{"id":4937,"date":"2021-09-13T16:00:00","date_gmt":"2021-09-13T16:00:00","guid":{"rendered":""},"modified":"2026-06-29T00:09:42","modified_gmt":"2026-06-29T00:09:42","slug":"bruce-willis-estelariza-la-nueva","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=4937","title":{"rendered":"Bruce Willis estelariza la nueva campa\u00f1a creada por Rock The Agency para Tecate"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhYYFZ1vQT0b-n0YD102TFP6MOyFYZVn-YYsiNZJcSAot0MDupAgFFvzN5XVwiECGTcvp5jqvYZiZjOVm4AaBBcbvTf_3IbZaMhgbW5KgDBN5hypMfB1qIAI1q5oxllD-ZFnbwoMeYJhJk\/s432\/descarga+%25282%2529.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" data-original-height=\"227\" data-original-width=\"432\" height=\"168\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2021\/09\/descarga-2.png\" class=\"wp-image-4938\" width=\"320\" \/><\/a><\/div>\n<\/div>\n<p><span style=\"font-family: arial;\"><\/p>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Rock The Agency, la agencia liderada por Pablo Batlle presenta el spot inicial de una nueva campa\u00f1a de Cerveza Tecate. En esta oportunidad el protagonista es el legendario actor Bruce Willis, que llega en el rol de <b>\u201cEl Guardi\u00e1n del Sabor\u201d<\/b>, un h\u00e9roe cuya misi\u00f3n ser\u00e1 proteger el sabor de la marca a por sobre todas las cosas.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><i>\u201cTecate sabe a lo que debe saber una cerveza, esa es la bandera de la marca, el verdadero sabor de la cerveza. Y quisimos comunicarlo \u201cA la Tecate\u201d. Esta es una campa\u00f1a multiplataformas de muchos cap\u00edtulos que va a tener de todo. Acci\u00f3n. Humor. Espectacularidad. Grandeza.\u201d <\/i>Comenta Dario Tarulla CMO de Heineken M\u00e9xico.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Pablo Batlle, el creativo detr\u00e1s de las campa\u00f1as de Tecate de los ultimos 7 a\u00f1os destaca sobre este nuevo trabajo <i>\u201cNuestro objetivo es siempre el mismo: Ganar la calle. Estamos muy emocionados, creemos que lo lograremos una vez m\u00e1s con esta campa\u00f1a\u00bb.<\/i><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Tecate de la mano de Pablo Batlle se ha transformado en la marca de las campa\u00f1as m\u00e1s impactantes y memorables de los \u00faltimos a\u00f1os en M\u00e9xico. Desde la de Sylvester Stallone y su c\u00e9lebre <b>\u201cTe hace falta ver m\u00e1s Bax\u201d<\/b>, pasando por Maradona, Guardiola, Dolph Lundgren en el mundial, \u00abla cancha m\u00e1s grande del mundo\u00bb hasta la campa\u00f1a de Tecate contra la Violencia de G\u00e9nero. Que gan\u00f3 por primera vez para M\u00e9xico un Glass Lion en el festival de Cannes y un Gran Effie Latam.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">La filmacion se realiz\u00f3 en Los \u00c1ngeles, Ciudad de M\u00e9xico, Monterrey y Acapulco, siempre en cumplimiento con los protocolos de salubridad estipulados por las autoridades federales y estatales en cada sede de la filmaci\u00f3n, durante el primer trimestre del a\u00f1o.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Por su parte, Lino Villarreal, director de la marca nos deja saber que \u201cPara nosotros era muy importante encontrar un personaje que encarnara ese esp\u00edritu protector que nos ayudara a transmitir la seriedad y profesionalismo, pero a la vez con el sentido del humor que caracteriza a la marca.\u201d<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Y para finalizar, Diana Lozada, Sr. Brand Manager de Tecate en M\u00e9xico enfatiza <i>\u201cSin duda para todo el equipo que ha estado involucrado en la planeaci\u00f3n, filmaci\u00f3n y ejecuci\u00f3n de esta campa\u00f1a ha sido un proyecto retador por la situaci\u00f3n, en medio de una pandemia, pero s\u00faper enriquecedor y sobretodo muy divertido\u201d.<\/i><\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rock The Agency, la agencia liderada por Pablo Batlle presenta el spot inicial de una nueva campa\u00f1a de Cerveza Tecate. En esta oportunidad el protagonista es el legendario actor Bruce Willis, que llega en el rol de \u201cEl Guardi\u00e1n del Sabor\u201d, un h\u00e9roe cuya misi\u00f3n ser\u00e1 proteger el sabor de la marca a por sobre [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22],"class_list":["post-4937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-medios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bruce Willis estelariza la nueva campa\u00f1a creada por Rock The Agency para Tecate - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=4937\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bruce Willis estelariza la nueva campa\u00f1a creada por Rock The Agency para Tecate - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"Rock The Agency, la agencia liderada por Pablo Batlle presenta el spot inicial de una nueva campa\u00f1a de Cerveza Tecate. 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