{"id":9880,"date":"2017-12-04T18:39:00","date_gmt":"2017-12-04T18:39:00","guid":{"rendered":""},"modified":"2026-06-29T00:56:18","modified_gmt":"2026-06-29T00:56:18","slug":"participa-olivera-rocha-en-el-congreso","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=9880","title":{"rendered":"Participa Olivera Rocha en el Congreso Nacional de Hoteles Tesoros de M\u00e9xico"},"content":{"rendered":"<div class=\"x_gmail-p1\" style=\"background-color: white; text-align: center;\">\n<\/div>\n<ul>\n<li style=\"text-align: justify;\"><b><i><span style=\"font-family: Arial, Helvetica, sans-serif;\">Tesoros de M\u00e9xico es una marca posicionada que se desarrolla de acuerdo a los m\u00e1s altos est\u00e1ndares de calidad a nivel mundial que da plusval\u00eda a los hoteles en M\u00e9xico<\/span><\/i><\/b><\/li>\n<li style=\"text-align: justify;\"><b><i><span style=\"font-family: Arial, Helvetica, sans-serif;\">En esta marca participan 129 empresas que generan m\u00e1s de 2 mil empleos directos, m\u00e1s de 4 mil indirectos y obtienen ingresos por m\u00e1s de 3 millones de pesos<\/span><\/i><\/b><\/li>\n<\/ul>\n<p><\/p>\n<div class=\"x_gmail-p4\" style=\"background-color: white; text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><span class=\"x_gmail-s1\"><\/span><br \/><\/span><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhJ8V-zdxelvdPyo0Jc03FaCXbqMhewxlgnREyhhU3oilDs61RdKvzqu-acznaNwM4RbzX1-AEAN_ZL_HBxOXgx8Vd-gCQ8R9NfObR0Xe_51RBQ9yjUEUWiobtjVSuMf26Awz-9ev9rPMg\/s1600\/24176868_1684773511540895_7014208801404093852_n.jpg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" data-original-height=\"535\" data-original-width=\"960\" height=\"222\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2017\/12\/24176868_1684773511540895_7014208801404093852_n.jpg\" class=\"wp-image-9881\" width=\"400\" \/><\/a><\/div>\n<div class=\"x_gmail-p4\" style=\"background-color: white; text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div class=\"x_gmail-p4\" style=\"background-color: white; text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div class=\"x_gmail-p4\" style=\"background-color: white; text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div class=\"x_gmail-p5\" style=\"background-color: white; text-align: justify;\">\n<span class=\"x_gmail-s1\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">El secretario de Turismo del Estado de Guanajuato, Fernando Olivera Rocha particip\u00f3 en el Congreso Nacional de Tesoros de M\u00e9xico con la ponencia denominada \u201cLa Marca constituye una potente herramienta de identificaci\u00f3n y diferenciaci\u00f3n\u201d.<\/span><\/span><\/div>\n<div class=\"x_gmail-p5\" style=\"background-color: white; text-align: justify;\">\n<span class=\"x_gmail-s1\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div class=\"x_gmail-p5\" style=\"background-color: white; text-align: justify;\">\n<span class=\"x_gmail-s1\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Olivera Rocha se\u00f1al\u00f3 que el Programa Tesoros de M\u00e9xico existe desde hace 17 a\u00f1os de la Secretar\u00eda de Turismo Federal donde participa el Consejo de Promoci\u00f3n Tur\u00edstica y los Gobiernos de los Estados de Aguascalientes, Chiapas, Ciudad de M\u00e9xico, Guanajuato, Guerrero, Jalisco, Michoac\u00e1n, Morelos, Oaxaca, Puebla, Quer\u00e9taro, Yucat\u00e1n y Zacatecas.<\/span><\/span><\/div>\n<div class=\"x_gmail-p5\" style=\"background-color: white; text-align: justify;\">\n<span class=\"x_gmail-s1\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">En ese sentido, enfatiz\u00f3 que la marca Tesoros de M\u00e9xico no es una certificaci\u00f3n, es una marca posicionada que se desarrolla de acuerdo a los m\u00e1s altos est\u00e1ndares de calidad a nivel mundial que da plusval\u00eda a los hoteles en M\u00e9xico.<\/span><\/span><\/div>\n<div class=\"x_gmail-p5\" style=\"background-color: white; text-align: justify;\">\n<span class=\"x_gmail-s1\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div class=\"x_gmail-p5\" style=\"background-color: white; text-align: justify;\">\n<span class=\"x_gmail-s1\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Lo anterior, asociado al reconocimiento del nombre, calidad percibida, atractivos y valor de la marca. La distinci\u00f3n de<span class=\"x_gmail-Apple-converted-space\">&nbsp;&nbsp;<\/span>Tesoros de M\u00e9xico permite acceder a un nuevo segmento de mercado dentro de una misma categor\u00eda de productos as\u00ed como tener presencia en editoriales y libro cat\u00e1logo de la marca, presencia en el Tianguis Tur\u00edsticos e impacto en promoci\u00f3n en eventos de posicionamiento.