{"id":4406,"date":"2022-03-31T14:00:00","date_gmt":"2022-03-31T14:00:00","guid":{"rendered":""},"modified":"2026-06-29T00:04:32","modified_gmt":"2026-06-29T00:04:32","slug":"ecommerce-en-mexico-alcanza-un-valor-de","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=4406","title":{"rendered":"eCommerce en M\u00e9xico alcanza un valor de 401 mil millones de pesos en 2021; un alza de 27% vs. 2020"},"content":{"rendered":"<ul style=\"background-color: white; margin-bottom: 0px; margin-top: 0px;\">\n<li data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\" style=\"background-color: transparent; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;\">\n<p dir=\"ltr\" role=\"presentation\" style=\"line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"background-color: transparent; border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\"><b><span style=\"font-family: arial;\">El comercio electr\u00f3nico en M\u00e9xico creci\u00f3 27% en 2021 en comparaci\u00f3n con 2020.<\/span><\/b><\/span><\/p>\n<\/li>\n<li data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\" style=\"background-color: transparent; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;\">\n<p dir=\"ltr\" role=\"presentation\" style=\"line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"background-color: transparent; border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\"><b><span style=\"font-family: arial;\">Por tercer a\u00f1o, M\u00e9xico se ubica en el top 5 de pa\u00edses con mayor crecimiento en eCommerce Retail en el mundo<\/span><\/b><\/span><\/p>\n<\/li>\n<li data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\" style=\"background-color: transparent; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;\">\n<p dir=\"ltr\" role=\"presentation\" style=\"line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"background-color: transparent; border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\"><b><span style=\"font-family: arial;\">9 de cada 10 compradores interact\u00faan tanto con el canal f\u00edsico como con el digital para tomar una decisi\u00f3n de compra<\/span><\/b><\/span><\/p>\n<\/li>\n<li data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\" style=\"background-color: transparent; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;\">\n<p dir=\"ltr\" role=\"presentation\" style=\"line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"background-color: transparent; border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\"><b><span style=\"font-family: arial;\">Contin\u00faa creciendo la percepci\u00f3n de seguridad en Internet, 7 de cada 10 compradores mexicanos perciben que es seguro comprar productos y servicios en l\u00ednea<\/span><\/b><\/span><\/p>\n<\/li>\n<li data-ogsc=\"rgb(0, 0, 0)\" dir=\"ltr\" style=\"background-color: transparent; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;\">\n<p dir=\"ltr\" role=\"presentation\" style=\"line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"background-color: transparent; border: 0px; color: inherit; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\"><b><span style=\"font-family: arial;\">8 de cada 10 compradores mexicanos se encuentran satisfechos con la experiencia de compra en el canal digital<\/span><\/b><\/span><\/p>\n<\/li>\n<\/ul>\n<p><br aria-hidden=\"true\" style=\"background-color: white; font-family: &quot;Segoe UI&quot;, &quot;Segoe UI Web (West European)&quot;, &quot;Segoe UI&quot;, -apple-system, BlinkMacSystemFont, Roboto, &quot;Helvetica Neue&quot;, sans-serif; font-size: 15px;\" \/><\/p>\n<p dir=\"ltr\" style=\"background-color: white; font-family: &quot;Segoe UI&quot;, &quot;Segoe UI Web (West European)&quot;, &quot;Segoe UI&quot;, -apple-system, BlinkMacSystemFont, Roboto, &quot;Helvetica Neue&quot;, sans-serif; font-size: 15px; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\">\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEg89TDewhHBjcTgl19PnPwbTr3OnB2PI3qS3rkZYSQ6eDSPqhS6-nVQShJfQajVTKLQvvNf9S9k0YVQfDhgoFR8uypFxdPhctoGQoN9Bv4IvbzuYWwwI6MdeV68wO3aEnm45G2XujCcVQMHn8BkWXsNPvqSrcyqT5eD5ktkMLMym6OpV9gRWrtEPA06\/s297\/tecno1.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" data-original-height=\"170\" data-original-width=\"297\" height=\"170\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2022\/03\/tecno1.jpg\" class=\"wp-image-4407\" width=\"297\" \/><\/a><\/div>\n<\/p>\n<p dir=\"ltr\" style=\"background-color: white; font-family: &quot;Segoe UI&quot;, &quot;Segoe UI Web (West European)&quot;, &quot;Segoe UI&quot;, -apple-system, BlinkMacSystemFont, Roboto, &quot;Helvetica Neue&quot;, sans-serif; font-size: 15px; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><\/p>\n<p dir=\"ltr\" style=\"background-color: white; font-family: &quot;Segoe UI&quot;, &quot;Segoe UI Web (West European)&quot;, &quot;Segoe UI&quot;, -apple-system, BlinkMacSystemFont, Roboto, &quot;Helvetica Neue&quot;, sans-serif; font-size: 15px; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-family: Arial; font-size: 11pt; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\"><br \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; font-family: &quot;Segoe UI&quot;, &quot;Segoe UI Web (West European)&quot;, &quot;Segoe UI&quot;, -apple-system, BlinkMacSystemFont, Roboto, &quot;Helvetica Neue&quot;, sans-serif; font-size: 15px; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-family: Arial; font-size: 11pt; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\"><br \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">El 2021 fue un a\u00f1o en el que se estabiliz\u00f3 la relaci\u00f3n del consumidor mexicano con el canal digital. Se observan cambios relevantes en el perfil demogr\u00e1fico de quienes consumen online, adem\u00e1s, <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">el comercio electr\u00f3nico en M\u00e9xico alcanz\u00f3 un valor de 401 mil millones de pesos en 2021<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">un alza del 27% en comparaci\u00f3n con 2020<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">, para representar el <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">11.3% del retail del pa\u00eds<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">, de acuerdo con el <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">Estudio de Venta Online 2022, elaborado por la Asociaci\u00f3n Mexicana de Venta Online (AMVO)<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">Estas cifras ubican a <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">M\u00e9xico dentro del Top 5 de pa\u00edses con mayor crecimiento en eCommerce Retail por tercer a\u00f1o<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">, a la par de mercados importantes como India, Brasil, Rusia y Argentina; siendo tambi\u00e9n uno de los pa\u00edses con <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">mayor peso de eCommerce Retail del total vendido en el canal retail<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">, superando al promedio mundial y a mercados desarrollados como Francia, Alemania, Italia o Brasil, de acuerdo con reportes internacionales.<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">(*)<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">Como cada a\u00f1o, este estudio, realizado en colaboraci\u00f3n con <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">Netquest y Netrica by GfK,<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\"> incluye <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: italic; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">insights <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">valiosos sobre los cambios de h\u00e1bitos de los consumidores online en M\u00e9xico y el desarrollo del ecosistema digital en medio de un contexto que a\u00fan re\u00fane retos y oportunidades.&nbsp;<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">Este a\u00f1o, el consumidor digital destaca <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">cinco claros beneficios de comprar en l\u00ednea<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">: <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">recibir compras a domicilio (55%); ahorro de tiempo y traslado (46%); encontrar productos que no est\u00e1n disponibles en tiendas f\u00edsicas (43%); realizar compras desde cualquier lugar (40%); y el hecho de encontrar m\u00e1s promociones y descuentos (39%)<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">Destaca que este a\u00f1o, <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">el 55% de los compradores corresponde a mujeres<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">, y se nota una mayor concentraci\u00f3n en segmentos con poder adquisitivo en edades entre 25 y 64 a\u00f1os. Se observa una <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">reactivaci\u00f3n de los compradores de niveles socioecon\u00f3micos medios y bajos, algo que&nbsp; muestra la democratizaci\u00f3n de la compra por Internet<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">. A nivel regional, el Sureste (18%) resulta tener mayor participaci\u00f3n que en a\u00f1os anteriores, pero la mayor\u00eda se concentra en CDMX (30%).&nbsp;<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">En cuanto a las <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">categor\u00edas favoritas para comprar en internet se encuentra Comida a domicilio (72%), Moda (64%), Electr\u00f3nicos (55%), Cultura (52%) <\/span><span data-ogsc=\"rgb(77, 81, 86)\" style=\"border: 0px; color: rgb(77, 81, 86) !important; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">\u2014<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">libros, discos, revistas, etc.<\/span><span data-ogsc=\"rgb(77, 81, 86)\" style=\"border: 0px; color: rgb(77, 81, 86) !important; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">\u2014<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">, y Juguetes (51%)<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">. Destaca el crecimiento de categor\u00edas como Muebles y Home Decor, Electrodom\u00e9sticos, Deportes y Herramientas durante 2021.