{"id":9979,"date":"2017-12-04T04:02:00","date_gmt":"2017-12-04T04:02:00","guid":{"rendered":""},"modified":"2026-06-29T00:57:03","modified_gmt":"2026-06-29T00:57:03","slug":"los-desafios-de-la-banca-de-consumo","status":"publish","type":"post","link":"https:\/\/entrepalabrasmxdigital.com\/?p=9979","title":{"rendered":"Los Desaf\u00edos de la Banca de Consumo"},"content":{"rendered":"<div align=\"center\" class=\"x_MsoNormal\" style=\"background-color: white; color: #212121; text-align: center;\">\n<\/div>\n<ul>\n<li><b><span style=\"font-family: Arial, Helvetica, sans-serif;\"><i><span lang=\"ES-TRAD\">La publicaci\u00f3n&nbsp;<\/span><\/i><span lang=\"EN-GB\"><a href=\"https:\/\/www.efma.com\/study\/detail\/26485\" rel=\"noopener noreferrer\" target=\"_blank\"><i><span lang=\"ES-TRAD\">Retail Banking in Latin America<\/span><\/i><\/a><\/span><i><span lang=\"ES-TRAD\">, presentada por Efma y Anzen Digital, recopila la visi\u00f3n de m\u00e1s de 20 bancos y sus pron\u00f3sticos para una digitalizaci\u00f3n efectiva de la regi\u00f3n en el sector financiero<\/span><\/i><\/span><\/b><\/li>\n<li><b><i><span style=\"font-family: Arial, Helvetica, sans-serif;\"><span style=\"text-align: justify;\"><span lang=\"ES-TRAD\">La democratizaci\u00f3n y mejora de plataformas tecnol\u00f3gicas, la inclusi\u00f3n financiera, la simplificaci\u00f3n de procesos, mejora de la experiencia con el usuario y el desarrollo, acceso y penetraci\u00f3n de infraestructuras eficientes, son algunas de las claves de \u00e9xito se\u00f1aladas por los expertos<\/span><\/span><\/span><\/i><\/b><\/li>\n<li><b><i><span style=\"font-family: Arial, Helvetica, sans-serif;\"><span style=\"text-align: justify;\"><span lang=\"ES-TRAD\">A medida que la digitalizaci\u00f3n transforma la banca en Am\u00e9rica Latina, las instituciones financieras se han visto en la necesidad de evolucionar sus procesos tradicionales, migr\u00e1ndolos a plataformas digitales y tomando esta acci\u00f3n como herramienta fundamental en la mejora continua de sus servicios<\/span><\/span><\/span><\/i><\/b><\/li>\n<\/ul>\n<p><\/p>\n<div class=\"x_gmail-04Subtitle\" style=\"background-color: white; color: #212121; line-height: normal; margin-left: 18pt; text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><span lang=\"ES-TRAD\"><\/span><\/span><\/div>\n<div class=\"x_MsoNormal\" style=\"background-color: white; color: #212121;\">\n<\/div>\n<div class=\"x_MsoNormal\" style=\"background-color: white; color: #212121;\">\n<span lang=\"ES-TRAD\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgBAuy4iLGvrJmsFCauMVqYrZVbIqgPd5Rz-AEhNqXfJQvnYvKveqQfwmPz2ti1oEPr5bKD5uAYuwAcJpveCaqUEl1yRQAgC7ZSZEa3_dfcyWe0q-Xp5VYwPKZCnpJ0FprBhxp_DiSU9BU\/s1600\/x48.jpeg\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" data-original-height=\"600\" data-original-width=\"800\" height=\"300\" src=\"https:\/\/entrepalabrasmxdigital.com\/wp-content\/uploads\/2017\/12\/x48.jpeg\" class=\"wp-image-9980\" width=\"400\" \/><\/a><\/div>\n<div class=\"x_MsoNormal\" style=\"background-color: white; color: #212121;\">\n<span lang=\"ES-TRAD\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div class=\"x_MsoNormal\" style=\"background-color: white; color: #212121;\">\n<span lang=\"ES-TRAD\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div class=\"x_MsoNormal\" style=\"background-color: white; color: #212121;\">\n<span lang=\"ES-TRAD\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div class=\"x_MsoNormal\" style=\"background-color: white; color: #212121;\">\n<span lang=\"ES-TRAD\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div class=\"x_MsoNormal\" style=\"background-color: white; color: #212121;\">\n<\/div>\n<div class=\"x_MsoNormal\" style=\"background-color: white; color: #212121; text-align: justify;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif;\"><span lang=\"ES-TRAD\">Efma y Anzen Digital presentaron el primer reporte de&nbsp;<i>Banca de Consumo en Am\u00e9rica Latina,<\/i>&nbsp;que muestra la importancia de la transformaci\u00f3n digital en el sector financiero como escenario central de las estrategias de negocios para los pr\u00f3ximos a\u00f1os de las instituciones financieras.