<\/span><\/span><\/div>\n<div class=\"x_gmail-p5\" style=\"background-color: white; text-align: justify;\">\n<span class=\"x_gmail-s1\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div class=\"x_gmail-p5\" style=\"background-color: white; text-align: justify;\">\n<span class=\"x_gmail-s1\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Avalado por el Instituto para el Fomento a la Calidad Total A.C. Tesoros de M\u00e9xico ofrece: exclusividad, excelencia en la calidad, servicio personalizado, experiencias en ambientes mexicanos con historia, esplendor y refinamiento.<\/span><\/span><\/div>\n<div class=\"x_gmail-p5\" style=\"background-color: white; text-align: justify;\">\n<span class=\"x_gmail-s1\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div class=\"x_gmail-p4\" style=\"background-color: white;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><span class=\"x_gmail-s1\"><\/span><\/span><\/div>\n<div class=\"x_gmail-p4\" style=\"background-color: white;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><span class=\"x_gmail-s1\"><\/span><\/span><\/div>\n<div class=\"x_gmail-p4\" style=\"background-color: white;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><span class=\"x_gmail-s1\"><\/span><\/span><\/div>\n<div class=\"x_gmail-p4\" style=\"background-color: white;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><span class=\"x_gmail-s1\"><\/span><\/span><\/div>\n<div class=\"x_gmail-p4\" style=\"background-color: white;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><span class=\"x_gmail-s1\"><\/span><\/span><\/div>\n<div class=\"x_gmail-p5\" style=\"background-color: white; text-align: justify;\">\n<span class=\"x_gmail-s1\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><span class=\"x_gmail-Apple-converted-space\">&nbsp;<\/span>\u201cHablamos de la conservaci\u00f3n y preservaci\u00f3n de lo mexicano, lo mexicano como lo decimos siempre busca de la excelencia y ah\u00ed est\u00e1 la sostenibilidad que busca tesoros para que M\u00e9xico siga teniendo muy en alto su pueblo, su origen, su identidad y sus ra\u00edces.<\/span><\/span><\/div>\n<div class=\"x_gmail-p5\" style=\"background-color: white; text-align: justify;\">\n<span class=\"x_gmail-s1\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div class=\"x_gmail-p5\" style=\"background-color: white; text-align: justify;\">\n<span class=\"x_gmail-s1\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Ustedes son los que lo est\u00e1n haciendo posible, con un servicio tradicional mexicano, puesto en un valor verdaderamente alto de nivel de la exigencia de clase mundial. Los felicito por mantener los est\u00e1ndares de Tesoro vigentes en cada uno de los establecimientos todos los d\u00edas\u201d, expres\u00f3 Olivera Rocha.<\/span><\/span><\/div>\n<div class=\"x_gmail-p5\" style=\"background-color: white; text-align: justify;\">\n<span class=\"x_gmail-s1\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div class=\"x_gmail-p5\" style=\"background-color: white; text-align: justify;\">\n<span class=\"x_gmail-s1\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">En su intervenci\u00f3n, Arturo Contreras, presidente de Tesoros de M\u00e9xico explic\u00f3 el valor de la marca donde participan 129 empresas que generan m\u00e1s de 2 mil empleos directos, m\u00e1s de 4 mil indirectos y obtienen ingresos por m\u00e1s de 3 millones de pesos.<\/span><\/span><\/div>\n<div class=\"x_gmail-p5\" style=\"background-color: white; text-align: justify;\">\n<span class=\"x_gmail-s1\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div class=\"x_gmail-p5\" style=\"background-color: white; text-align: justify;\">\n<span class=\"x_gmail-s1\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Los empresarios deben garantizar que el programa de la marca Tesoros se desarrolle de acuerdo a los m\u00e1s altos est\u00e1ndares de calidad a nivel mundial, fortalecer y desarrollar un liderazgo promotor de una cultura de excelencia as\u00ed como colaborar entre los diversos actores del sector.<\/span><\/span><\/div>\n<div class=\"x_gmail-p4\" style=\"background-color: white; text-align: justify;\">\n<\/div>\n<div class=\"x_gmail-p6\" style=\"background-color: white; text-align: justify;\">\n<span class=\"x_gmail-s1\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u201cEn la Secretar\u00eda de Turismo, todas y todos, nos comprometemos a garantizar el derecho de las mujeres a vivir libres de violencia\u201d.<\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tesoros de M\u00e9xico es una marca posicionada que se desarrolla de acuerdo a los m\u00e1s altos est\u00e1ndares de calidad a nivel mundial que da plusval\u00eda a los hoteles en M\u00e9xico En esta marca participan 129 empresas que generan m\u00e1s de 2 mil empleos directos, m\u00e1s de 4 mil indirectos y obtienen ingresos por m\u00e1s de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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