{"id":4862,"date":"2021-10-25T13:00:00","date_gmt":"2021-10-25T13:00:00","guid":{"rendered":""},"modified":"2026-06-29T00:08:54","modified_gmt":"2026-06-29T00:08:54","slug":"amvo-presenta-estudio-sobre-la","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=4862","title":{"rendered":"AMVO presenta estudio sobre la categor\u00eda de Muebles y Home Decor en e-commerce; consumidores manifiestan mayor inter\u00e9s"},"content":{"rendered":"<ul style=\"text-align: left;\">\n<li style=\"text-align: justify;\"><b><i><span style=\"font-family: arial;\">Las visitas a sitios de e-commerce de Muebles y Decoraci\u00f3n del Hogar registran un aumento de 63% en comparaci\u00f3n con 2020<\/span><\/i><\/b><\/li>\n<li style=\"text-align: justify;\"><b><i><span style=\"font-family: arial;\">Los principales motivos para comprar Muebles y Home Decor online son la decoraci\u00f3n, reemplazo y restauraci\u00f3n<\/span><\/i><\/b><\/li>\n<li style=\"text-align: justify;\"><b><i><span style=\"font-family: arial;\">El 93% utiliza fuentes digitales para decidir d\u00f3nde comprar productos y servicios de la categor\u00eda, mientras que el 73% utiliza fuentes tradicionales<\/span><\/i><\/b><\/li>\n<\/ul>\n<p><span style=\"font-family: arial;\"><\/p>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEi_QAIDX8ZCl36w5ofiD7zPPtGSLWcesrV8H2m3_rkbOuI5RRWiAR8vyzeMYnZK8kGDgpiODA6-b2xBoMy9370UN2SVrnMguz8tNK4g-ZZlqQnBY0fiDQQRSrM15ThESWvgU2trt37Efw4\/s2000\/mail.jpeg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" data-original-height=\"584\" data-original-width=\"2000\" height=\"93\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2021\/10\/mail.png\" class=\"wp-image-4863\" width=\"320\" \/><\/a><\/div>\n<p><\/p>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Los consumidores comienzan a prestar mayor atenci\u00f3n al canal digital para adquirir las categor\u00edas de Muebles y Decoraci\u00f3n del Hogar (Home Decor), lo que ha generado un aumento de 63% en las visitas a sitios de e-commerce de esta categor\u00eda en 2021, de acuerdo con datos del Estudio de Venta Online en la categor\u00eda de Muebles y Home Decor, que presenta la Asociaci\u00f3n Mexicana de Venta Online (AMVO).<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">El estudio, elaborado en colaboraci\u00f3n con Nestquest y Similarweb, resalta que la llegada de la pandemia y HOT SALE 2020 ayudaron a reactivar las visitas a estos sitios web. La tendencia de crecimiento se recuper\u00f3 notablemente en 2021 (+63%), registrando el 76% de las visitas totales desde dispositivos m\u00f3viles, as\u00ed como un aumento de 67% en usuarios m\u00f3viles y de 54% en desktop vs. el a\u00f1o anterior.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">El perfil demogr\u00e1fico del comprador Muebles se compone de 55% hombres y 45% mujeres, mientras que Home Decor, 52% son hombres y 48% mujeres.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Las razones principales de compra de la categor\u00eda Muebles y Home Decor en internet son: para decorar un espacio (49%), para reemplazar (44%), restaurar un espacio (32%), comprar nuevos muebles (24%), y por entretenimiento (16%) \u2014instalaci\u00f3n de equipos de sonido, pantallas, etc.\u2014.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Los consumidores de esta categor\u00eda se preocupan por tomar decisiones bien informadas ya que casi 6 de cada 10 realizan investigaciones previas antes de decidir su compra. En promedio consultan 3.8 fuentes de informaci\u00f3n.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">El 93% utiliza fuentes digitales para decidir d\u00f3nde comprar productos y servicios de Muebles y Home Decor, mientras que el 73% utiliza fuentes tradicionales; sin embargo, la tienda f\u00edsica es la fuente principal de consulta al momento de tomar una decisi\u00f3n de compra.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Por otro lado, es clara la preferencia por los smartphones ya que son el dispositivo m\u00e1s utilizado para comprar en la categor\u00eda, seguido de las laptops. Asimismo, las aplicaciones m\u00f3viles comienzan a tomar relevancia, pues se registra un aumento en su uso (+13 pp vs. 2019).<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Sobre el comportamiento online de los consumidores, resalta un aumento en las visitas a trav\u00e9s de desktop en la categor\u00eda de Muebles: un incremento del 108% en las visitas a trav\u00e9s de este dispositivo en comparaci\u00f3n con 2019, aunque se prefiere la navegaci\u00f3n a trav\u00e9s de m\u00f3viles.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Mientras que en Home Decor se ha registrado un aumento en el tr\u00e1fico: un 71% en m\u00f3viles y un 45% en computadoras de escritorio, en comparaci\u00f3n con 2020. Cabe destacar que la categor\u00eda de colchones ha experimentado un aumento en el tr\u00e1fico de 148% desde 2019.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Durante 2021 aument\u00f3 el inter\u00e9s por diversas subcategor\u00edas en Muebles, sin embargo, los productos m\u00e1s comprados son rec\u00e1maras (98%), comedores (96%), y salas (95%). En tanto, en Home Decor destacan art\u00edculos de temporada (88%), art\u00edculos para organizaci\u00f3n (86%), y cortinas y persianas (85%).<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Finalmente, la percepci\u00f3n de seguridad es elevada ya que 8 de cada 10 compradores online consideran que es seguro adquirir muebles y art\u00edculos de decoraci\u00f3n por internet, incluso 4 de cada 10 compradores offline tambi\u00e9n perciben el canal digital como seguro.<\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las visitas a sitios de e-commerce de Muebles y Decoraci\u00f3n del Hogar registran un aumento de 63% en comparaci\u00f3n con 2020 Los principales motivos para comprar Muebles y Home Decor online son la decoraci\u00f3n, reemplazo y restauraci\u00f3n El 93% utiliza fuentes digitales para decidir d\u00f3nde comprar productos y servicios de la categor\u00eda, mientras que el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[34],"class_list":["post-4862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AMVO presenta estudio sobre la categor\u00eda de Muebles y Home Decor en e-commerce; 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