image-4226\" width=\"320\" \/><\/a><\/div>\n<p><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt;\"><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><span style=\"font-family: arial;\"><span style=\"border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">En lo que fue el marco del D\u00eda Internacional de la Tierra, Mattel contin\u00faa reforzando su progreso y compromiso hacia la meta de lograr materiales 100% reciclados, reciclables o de pl\u00e1stico de base biol\u00f3gica en todos sus productos y empaques para 2030.<\/span><\/span><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">Liderando en temas de sustentabilidad en la categor\u00eda de veh\u00edculos y construyendo sobre su objetivo planteado en 2021, Conduciendo Hacia Un Mejor Futuro, este a\u00f1o Matchbox ampl\u00eda su portafolio con nuevos productos dise\u00f1ados para tener un menor impacto en el ambiente y reflejar de mejor manera el mundo real que ven los ni\u00f1os, impulsando patrones de juego ecol\u00f3gicos, incluyendo:<\/span><\/span><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\">\n<ul>\n<li><span style=\"color: inherit; font-family: arial; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit;\">Los sets de juego que utilizan al menos 40% de pl\u00e1stico bio-circular certificado por el ISCC (enfoque de balance de masa).<\/span><\/li>\n<li><span style=\"color: inherit; font-family: arial; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit;\">Los nuevos veh\u00edculos el\u00e9ctricos dentro de la l\u00ednea die-cast con una amplia gama de marcas como BMW, Nissan, Honda, entre otras.<\/span><\/li>\n<li><span style=\"color: inherit; font-family: arial; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit;\">Productos que incorporan componentes electr\u00f3nicos f\u00e1ciles de extraer y dise\u00f1ados para reciclarse en todos los sets de juego (Action Drivers)<\/span><\/li>\n<li><span style=\"color: inherit; font-family: arial; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit;\">Videos educativos acerca de las tecnolog\u00edas ecol\u00f3gicas que ayudan a los padres de familia a comenzar la conversaci\u00f3n con sus hijos sobre la importancia de cuidado del ambiente y los beneficios de utilizar productos sustentables, como los veh\u00edculos el\u00e9ctricos.<\/span><\/li>\n<\/ul>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">Como parte de este compromiso y de la mano de Mattel, la marca de veh\u00edculos contin\u00faa incorporando pol\u00edmeros renovables certificados del programa \u201cTrucircle\u201d de la empresa SABIC, enfocado en un balance de masa dise\u00f1ado para convertir materias primas renovables de segunda generaci\u00f3n en nuevas aplicaciones pl\u00e1sticas de alta calidad.<\/span><\/span><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><span style=\"border: 0px; color: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\"><i>\u201cEn Mattel, estamos re-imaginando c\u00f3mo ser\u00e1 el futuro del juego, enfoc\u00e1ndonos en desarrollar productos y empaques innovadores que sean mejores para nuestro planeta mediante la integraci\u00f3n de materiales m\u00e1s sostenibles, aplicando los principios de administraci\u00f3n de productos y dise\u00f1o circular. Nuestra prioridad es continuar dise\u00f1ando juguetes que reflejen el mundo que los ni\u00f1os ven a su alrededor\u201d<\/i><span style=\"font-style: inherit;\">, mencion\u00f3 Pamela Gill-Alabaster, Directora de Sostenibilidad Global de Mattel. <\/span><i>\u201cCon estos nuevos lanzamientos seguimos avanzando hacia nuestro objetivo para 2030 de lograr materiales pl\u00e1sticos 100 % reciclados, reciclables o de base biol\u00f3gica en todos nuestros productos y empaques\u201d.<\/i><\/span><\/span><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><span style=\"font-family: arial;\"><span style=\"border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">A trav\u00e9s del&nbsp;<\/span><a data-auth=\"NotApplicable\" data-linkindex=\"1\" data-ogsc=\"rgb(5, 99, 193)\" href=\"https:\/\/www2.mattel.com\/en-us\/playroom\" rel=\"noopener noreferrer\" style=\"border: 0px; color: rgb(5, 99, 193) !important; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\" target=\"_blank\"><span style=\"border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">Mattel PlayRoom<\/span><\/a><span style=\"border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">, una fuente confiable de recomendaciones para padres de familia, actividades para ni\u00f1os, juegos y contenidos de todas las marcas, la marca busca seguir impulsando patrones de juego ecol\u00f3gicos y conductas m\u00e1s sustentables y este mes, en honor a la Tierra, contar\u00e1 con una serie enfocada en contenidos de sustentabilidad, incluyendo perfiles de Planet Heroes, datos acerca de nuestros ecosistemas, una gu\u00eda de \u201cC\u00f3mo Hablar Con Tus Hijos Acerca Del Cambio Clim\u00e1tico\u201d, DIY Eco-crafts y una lista de pel\u00edculas y libros relevantes para extender el proceso de aprendizaje.