<\/span><\/span><\/div>\n<div class=\"x_MsoNormal\" style=\"background-color: white; color: #212121; text-align: justify;\">\n<span lang=\"ES-TRAD\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>El informe analiza y eval\u00faa a profundidad los principales desaf\u00edos y oportunidades que enfrentan los bancos en la regi\u00f3n, ya que el crecimiento del uso de tel\u00e9fonos inteligentes y de Internet entre la poblaci\u00f3n les permite extender sus servicios a m\u00e1s consumidores. Asimismo, comparte algunas estrategias utilizadas \u2013por dichas instituciones- para aprovechar las tecnolog\u00edas digitales y promover un esp\u00edritu de innovaci\u00f3n, a medida que se preparan para el futuro.<\/span><\/span><\/div>\n<div class=\"x_MsoNormal\" style=\"background-color: white; color: #212121; text-align: justify;\">\n<\/div>\n<div class=\"x_MsoNormal\" style=\"background-color: white; color: #212121; margin: 0cm 21.2pt 0.0001pt 21.3pt; text-align: justify;\">\n<span lang=\"ES-TRAD\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">\u00ab<i>La transformaci\u00f3n digital est\u00e1 comenzando a dejar su marca en los bancos de Am\u00e9rica Latina<\/i>\u00ab, coment\u00f3&nbsp;<b>Vincent Bastid, consejero delegado de Efma<\/b>. \u00ab<i>Las tasas de uso de tel\u00e9fonos inteligentes e Internet contin\u00faan creciendo; Los consumidores son cada vez m\u00e1s inteligentes digitalmente; Sin embargo, grandes proporciones de la poblaci\u00f3n todav\u00eda no tienen acceso a los servicios financieros b\u00e1sicos &#8211; es un momento de gran oportunidad para la industria y los bancos est\u00e1n adoptando la digitalizaci\u00f3n para ampliar su alcance y servir a aquellos que no han sido capaces de atender anteriormente<\/i>&nbsp;\u00ab.<\/span><\/span><\/div>\n<div class=\"x_MsoNormal\" style=\"background-color: white; color: #212121; text-align: justify;\">\n<span lang=\"ES-TRAD\"><span style=\"font-family: Arial, Helvetica, sans-serif;\"><br \/>M\u00e1s de 20 de los l\u00edderes pioneros en la banca de consumo de la regi\u00f3n han contribuido con su experiencia para el desarrollo del informe. A trav\u00e9s de entrevistas y desarrollo de art\u00edculos comparten lo que motiva a su toma de decisiones y describen c\u00f3mo nuevas estrategias digitales est\u00e1n generando iniciativas innovadoras para el crecimiento empresarial.<\/span><\/span><\/div>\n<div class=\"x_MsoNormal\" style=\"background-color: white; color: #212121; text-align: justify;\">\n<\/div>\n<div class=\"x_MsoNormal\" style=\"background-color: white; color: #212121; margin: 0cm 21.2pt 0.0001pt 21.3pt; text-align: justify;\">\n<span lang=\"ES-TRAD\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Por su parte,&nbsp;<b>Danny Weber , CEO de Anzen Digital<\/b>&nbsp;se\u00f1al\u00f3 que \u00bb&nbsp;<i>El ecosistema digital ha tenido una transformaci\u00f3n significativa en los \u00faltimos a\u00f1os que ha propiciado un gran impulso a sectores claves como el financiero. En ese sentido, hoy en d\u00eda las instituciones financieras ya conocen el valor de sus canales digitales, por lo que ya no son catalogados como canales \u00abalternativos\u00bb nada m\u00e1s. La mayor\u00eda de las transacciones financieras de hoy se ejecutan a trav\u00e9s de dichos canales.