{"id":5450,"date":"2021-01-03T23:18:00","date_gmt":"2021-01-03T23:18:00","guid":{"rendered":""},"modified":"2026-06-29T00:14:42","modified_gmt":"2026-06-29T00:14:42","slug":"el-poder-de-people-analytics","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=5450","title":{"rendered":"El poder de \u201cPeople Analytics\u201d"},"content":{"rendered":"

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Dado a que nos encontramos en un mercado competitivo y vol\u00e1til, es indispensable que nuestro equipo de Recursos Humanos utilice diferentes an\u00e1lisis y herramientas tecnol\u00f3gicas que nos permitan tomar mejores decisiones y as\u00ed, sobresalir entre nuestros competidores y convertirnos en la mejor empresa posible.<\/span><\/span><\/p>\n

Y en esta ocasi\u00f3n hablamos de \u201cPeople Analytics\u201d, un m\u00e9todo cuyo objetivo es descifrar (a trav\u00e9s de la aplicaci\u00f3n de estad\u00edsticas y otras t\u00e9cnicas de interpretaci\u00f3n) aspectos psicol\u00f3gicos, cognitivos y neurol\u00f3gicos del capital humano de las empresas para obtener el \u00e9xito laboral.                                                                                                                     <\/span><\/p>\n

Utilizado en un comienzo por empresas tales como Google, este m\u00e9todo ha obtenido tan buenos resultados, que la consultora americana, Nielsen, al implementarlo en sus oficinas (alrededor del mundo) logr\u00f3 reducir notablemente su rotaci\u00f3n en el a\u00f1o 2016, lo que finalmente se tradujo en un beneficio de m\u00e1s de 10 millones de d\u00f3lares.                                    <\/span><\/span><\/p>\n

Pero \u00bfC\u00f3mo funciona? \u00bfC\u00f3mo mediremos todos los elementos? Primero, tendremos que recopilar datos de diversas fuentes (Por ejemplo: informaci\u00f3n proveniente de pruebas y tests calibradas para poblaci\u00f3n mexicana). Posteriormente, estos datos tendr\u00e1n que ser dirigidos a un sistema de  \u201cBig Data\u201d (Ejemplos: Ec2 de Amazon, Google Cloud Platform, Looker, entre otros), con el cual podremos obtener informes que nos ayudar\u00e1n a determinar cu\u00e1les son los candidatos ideales para diferentes puestos de trabajo, cu\u00e1les candidatos se acomodan m\u00e1s a nuestra cultura laboral, as\u00ed como a identificar patrones de rotaci\u00f3n de personal y factores que impulsan la productividad.<\/span><\/p>\n

Adicionalmente, People Analytics nos permitir\u00e1 reducir el riesgo de fraude, robos y actividades asociadas al soborno y la corrupci\u00f3n, pues descifra informaci\u00f3n para que el \u00e1rea de Recursos Humanos pueda tomar mejores decisiones respecto a su personal.<\/span><\/span><\/p>\n

\u201cDefinitivamente People Analytics es un m\u00e9todo muy recomendable para cualquier empresa que desee ser competitiva en el mercado. Pero para ponerla en marcha, por supuesto, las organizaciones deber\u00e1n contar con una plataforma de talento que brinde informaci\u00f3n objetiva, m\u00e9tricas y datos duros sobre el potencial y el desempe\u00f1o de cada colaborador.\u201d,<\/span><\/i> afirma Andrea Vargas, directora de Potentor y experta en Recursos Humanos.<\/span><\/span><\/p>\n

Hoy, es indispensable que las organizaciones busquen m\u00e1s all\u00e1 de los modelos tradicionales para optimizar sus <\/span>procesos de RH<\/span>, para as\u00ed elevar la competitividad y la productividad a trav\u00e9s de la disrupci\u00f3n basada en tecnolog\u00eda y la ciencia.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

  Dado a que nos encontramos en un mercado competitivo y vol\u00e1til, es indispensable que nuestro equipo de Recursos Humanos utilice diferentes an\u00e1lisis y herramientas tecnol\u00f3gicas que nos permitan tomar mejores decisiones y as\u00ed, sobresalir entre nuestros competidores y convertirnos en la mejor empresa posible. Y en esta ocasi\u00f3n hablamos de \u201cPeople Analytics\u201d, un m\u00e9todo […]<\/p>\n","protected":false},"author":2,"featured_media":5451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[49,50,51,52,53,54],"class_list":["post-5450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-analytics","tag-capital","tag-crecimiento","tag-humano","tag-people","tag-personas"],"yoast_head":"\nEl poder de \u201cPeople Analytics\u201d - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=5450\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El poder de \u201cPeople Analytics\u201d - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"  Dado a que nos encontramos en un mercado competitivo y vol\u00e1til, es indispensable que nuestro equipo de Recursos Humanos utilice diferentes an\u00e1lisis y herramientas tecnol\u00f3gicas que nos permitan tomar mejores decisiones y as\u00ed, sobresalir entre nuestros competidores y convertirnos en la mejor empresa posible. 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