<\/span><\/span><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><span style=\"font-family: arial;\"><span style=\"border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">Adem\u00e1s, Matchbox se une al programa&nbsp;<\/span>[http:\/\/mattel%20playback%2C\/]<span style=\"border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">Mattel PlayBack,<\/span><span style=\"border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">&nbsp;dise\u00f1ado para recuperar materiales valiosos de juguetes viejos de Mattel, mantener el pl\u00e1stico fuera de los vertederos y encontrar nuevas formas de reutilizar los materiales recuperados.<\/span><\/span><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><span style=\"font-family: arial;\"><span style=\"border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">Visita&nbsp;<\/span><a data-auth=\"NotApplicable\" data-linkindex=\"2\" data-ogsc=\"rgb(5, 99, 193)\" href=\"https:\/\/corporate.mattel.com\/en-us\/citizenship\/sustainable-design-and-development\/sustainable-product-and-packaging\" rel=\"noopener noreferrer\" style=\"border: 0px; color: rgb(5, 99, 193) !important; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\" target=\"_blank\"><span style=\"border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">mattel.com<\/span><\/a><span style=\"border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">&nbsp;para aprender sobre las metas de sustentabilidad que tiene Mattel o&nbsp;<\/span><a data-auth=\"NotApplicable\" data-linkindex=\"3\" data-ogsc=\"rgb(5, 99, 193)\" href=\"http:\/\/www.matchbox.com\/sustainability\/\" rel=\"noopener noreferrer\" style=\"border: 0px; color: rgb(5, 99, 193) !important; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\" target=\"_blank\"><span style=\"border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">Matchbox<\/span><\/a><span style=\"border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\">&nbsp;para aprender sobre los esfuerzos particulares en sustentabilidad y productos de la marca.<\/span><\/span><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><i><span style=\"border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 12.84px; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\"><br \/><\/span><\/span><\/i><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><i><span style=\"border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 12.84px; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/span><\/span><\/i><\/p>\n<p class=\"x_MsoNormal\" style=\"background-color: white; line-height: 15.6933px; margin: 0cm 0cm 8pt; text-align: justify;\"><i><span style=\"border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 12.84px; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial; font-size: x-small;\">*International Sustainability &amp; Carbon Certification (ISCC) es una organizaci\u00f3n que administra certificaciones de sustentabilidad para materias primas y mercados a escala global. La organizaci\u00f3n cre\u00f3 un sistema de certificaci\u00f3n que incorpora principios rectores de sostenibilidad, requerimientos para la trazabilidad de la cadena de suministro y verificaci\u00f3n de la cadena de custodia.<\/span><\/span><\/i><\/p>\n<\/div>\n<div class=\"x_gmail_default\" style=\"background-color: white; border: 0px; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"><i style=\"text-align: justify;\"><span style=\"border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 12.84px; margin: 0px; padding: 0px; vertical-align: baseline;\"><span style=\"font-family: arial; font-size: x-small;\">**El Enfoque de Balance de Masas se refiere al proceso de combinar materiales reciclados o de origen vegetal o biol\u00f3gicos con materiales f\u00f3siles convencionales durante el proceso de producci\u00f3n, lo que da como resultado un producto final que combina materiales v\u00edrgenes tanto reciclados como de origen f\u00f3sil.<\/span><\/span><\/i><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mattel contin\u00faa con su objetivo de lograr productos y empaques 100 % sustentables para 2030 En lo que fue el marco del D\u00eda Internacional de la Tierra, Mattel contin\u00faa reforzando su progreso y compromiso hacia la meta de lograr materiales 100% reciclados, reciclables o de pl\u00e1stico de base biol\u00f3gica en todos sus productos y empaques [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[24],"class_list":["post-4225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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