&nbsp;<\/i><\/span><\/span><\/div>\n<div class=\"x_MsoNormal\" style=\"background-color: white; color: #212121; text-align: justify;\">\n<\/div>\n<div class=\"x_MsoNormal\" style=\"background-color: white; color: #212121; margin: 0cm 21.2pt 0.0001pt 21.3pt; text-align: justify;\">\n<i><span lang=\"ES-TRAD\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">S\u00f3lo se necesita mostrar por primera vez, a un cliente, la facilidad de uso y conveniencia de los canales de banca digital (web\/mobile\/wearables\/chatbots), para que est\u00e9n interesados \u200b\u200ben el canal, y se genere un ejercicio de lealtad y recurrencia, siempre con el compromiso y aseguramiento de calidad en las transacciones\u00bb, finaliz\u00f3.<\/span><\/span><\/i><\/div>\n<div class=\"x_MsoNormal\" style=\"background-color: white; color: #212121; text-align: justify;\">\n<\/div>\n<div class=\"x_MsoNormal\" style=\"background-color: white; color: #212121; text-align: justify;\">\n<span lang=\"ES-TRAD\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Los casos de estudio presentados en el reporte ofrecen informaci\u00f3n sobre algunas de las mejores iniciativas en toda la regi\u00f3n, incluidos los desarrollos en torno a pagos y carteras m\u00f3viles, servicios bancarios digitales y el rol fundamental de las&nbsp;<i>fintechs<\/i>, entre otros.<\/span><\/span><\/div>\n<div class=\"x_MsoNormal\" style=\"background-color: white; color: #212121; text-align: justify;\">\n<\/div>\n<div class=\"x_MsoNormal\" style=\"background-color: white; color: #212121; text-align: justify;\">\n<span lang=\"ES-TRAD\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Sin lugar a dudas, existe un gran potencial en la digitalizaci\u00f3n en Am\u00e9rica Latina, entendi\u00e9ndose como la transformaci\u00f3n o la reinversi\u00f3n en tecnolog\u00eda, modelos de negocios y procesos para impulsar un nuevo valor para los clientes y empleados, con la finalidad de competir de manera m\u00e1s efectiva en una econom\u00eda digital en constante cambio.<\/span><\/span><\/div>\n<h1 style=\"background-color: white; color: #212121; margin: 0cm 0cm 0.0001pt;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif; font-size: small;\"><span lang=\"ES-TRAD\" style=\"font-weight: normal;\"><br \/><\/span><\/span><\/h1>\n<h1 style=\"background-color: white; color: #212121; margin: 0cm 0cm 0.0001pt;\">\n<span style=\"font-family: Arial, Helvetica, sans-serif; font-size: small;\"><span lang=\"ES-TRAD\" style=\"font-weight: normal;\">Para conocer el informe completo&nbsp;<\/span><i><span lang=\"ES-TRAD\">Retail banking in Latin America<\/span><\/i><span lang=\"ES-TRAD\" style=\"font-weight: normal;\">&nbsp;visite:&nbsp;<\/span><span lang=\"ES-TRAD\"><a href=\"https:\/\/www.efma.com\/study\/detail\/26485\" rel=\"noopener noreferrer\" target=\"_blank\"><span style=\"color: #1c00ff; font-weight: normal;\">https:\/\/www.efma.com\/study\/detail\/26485<\/span><\/a><\/span><span lang=\"ES-TRAD\" style=\"font-weight: normal;\">&nbsp;<\/span><\/span><\/h1>\n","protected":false},"excerpt":{"rendered":"<p>La publicaci\u00f3n&nbsp;Retail Banking in Latin America, presentada por Efma y Anzen Digital, recopila la visi\u00f3n de m\u00e1s de 20 bancos y sus pron\u00f3sticos para una digitalizaci\u00f3n efectiva de la regi\u00f3n en el sector financiero La democratizaci\u00f3n y mejora de plataformas tecnol\u00f3gicas, la inclusi\u00f3n financiera, la simplificaci\u00f3n de procesos, mejora de la experiencia con el usuario [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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