{"id":9012,"date":"2018-08-15T17:32:00","date_gmt":"2018-08-15T17:32:00","guid":{"rendered":""},"modified":"2026-06-29T00:48:30","modified_gmt":"2026-06-29T00:48:30","slug":"la-inteligencia-artificial-sera-clave","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=9012","title":{"rendered":"La Inteligencia Artificial Ser\u00e1 Clave en la Personalizaci\u00f3n de la Experiencia del Viajero"},"content":{"rendered":"<ul>\n<li style=\"text-align: justify;\"><b style=\"font-family: Arial, Helvetica, sans-serif;\"><i>La Inteligencia Artificial ser\u00e1 la clave en la personalizaci\u00f3n de la experiencia del viajero, revela estudio de SiteMinder y IDeaS Revenue Solutions con hoteleros<\/i><\/b><\/li>\n<\/ul>\n<p><span style=\"font-family: Arial, Helvetica, sans-serif;\"><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiQzhViAn65MZBaiIJYApJrwXgXkgWN1cqQ9MPcHVbPQgx74qIE_TUE-frTyssxcTY3otP5dYHqdQw_l6V-CcWWCDllKaa6o0gou9TtSCvuIS8UB1Fs4-YvypNHrfwFb55knpWsVcDrJDk\/s1600\/x17.png\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" data-original-height=\"322\" data-original-width=\"1600\" height=\"80\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2018\/08\/x17.png\" class=\"wp-image-9013\" width=\"400\" \/><\/a><\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nLos hoteleros temen un futuro en el que sus propiedades sean administradas por robots. Sin embargo, la mayor\u00eda considera que la inteligencia artificial (IA) puede ser la clave para ofrecer una experiencia personalizada a sus hu\u00e9spedes. Esta es una de las conclusiones sacadas del informe que han elaborado conjuntamente <a href=\"https:\/\/nam04.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.siteminder.com%2Fes%2F%3Futm_source%3Dpublic_relations%26utm_medium%3Dpr%26utm_campaign%3Dsm-2018-03-emea-sm-201802-pr-global-ideas-artificial-intelligence-whitepaper-es-offer%3D%26brand%3Dsm%26noredirect%3D1%26country%3Des%26productinterest%3Dsm&amp;data=02%7C01%7C%7C2fb16b26b9b44850775008d57f87405f%7C84df9e7fe9f640afb435aaaaaaaaaaaa%7C1%7C0%7C636555141230091887&amp;sdata=emjD2ug8qM%2FkahTRynZ4ZT6Tj50LMRt22Z2E6BDRIK8%3D&amp;reserved=0\">SiteMinder<\/a> e IDeaS Revenue Solutions y que han presentado en un seminario organizado en Londres. Un gran porcentaje de los hoteleros que han participado en el encuentro ha reconocido que, aunque los robots nunca podr\u00e1n prestar un trato personal a los viajeros, s\u00ed pueden analizar informaci\u00f3n de big data interesante para conocer a los hu\u00e9spedes m\u00e1s r\u00e1pido que las personas.&nbsp;<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nMonica Or, consultora de Star Quality Hospitality Consultancy y colaboradora del proyecto, apunta en este sentido que los hoteleros reconocen que las preferencias de los hu\u00e9spedes se han vuelto m\u00e1s sofisticadas en los \u00faltimos 25 a\u00f1os, como consecuencia de la mayor accesibilidad a la tecnolog\u00eda digital.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n\u201cLos hoteleros necesitan sumarse a los avances tecnol\u00f3gicos que todos, como consumidores, vemos y experimentamos en el d\u00eda a d\u00eda. Hoy, los hu\u00e9spedes son m\u00e1s conocedores de la tecnolog\u00eda, por lo que esperan poder disfrutar en los hoteles de las tecnolog\u00edas y servicios que tienen en sus propios hogares\u201d, comenta Monica Or.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nLos hoteleros sugieren que la inteligencia artificial podr\u00eda mejorar la experiencia de los hu\u00e9spedes a trav\u00e9s de precios personalizados durante el proceso de reserva, tecnolog\u00edas de reconocimiento de voz y rostro a su llegada y servicios 24&#215;7 durante su estancia. Seg\u00fan los participantes del estudio, el futuro de los hoteles deber\u00eda combinar la tecnolog\u00eda con un toque humano para crear experiencias \u00fanicas para cada viajero.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nEl problema es que muchos hoteleros contin\u00faan pasando por alto la enorme importancia de integrar sus sistemas para obtener la informaci\u00f3n que necesitan sobre sus hu\u00e9spedes.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n\u00abLos hoteles cuentan con una gran cantidad de informaci\u00f3n muy valiosa sobre sus hu\u00e9spedes. Tienen la oportunidad de comprender y analizar cada aspecto de la experiencia de los viajeros y de tomar decisiones m\u00e1s preparadas e innovadoras. Y, para ello, necesitan que esa informaci\u00f3n fluya a trav\u00e9s de sus sistemas para conseguir que todo funcione\u00bb, argumenta Ruairi Conroy, director general de SiteMinder para EMEA.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n\u00abHay una tendencia identificable dentro del sector hotelero de aprovechar la tecnolog\u00eda para maximizar el rendimiento y la experiencia del hu\u00e9sped\u00bb, comenta Fabian Specht, director gerente de IDeaS para EMEA. \u00abSi bien habr\u00e1 inevitablemente desaf\u00edos tecnol\u00f3gicos que abordar, la inteligencia artificial tendr\u00e1 un papel cada vez m\u00e1s importante a la hora de ofrecer servicios personalizados a los hu\u00e9spedes, al igual que hacen otros sectores orientados al consumidor\u00bb.<\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Inteligencia Artificial ser\u00e1 la clave en la personalizaci\u00f3n de la experiencia del viajero, revela estudio de SiteMinder y IDeaS Revenue Solutions con hoteleros Los hoteleros temen un futuro en el que sus propiedades sean administradas por robots. Sin embargo, la mayor\u00eda considera que la inteligencia artificial (IA) puede ser la clave para ofrecer una [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Inteligencia Artificial Ser\u00e1 Clave en la Personalizaci\u00f3n de la Experiencia del Viajero - EntrePalabras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepalabrasmxdigital.com\/?p=9012\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Inteligencia Artificial Ser\u00e1 Clave en la Personalizaci\u00f3n de la Experiencia del Viajero - EntrePalabras\" \/>\n<meta property=\"og:description\" content=\"La Inteligencia Artificial ser\u00e1 la clave en la personalizaci\u00f3n de la experiencia del viajero, revela estudio de SiteMinder y IDeaS Revenue Solutions con hoteleros Los hoteleros temen un futuro en el que sus propiedades sean administradas por robots. 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