{"id":4616,"date":"2022-01-10T14:00:00","date_gmt":"2022-01-10T14:00:00","guid":{"rendered":""},"modified":"2026-06-29T00:06:34","modified_gmt":"2026-06-29T00:06:34","slug":"la-creatividad-de-heartland-sera","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=4616","title":{"rendered":"La creatividad de Heartland ser\u00e1 liderada por ROCK"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEi7a-htv2EErGWBJml6dAPYcQ1iY85kV7tslUc903XyKIjRWvo97ywDHWnNBXlNx4y3qwAYCL1BpxeTRik4WIzCFZXGzz1uqtNccI0-7-u9LPksxDKrom6XhhWtkXE2OPFG4dA6K8X6xlI\/s1680\/a9c4cb94-ca94-16e3-0f51-f23d83eed33a.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" data-original-height=\"650\" data-original-width=\"1680\" height=\"124\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2022\/01\/a9c4cb94-ca94-16e3-0f51-f23d83eed33a.png\" class=\"wp-image-4617\" width=\"320\" \/><\/a><\/div>\n<p><\/p>\n<div><\/div>\n<p><\/p>\n<div style=\"text-align: justify;\"><span style=\"font-family: arial;\">Heartland Food Products Group, l\u00edder en endulzantes bajos en calor\u00edas en toda la regi\u00f3n latinoamericana, ha elegido a ROCK como su agencia de comunicaci\u00f3n en M\u00e9xico, para el desarrollo de campa\u00f1as que reflejen la evoluci\u00f3n de esta compa\u00f1\u00eda que busca inspirar a las personas a disfrutar de un estilo de vida integral.<\/span><\/div>\n<p><span style=\"font-family: arial;\"><\/p>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Con 20 a\u00f1os en el mercado mundial y seis en Latinoam\u00e9rica, Heartland ofrece a los consumidores un portafolio de productos de la marca SPLENDA, desarrollados con la m\u00e1s innovadora tecnolog\u00eda a favor de la salud de las personas.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><i>\u201cEl confinamiento nos llev\u00f3 a hacer cambios de h\u00e1bitos que involucran la alimentaci\u00f3n y consumo. En este sentido, la pandemia llev\u00f3 a varias personas a convertirse en los cocineros y reposteros del hogar, quienes comenzaron a poner atenci\u00f3n en los productos que utilizan para alimentarse y alimentar a los suyos poniendo la salud en una prioridad. Esto significa una oportunidad de acercarnos para ofrecerles soluciones a trav\u00e9s de campa\u00f1as que realmente conecten con esta nueva normalidad\u201d<\/i>, explica Arturo Granados Rousse, director de marketing de Heartland para M\u00e9xico.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><i>\u201cPara ROCK es un desaf\u00edo dar el impulso que la empresa requiere a trav\u00e9s de marcas tan ic\u00f3nicas como Splenda, la n\u00famero uno y la m\u00e1s reconocida a nivel mundial de endulzantes bajos en calor\u00edas, y que se han convertido en una soluci\u00f3n alimenticia para una vida m\u00e1s balanceada. Esto resulta inspirador al momento de crear campa\u00f1as creativas\u201d<\/i>, comparte Pablo Batlle, socio fundador y CEO de ROCK.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">En materia digital y creativa, ROCK buscar\u00e1 acercarse a los consumidores entendiendo sus nuevas necesidades y h\u00e1bitos de compra, lo cual ha resultado en un aprendizaje importante para medir el pulso del d\u00eda a d\u00eda y conocer las motivaciones de las personas, quienes han dado mayor prioridad a su estilo de vida.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><i>\u201cDesde ROCK nos enfocaremos en estrategias creativas y de comunicaci\u00f3n integral que tengan un impacto positivo en el sentir humano del consumidor\u201d<\/i>, comparte Batlle.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><i>\u201cLas expectativas con ROCK es que rockeemos juntos, que tomemos la oportunidad que nos da el cambio en el consumo de las personas para ayudarles a reducir la ingesta de az\u00facar y con ello contribuir a un estilo de vida m\u00e1s saludable, m\u00e1s pleno. Esto es realmente motivador. Queremos romperla y conectar con el coraz\u00f3n de los consumidores\u201d<\/i>, asegura Arturo Granados Rousse.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Heartland Food Products Group es l\u00edder global en la industria de productos de consumo masivo en categor\u00edas como endulzantes bajos en calor\u00edas, caf\u00e9 cold brew, cremas para caf\u00e9 y bebidas nutricionales para Am\u00e9rica Latina. Heartland produce y comercializa la marca Splenda para distintos pa\u00edses de Am\u00e9rica Latina.<\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heartland Food Products Group, l\u00edder en endulzantes bajos en calor\u00edas en toda la regi\u00f3n latinoamericana, ha elegido a ROCK como su agencia de comunicaci\u00f3n en M\u00e9xico, para el desarrollo de campa\u00f1as que reflejen la evoluci\u00f3n de esta compa\u00f1\u00eda que busca inspirar a las personas a disfrutar de un estilo de vida integral. Con 20 a\u00f1os [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[24],"class_list":["post-4616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-actualidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La creatividad de Heartland ser\u00e1 liderada por ROCK - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=4616\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La creatividad de Heartland ser\u00e1 liderada por ROCK - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"Heartland Food Products Group, l\u00edder en endulzantes bajos en calor\u00edas en toda la regi\u00f3n latinoamericana, ha elegido a ROCK como su agencia de comunicaci\u00f3n en M\u00e9xico, para el desarrollo de campa\u00f1as que reflejen la evoluci\u00f3n de esta compa\u00f1\u00eda que busca inspirar a las personas a disfrutar de un estilo de vida integral. 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