<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">Asimismo, entre los <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">servicios preferidos para comprar online se posicionan Servicios bancarios (80%), Servicios de suscripci\u00f3n (79%), Pago de servicios (75%), Telecomunicaciones (71%), y Viajes y transporte (64%)<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">. Debido a la llegada de la vacuna contra Covid-19 en 2021, se detecta una reactivaci\u00f3n de compras en l\u00ednea referentes a Espect\u00e1culos y Eventos, as\u00ed como movilidad urbana.<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"font-family: arial;\">&nbsp;<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">La omnicanalidad sigue demostrando que las tiendas f\u00edsicas tienen un rol esencial, sin embargo, <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">9 de cada 10 compradores interact\u00faan tanto con el canal f\u00edsico como con el digital para tomar una decisi\u00f3n de compra<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">. Al 97% le gusta investigar por internet acerca del producto y comprarlo en tienda f\u00edsica (<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: italic; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">webrooming<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">). Al 90% le gusta visitar la tienda f\u00edsica para conocer el producto y luego comprarlo en internet (<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: italic; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">showrooming<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">). En tanto, <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">90% asegura que prefiere buscar precios y comprar \u00fanicamente por internet<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">Debido a la apertura de puntos f\u00edsicos, la frecuencia de consumo de productos muestra una estabilizaci\u00f3n mensual en comparaci\u00f3n con 2020: <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">el 38% compra productos de manera semanal y el 35% compra productos de manera mensual<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">. En cuanto a la compra de servicios, se observa una intensificaci\u00f3n: <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">el 47% compra servicios de manera semanal y el 29% lo hace de manera mensual<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">Sobre los dispositivos para comprar en l\u00ednea, <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">el 65% utiliza siempre o la mayor\u00eda de las veces el smartphone y el 39% la laptop.<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">En cuanto a los m\u00e9todos de pago, <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">la tarjeta de cr\u00e9dito y d\u00e9bito siguen ganando terreno.<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\"> Sin embargo, cada vez m\u00e1s se definen otros m\u00e9todos de pago por categor\u00eda. Por ejemplo, el pago en efectivo contra entrega es el m\u00e9todo alternativo m\u00e1s utilizado en las categor\u00edas de Comida a domicilio y Farmacia.&nbsp;<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">El env\u00edo a domicilio contin\u00faa siendo el m\u00e9todo de entrega preferido<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\"> <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">para el 87%<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">, pero se detecta una tendencia positiva de otros m\u00e9todos de entrega que se reactivaron este a\u00f1o, como el env\u00edo a casa de amigos\/familiares (15%) o el env\u00edo a la oficina\/trabajo (13%).&nbsp;<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">A pesar de que <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">las devoluciones disminuyeron durante 2021, ya que s\u00f3lo el 25% de los compradores digitales realiz\u00f3 este proceso<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">, se han focalizado m\u00e1s las razones de devoluci\u00f3n: la principal es que la talla o las dimensiones no quedaron\/funcionaron (34%), seguida de devoluciones porque el producto ven\u00eda con da\u00f1o\/con una descompostura (33%).<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">No obstante, la percepci\u00f3n de seguridad en Internet sigue al alza pues <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">7 de cada 10 compradores mexicanos perciben que es seguro comprar productos y servicios en l\u00ednea<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">. De igual forma, tambi\u00e9n increment\u00f3 la satisfacci\u00f3n: <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">8 de cada 10 compradores reportan estar satisfechos con la experiencia de comprar por el canal digital<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">Las inquietudes principales al comprar en l\u00ednea siguen siendo el temor a ser v\u00edctima de un fraude electr\u00f3nico (82%)<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\"> y la desconfianza de dar sus datos bancarios (75%). Asimismo, los principales motivadores para quienes a\u00fan no han comprado en internet ser\u00edan mejoras en la seguridad (82%), en los m\u00e9todos de pago (50%) y en la log\u00edstica (46%).<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">Finalmente, el v\u00ednculo que desarrollan los consumidores con las marcas en l\u00ednea (<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: italic; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">engagement<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">) se manifiesta en acciones como <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">guardar los datos personales al comprar, algo que hace el 30%, mientras que 27% asegura seguir en redes sociales a las marcas que le gustan<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">De acuerdo con el comportamiento observado en las <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">visitas a sitios de comercio electr\u00f3nico<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\"> a trav\u00e9s de <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">Netrica by GfK<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">, en 2021 continu\u00f3 una democratizaci\u00f3n del canal digital, donde los visitantes a sitios de comercio electr\u00f3nico de los niveles socioecon\u00f3micos medios est\u00e1n siendo el pilar m\u00e1s fuerte para la <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">categor\u00eda Travel,<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\"> mientras que<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: italic; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\"> <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">Servicios Online y Shopping<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\"> son m\u00e1s incluyentes con el nivel socioecon\u00f3mico bajo.<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">Algunas subcategor\u00edas de <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">Shopping<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: italic; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\"> <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">empiezan a mostrar una etapa de madurez, el crecimiento se observa en su capacidad de convertir las visitas a compra, tal es el caso de los <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">marketplaces multicategor\u00eda, Fashion, Videojuegos y Cultura.<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">Los <\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">servicios de comida a domicilio<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\"> mantienen el lugar que tomaron desde inicios de la pandemia, aunado a esto y debido a la disminuci\u00f3n de las restricciones derivadas del COVID-19, se detecta una recuperaci\u00f3n en las visitas a los servicios de movilidad, sobre todo en diciembre de 2021.<\/span><\/span><\/p>\n<p><span style=\"font-family: arial;\"><br aria-hidden=\"true\" style=\"background-color: white;\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"background-color: white; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;\"><span style=\"font-family: arial;\"><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\">Los sitios relacionados a<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: 700; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\"> Viajes<\/span><span data-ogsc=\"rgb(0, 0, 0)\" style=\"background-color: transparent; border: 0px; font-stretch: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-east-asian: normal; font-variant-ligatures: inherit; font-variant-numeric: normal; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;\"> presentan una recuperaci\u00f3n m\u00e1s lenta, a\u00fan no retoman el n\u00famero de internautas que visitaban los sitios de hoteles o aerol\u00edneas, pero los que se quedan, tienden a comprar m\u00e1s.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El comercio electr\u00f3nico en M\u00e9xico creci\u00f3 27% en 2021 en comparaci\u00f3n con 2020. Por tercer a\u00f1o, M\u00e9xico se ubica en el top 5 de pa\u00edses con mayor crecimiento en eCommerce Retail en el mundo 9 de cada 10 compradores interact\u00faan tanto con el canal f\u00edsico como con el digital para tomar una decisi\u00f3n de compra [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23],"class_list":["post-4406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-tecnolife"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eCommerce en M\u00e9xico alcanza un valor de 401 mil millones de pesos en 2021; un alza de 27% vs. 2020 - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=4406\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eCommerce en M\u00e9xico alcanza un valor de 401 mil millones de pesos en 2021; un alza de 27% vs. 2020 - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"El comercio electr\u00f3nico en M\u00e9xico creci\u00f3 27% en 2021 en comparaci\u00f3n con 2020. 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